The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
TBWA Worldwide
Client
Title
Category
Award
Points
UNREACHABLES
Agency: TBWA\ / Istanbul Client: TURKCELL Category: Innovation in Radio & Audio
Points: 2.0
"My Personal Coffin"
Agency: HEIMAT / Berlin + TRO GmbH / Berlin Client: German Federal Association of Funeral Directors Category: Spatial Design / Experiential & Immersive
Points: 2.0
Wonderful Tools
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles Client: Apple Category: Moving Image / Single
Points: 2.0
AURA INCENSE BARRICADE
Agency: TBWA\Sri Lanka / Colombo Client: D'LAS INTERNATIONAL (PVT) LTD. Category: Physical Product
Points: 2.0
Opening Film. Apple Event March 2019 launching Apple TV+
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles Client: Apple Category: Location-Specific Video
Points: 2.0
Wonderful Tools
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles Client: Apple Category: Location-Specific Video
Points: 2.0
Toy Rescue
Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix Client: DAGOMA Category: Digital Product
Points: 2.0
Toy Rescue
Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix Client: DAGOMA Category: Integrated Digital & Physical Product
Points: 2.0
Opening Film. Apple Event March 2019 launching Apple TV+
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles Client: Apple Category: Craft / Art Direction
Points: 2.0
Signs Of Love
Agency: TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne Client: ANZ Bank Category: Brand Installations
Points: 2.0
Cultural Heirs "Voice of the Wall"
Agency: HEIMAT / Berlin + achtung! / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin Client: Die Kulturellen Erben e.V. Berlin Category: Craft / Art Direction
Points: 2.0
Bounce
Agency: Pulse Films / Los Angeles + TBWA\Media Arts Lab / Los Angeles + Framestore / Los Angeles Client: Apple Category: Innovation in Film
Points: 2.0
Opening Film. Apple Event March 2019 launching Apple TV+
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles Client: Apple Category: Craft / Animation
Points: 2.0
Kicking Down Barriers
Agency: TBWA\ / Melbourne + ANZ Bank / Melbourne Client: ANZ Bank Category: Co-Promotions
Points: 2.0
Covering Climate Now
Agency: TBWA\Chiat\Day / New York + Design By Disruption / New York + Columbia Journalism Review / New York Client: Columbia Journalism Review Category: Creative Effectiveness / Non-Profit / Charity
Points: 2.0
Read Upright
Agency: Heimat / Zürich Client: Kieser Training Category: Mobile Advertising
Points: 2.0
In Rehearsal for Unbound
Agency: TBWA Hunt Lascaris / Johannesburg + Darling Films / Johannesburg + Left Post Production / Johannesburg + Audio Militia / Johannesburg Client: Joburg Ballet Category: Online Advertising / Native Ads
Points: 2.0
Read Upright
Agency: Heimat / Zürich Client: Kieser Training Category: Online Advertising / Display Ads
Points: 2.0
Cultural Heirs "Voice of the Wall"
Agency: HEIMAT / Berlin + achtung! / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin Client: Die Kulturellen Erben e.V. Berlin Category: Craft / Art Direction
Points: 2.0
Chicken Wars
Agency: GSD&M / Austin Client: Popeyes Louisiana Kitchen Category: Social Channel / Single Platform
Points: 2.0
Open Late
Agency: TBWAParis / Boulogne-Billancourt + McDonald's France / Guyancourt Client: McDonald's France Category: Billboards & Transit / Campaign
Points: 2.0
When the game became an art
Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris Client: Basket Le Mag Category: Billboards & Transit / Campaign
Points: 2.0
Safer Kids
Agency: TBWA\Santiago Mangada Puno / Makati + How's Everything / Makati Client: UNICEF Philippines Category: Social Post / Single
Points: 2.0
"Democratic Art – An Ai Weiwei for everybody."
