The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
Serviceplan
Client
Title
Category
Award
Points
THE VIRTUAL CRASH BILLBOARD
Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris Client: DRIEA / PARISIAN ROAD SAFETY AUTHORITY Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign
Points: 25.0
LEGO Builders of Sound
Agency: Serviceplan / Munich Client: LEGO Category: Interactive Advertising / Environmental/Experiential - Single
Points: 25.0
The Daily Abuse
Agency: Serviceplan / Munch Client: Innocence in Danger Category: Public Service / Outdoor and Transit - Single
Points: 25.0
LEGO Builders of Sound
Agency: Serviceplan / Munich Client: LEGO Category: Spatial Design / Indoor Spaces
Points: 25.0
LEGO Builders of Sound
Agency: serviceplan / Munich Client: LEGO Category: Out Of Home / Transit & Outdoor Installations - Single
Points: 25.0
THE VIRTUAL CRASH BILLBOARD
Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris Client: DRIEA / PARISIAN ROAD SAFETY AUTHORITY Category: Innovation in Print & Outdoor / Ambient Media
Points: 15.0
Sky Sqreening
Agency: Serviceplan / Munich + Plan.Net / Munich + Mediaplus / Munich Client: Sky Deutschland Fernsehen Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Points: 15.0
The Rodenstock Font Glasses
Agency: Serviceplan / Munich Client: Rodenstock Category: Collateral Design / Outdoor - Series
Points: 15.0
The Rodenstock Font Glasses
Agency: Serviceplan / Munich Client: Rodenstock Category: Collateral Design / Point of Purchase and In-Store - Series
Points: 15.0
LEGO Builders of Sound
Agency: Serviceplan / Munich Client: LEGO Category: Experiential Advertising / Installations
Points: 15.0
THE VIRTUAL CRASH BILLBOARD
Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris Client: DRIEA / PARISIAN ROAD SAFETY AUTHORITY Category: Ambient Media / Billboards & Transit - Campaign
Points: 10.0
Speaking Images 2015
Agency: Serviceplan / Munich Client: World Press Photo Category: Innovation - Print / Print
Points: 10.0
Speaking Images 2015
Agency: Serviceplan / Munich Client: World Press Photo Category: Non-Profit - Publications / Publications
Points: 10.0
The Match
Agency: Serviceplan / Munich + Plan.Net / Munich Client: Sky Deutschland Fernsehen Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Points: 10.0
The Les Paul Skill Check
Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich Client: Gibson Guitar Category: Consumer - Applications & Sites / Durable Goods
Points: 10.0
The Match
Agency: Serviceplan / Munich + Plan.Net / Munich Client: Sky Deutschland Fernsehen Category: Consumer - Digital / Mobile
Points: 10.0
Speaking Images 2015
Agency: Serviceplan / Munich Client: World Press Photo Category: Innovation - Publication Design / Publication Design
Points: 10.0
BMW xWalk
Agency: Serviceplan / Munich + Serviceplan Middle East / Dubai Client: BMW Group Middle East Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Points: 10.0
The Guy Who Cut Everything in Half
Agency: Serviceplan / Munich Client: Deutscher Anwaltverein Category: Consumer - Brands, Products & Services / Media Relations
Points: 5.0
Antonymous - the Digital Smoke Bomb
Agency: Serviceplan / Munich + Plan.Net / Munich Client: Piratenpartei Deutschland Category: Non-Profit - Web / Web
Points: 5.0
The Match
Agency: Serviceplan / Munich + Plan.Net / Munich Client: Sky Deutschland Fernsehen Category: Consumer - Mobile / User Experience
Points: 5.0
The Les Paul Skill Check
Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich Client: Gibson Guitar Category: Consumer - Mobile / User Experience
Points: 5.0
The Les Paul Skill Check
Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich Client: Gibson Guitar Category: Innovation - Innovation in Mobile / Innovation in Mobile
Points: 5.0
Heads up!
