The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
TBWA Worldwide
Client
Title
Category
Award
Points
Share the Joy
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD + Blacksmith / New York Client: Apple Category: Best of Moving Image Craft
Points: 90.00
Public Displays of Encouragement
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Best of Out of Home
Points: 90.00
BMW: Nothing But Sheer Joy
Agency: TBWA\Juice Beijing + TBWA\BOLT Shanghai + Filmate Productions / Shanghai + Real Good Studio / New York Client: BMW Category: Best of Social Media
Points: 90.00
Project Convey
Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London Client: Cox Communications Category: Digital Design
Points: 45.00
Project Convey
Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London Client: Cox Communications Category: Innovation & Transformation / Innovation in Design
Points: 45.00
Public Displays of Encouragement
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Craft / Writing
Points: 45.00
Public Displays of Encouragement
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Billboards & Transit / Series
Points: 45.00
Public Displays of Encouragement
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Craft / Writing
Points: 45.00
Project Convey
Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London Client: Cox Communications Category: Digital Product / In-Market
Points: 45.00
Share the Joy
Agency: Blacksmith / New York + TBWA\Media Arts Lab / Los Angeles + MJZ + Apple / Cupertino Client: Apple Category: Visual Effects / Single
Points: 45.00
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Writing / Series
Points: 45.00
BMW: Nothing But Sheer Joy
Agency: TBWA\Juice Beijing + TBWA\BOLT Shanghai + Filmate Productions / Shanghai + Real Good Studio / New York Client: BMW Category: Social Channel / Multi-Platform
Points: 45.00
Homeless in the Metaverse
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Entourage Category: Social Channel / Multi-Platform
Points: 45.00
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt Client: SOS HOMOPHOBIE and PANTONE Category: Physical Items
Points: 45.00
Are You Press Worthy?
Agency: TBWA\Chiat\Day NY / New York Client: Columbia Journalism Review Category: Digital & Online / Websites & Mobile
Points: 45.00
Are You Press Worthy?
Agency: TBWA\Chiat\Day NY / New York Client: Columbia Journalism Review Category: Digital & Online
Points: 45.00
Classify Consent
Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney Client: Consent Labs Category: Integrated PR Campaign
Points: 45.00
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt Client: SOS HOMOPHOBIE and PANTONE Category: Promotional / Physical Items
Points: 21.00
Ban private jets
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Greenpeace Category: Magazine / Series
Points: 21.00
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt Client: SOS HOMOPHOBIE and PANTONE Category: Brand Partnerships
Points: 21.00
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Direction / Series
Points: 21.00
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Writing / Single
Points: 21.00
The Ad You Stay In
Agency: TBWA\Chiat\Day NY / New York + Hilton / Virginia + RedSlash / New York + 1stAveMachine / New York Client: Hilton Category: Social Post / Single
Points: 21.00
BMW: Nothing But Sheer Joy
Agency: TBWA\Juice Beijing + TBWA\BOLT Shanghai + Filmate Productions / Shanghai + Real Good Studio / New York Client: BMW Category: Social Video / Over 15 Seconds
Points: 21.00
The Ad You Stay In
Agency: TBWA\Chiat\Day NY / New York + Hilton / Virginia + RedSlash / New York + 1stAveMachine / New York Client: Hilton Category: Influencer Marketing / Single Channel
Points: 21.00
Homeless in the Metaverse
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Entourage Category: Innovation & Transformation / Innovation in Social Media
Points: 21.00
SOS Migrants
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt Client: France Terre d'Asile Category: Digital & Online / Websites & Mobile
Points: 21.00
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt Client: SOS HOMOPHOBIE and PANTONE Category: Non-traditional & Guerrilla Marketing
Points: 21.00
Project Convey
Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London Client: Cox Communications Category: Innovation & Transformation / Innovation in Data
Points: 21.00
Are You Press Worthy?
Agency: TBWA\Chiat\Day NY / New York Client: Columbia Journalism Review Category: Community Building
Points: 21.00
Are You Press Worthy?
