The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
All
- All
- Branded Entertainment
- Creative Effectiveness
- Creative Use of Data
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Health, Wellness & Pharma
- Integrated
- Intellectual Property
- Interactive & Online
- Mobile
- Moving Image Craft
- Print & Outdoor
- Public Relations
- Radio & Audio
- Social Influencer Marketing
- Social Media
Award
#
One Show
Network Rankings
Mccann Worldgroup
Client
Title
Category
Award
Points
The Most Vicious Cycle
Agency: McCann / New York Client: March for Our Lives Category: Current Event Response
Points: 2.0
THE VOICE OF VOICES
Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Use of Technology
Points: 2.0
Victory Fridge
Agency: 3PM Agency (Weber Shandwick in partnership with PMK-BNC) / New York Client: ABInbev, Bud Light Category: Current Event Response
Points: 2.0
The Most Vicious Cycle
Agency: McCann / New York Client: March for Our Lives Category: Craft / Art Direction
Points: 2.0
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid Client: Ikea Category: Spaces & Immersive / Brand Installations
Points: 2.0
American Express Jersey Assurance
Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York Client: American Express Category: Out of Home / P.O.P. & In-Store
Points: 2.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM//McCann / London + Craft/McCann / London + FOREAL / Trier Client: Microsoft Category: Creative Effectiveness
Points: 2.0
Fillmore Book
Agency: Commonwealth // McCann / Detroit Client: The Fillmore Category: Craft / Illustration
Points: 2.0
Bordeaux 2050
Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine Client: The Association of Journalists for the Environment Category: Innovation in Public Relations
Points: 2.0
The out of home project
Agency: Prime Weber Shandwick / Stockholm Client: Clear Channel Category: Out of Home / Billboards & Transit
Points: 2.0
Living rooms
Agency: McCann / Madrid + Ikea / Madrid Client: Ikea Category: Creative Effectiveness / Single Country or Region
Points: 2.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Experiential / Live Events
Points: 2.0
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid Client: Ikea Category: Experiential / Live Events
Points: 2.0
Fresh Prints - Tomatoes
Agency: McCann / Spain + Aldi / Barcelona Client: Aldi Category: Publishing / Newspaper - Single
Points: 2.0
Impact of USPS Operation Santa
Agency: MRM//McCann / New York Client: United States Postal Service Category: Creative Effectiveness / Single Country or Region
Points: 2.0
White Hats Wanted
Agency: McCann / New York + U.S. Army / Washington Client: U.S. Army Category: Creative Effectiveness / Single Country or Region
Points: 2.0
THE VOICE OF VOICES
Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Digital & Online / Websites & Mobile
Points: 2.0
Toxic Toby
Agency: McCann / London + Craft/McCann / London + MRM//McCann / London Client: BreezoMeter / British Lung Foundation / World Health Organization Category: Creative Use of Data / Data Visualization
Points: 2.0
Astronaut Reality Helmet
Agency: McCann / New York Client: National Geographic Category: Use of Technology
Points: 2.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Integrated Campaign
Points: 2.0
Astronaut Reality Helmet
Agency: McCann / New York Client: National Geographic Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Points: 2.0
The out of home project
Agency: Prime Weber Shandwick / Stockholm Client: Clear Channel Category: Creative Use of Data / Targeting
Points: 2.0
Famous Fingers
Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Craft - Writing / Single
Points: 2.0
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid Client: Ikea Category: Innovation in Experiential
Points: 2.0
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid Client: Ikea Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Bordeaux 2050
Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine Client: The Association of Journalists for the Environment Category: Non-traditional & Guerrilla Marketing
Points: 2.0
BIHOR COUTURE
Agency: MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST Client: BEAU MONDE Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Integrated Campaign
Points: 2.0
American Express Jersey Assurance
Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York Client: American Express Category: Innovation in Direct Marketing
Points: 2.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Craft / Use of Visuals
Points: 2.0
The Most Vicious Cycle
Agency: McCann / New York + March for our Lives / Parkland Client: March for our Lives Category: Online Films & Video / Long Form - Single
Points: 2.0
The Most Vicious Cycle
Agency: McCann / New York Client: March for Our Lives Category: Music Videos
Points: 2.0
The Fall
Agency: WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo Client: Hospital de Amor Category: Craft - Visual & Audio Craft / Animation
Points: 2.0
State of Decay 2: Apocalypse Diaries
Agency: 215 McCann / San Francisco Client: Xbox Category: Influencer Marketing / Multi-Channel
Points: 2.0
Al Umobuwah: Putting "Mum" into "Parenthood"
Agency: FP7 McCann / Dubai Client: Babyshop Category: Influencer Marketing / Multi-Channel
Points: 2.0
Fillmore Book
Agency: Commonwealth // McCann / Detroit Client: The Fillmore Category: Promotional / Booklets & Brochures
Points: 2.0
The Fall
Agency: WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo Client: Hospital de Amor Category: Branded Content
Points: 2.0
Astronaut Reality Helmet
Agency: McCann / New York Client: National Geographic Category: Craft / Use of Digital Technology
Points: 2.0
The out of home project
Agency: Prime Weber Shandwick / Stockholm Client: Clear Channel Category: Innovation in Print & Outdoor
Points: 2.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Experiential / Live Events
Points: 2.0
LIVES - Moe
Agency: McCann Worldgroup Philippines / Taguig + Just Add Water / Makati + Hit Productions / Makati Client: Fully Booked Category: Broadcast / Single
Points: 2.0
LIVES - Ed
Agency: McCann Worldgroup Philippines / Taguig + Just Add Water / Makati + Hit Productions / Makati Client: Fully Booked Category: Broadcast / Single
Points: 2.0
Middle Seat Lounge
Agency: Fitzco//McCann / Atlanta Client: Coca-Cola Category: Experiential / Live Events
Points: 2.0
Jack & the Beanstalk
Agency: McCann / Milton Keynes + MRM//McCann / Madrid + McCann / Birmingham Client: Vauxhall Category: Broadcast / Single
Points: 2.0
Astronaut Reality Helmet
Agency: McCann / New York Client: National Geographic Category: Experiential / Brand Installations
Points: 2.0
The Fall
Agency: WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo Client: Hospital de Amor Category: Film / Health & Wellness
Points: 2.0
First Responders
Agency: McCann / New York + Verizon / New York Client: Verizon Category: Broadcast / Campaign
Points: 2.0
Planet or Plastic
Agency: McCann / New York + National Geographic / New York Client: National Geographic Category: Media Relations
Points: 2.0
Backwards Tales
Agency: McCann / Milton Keynes + MRM//McCann / Madrid + McCann / Birmingham Client: Vauxhall Category: Broadcast / Campaign
Points: 2.0