The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
TBWA Worldwide
Client
Title
Category
Award
Points
Détour
Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London Client: Apple Category: Craft / Art Direction - Campaign
Points: 2.0
Expedia/Visit Britain: "The Only Place You Need to Go"
Agency: 180LA / Los Angeles + Friend / London + Unit 9 / Los Angeles Client: Expedia Category: Websites / Utility
Points: 2.0
Camelpower
Agency: TBWA\RAAD / Dubai Client: Nissan Category: Innovation in Cross-Platform / Integrated Branding
Points: 2.0
Portrait Mode Covers
Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Craft / Photography - Single or Campaign
Points: 2.0
Expedia/Visit Britain: "The Only Place You Need to Go"
Agency: 180LA / Los Angeles + Friend / London + Cut & Run / Los Angeles/London + Unit 9 / Los Angeles Client: Expedia Category: Websites
Points: 2.0
Earth: Shot on iPhone
Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Real-Time Response / Activity / Proactive Communications
Points: 2.0
Behind the Post
Agency: MALFOR GOOD / Los Angeles + Tool / Los Angeles Client: One Love Foundation Category: Digital / Social Media
Points: 2.0
A.I.
Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Broadcast / Any Length - Single
Points: 2.0
Fly on the Bedroom Wall
Agency: TBWA Hunt Lascaris / Johannesburg Client: Tiger Brands Category: Broadcast / Any Length - Single
Points: 2.0
Fly on the Living Room Wall
Agency: TBWA Hunt Lascaris / Johannesburg Client: Tiger Brands Category: Broadcast / Any Length - Single
Points: 2.0
Fly on the Bathroom Wall
Agency: TBWA Hunt Lascaris / Johannesburg Client: Tiger Brands Category: Broadcast / Any Length - Single
Points: 2.0
Knowledge
Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Broadcast / Any Length - Single
Points: 2.0
LA Phil Rebranding
Agency: TBWA\Chiat\Day / Los Angeles Client: Los Angeles Philharmonic Association Category: Branding / Rebranding
Points: 2.0
41 Steps
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Craft / Art Direction
Points: 2.0
World Gone Mad
Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Broadcast / Any Length - Campaign
Points: 2.0
Fly on the Wall
Agency: TBWA Hunt Lascaris / Johannesburg Client: Tiger Brands Category: Broadcast / Any Length - Campaign
Points: 2.0
41 Steps
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Use of Technology
Points: 2.0
Roll
Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Craft - Direction / Single
Points: 2.0
SmArt Basel
Agency: TBWA\Chiat\Day / New York Client: BNY Mellon Wealth Management Category: Typography / Dynamic / In Motion
Points: 2.0
41 Steps
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Mobile
Points: 2.0
Fly on the Wall
Agency: TBWA Hunt Lascaris / Johannesburg Client: Tiger Brands Category: Craft / Writing - Campaign
Points: 2.0
We Can Do IT
Agency: 180LA / Los Angeles + University of / Phoenix + Hornet / Culver City + Beacon Street Studios / Venice Client: University of Phoenix Category: Broadcast / Short Form - Single
Points: 2.0
Fly on the Wall
Agency: TBWA Hunt Lascaris / Johannesburg Client: Tiger Brands Category: Craft / Sound Design - Single or Campaign
Points: 2.0
A.I.
Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Craft / Sound Design - Single or Campaign
Points: 2.0
Détour
Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London Client: Apple Category: Online / Short Form - Single
Points: 2.0
Alexa Loses her Voice
Agency: Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle Client: Amazon Category: Craft - Writing / Single
Points: 2.0
Melanoma Campaign
Agency: HEIMAT / Berlin Client: German Cancer Aid Category: Publishing / Newspaper - Campaign
Points: 2.0
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles Client: Apple Category: Online / Short Form - Single
Points: 2.0
The Safest Embrace
Agency: TBWA\Chiat\Day / New York + Gloss / New York + TBWA / Paris Client: Michelin Category: Publishing / Newspaper - Campaign
Points: 2.0
Beautiful Pathogens
Agency: TBWA Hunt Lascaris / Johannesburg Client: Goodbye Malaria Category: Promotional / Collateral Items - Single or Series
Points: 2.0
ANZ #HOLDTIGHT
Agency: TBWA\Melbourne / Melbourne Client: ANZ Category: Online / Short Form - Single
Points: 2.0
Alexa Loses Her Voice: Rebel
Agency: Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle Client: Amazon Category: Television / Short Form - Single
Points: 2.0
Détour
Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London Client: Apple Category: Online / Short Form - Campaign
Points: 2.0
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles Client: Apple Category: Craft - Editing / Single
Points: 2.0
Loving Bangkok Night
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok Client: McDonald's Category: Publishing / Magazine - Campaign
Points: 2.0
#SheDrives
Agency: TBWARAAD / Dubai U.A.E. + Made in Saudi / Jeddah, Saudi Arabia Client: Nissan Saudi Arabia Category: Online / Long Form - Single
Points: 2.0
Portrait Mode Covers
Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Publishing / Magazine - Campaign
Points: 2.0
Welcome to @Apple
Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Branded Social Channel
Points: 2.0
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles Client: Apple Category: Craft - Cinematography / Single
Points: 2.0
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles Client: Apple Category: Location-Specific Video
Points: 2.0
Earth: Shot on iPhone
Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Television / Long Form - Single
Points: 2.0
Apple Music: Anthem
Agency: TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London Client: Apple Category: Moving Image / Single
Points: 2.0
Alexa Loses her Voice
Agency: Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle Client: Amazon Category: Television / Varying Length Campaign
Points: 2.0
Escape Train
Agency: TBWA\ / Helsinki Client: VR (National Railways) Category: Experiential / Live Events
Points: 2.0
#LIFEINHEL
Agency: TBWA\ / Helsinki + KLOK / Helsinki Client: Finavia Category: Experiential / Live Events
Points: 2.0
Dark Diaries
Agency: HEIMAT / Berlin Client: Free Democrats Category: Craft / Use of Visuals
