The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
TBWA Worldwide
Client
Title
Category
Award
Points
Breaking Ballet
Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg Client: Joburg Ballet Category: Creative Use of Data / Social Media
Points: 2.0
Breaking Ballet
Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg Client: Joburg Ballet Category: Creative Use of Data / Storytelling
Points: 2.0
Loud against Nazis "#unfollowme. The hashtag against hate."
Agency: HEIMAT / Berlin + achtung! / Hamburg + Bleech GmbH / Berlin + Pizza Pizza Design Services GmbH / Berlin Client: Laut gegen Nazis Category: Influencer Marketing / Multi-Channel
Points: 2.0
Live&Breathe
Agency: TBWA / Pyrmont/Sydney + Goodoil Films / Sydney + Alt VFX / Sydney + Arc / Sydney Client: The Woolmark Company Category: Craft - Use of Music / Original Music
Points: 2.0
Unfinished Stories
Agency: TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark Client: Travelers Category: Craft - Animation / Campaign
Points: 2.0
Heart of a Lio
Agency: TBWA\Chiat\Day / Los Angeles + OMD / Chicago + Gizmo / Los Angeles + Stimmung / Los Angeles Client: Gatorade Category: Craft - Animation / Single
Points: 2.0
U.S. Air Force Gold Star Families
Agency: GSD&M / Austin Client: United States Air Force Category: Craft - Writing / Single
Points: 2.0
The Land of Free Press
Agency: TBWA\ / Helsinki + Helsingin Sanomat / Helsinki Client: Helsingin Sanomat Category: Current Event Response
Points: 2.0
Breaking Ballet
Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg Client: Joburg Ballet Category: Current Event Response
Points: 2.0
#SheDrives
Agency: TBWARAAD / Dubai U.A.E. + OMD / Dubai Client: Nissan Saudi Arabia Category: Current Event Response
Points: 2.0
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Columbia Journalism Review Category: Events & Experiential
Points: 2.0
The Land of Free Press
Agency: Helsingin Sanomat / Helsinki + TBWA\ / Helsinki Client: Helsingin Sanomat Category: Media Relations
Points: 2.0
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles Client: Apple Category: Craft - Visual & Audio Craft / Music
Points: 2.0
Disgusting Stories
Agency: TBWA Santiago Mangada Puno / Makati City + How's Everything / Makati City Client: Bahay Tuluyan Foundation Inc. Category: Craft - Visual & Audio Craft / Music
Points: 2.0
#SheDrives
Agency: TBWARAAD / Dubai U.A.E. + OMD / Dubai Client: Nissan Saudi Arabia Category: Social Post / Real-time Response
Points: 2.0
Breaking Ballet
Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg Client: Joburg Ballet Category: Social Post / Campaign
Points: 2.0
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Columbia Journalism Review Category: Craft / Art Direction
Points: 2.0
HORNBACH "WERKSTÜCK Edition 001"
Agency: HEIMAT / Berlin + Markenfilm Crossing / Berlin Client: HORNBACH Baumarkt AG Category: Spaces & Immersive / Brand-Owned Experiences
Points: 2.0
12-Hour Drive-Thru
Agency: GSD&M / Austin Client: Popeyes Louisiana Kitchen Category: Spaces & Immersive / Brand Installations
Points: 2.0
HORNBACH "Room of silence – Giving toilets a voice."
