The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
Ogilvy Group
Client
Title
Category
Award
Points
Real Beauty Sketches
Agency: Ogilvy / Brazil Client: Dove Category: Film / Documentaries - Shorts
Points: 25.0
The Dove Ad Makeover
Agency: Ogilvy & Mather / London Client: Unilever Category: Social Media / Best Use of Social Media/Facebook
Points: 25.0
#COKEHANDS
Agency: Ogilvy & Mather / Shanghai Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single
Points: 25.0
Street Quest
Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Mobile Applications/Sites / Branded Games
Points: 25.0
Animal Trees
Agency: Ogilvy & Mather / Gurgaon Client: WWF India Category: Public Service / Posters - Series
Points: 25.0
Belleville
Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
Points: 25.0
Icons of Progress
Agency: Ogilvy / New York Client: IBM Category: Design Does / Brand Transformation
Points: 25.0
Smoking Kid
Agency: Ogilvy & Mather Thailand / Bangkok Client: Thai Health Promotion Foundation Category: Public Service / Television - Single
Points: 25.0
Lacta - Love in the end
Agency: OgilvyOne Worldwide, Athens / Gerakas Client: Mondelez International Category: Film / Theatrical and DVD Releases
Points: 15.0
Street Quest
Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Social Media / Best Use of Social Media/Facebook
Points: 15.0
Chrome Experiment: Ramayana
Agency: Ogilvy & Mather / Singapore Client: Google Category: User Experience Design / Visual Design
Points: 15.0
Icons of Progress
Agency: Ogilvy / New York Client: IBM Category: Brand Identity / Logo Design
Points: 15.0
The Worlds Smallest IKEA Store
Agency: Memac Ogilvy/OgilvyAction / Dubai Client: IKEA Category: Interactive Advertising / Banners - Fixed Space - Single
Points: 15.0
Croquettes
Agency: Ogilvy Spain / Madrid Client: Openbank Category: Consumer Television / Under $80K Budget - Campaign
Points: 15.0
#COKEHANDS
Agency: Ogilvy & Mather / Shanghai Client: The Coca-Cola Company Category: Collateral / Posters - Single
Points: 15.0
Rescue Radio - Sinhalese Rescue
Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Public Service / Radio - Single
Points: 15.0
Recipe Receipt
Agency: Ogilvy Brasil / São Paulo Client: Unilever Category: Collateral / P.O.P. and In-store - Single
Points: 15.0
Happiness Refill
Agency: Ogilvy Brasil / São Paulo Client: The Coca-Cola Company Category: Design Does / Industrial Design
Points: 15.0
Street Quest
Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Websites / Branded Games
Points: 15.0
Street Quest
Agency: Ogilvy & Mather Cape Town / Cape Town Client: Volkswagen Category: Gaming / Branded Mobile Games
Points: 10.0
Hide 'n' Seek
Agency: Ogilvy Beijing Lab / Beijing Client: GM Encore Category: Gaming / Branded Mobile Games
Points: 10.0
Donate your Facebook timeline for world Alzheimer's day
Agency: Ogilvy / Brussels Client: Alzheimer's Disease International Category: Social Media / Best Use of Social Media/Facebook
Points: 10.0
Donate Your Fame
Agency: Ogilvy Brasil / São Paulo Client: Graacc Category: Interactive Advertising / Public Service/Non-Profit
Points: 10.0
Hat
Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
Points: 10.0
IBM Faces
Agency: Ogilvy & Mather India / Bangalore Client: IBM Category: Collateral Design / Posters - Series
Points: 5.0
Puzzles
Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Just because it works, doesn't mean it's fixed
Agency: Ogilvy & Mather Cape Town / Cape Town Client: Volkswagen Genuine Parts Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Steppenwolf Campaign
Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Collateral Design / Posters - Series
Points: 5.0
Battleship
Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel Category: Newspaper / Small Space Print - Single
Points: 5.0
The BlueMotion Label
Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Newspaper / Small Space Print - Single
Points: 5.0
The World's Deepest Site
Agency: Ogilvy & Mather Ukraine / Kyiv Client: Borjomi Category: Websites / Consumer Goods
Points: 5.0
Hotwheels Vintage Collection
Agency: Ogilvy & Mather / Mumbai Client: Mattel Category: Newspaper / Small Space Print - Campaign
Points: 5.0
Donate Your Fame
Agency: Ogilvy Brasil / São Paulo Client: Graacc Category: Social Media / Communities / Microblogging