Points: 2.0
The Safest Embrace
Agency: TBWA\Chiat\Day / New York + Gloss / New York + TBWA / Paris Client: Michelin Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Points: 2.0
Beautiful Pathogens
Agency: TBWA Hunt Lascaris / Johannesburg Client: Goodbye Malaria Category: Craft / Art Direction - Single or Series
Points: 2.0
Welcome to @Apple
Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: User-Generated Content
Points: 2.0
41 Steps
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Social Media
Points: 2.0
Client:
Apple
Title:
Détour
Category:
Craft / Art Direction - Campaign
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Expedia
Title:
Expedia/Visit Britain: "The Only Place You Need to Go"
Category:
Websites / Utility
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Nissan
Title:
Camelpower
Category:
Innovation in Cross-Platform / Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Apple
Title:
Portrait Mode Covers
Category:
Craft / Photography - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Expedia
Title:
Expedia/Visit Britain: "The Only Place You Need to Go"
Category:
Websites
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Apple
Title:
Earth: Shot on iPhone
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
One Love Foundation
Title:
Behind the Post
Category:
Digital / Social Media
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Flight Centre
Title:
A.I.
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Tiger Brands
Title:
Fly on the Bedroom Wall
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Tiger Brands
Title:
Fly on the Living Room Wall
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Tiger Brands
Title:
Fly on the Bathroom Wall
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Flight Centre
Title:
Knowledge
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Los Angeles Philharmonic Association
Title:
LA Phil Rebranding
Category:
Branding / Rebranding
Award:
2018 Design Merit Award
Points:
2.0
Client:
Gatorade
Title:
41 Steps
Category:
Craft / Art Direction
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Flight Centre
Title:
World Gone Mad
Category:
Broadcast / Any Length - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Tiger Brands
Title:
Fly on the Wall
Category:
Broadcast / Any Length - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Gatorade
Title:
41 Steps
Category:
Use of Technology
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Apple
Title:
Roll
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
BNY Mellon Wealth Management
Title:
SmArt Basel
Category:
Typography / Dynamic / In Motion
Award:
2018 Design Merit Award
Points:
2.0
Client:
Gatorade
Title:
41 Steps
Category:
Innovation in Mobile
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Tiger Brands
Title:
Fly on the Wall
Category:
Craft / Writing - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
University of Phoenix
Title:
We Can Do IT
Category:
Broadcast / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Tiger Brands
Title:
Fly on the Wall
Category:
Craft / Sound Design - Single or Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Flight Centre
Title:
A.I.
Category:
Craft / Sound Design - Single or Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Apple
Title:
Détour
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Amazon
Title:
Alexa Loses her Voice
Category:
Craft - Writing / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
German Cancer Aid
Title:
Melanoma Campaign
Category:
Publishing / Newspaper - Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Apple
Title:
Appocalypse
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Michelin
Title:
The Safest Embrace
Category:
Publishing / Newspaper - Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Goodbye Malaria
Title:
Beautiful Pathogens
Category:
Promotional / Collateral Items - Single or Series
Award:
2018 Design Merit Award
Points:
2.0
Client:
ANZ
Title:
ANZ #HOLDTIGHT
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Amazon
Title:
Alexa Loses Her Voice: Rebel
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Détour
Category:
Online / Short Form - Campaign
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Apple
Title:
Appocalypse
Category:
Craft - Editing / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
McDonald's
Title:
Loving Bangkok Night
Category:
Publishing / Magazine - Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Nissan Saudi Arabia
Title:
#SheDrives
Category:
Online / Long Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Apple
Title:
Portrait Mode Covers
Category:
Publishing / Magazine - Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Apple
Title:
Welcome to @Apple
Category:
Branded Social Channel
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Apple
Title:
Appocalypse
Category:
Craft - Cinematography / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Apple
Title:
Appocalypse
Category:
Location-Specific Video
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Apple
Title:
Earth: Shot on iPhone
Category:
Television / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Apple Music: Anthem
Category:
Moving Image / Single
Award:
2018 Design Merit Award
Points:
2.0
Client:
Amazon
Title:
Alexa Loses her Voice
Category:
Television / Varying Length Campaign
Award:
2018 Film Merit Award
Points:
2.0
Client:
VR (National Railways)
Title:
Escape Train
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Finavia
Title:
#LIFEINHEL
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Free Democrats
Title:
Dark Diaries
Category:
Craft / Use of Visuals
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Michelin
Title:
The Safest Embrace
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Goodbye Malaria
Title:
Beautiful Pathogens
Category:
Craft / Art Direction - Single or Series
Award:
2018 Design Merit Award
Points:
2.0
Client:
Apple
Title:
Welcome to @Apple
Category:
User-Generated Content
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Gatorade
Title:
41 Steps
Category:
Innovation in Social Media
Award:
2018 Social Media Merit Award
Points:
2.0
