The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Network Rankings

 


VMLY&R

Client

Title

Category

Award

Points

Roast Day Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago + Spark Foundry / New York Client: Wendy's Category: Craft / Writing Points: 45.00
The Last Possessions Agency: VMLY&R / Dubai + VMLY&R / Amman Client: Save the Children Category: Promotional Items / Booklets / Books / Brochures Points: 21.00
Uncomfortable Truth Agency: TAXI Client: Human Rights Foundation Category: Direct Marketing Points: 21.00
Hackwashing Agency: VMLY&R Commerce / Mumbai + Hindustan Unilever Limited / Mumbai Client: Lifebuoy Category: Experiential / Immersive / Events Points: 9.00
Anti Look – the life-saving QR design Agency: Scholz & Friends Client: Johanniter Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft Points: 3.00
Who’s Your Cabbie? Agency: VMLY&R / Dubai Client: Roads & Transport Authority Category: Events & Experiential Points: 3.00
Born of a Dream Agency: Scholz & Friends Client: IWC Schaffhausen Category: Cinematography / Series Points: 3.00
Oreo Stuf Scan Agency: VMLY&R Commerce / New York Client: Mondelez / Oreo Category: Craft / Use of Technology Points: 3.00
Anti Look – the life-saving QR design Agency: Scholz & Friends Client: Johanniter Category: Innovation & Transformation / Innovation in Design Points: 3.00
Smile always find a way Agency: VMLY&R / Paris + Red Fuse / Paris Client: Colgate Palmolive Category: Craft / Photography Points: 3.00
Uncomfortable Truth Agency: TAXI Client: Human Rights Foundation Category: Physical Items Points: 3.00
Anti Look – the life-saving QR design Agency: Scholz & Friends Client: Johanniter Category: Out of Home / Billboards & Transit Points: 3.00
McDelivery Doorbells Agency: Scholz & Friends Client: McDonald's Category: Broadcast / Series Points: 3.00
Jose Home Office Agency: VMLY&R / Mexico City Client: Save the Children Category: Billboards & Transit / Single Points: 3.00
Martha Home Office Agency: VMLY&R / Mexico City Client: Save the Children Category: Billboards & Transit / Single Points: 3.00
Smile always find a way Agency: VMLY&R / Paris + Red Fuse / Paris Client: Colgate Palmolive Category: Billboards & Transit / Series Points: 3.00
Oreo Stuf Scan Agency: VMLY&R Commerce / New York Client: Mondelez / Oreo Category: Use of Technology Points: 3.00
Anti Look – the life-saving QR design Agency: Scholz & Friends Client: Johanniter Category: Innovation & Transformation / Innovation in Out of Home Points: 3.00
I AM Agency: VMLY&R / São Paulo Client: Starbucks Category: Events / Stunts / Competitions / In-Person Points: 3.00
We Stand Agency: VMLY&R / São Paulo + Suno United Creators / São Paulo Client: Santander Category: Customer Experience / CX / In-Person Points: 3.00
Oreo Stuf Scan Agency: VMLY&R Commerce / New York Client: Mondelez / Oreo Category: Ecommerce Points: 3.00
Anti Look – the life-saving QR design Agency: Scholz & Friends Client: Johanniter Category: Responsive Environments Points: 3.00
The Last Possessions Agency: VMLY&R / Dubai + VMLY&R / Amman Client: Save the Children Category: Editorial / Books Points: 3.00
Meat Tweet Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago Client: Wendy's Category: Social Post / Real-time Response Points: 3.00
Anti Look – the life-saving QR design Agency: Scholz & Friends Client: Johanniter Category: Innovation & Transformation / Innovation in Health & Wellness Points: 3.00

Wendy's

Roast Day

Craft / Writing

2022 Social Media Gold Pencil

45.00

Save the Children

The Last Possessions

Promotional Items / Booklets / Books / Brochures

2022 Print Silver Pencil

21.00

Human Rights Foundation

Uncomfortable Truth

Direct Marketing

2022 Health & Wellness Silver Pencil

21.00

Lifebuoy

Hackwashing

Experiential / Immersive / Events

2022 Health & Wellness Bronze Pencil

9.00

Johanniter

Anti Look – the life-saving QR design

Innovation & Transformation / Innovation in Interactive & Mobile Craft

2022 Interactive & Mobile Craft Merit Award

3.00

Roads & Transport Authority

Who’s Your Cabbie?

Events & Experiential

2022 Public Relations Merit Award

3.00

IWC Schaffhausen

Born of a Dream

Cinematography / Series

2022 Moving Image Craft Merit Award

3.00

Mondelez / Oreo

Oreo Stuf Scan

Craft / Use of Technology

2022 Branded Entertainment Merit Award

3.00

Johanniter

Anti Look – the life-saving QR design

Innovation & Transformation / Innovation in Design

2022 Design Merit Award

3.00

Colgate Palmolive

Smile always find a way

Craft / Photography

2022 Print Merit Award

3.00

Human Rights Foundation

Uncomfortable Truth

Physical Items

2022 Direct Marketing Merit Award

3.00

Johanniter

Anti Look – the life-saving QR design

Out of Home / Billboards & Transit

2022 Direct Marketing Merit Award

3.00

McDonald's

McDelivery Doorbells

Broadcast / Series

2022 Radio & Audio Merit Award

3.00

Save the Children

Jose Home Office

Billboards & Transit / Single

2022 Out of Home Merit Award

3.00

Save the Children

Martha Home Office

Billboards & Transit / Single

2022 Out of Home Merit Award

3.00

Colgate Palmolive

Smile always find a way

Billboards & Transit / Series

2022 Out of Home Merit Award

3.00

Mondelez / Oreo

Oreo Stuf Scan

Use of Technology

2022 Creative Use of Data Merit Award

3.00

Johanniter

Anti Look – the life-saving QR design

Innovation & Transformation / Innovation in Out of Home

2022 Out of Home Merit Award

3.00

Starbucks

I AM

Events / Stunts / Competitions / In-Person

2022 Experiential & Immersive Merit Award

3.00

Santander

We Stand

Customer Experience / CX / In-Person

2022 Experiential & Immersive Merit Award

3.00

Mondelez / Oreo

Oreo Stuf Scan

Ecommerce

2022 Experiential & Immersive Merit Award

3.00

Johanniter

Anti Look – the life-saving QR design

Responsive Environments

2022 Experiential & Immersive Merit Award

3.00

Save the Children

The Last Possessions

Editorial / Books

2022 Design Merit Award

3.00

Wendy's

Meat Tweet

Social Post / Real-time Response

2022 Social Media Merit Award

3.00

Johanniter

Anti Look – the life-saving QR design

Innovation & Transformation / Innovation in Health & Wellness

2022 Health & Wellness Merit Award

3.00

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