Agency: Serviceplan / Munich + Plan.Net / Munich Client: AOK Category: CSR - Advertising on Mobile Devices / Advertising on Mobile Devices
Points: 5.0
Sky Sqreening
Agency: Serviceplan / Munich + Plan.Net / Munich Client: Sky Deutschland Fernsehen Category: Consumer - Use of Technology / Product & Mobile Integration
Points: 5.0
The Les Paul Skill Check
Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich Client: Gibson Guitar Category: Consumer - Use of Technology / Product & Mobile Integration
Points: 5.0
Sky Sqreening
Agency: Serviceplan / Munich + Plan.Net / Munich Client: Sky Deutschland Fernsehen Category: Craft - Use of Technology / Use of Technology
Points: 5.0
The Les Paul Skill Check
Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich Client: Gibson Guitar Category: Consumer - Digital / Mobile
Points: 5.0
Iceberg Songs
Agency: Serviceplan / Munich + Plan.Net / Munich Client: UNFCCC Category: Craft - Sound Design / Sound Design
Points: 5.0
Iceberg Songs
Agency: Serviceplan / Munich + Plan.Net / Munich Client: UNFCCC Category: CSR - Websites / Websites
Points: 5.0
Iceberg Songs
Agency: Serviceplan / Munich + Plan.Net / Munich Client: UNFCCC Category: CSR - Broadcast & Moving Image / Broadcast & Moving Image
Points: 5.0
Instant Noodle Novels
Agency: Serviceplan / Munich Client: Bernbacher Category: Consumer - Package Design / Single or Series
Points: 5.0
Troy Davis - I am alive
Agency: Serviceplan / Munich Client: Alive - Coalition to Abolish the Death Penalty Category: Interactive Advertising / Public Service/Non-Profit
Points: 5.0
The Rodenstock Font Glasses
Agency: Serviceplan / Munich Client: Rodenstock Category: Craft / Typography - Series
Points: 5.0
Troy Davis - I am alive
Agency: serviceplan / Munich Client: Alive - Coalition to Abolish the Death Penalty Category: Non-Broadcast / Online
Points: 5.0
The Daily Abuse
Agency: Serviceplan / Munch Client: Innocence in Danger Category: Public Service / Collateral - Single
Points: 5.0
The Marttiini Fish-Mailing
Agency: serviceplan / Munich Client: Marttiini Oy Category: Collateral / Promotional Items - Single or Campaign
Points: 5.0
AUTISM CAN WORK
Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie Client: Andros Category: Public Relations
Points: 2.0
THE VIRTUAL CRASH BILLBOARD
Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris Client: DRIEA / PARISIAN ROAD SAFETY AUTHORITY Category: User Activation
Points: 2.0
THE VIRTUAL CRASH BILLBOARD
Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris Client: DRIEA / PARISIAN ROAD SAFETY AUTHORITY Category: Ambient Media / Experiential & Installations
Points: 2.0
Client:
DRIEA / PARISIAN ROAD SAFETY AUTHORITY
Title:
THE VIRTUAL CRASH BILLBOARD
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
LEGO
Title:
LEGO Builders of Sound
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Innocence in Danger
Title:
The Daily Abuse
Category:
Public Service / Outdoor and Transit - Single
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
LEGO
Title:
LEGO Builders of Sound
Category:
Spatial Design / Indoor Spaces
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
LEGO
Title:
LEGO Builders of Sound
Category:
Out Of Home / Transit & Outdoor Installations - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
DRIEA / PARISIAN ROAD SAFETY AUTHORITY
Title:
THE VIRTUAL CRASH BILLBOARD
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Sky Deutschland Fernsehen
Title:
Sky Sqreening
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Award:
2016 Mobile Silver Pencil
Points:
15.0
Client:
Rodenstock
Title:
The Rodenstock Font Glasses
Category:
Collateral Design / Outdoor - Series
Award:
2013 Design Silver Pencil
Points:
15.0
Client:
Rodenstock
Title:
The Rodenstock Font Glasses
Category:
Collateral Design / Point of Purchase and In-Store - Series
Award:
2013 Design Silver Pencil
Points:
15.0
Client:
LEGO
Title:
LEGO Builders of Sound
Category:
Experiential Advertising / Installations
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
DRIEA / PARISIAN ROAD SAFETY AUTHORITY
Title:
THE VIRTUAL CRASH BILLBOARD
Category:
Ambient Media / Billboards & Transit - Campaign