Agency: HEIMAT / Berlin + NEUTRAL / Zürich + LIESEL Filmproduktion GmbH / Berlin + Loft Tonstudios GmbH / Berlin Client: HORNBACH Baumarkt AG Category: Innovation in Integrated Branding
Points: 2.0
Shot on iPhone 11 Pro - CNY - Daughter
Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Online-only Video / Single
Points: 2.0
Acting Identity
Agency: TBWA\ / Istanbul Client: Theatre Hours Category: Branding / Logo
Points: 2.0
Signs Of Love
Agency: TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne Client: ANZ Bank Category: Experiential & Installations / Brand Installations
Points: 2.0
League of Legislators
Agency: TBWA\ Juniper Park / Toronto Client: Brady United Category: Gaming / Branded Games
Points: 2.0
Open Late
Agency: TBWAParis / Boulogne-Billancourt + McDonald's France / Guyancourt Client: McDonald's France Category: Magazine / Campaign
Points: 2.0
Behind the Record
Agency: TBWA\Chiat\Day / Los Angeles Client: The Recording Academy Category: User-Generated Content
Points: 2.0
Signs of Love
Agency: Revolver/Will O'Rourke / Sydney + TBWA\ / Melbourne + ANZ Bank Australia / Melbourne Client: ANZ Bank Category: Experiential & Installations / Experiential & Immersive
Points: 2.0
BayBayan
Agency: TBWA\Santiago Mangada Puno / Makati + How's Everything / Makati Client: Cultural Center of the Philippines Category: Typography / Typeface Design
Points: 2.0
Cultural Heirs "Voice of the Wall"
Agency: HEIMAT / Berlin + achtung! / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin Client: Die Kulturellen Erben e.V. Berlin Category: Short Form Video / Single
Points: 2.0
Cultural Heirs "Voice of the Wall"
Agency: HEIMAT / Berlin + achtung! / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin Client: Die Kulturellen Erben e.V. Berlin Category: Typography / Typeface Design
Points: 2.0
Acting Identity
Agency: TBWA\ / Istanbul Client: Theatre Hours Category: Typography / Static
Points: 2.0
MUSICAL FONT
Agency: TBWA\ / Istanbul Client: fizy Category: Typography / Dynamic / In Motion
Points: 2.0
Behind the Mac - International Women's Day
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Television & VOD / Short Form - Single
Points: 2.0
Don't Take Your Hair for Granted
Agency: TBWA\Chiat\Day / Los Angeles Client: Supercuts Category: Television & VOD / Short Form - Campaign
Points: 2.0
One Mindful Mind
Agency: TBWAIndia / Mumbai Client: NeuroGen Brain and Spine Institute Category: Promotional / Collateral Items
Points: 2.0
Behind the Record
Agency: TBWA\Chiat\Day / Los Angeles Client: The Recording Academy Category: Influencer Marketing / Single Channel
Points: 2.0
The Climate Pen
Agency: TBWA / Helsinki + Helsingin Sanomat / Helsinki Client: Helsingin Sanomat Category: Promotional / Collateral Items
Points: 2.0
"My Personal Coffin"
Agency: HEIMAT / Berlin + TRO GmbH / Berlin Client: German Federal Association of Funeral Directors Category: Promotional / Collateral Items
Points: 2.0
Here's Mountain Dew Zero
Agency: TBWA\Chiat\Day / New York + MJZ / New York Client: Mountain Dew Category: Television & VOD / Long Form - Single
Points: 2.0
NISSAN QASHQAI SOUND ODYSSEY
Agency: TBWA\G1 / Boulogne Billancourt + TBWA\Else / Boulogne Billancourt + Moonwalk film / Paris Client: NISSAN EUROPE Category: Use of Music / Original Music
Points: 2.0
Shot on iPhone 11 Pro - CNY - Daughter
Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Use of Technology
Points: 2.0
Shot on iPhone 11 Pro - Snowbrawl
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Television & VOD / Long Form - Single
Points: 2.0
Holiday - The Surprise
Agency: TBWA\Media Arts Lab / Los Angeles + Smuggler / Los Angeles Client: Apple Category: Television & VOD / Long Form - Single
Points: 2.0
Shot on iPhone 11 Pro - CNY - Daughter
Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Television & VOD / Long Form - Single
Points: 2.0
Behind the Music. Behind the Mac
Agency: TBWA\Media Arts Lab / London Client: Apple Category: Television & VOD / Long Form - Single
Points: 2.0
Behind the Record
Agency: TBWA\Chiat\Day / Los Angeles Client: The Recording Academy Category: Data Visualization / Static or Dynamic
Points: 2.0
Client:
TURKCELL
Title:
UNREACHABLES
Category:
Innovation in Radio & Audio
Award:
2020 Radio & Audio Merit Award
Points:
2.0
Client:
German Federal Association of Funeral Directors
Title:
"My Personal Coffin"
Category:
Spatial Design / Experiential & Immersive
Award:
2020 Design Merit Award
Points:
2.0
Client:
Apple
Title:
Wonderful Tools
Category:
Moving Image / Single
Award:
2020 Design Merit Award
Points:
2.0
Client:
D'LAS INTERNATIONAL (PVT) LTD.