Agency: TBWA\Chiat\Day NY / New York Client: Columbia Journalism Review Category: Current Event Response
Points: 21.00
Project Convey
Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London Client: Cox Communications Category: Craft / Use of Technology
Points: 21.00
Shot on iPhone 14 Pro - Fursat
Agency: TBWA\Media Arts Lab / Singapore + Apple / India + OMD Client: Apple Category: Full Length Video / Single
Points: 9.00
Homeless in the Metaverse
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Entourage Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 9.00
Sun Warning Flag
Agency: HeimatTBWA\Germany / Berlin Client: German Cancer Aid Category: Promotional / Physical Items
Points: 9.00
Sun Warning Flag
Agency: HeimatTBWA\Germany / Berlin Client: German Cancer Aid Category: Out of Home / Brand Installations
Points: 9.00
AirPods - Silhouettes x Harry Styles
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Moving Image / Single
Points: 9.00
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt Client: SOS HOMOPHOBIE and PANTONE Category: Physical Products
Points: 9.00
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt Client: SOS HOMOPHOBIE and PANTONE Category: Physical Product / Promotional
Points: 9.00
Classify Consent
Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney Client: Consent Labs Category: Popular Culture Impact
Points: 9.00
Share the Joy
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD + Blacksmith / New York Client: Apple Category: Direction / Single
Points: 9.00
The Hunt
Agency: Apple / Cupertino + TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / Toronto + OMD Client: Apple Category: Television & VOD / 30 Seconds and Under - Single
Points: 9.00
Privacy on iPhone - Data Auction
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Television & VOD / Over 60 Seconds - Single
Points: 9.00
R Plates
Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney Client: mycar Category: Integrated PR Campaign
Points: 9.00
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt Client: SOS HOMOPHOBIE and PANTONE Category: Active Engagement / Call to Action
Points: 3.00
Trajectory
Agency: TBWA\ESPAÑA / Madrid Client: CRUZ ROJA Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 3.00
Captain Olson
Agency: TBWA\ESPAÑA / Madrid Client: Ronald McDonald Children's Foundation Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 3.00
Project Convey
Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London Client: Cox Communications Category: Integrated Campaign
Points: 3.00
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 3.00
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt Client: SOS HOMOPHOBIE and PANTONE Category: Events & Experiential
Points: 3.00
Client:
Apple
Title:
Share the Joy
Category:
Best of Moving Image Craft
Award:
2023 Moving Image Craft & Production Best of Discipline Pencil
Points:
90.00
Client:
Apple
Title:
Public Displays of Encouragement
Category:
Best of Out of Home
Award:
2023 Out of Home Best of Discipline Pencil
Points:
90.00
Client:
BMW
Title:
BMW: Nothing But Sheer Joy
Category:
Best of Social Media
Award:
2023 Social Media Best of Discipline Pencil
Points:
90.00
Client:
Cox Communications
Title:
Project Convey
Category:
Digital Design
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
Cox Communications
Title:
Project Convey
Category:
Innovation & Transformation / Innovation in Design
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
Apple
Title:
Public Displays of Encouragement
Category:
Craft / Writing
Award:
2023 Print & Promotional Gold Pencil
Points:
45.00
Client:
Apple
Title:
Public Displays of Encouragement
Category:
Billboards & Transit / Series
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
Apple
Title:
Public Displays of Encouragement
Category:
Craft / Writing
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
Cox Communications
Title:
Project Convey
Category:
Digital Product / In-Market
Award:
2023 IP & Product Design Gold Pencil
Points:
45.00
Client:
Apple
Title:
Share the Joy
Category:
Visual Effects / Single
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Apple
Title:
Call Me, With Timothée Chalamet
Category:
Writing / Series
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
BMW
Title:
BMW: Nothing But Sheer Joy
Category:
Social Channel / Multi-Platform
Award:
2023 Social Media Gold Pencil
Points:
45.00
Client:
Entourage
Title:
Homeless in the Metaverse
Category:
Social Channel / Multi-Platform
Award:
2023 Social Media Gold Pencil
Points:
45.00
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Physical Items
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Columbia Journalism Review
Title:
Are You Press Worthy?
Category:
Digital & Online / Websites & Mobile
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Columbia Journalism Review
Title:
Are You Press Worthy?
