The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
Publicis
Client
Title
Category
Award
Points
Fuck the Poor
Agency: Publicis London / London Client: The Pilion Trust Category: Online Films & Video / Public Service / Non-Profit
Points: 25.0
Fuck the Poor
Agency: Publicis London / London Client: The Pilion Trust Category: Public Service - Video / Non-Broadcast
Points: 25.0
Spotify Year in Music
Agency: Razorfish / New York Client: Spotify Category: Data & Human Experience / Online Data Visualization & Infographics
Points: 25.0
Inglorious Fruits and Vegetables
Agency: Marcel / Paris Client: Intermarché Category: Brand Transformation / Single
Points: 20.0
Inglorious Fruits and Vegetables
Agency: Marcel / Paris Client: Intermarché Category: Experiences / Brand Installations
Points: 15.0
LIGHT AFTER SCHOOL
Agency: Publicis China / Shanghai Client: HAIER Category: Product Design / Single or Series
Points: 15.0
LIGHT AFTER SCHOOL
Agency: Publicis China / Shanghai Client: HAIER Category: Design for the Greater Good / For-Profit Initiated
Points: 15.0
Skip Ad Festival
Agency: Publicis Brasil / Sao Paulo - SP Client: Sony Entertainment Television Category: Interactive Advertising / Other Interactive Media - Single
Points: 15.0
Inglorious Fruits and Vegetables
Agency: Marcel / Paris Client: Intermarché Category: Brand Transformation / Single
Points: 15.0
Skip Ad Festival
Agency: Publicis Brasil / Sao Paulo - SP Client: Sony Entertainment Television Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 15.0
The Talk
Agency: Saatchi & Saatchi / New York Client: The Brotherhood Sister Sol Category: Public Service - Video / Television - Single
Points: 15.0
Pepsi Agreement
Agency: Fallon / Minneapolis Client: Arby's Category: Consumer Television / :30 / :25 - Single
Points: 15.0
The Voice Donor
Agency: Publicis China / Guangzhou + Publicis China / Shanghai Client: Tencent Category: Mobile Applications / Social Networks / Community
Points: 15.0
Audi LED Scoreboard
Agency: Razorfish / Germany + Moey Inc. / New York + Park Design Partners LLC. / Falls Church Client: Audi of America Category: Outdoor / Digital / Electronic
Points: 15.0
Taco Bell Mobile Ordering Application
Agency: DigitasLBi / New York Client: Taco Bell Category: User Experience Design - Mobile / Utility
Points: 15.0
Taco Bell Mobile Ordering Application
Agency: DigitasLBi / New York Client: Taco Bell Category: User Experience Design - Mobile / User Experience
Points: 15.0
Inglorious Fruits and Vegetables
Agency: Marcel / Paris Client: Intermarché Category: Integrated Branding / Consumer Campaign
Points: 10.0
Fuck the Poor
Agency: Publicis London / London Client: The Pilion Trust Category: Public Service - Experiential / Ambient & Guerilla
Points: 10.0
Spot 4 Sale
Agency: Publicis London / London Client: Depaul UK Category: Direct Marketing / Ambient Media
Points: 10.0
The Talk
Agency: Saatchi NY / New York Client: The Brotherhood Sister Sol Category: Online Films & Video / Public Service / Non-Profit
Points: 10.0
Build a GLA on Instagram
Agency: Razorfish / New York Client: Mercedes-Benz USA Category: Advertising on Mobile Devices / In-App
Points: 10.0
Erase The Difference / Houses
Agency: Publicis / México Client: CDC/ Banamex Category: Public Service - Print / Newspaper or Magazine - Single
Points: 10.0
Erase The Difference
Agency: Publicis / México Client: CDC/ Banamex Category: Public Service - Print / Newspaper or Magazine - Campaign
Points: 10.0
Gamer Masterpiece
Agency: BBH New York / New York Client: Sony PlayStation Category: User Experience Design - Web / Cross-Channel Integration
Points: 10.0
#Futureself
Agency: Publicis Conseil / PARIS Client: ORANGE Category: User Experience Design - Web / User Experience
Points: 10.0
LIGHT AFTER SCHOOL
Agency: Publicis China / Shanghai Client: HAIER Category: Public Service - Design / Promotional Items - Single or Series
Points: 5.0
Calculate your lawn
Agency: DigitasLBi Sweden / Sweden Client: Husqvarna Category: Interactive Advertising / Banners
Points: 5.0
Gamer Masterpiece
Agency: BBH New York / New York Client: Sony PlayStation Category: Websites / Publications & Media
Points: 5.0
Spotify Year in Music
Agency: Razorfish / New York Client: Spotify Category: Websites / Travel, Entertainment & Leisure
Points: 5.0
Wild Atlantic Way
Agency: Publicis London / London Client: Tourism Ireland Category: Documentaries / Online
Points: 5.0
BookBook
Agency: BBH ASIA PACIFIC / Singapore Client: IKANO PTE LTD (IKEA SINGAPORE) Category: Integrated Branding / Consumer Campaign
Points: 5.0