Title:
AURA INCENSE BARRICADE
Category:
Physical Product
Award:
2020 IP & Products Merit Award
Points:
2.0
Client:
Apple
Title:
Opening Film. Apple Event March 2019 launching Apple TV+
Category:
Location-Specific Video
Award:
2020 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Wonderful Tools
Category:
Location-Specific Video
Award:
2020 Film Merit Award
Points:
2.0
Client:
DAGOMA
Title:
Toy Rescue
Category:
Digital Product
Award:
2020 IP & Products Merit Award
Points:
2.0
Client:
DAGOMA
Title:
Toy Rescue
Category:
Integrated Digital & Physical Product
Award:
2020 IP & Products Merit Award
Points:
2.0
Client:
Apple
Title:
Opening Film. Apple Event March 2019 launching Apple TV+
Category:
Craft / Art Direction
Award:
2020 Design Merit Award
Points:
2.0
Client:
ANZ Bank
Title:
Signs Of Love
Category:
Brand Installations
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Die Kulturellen Erben e.V. Berlin
Title:
Cultural Heirs "Voice of the Wall"
Category:
Craft / Art Direction
Award:
2020 Design Merit Award
Points:
2.0
Client:
Apple
Title:
Bounce
Category:
Innovation in Film
Award:
2020 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Opening Film. Apple Event March 2019 launching Apple TV+
Category:
Craft / Animation
Award:
2020 Design Merit Award
Points:
2.0
Client:
ANZ Bank
Title:
Kicking Down Barriers
Category:
Co-Promotions
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Columbia Journalism Review
Title:
Covering Climate Now
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2020 Creative Effectiveness Merit Award
Points:
2.0
Client:
Kieser Training
Title:
Read Upright
Category:
Mobile Advertising
Award:
2020 Mobile Merit Award
Points:
2.0
Client:
Joburg Ballet
Title:
In Rehearsal for Unbound
Category:
Online Advertising / Native Ads
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Kieser Training
Title:
Read Upright
Category:
Online Advertising / Display Ads
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Die Kulturellen Erben e.V. Berlin
Title:
Cultural Heirs "Voice of the Wall"
Category:
Craft / Art Direction
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Popeyes Louisiana Kitchen
Title:
Chicken Wars
Category:
Social Channel / Single Platform
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
McDonald's France
Title:
Open Late
Category:
Billboards & Transit / Campaign
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Basket Le Mag
Title:
When the game became an art
Category:
Billboards & Transit / Campaign
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
UNICEF Philippines
Title:
Safer Kids
Category:
Social Post / Single
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
HORNBACH Baumarkt AG
Title:
"Democratic Art – An Ai Weiwei for everybody."
Category:
Innovation in Integrated Branding
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Apple
Title:
Shot on iPhone 11 Pro - CNY - Daughter
Category:
Online-only Video / Single
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Theatre Hours
Title:
Acting Identity
Category:
Branding / Logo
Award:
2020 Design Merit Award
Points:
2.0
Client:
ANZ Bank
Title:
Signs Of Love
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Brady United
Title:
League of Legislators
Category:
Gaming / Branded Games
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
McDonald's France
Title:
Open Late
Category:
Magazine / Campaign
Award:
2020 Print Merit Award
Points:
2.0
Client:
The Recording Academy
Title:
Behind the Record
Category:
User-Generated Content
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
ANZ Bank
Title:
Signs of Love
Category:
Experiential & Installations / Experiential & Immersive
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Cultural Center of the Philippines
Title:
BayBayan
Category:
Typography / Typeface Design
Award:
2020 Design Merit Award
Points:
2.0
Client:
Die Kulturellen Erben e.V. Berlin
Title:
Cultural Heirs "Voice of the Wall"
Category:
Short Form Video / Single
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Die Kulturellen Erben e.V. Berlin
Title:
Cultural Heirs "Voice of the Wall"
Category:
Typography / Typeface Design
Award:
2020 Design Merit Award
Points:
2.0
Client:
Theatre Hours
Title:
Acting Identity
Category:
Typography / Static
Award:
2020 Design Merit Award
Points:
2.0
Client:
fizy
Title:
MUSICAL FONT
Category:
Typography / Dynamic / In Motion
Award:
2020 Design Merit Award
Points:
2.0
Client:
Apple
Title:
Behind the Mac - International Women's Day
Category:
Television & VOD / Short Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
Supercuts
Title:
Don't Take Your Hair for Granted
Category:
Television & VOD / Short Form - Campaign
Award:
2020 Film Merit Award
Points:
2.0
Client:
NeuroGen Brain and Spine Institute
Title:
One Mindful Mind
Category:
Promotional / Collateral Items
Award:
2020 Design Merit Award
Points:
2.0
Client:
The Recording Academy
Title:
Behind the Record
Category:
Influencer Marketing / Single Channel
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Helsingin Sanomat
Title:
The Climate Pen
Category:
Promotional / Collateral Items
Award:
2020 Design Merit Award
Points:
2.0
Client:
German Federal Association of Funeral Directors
Title:
"My Personal Coffin"
Category:
Promotional / Collateral Items
Award:
2020 Design Merit Award
Points:
2.0
Client:
Mountain Dew
Title:
Here's Mountain Dew Zero
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
NISSAN EUROPE
Title:
NISSAN QASHQAI SOUND ODYSSEY
Category:
Use of Music / Original Music
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Apple
Title:
Shot on iPhone 11 Pro - CNY - Daughter
Category:
Use of Technology
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Apple
Title:
Shot on iPhone 11 Pro - Snowbrawl
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Holiday - The Surprise
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Shot on iPhone 11 Pro - CNY - Daughter
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Behind the Music. Behind the Mac
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
The Recording Academy
Title:
Behind the Record
Category:
Data Visualization / Static or Dynamic
Award:
2020 Design Merit Award
Points:
2.0