Category:
Digital & Online
Award:
2023 Public Relations Gold Pencil
Points:
45.00
Client:
Consent Labs
Title:
Classify Consent
Category:
Integrated PR Campaign
Award:
2023 Public Relations Gold Pencil
Points:
45.00
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Promotional / Physical Items
Award:
2023 Design Silver Pencil
Points:
21.00
Client:
Greenpeace
Title:
Ban private jets
Category:
Magazine / Series
Award:
2023 Print & Promotional Silver Pencil
Points:
21.00
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Brand Partnerships
Award:
2023 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Apple
Title:
Call Me, With Timothée Chalamet
Category:
Direction / Series
Award:
2023 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
Apple
Title:
Call Me, With Timothée Chalamet
Category:
Writing / Single
Award:
2023 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
Hilton
Title:
The Ad You Stay In
Category:
Social Post / Single
Award:
2023 Social Media Silver Pencil
Points:
21.00
Client:
BMW
Title:
BMW: Nothing But Sheer Joy
Category:
Social Video / Over 15 Seconds
Award:
2023 Social Media Silver Pencil
Points:
21.00
Client:
Hilton
Title:
The Ad You Stay In
Category:
Influencer Marketing / Single Channel
Award:
2023 Social Media Silver Pencil
Points:
21.00
Client:
Entourage
Title:
Homeless in the Metaverse
Category:
Innovation & Transformation / Innovation in Social Media
Award:
2023 Social Media Silver Pencil
Points:
21.00
Client:
France Terre d'Asile
Title:
SOS Migrants
Category:
Digital & Online / Websites & Mobile
Award:
2023 Direct Marketing Silver Pencil
Points:
21.00
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Silver Pencil
Points:
21.00
Client:
Cox Communications
Title:
Project Convey
Category:
Innovation & Transformation / Innovation in Data
Award:
2023 Creative Use of Data Silver Pencil
Points:
21.00
Client:
Columbia Journalism Review
Title:
Are You Press Worthy?
Category:
Community Building
Award:
2023 Public Relations Silver Pencil
Points:
21.00
Client:
Columbia Journalism Review
Title:
Are You Press Worthy?
Category:
Current Event Response
Award:
2023 Public Relations Silver Pencil
Points:
21.00
Client:
Cox Communications
Title:
Project Convey
Category:
Craft / Use of Technology
Award:
2023 Integrated Silver Pencil
Points:
21.00
Client:
Apple
Title:
Shot on iPhone 14 Pro - Fursat
Category:
Full Length Video / Single
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Entourage
Title:
Homeless in the Metaverse
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
German Cancer Aid
Title:
Sun Warning Flag
Category:
Promotional / Physical Items
Award:
2023 Design Bronze Pencil
Points:
9.00
Client:
German Cancer Aid
Title:
Sun Warning Flag
Category:
Out of Home / Brand Installations
Award:
2023 Design Bronze Pencil
Points:
9.00
Client:
Apple
Title:
AirPods - Silhouettes x Harry Styles
Category:
Moving Image / Single
Award:
2023 Design Bronze Pencil
Points:
9.00
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Physical Products
Award:
2023 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Physical Product / Promotional
Award:
2023 IP & Product Design Bronze Pencil
Points:
9.00
Client:
Consent Labs
Title:
Classify Consent
Category:
Popular Culture Impact
Award:
2023 Cultural Driver Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Share the Joy
Category:
Direction / Single
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
Apple
Title:
The Hunt
Category:
Television & VOD / 30 Seconds and Under - Single
Award:
2023 Film & Video Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Privacy on iPhone - Data Auction
Category:
Television & VOD / Over 60 Seconds - Single
Award:
2023 Film & Video Bronze Pencil
Points:
9.00
Client:
mycar
Title:
R Plates
Category:
Integrated PR Campaign
Award:
2023 Public Relations Bronze Pencil
Points:
9.00
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
CRUZ ROJA
Title:
Trajectory
Category:
Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Ronald McDonald Children's Foundation
Title:
Captain Olson
Category:
Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Cox Communications
Title:
Project Convey
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Apple
Title:
Call Me, With Timothée Chalamet
Category:
Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Events & Experiential
Award:
2023 Public Relations Merit Award
Points:
3.00