Gamer Masterpiece
Agency: BBH New York / New York Client: Sony PlayStation Category: Integrated Branding / Online Campaign
Points: 5.0
Virus Outbreak
Agency: Saatchi & Saatchi / Stockholm Client: Elmsta 3000 Horror Fest Category: Direct Marketing / Flat Mailing
Points: 5.0
Gamer Masterpiece
Agency: BBH New York / New York Client: Sony PlayStation Category: Direct Marketing / Dimensional Mailing
Points: 5.0
Inglorious Fruits and Vegetables
Agency: Marcel / Paris Client: Intermarché Category: Direct Marketing / Ambient Media
Points: 5.0
Fuck the Poor
Agency: Publicis London / London Client: The Pilion Trust Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
Getting Ebola Fighters on the Cover of Time
Agency: Publicis Kaplan Thaler / New York Client: Doctors of the World Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
One note against cancer
Agency: Publicis Conseil / PARIS Client: APREC Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
Hotel
Agency: BBH New York / New York Client: Unilever/Axe Category: Consumer Television / 60 Second - Single
Points: 5.0
Peace
Agency: BBH / London + MJZ / London + The Mill / London + String and Tins / London Client: Unilever / Axe Category: Consumer Television / 60 Second - Single
Points: 5.0
Soulmates
Agency: BBH / London + Biscuit Filmworks / London + Electric Theatre Collective / London + Final Cut / London Client: Unilever / Axe Category: Consumer Television / 60 Second - Single
Points: 5.0
Pool
Agency: BBH New York / New York Client: Unilever/Axe Category: Consumer Television / :30 / :25 - Single
Points: 5.0
Knife
Agency: BBH New York / New York Client: Unilever/Axe Category: Consumer Television / :30 / :25 - Single
Points: 5.0
Positive Feelings
Agency: Fallon / Minneapolis Client: Loctite Category: Consumer Television / :30 / :25 - Single
Points: 5.0
Hotel, Knife, Pool
Agency: BBH New York / New York Client: Unilever/Axe Category: Consumer Television / Commercials of Varying Length - Campaign
Points: 5.0
Hotel
Agency: BBH New York / New York Client: Unilever/Axe Category: Cinema Advertising / Short Form - :90 & Under - Single
Points: 5.0
Watch_Dogs Live
Agency: Publicis Canada / Montreal Client: Ubisoft Category: Mobile Applications / Branded Games
Points: 5.0
Puppy Love
Agency: BBH New York / New York Client: Social Tees Animal Rescue Category: Mobile Applications / Public Service / Non-Profit
Points: 5.0
Watch_Dogs Live
Agency: Publicis Canada / Montreal Client: Ubisoft Category: Mobile Applications / Media, Entertainment & Leisure
Points: 5.0
Beach
Agency: BBH / London Client: Axe Category: Magazine / Full Page or Spread - Single
Points: 5.0
Client:
The Pilion Trust
Title:
Fuck the Poor
Category:
Online Films & Video / Public Service / Non-Profit
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
The Pilion Trust
Title:
Fuck the Poor
Category:
Public Service - Video / Non-Broadcast
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Spotify
Title:
Spotify Year in Music
Category:
Data & Human Experience / Online Data Visualization & Infographics
Award:
2015 UX / UI Gold Pencil
Points:
25.0
Client:
Intermarché
Title:
Inglorious Fruits and Vegetables
Category:
Brand Transformation / Single
Award:
2015 Cross-Platform Green
Points:
20.0
Client:
Intermarché
Title:
Inglorious Fruits and Vegetables
Category:
Experiences / Brand Installations
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
HAIER
Title:
LIGHT AFTER SCHOOL
Category:
Product Design / Single or Series
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
HAIER
Title:
LIGHT AFTER SCHOOL
Category:
Design for the Greater Good / For-Profit Initiated
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
Sony Entertainment Television
Title:
Skip Ad Festival
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Intermarché
Title:
Inglorious Fruits and Vegetables
Category:
Brand Transformation / Single
Award:
2015 Cross-Platform Silver Pencil
Points:
15.0
Client:
Sony Entertainment Television
Title:
Skip Ad Festival
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2015 Direct Silver Pencil
Points:
15.0
Client:
The Brotherhood Sister Sol
Title:
The Talk
Category:
Public Service - Video / Television - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Arby's
Title:
Pepsi Agreement
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Tencent
Title:
The Voice Donor
Category:
Mobile Applications / Social Networks / Community
Award:
2015 Mobile Silver Pencil
Points:
15.0
Client:
Audi of America
Title:
Audi LED Scoreboard
Category:
Outdoor / Digital / Electronic