Points: 5.0
IMMORTAL FANS
Agency: Ogilvy Brasil / São Paulo Client: SPORT CLUB DO RECIFE Category: Integrated Branding / Public Service Campaign
Points: 5.0
The Gnome Experiment
Agency: OgilvyOne / London Client: Kern & Sohn Precision Scales Category: Social Media / Communities / Microblogging
Points: 5.0
Road Letters
Agency: Ogilvy Brasil / São Paulo Client: Claro Category: Collateral Design / Point of Purchase and In-Store - Series
Points: 5.0
MagazineYou
Agency: Ogilvy Brasil / São Paulo Client: Magazine Luiza Category: Websites / E-Commerce
Points: 5.0
#COKEHANDS
Agency: Ogilvy & Mather / Shanghai Client: The Coca-Cola Company Category: Magazine / Full Page or Spread - Single
Points: 5.0
CokeSanta
Agency: Ogilvy & Mather Client: The Coca-Cola Company Category: Magazine / Full Page or Spread - Single
Points: 5.0
Castrol
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh Client: Castrol BP Petco Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Campaign with a view
Agency: Ogilvy Germany / Frankfurt Client: Schoeffel Outdoor Clothing Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Pictionary
Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel Southeast Asia Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Still as good after 20 years. The German-Rail-Card.
Agency: Ogilvy Germany / Frankfurt Client: German Rail (Deutsche Bahn) Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
CokeSanta
Agency: Ogilvy & Mather / Shanghai Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single
Points: 5.0
The Worlds Smallest IKEA Store
Agency: Memac Ogilvy/OgilvyAction / Dubai Client: IKEA Category: User Experience Design / Information Architecture
Points: 5.0
Happiness Refill
Agency: Ogilvy Brasil / São Paulo Client: The Coca-Cola Company Category: User Experience Design / Interaction Design
Points: 5.0
Carry Heavy Attachments
Agency: Ogilvy & Mather / Gurgaon Client: Yahoo India Category: Out Of Home / Billboards - Campaign
Points: 5.0
SPRITE SHOWER
Agency: Ogilvy Brasil / São Paulo Client: The Coca-Cola Company Category: Out Of Home / Transit & Outdoor Installations - Single
Points: 5.0
The Worlds Smallest IKEA Store
Agency: Memac Ogilvy/OgilvyAction / Dubai Client: IKEA Category: User Experience Design / Usability
Points: 5.0
Rugbeer
Agency: Ogilvy & Mather Argentina / Buenos Aires Client: Salta Category: Out Of Home / Transit & Outdoor Installations - Single
Points: 5.0
Client:
Dove
Title:
Real Beauty Sketches
Category:
Film / Documentaries - Shorts
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Unilever
Title:
The Dove Ad Makeover
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
The Coca-Cola Company
Title:
#COKEHANDS
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen South Africa
Title:
Street Quest
Category:
Mobile Applications/Sites / Branded Games
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
WWF India
Title:
Animal Trees
Category:
Public Service / Posters - Series
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Steppenwolf Theatre
Title:
Belleville
Category:
Collateral Design / Posters - Single
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
IBM
Title:
Icons of Progress
Category:
Design Does / Brand Transformation
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Thai Health Promotion Foundation
Title:
Smoking Kid
Category:
Public Service / Television - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Mondelez International
Title:
Lacta - Love in the end
Category:
Film / Theatrical and DVD Releases
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Volkswagen South Africa
Title:
Street Quest
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Google
Title:
Chrome Experiment: Ramayana
Category:
User Experience Design / Visual Design
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
IBM
Title:
Icons of Progress
Category:
Brand Identity / Logo Design
Award:
2013 Design Silver Pencil
Points:
15.0
Client:
IKEA
Title:
The Worlds Smallest IKEA Store
Category:
Interactive Advertising / Banners - Fixed Space - Single
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Openbank
Title:
Croquettes
Category:
Consumer Television / Under $80K Budget - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
The Coca-Cola Company
Title:
#COKEHANDS
Category:
Collateral / Posters - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Sawa Mninjah
Title:
Rescue Radio - Sinhalese Rescue
Category:
Public Service / Radio - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Unilever
Title:
Recipe Receipt
Category:
Collateral / P.O.P. and In-store - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
The Coca-Cola Company
Title:
Happiness Refill
Category:
Design Does / Industrial Design
Award:
2013 Design Silver Pencil
Points:
15.0
Client:
Volkswagen South Africa
Title:
Street Quest
Category:
Websites / Branded Games
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Street Quest
Category:
Gaming / Branded Mobile Games
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
GM Encore
Title:
Hide 'n' Seek
Category:
Gaming / Branded Mobile Games
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Alzheimer's Disease International
Title:
Donate your Facebook timeline for world Alzheimer's day
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Graacc
Title:
Donate Your Fame
Category:
Interactive Advertising / Public Service/Non-Profit
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Steppenwolf Theatre
Title:
Hat
Category:
Collateral Design / Posters - Single
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
IBM
Title:
IBM Faces
Category:
Collateral Design / Posters - Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Volkswagen South Africa
Title:
Puzzles
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Genuine Parts
Title:
Just because it works, doesn't mean it's fixed
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Steppenwolf Theatre
Title:
Steppenwolf Campaign
Category:
Collateral Design / Posters - Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Mattel
Title:
Battleship
Category:
Newspaper / Small Space Print - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Volkswagen South Africa
Title:
The BlueMotion Label
Category:
Newspaper / Small Space Print - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Borjomi
Title:
The World's Deepest Site
Category:
Websites / Consumer Goods
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Mattel
Title:
Hotwheels Vintage Collection
Category:
Newspaper / Small Space Print - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Graacc
Title:
Donate Your Fame
Category:
Social Media / Communities / Microblogging
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
SPORT CLUB DO RECIFE
Title:
IMMORTAL FANS
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Kern & Sohn Precision Scales
Title:
The Gnome Experiment
Category:
Social Media / Communities / Microblogging
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Claro
Title:
Road Letters
Category:
Collateral Design / Point of Purchase and In-Store - Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Magazine Luiza
Title:
MagazineYou
Category:
Websites / E-Commerce
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
#COKEHANDS
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
CokeSanta
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Castrol BP Petco
Title:
Castrol
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Schoeffel Outdoor Clothing
Title:
Campaign with a view
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Mattel Southeast Asia
Title:
Pictionary
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
German Rail (Deutsche Bahn)
Title:
Still as good after 20 years. The German-Rail-Card.
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
CokeSanta
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
IKEA
Title:
The Worlds Smallest IKEA Store
Category:
User Experience Design / Information Architecture
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Happiness Refill
Category:
User Experience Design / Interaction Design
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Yahoo India
Title:
Carry Heavy Attachments
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
SPRITE SHOWER
Category:
Out Of Home / Transit & Outdoor Installations - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
IKEA
Title:
The Worlds Smallest IKEA Store
Category:
User Experience Design / Usability
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Salta
Title:
Rugbeer
Category:
Out Of Home / Transit & Outdoor Installations - Single
Award:
2013 Advertising Merit Award
Points:
5.0