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0
Client:
World Press Photo
Title:
Speaking Images 2015
Category:
Innovation - Print / Print
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
World Press Photo
Title:
Speaking Images 2015
Category:
Non-Profit - Publications / Publications
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Sky Deutschland Fernsehen
Title:
The Match
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Award:
2016 Mobile Bronze Pencil
Points:
10.0
Client:
Gibson Guitar
Title:
The Les Paul Skill Check
Category:
Consumer - Applications & Sites / Durable Goods
Award:
2016 Mobile Bronze Pencil
Points:
10.0
Client:
Sky Deutschland Fernsehen
Title:
The Match
Category:
Consumer - Digital / Mobile
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
World Press Photo
Title:
Speaking Images 2015
Category:
Innovation - Publication Design / Publication Design
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
BMW Group Middle East
Title:
BMW xWalk
Category:
Consumer - Environmental / Immersive Design / Indoor Spaces
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Deutscher Anwaltverein
Title:
The Guy Who Cut Everything in Half
Category:
Consumer - Brands, Products & Services / Media Relations
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Piratenpartei Deutschland
Title:
Antonymous - the Digital Smoke Bomb
Category:
Non-Profit - Web / Web
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Sky Deutschland Fernsehen
Title:
The Match
Category:
Consumer - Mobile / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Gibson Guitar
Title:
The Les Paul Skill Check
Category:
Consumer - Mobile / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Gibson Guitar
Title:
The Les Paul Skill Check
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
AOK
Title:
Heads up!
Category:
CSR - Advertising on Mobile Devices / Advertising on Mobile Devices
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Sky Deutschland Fernsehen
Title:
Sky Sqreening
Category:
Consumer - Use of Technology / Product & Mobile Integration
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Gibson Guitar
Title:
The Les Paul Skill Check
Category:
Consumer - Use of Technology / Product & Mobile Integration
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Sky Deutschland Fernsehen
Title:
Sky Sqreening
Category:
Craft - Use of Technology / Use of Technology
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Gibson Guitar
Title:
The Les Paul Skill Check
Category:
Consumer - Digital / Mobile
Award:
2016 Direct Merit Award
Points:
5.0
Client:
UNFCCC
Title:
Iceberg Songs
Category:
Craft - Sound Design / Sound Design
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
UNFCCC
Title:
Iceberg Songs
Category:
CSR - Websites / Websites
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
UNFCCC
Title:
Iceberg Songs
Category:
CSR - Broadcast & Moving Image / Broadcast & Moving Image
Award:
2016 Design Merit Award
Points:
5.0
Client:
Bernbacher
Title:
Instant Noodle Novels
Category:
Consumer - Package Design / Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Alive - Coalition to Abolish the Death Penalty
Title:
Troy Davis - I am alive
Category:
Interactive Advertising / Public Service/Non-Profit
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Rodenstock
Title:
The Rodenstock Font Glasses
Category:
Craft / Typography - Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Alive - Coalition to Abolish the Death Penalty
Title:
Troy Davis - I am alive
Category:
Non-Broadcast / Online
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Innocence in Danger
Title:
The Daily Abuse
Category:
Public Service / Collateral - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Marttiini Oy
Title:
The Marttiini Fish-Mailing
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Andros
Title:
AUTISM CAN WORK
Category:
Public Relations
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
DRIEA / PARISIAN ROAD SAFETY AUTHORITY
Title:
THE VIRTUAL CRASH BILLBOARD
Category:
User Activation
Award:
2018 Responsive Environments Merit Award
Points:
2.0