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Taco Bell
Title:
Taco Bell Mobile Ordering Application
Category:
User Experience Design - Mobile / Utility
Award:
2015 UX / UI Silver Pencil
Points:
15.0
Client:
Taco Bell
Title:
Taco Bell Mobile Ordering Application
Category:
User Experience Design - Mobile / User Experience
Award:
2015 UX / UI Silver Pencil
Points:
15.0
Client:
Intermarché
Title:
Inglorious Fruits and Vegetables
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
The Pilion Trust
Title:
Fuck the Poor
Category:
Public Service - Experiential / Ambient & Guerilla
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Depaul UK
Title:
Spot 4 Sale
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Bronze Pencil
Points:
10.0
Client:
The Brotherhood Sister Sol
Title:
The Talk
Category:
Online Films & Video / Public Service / Non-Profit
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Mercedes-Benz USA
Title:
Build a GLA on Instagram
Category:
Advertising on Mobile Devices / In-App
Award:
2015 Mobile Bronze Pencil
Points:
10.0
Client:
CDC/ Banamex
Title:
Erase The Difference / Houses
Category:
Public Service - Print / Newspaper or Magazine - Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
CDC/ Banamex
Title:
Erase The Difference
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Sony PlayStation
Title:
Gamer Masterpiece
Category:
User Experience Design - Web / Cross-Channel Integration
Award:
2015 UX / UI Bronze Pencil
Points:
10.0
Client:
ORANGE
Title:
#Futureself
Category:
User Experience Design - Web / User Experience
Award:
2015 UX / UI Bronze Pencil
Points:
10.0
Client:
HAIER
Title:
LIGHT AFTER SCHOOL
Category:
Public Service - Design / Promotional Items - Single or Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
Husqvarna
Title:
Calculate your lawn
Category:
Interactive Advertising / Banners
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Sony PlayStation
Title:
Gamer Masterpiece
Category:
Websites / Publications & Media
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Spotify
Title:
Spotify Year in Music
Category:
Websites / Travel, Entertainment & Leisure
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Tourism Ireland
Title:
Wild Atlantic Way
Category:
Documentaries / Online
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
IKANO PTE LTD (IKEA SINGAPORE)
Title:
BookBook
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Sony PlayStation
Title:
Gamer Masterpiece
Category:
Integrated Branding / Online Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Elmsta 3000 Horror Fest
Title:
Virus Outbreak
Category:
Direct Marketing / Flat Mailing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Sony PlayStation
Title:
Gamer Masterpiece
Category:
Direct Marketing / Dimensional Mailing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Intermarché
Title:
Inglorious Fruits and Vegetables
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Merit Award
Points:
5.0
Client:
The Pilion Trust
Title:
Fuck the Poor
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Doctors of the World
Title:
Getting Ebola Fighters on the Cover of Time
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
APREC
Title:
One note against cancer
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Unilever/Axe
Title:
Hotel
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Unilever / Axe
Title:
Peace
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Unilever / Axe
Title:
Soulmates
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Unilever/Axe
Title:
Pool
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Unilever/Axe
Title:
Knife
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Loctite
Title:
Positive Feelings
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Unilever/Axe
Title:
Hotel, Knife, Pool
Category:
Consumer Television / Commercials of Varying Length - Campaign
Award:
2015 Film Merit Award
Points:
5.0
Client:
Unilever/Axe
Title:
Hotel
Category:
Cinema Advertising / Short Form - :90 & Under - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Ubisoft
Title:
Watch_Dogs Live
Category:
Mobile Applications / Branded Games
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Social Tees Animal Rescue
Title:
Puppy Love
Category:
Mobile Applications / Public Service / Non-Profit
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Ubisoft
Title:
Watch_Dogs Live
Category:
Mobile Applications / Media, Entertainment & Leisure
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Axe
Title:
Beach
Category:
Magazine / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