Agency: HEIMAT / Berlin + Bentele Becker Bewegtbild / Berlin + Loft Tonstudios / Berlin + Mediaplus / München Client: HORNBACH Baumarkt AG Category: Spaces & Immersive / Brand Installations
Points: 2.0
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Columbia Journalism Review Category: Spaces & Immersive / Brand Installations
Points: 2.0
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Adidas Category: Spaces & Immersive / Brand Installations
Points: 2.0
Highway Gallery
Agency: TBWARAAD / Dubai U.A.E. Client: Louvre Abu Dhabi Category: Innovation in Radio & Audio
Points: 2.0
World Gone Mad
Agency: TBWA Hunt Lascaris / Johannesburg + Flight Centre Youth & Adventure / Johannesburg Client: Flight Centre Youth and Adventure Category: Craft / Writing - Campaign
Points: 2.0
Highway Gallery
Agency: TBWARAAD / Dubai U.A.E. Client: Louvre Abu Dhabi Category: Experiential Radio & Audio
Points: 2.0
Nissan's Follow the Ball
Agency: Lew'Lara\TBWA / São Paulo + Estudio Fliperama / São Paulo + Jack the Maker / São Paulo Client: Nissan do Brasil Category: Innovation in Print & Outdoor
Points: 2.0
Nissan's Follow the Ball
Agency: Lew'Lara\TBWA / São Paulo + Estudio Fliperama / São Paulo + Jack the Maker / São Paulo Client: Nissan do Brasil Category: Craft / Use of Digital Technology
Points: 2.0
Here to Create Change
Agency: TBWA\Chiat\Day / New York + DMB Media / London Client: Adidas Category: Craft / Photography
Points: 2.0
The All Nighters
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok Client: McDonald's Category: Craft / Photography
Points: 2.0
Behind the Mac
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + Exile Edit / Los Angeles + MPC Advertising / Los Angeles Client: Apple Category: Extended Campaign - Posters & Out of Home
Points: 2.0
50 Years of Big Mac
Agency: TBWA\ / Zurich + TBWA\Chiat\Day / New York + McDonald's Suisse Restaurants Sàrl / Crissier Client: McDonald's Suisse Restaurants Sàrl Category: Extended Campaign - Posters & Out of Home
Points: 2.0
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Columbia Journalism Review Category: Out-of-Home / Experiential & Installations - Single
Points: 2.0
Nissan's Follow the Ball
Agency: Lew'Lara\TBWA / São Paulo Client: Nissan do Brasil Category: Out-of-Home / Dynamic Billboards & Transit
Points: 2.0
Behind the Mac
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + Exile Edit / Los Angeles + MPC Advertising / Los Angeles Client: Apple Category: Out-of-Home / Billboards & Transit - Campaign
Points: 2.0
Day Of The Dead Journalists
Agency: Juniper ParkTBWA Communications / Toronto + IFEX / Toronto Client: IFEX Category: Promotional / Collateral / Posters - Campaign
Points: 2.0
Graffiti
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok Client: McDonald's Category: Promotional / Collateral / Posters - Single
Points: 2.0
Rooftop Soccer
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok Client: McDonald's Category: Promotional / Collateral / Posters - Single
Points: 2.0
The Meeting
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok Client: McDonald's Category: Promotional / Collateral / Posters - Single
Points: 2.0
The All Nighters
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok Client: McDonald's Category: Publishing / Magazine - Campaign
Points: 2.0
Designer
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok Client: McDonald's Category: Publishing / Magazine - Single
Points: 2.0
Graffiti
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok Client: McDonald's Category: Publishing / Magazine - Single
Points: 2.0
Morning Shift
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok Client: McDonald's Category: Publishing / Magazine - Single
Points: 2.0
Rooftop Soccer
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok Client: McDonald's Category: Publishing / Magazine - Single
Points: 2.0
The Meeting
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok Client: McDonald's Category: Publishing / Magazine - Single
Points: 2.0
50 Years of Big Mac
Agency: TBWA\ / Zurich + TBWA\Chiat\Day / New York + McDonald's Suisse Restaurants Sàrl / Crissier Client: McDonald's Suisse Restaurants Sàrl Category: Publishing / Newspaper - Campaign
Points: 2.0
Disgusting Stories
Agency: TBWA Santiago Mangada Puno / Makati City + How's Everything / Makati City Client: Bahay Tuluyan Foundation Inc. Category: Under 100K Budget
Points: 2.0
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles Client: Apple Category: Cinema Advertising
Points: 2.0
Don't Toss It J-B Weld It
Agency: TBWA\Chiat\Day / New York + Biscuit / Los Angeles Client: J-B Weld Category: Online Films & Video / Pre-Roll - Campaign
Points: 2.0
Unfinished Stories
Agency: TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark Client: Travelers Category: Online Films & Video / Long Form - Campaign
Points: 2.0
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles Client: Apple Category: Television & VOD / Long Form - Single
Points: 2.0
Client:
Joburg Ballet
Title:
Breaking Ballet
Category:
Creative Use of Data / Social Media
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
Joburg Ballet
Title:
Breaking Ballet
Category:
Creative Use of Data / Storytelling
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
Laut gegen Nazis
Title:
Loud against Nazis "#unfollowme. The hashtag against hate."
Category:
Influencer Marketing / Multi-Channel
Award:
2019 Social Influencer Marketing Merit Award
Points:
2.0
Client:
The Woolmark Company
Title:
Live&Breathe
Category:
Craft - Use of Music / Original Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Travelers
Title:
Unfinished Stories
Category:
Craft - Animation / Campaign
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Gatorade
Title:
Heart of a Lio
Category:
Craft - Animation / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
United States Air Force
Title:
U.S. Air Force Gold Star Families
Category:
Craft - Writing / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Helsingin Sanomat
Title:
The Land of Free Press
Category:
Current Event Response
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Joburg Ballet
Title:
Breaking Ballet
Category:
Current Event Response
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Nissan Saudi Arabia
Title:
#SheDrives
Category:
Current Event Response
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Events & Experiential
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Helsingin Sanomat
Title:
The Land of Free Press
Category:
Media Relations
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Apple
Title:
Share Your Gifts
Category:
Craft - Visual & Audio Craft / Music
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Bahay Tuluyan Foundation Inc.
Title:
Disgusting Stories
Category:
Craft - Visual & Audio Craft / Music
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Nissan Saudi Arabia
Title:
#SheDrives
Category:
Social Post / Real-time Response
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Joburg Ballet
Title:
Breaking Ballet
Category:
Social Post / Campaign
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Craft / Art Direction
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
HORNBACH Baumarkt AG
Title:
HORNBACH "WERKSTÜCK Edition 001"
Category:
Spaces & Immersive / Brand-Owned Experiences
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Popeyes Louisiana Kitchen
Title:
12-Hour Drive-Thru
Category:
Spaces & Immersive / Brand Installations
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
HORNBACH Baumarkt AG
Title:
HORNBACH "Room of silence – Giving toilets a voice."
Category:
Spaces & Immersive / Brand Installations
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Spaces & Immersive / Brand Installations
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Spaces & Immersive / Brand Installations
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Louvre Abu Dhabi
Title:
Highway Gallery
Category:
Innovation in Radio & Audio
Award:
2019 Radio & Audio Merit Award
Points:
2.0
Client:
Flight Centre Youth and Adventure
Title:
World Gone Mad
Category:
Craft / Writing - Campaign
Award:
2019 Radio & Audio Merit Award
Points:
2.0
Client:
Louvre Abu Dhabi
Title:
Highway Gallery
Category:
Experiential Radio & Audio
Award:
2019 Radio & Audio Merit Award
Points:
2.0
Client:
Nissan do Brasil
Title:
Nissan's Follow the Ball
Category:
Innovation in Print & Outdoor
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Nissan do Brasil
Title:
Nissan's Follow the Ball
Category:
Craft / Use of Digital Technology
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Adidas
Title:
Here to Create Change
Category:
Craft / Photography
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
McDonald's
Title:
The All Nighters
Category:
Craft / Photography
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Apple
Title:
Behind the Mac
Category:
Extended Campaign - Posters & Out of Home
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
McDonald's Suisse Restaurants Sàrl
Title:
50 Years of Big Mac
Category:
Extended Campaign - Posters & Out of Home
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Out-of-Home / Experiential & Installations - Single
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Nissan do Brasil
Title:
Nissan's Follow the Ball
Category:
Out-of-Home / Dynamic Billboards & Transit
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Apple
Title:
Behind the Mac
Category:
Out-of-Home / Billboards & Transit - Campaign
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
IFEX
Title:
Day Of The Dead Journalists
Category:
Promotional / Collateral / Posters - Campaign
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
McDonald's
Title:
Graffiti
Category:
Promotional / Collateral / Posters - Single
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
McDonald's
Title:
Rooftop Soccer
Category:
Promotional / Collateral / Posters - Single
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
McDonald's
Title:
The Meeting
Category:
Promotional / Collateral / Posters - Single
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
McDonald's
Title:
The All Nighters
Category:
Publishing / Magazine - Campaign
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
McDonald's
Title:
Designer
Category:
Publishing / Magazine - Single
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
McDonald's
Title:
Graffiti
Category:
Publishing / Magazine - Single
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
McDonald's
Title:
Morning Shift
Category:
Publishing / Magazine - Single
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
McDonald's
Title:
Rooftop Soccer
Category:
Publishing / Magazine - Single
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
McDonald's
Title:
The Meeting
Category:
Publishing / Magazine - Single
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
McDonald's Suisse Restaurants Sàrl
Title:
50 Years of Big Mac
Category:
Publishing / Newspaper - Campaign
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Bahay Tuluyan Foundation Inc.
Title:
Disgusting Stories
Category:
Under 100K Budget
Award:
2019 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Share Your Gifts
Category:
Cinema Advertising
Award:
2019 Film Merit Award
Points:
2.0
Client:
J-B Weld
Title:
Don't Toss It J-B Weld It
Category:
Online Films & Video / Pre-Roll - Campaign
Award:
2019 Film Merit Award
Points:
2.0
Client:
Travelers
Title:
Unfinished Stories
Category:
Online Films & Video / Long Form - Campaign
Award:
2019 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Share Your Gifts
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
