The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Network Rankings

 


Wieden+Kennedy

Client

Title

Category

Award

Points

The Scent of Success Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Penta Pencil Points: 100.0
SHOTTASoCo Agency: Wieden+Kennedy / New York + Caviar / Los Angeles Client: Southern Comfort Category: Consumer - Music / Music Videos Points: 25.0
Ripple Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles Client: Nike Golf Category: Craft - Editing / Editing Points: 25.0
Rocket Car Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Television / 60 Second - Single Points: 25.0
Commit to Something Agency: Wieden+Kennedy / New York + Art Partners / New York Client: Equinox Category: Craft - Photography - Single or Series / Photography - Single or Series Points: 15.0
ESPN Takeover Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Broadcast & Film / Branded Television Points: 15.0
SHOTTASoCo Agency: Wieden+Kennedy / New York + Caviar / Los Angeles Client: Southern Comfort Category: Craft - Music / Sound / Music / Sound Points: 15.0
Ripple Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles Client: Nike Golf Category: Consumer - Television / Over 60 Second - Single Points: 15.0
Last Agency: Wieden+Kennedy / Portland + Park Pictures / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica Client: Nike Category: Consumer - Television / Over 60 Second - Single Points: 15.0
The Imagination Machine Agency: Wieden+Kennedy / Amsterdam + Tellart / Amsterdam Client: S7 Airlines Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic Points: 15.0
2015 NIKE JDI SHANGHAI CITY ATTACK - The Unstoppable Tribute Agency: Wieden+Kennedy / Shanghai + Dreamone / Shanghai + O / R / Shanghai Client: Nike China Category: Consumer - Websites / Footwear, Clothing & Accessories Points: 10.0
The Imagination Machine Agency: Wieden+Kennedy / Amsterdam + Tellart / Amsterdam Client: S7 Airlines Category: Consumer - Architecture / Architecture Points: 10.0
Innovation Class Agency: Wieden+Kennedy / New York + M ss ng P eces / New York Client: Delta Air Lines Category: Consumer - Ambient / Environmental / Ambient / Environmental Points: 10.0
Nike Kobe X Campaign ? The Temple of Deadly Quickness Agency: Wieden+Kennedy / Shanghai + E|D|C / Shanghai + Dreamone / Shanghai + WisPark / Shanghai Client: Nike China Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design Points: 5.0
1000 Years of Less Ordinary Agency: Wieden+Kennedy / London + Wyatt Clarke & Jones / London Client: Brown-Forman / Finlandia Category: Craft - Photography - Single or Series / Photography - Single or Series Points: 5.0
Typeself Agency: Wieden+Kennedy / Shanghai Client: Wieden+Kennedy Shanghai Category: Craft - Typography - Single or Series / Typography - Single or Series Points: 5.0
Hall of Colonel Agency: Wieden+Kennedy / Portland + Resn / Wellington, New Zealand Client: KFC Category: Consumer - Websites / Corporate Website Points: 5.0
Nature Adventure Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Advertising / Interactive Video Points: 5.0
SHOTTASoCo Agency: Wieden+Kennedy / New York + Caviar / Los Angeles Client: Southern Comfort Category: Consumer - Online / Short Form Videos Points: 5.0
Fresher Collection Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Integrated Branding / Integrated Branding Points: 5.0
Make A Smellmitment Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Integrated Branding / Integrated Branding Points: 5.0
Marvel Mini Agency: Wieden+Kennedy / Portland + Bullitt / West Hollywood + Final Cut LA / Los Angeles + Luma Pictures / Santa Monica Client: Coca-Cola Category: Consumer - Integrated Branding / Integrated Branding Points: 5.0
Dishes Agency: Wieden+Kennedy / London + Riff Raff Films / London + Final Cut / London + The Mill / London Client: RB / Finish Category: Consumer - Television / 60 Second - Single Points: 5.0
Churn Agency: Wieden+Kennedy / Portland + Anonymous Content / Los Angeles Client: Powerade Category: Consumer - Television / 60 Second - Single Points: 5.0
Whale Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Television / 60 Second - Single Points: 5.0
Last Agency: Wieden+Kennedy / Portland + Park Pictures / New York/Los Angeles Client: Nike Category: Consumer - Television / 60 Second - Single Points: 5.0
Checkmate Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Television / 30 Second - Single Points: 5.0
Santa Suits Up Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer - Television / 30 Second - Campaign Points: 5.0
Short A Guy Agency: Wieden+Kennedy / Portland + Imperial Woodpecker / Los Angeles + Work / Los Angeles Client: Nike Category: Consumer - Television / Over 60 Second - Single Points: 5.0
A Mini Marvel Agency: Luma Pictures / Los Angeles/Melbourne + Wieden+Kennedy / Portland + Bullitt / Los Angeles Client: Coca-Cola Category: Craft - Animation / Animation Points: 5.0
#EndangeredEmoji Agency: Wieden+Kennedy / London Client: WWF Category: Innovation - Innovation in Social Media / Innovation in Social Media Points: 5.0

Old Spice

The Scent of Success

Penta Pencil

2016 Penta Pencil Penta

100.0

Southern Comfort

SHOTTASoCo

Consumer - Music / Music Videos

2016 Branded Entertainment Gold Pencil

25.0

Nike Golf

Ripple

Craft - Editing / Editing

2016 Branded Entertainment Gold Pencil

25.0

Old Spice

Rocket Car

Consumer - Television / 60 Second - Single

2016 Film Gold Pencil

25.0

Equinox

Commit to Something

Craft - Photography - Single or Series / Photography - Single or Series

2016 Design Silver Pencil

15.0

Old Spice

ESPN Takeover

Consumer - Broadcast & Film / Branded Television

2016 Branded Entertainment Silver Pencil

15.0

Southern Comfort

SHOTTASoCo

Craft - Music / Sound / Music / Sound

2016 Branded Entertainment Silver Pencil

15.0

Nike Golf

Ripple

Consumer - Television / Over 60 Second - Single

2016 Film Silver Pencil

15.0

Nike

Last

Consumer - Television / Over 60 Second - Single

2016 Film Silver Pencil

15.0

S7 Airlines

The Imagination Machine

Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic

2016 Print & Outdoor Silver Pencil

15.0

Nike China

2015 NIKE JDI SHANGHAI CITY ATTACK - The Unstoppable Tribute

Consumer - Websites / Footwear, Clothing & Accessories

2016 Interactive Bronze Pencil

10.0

S7 Airlines

The Imagination Machine

Consumer - Architecture / Architecture

2016 Responsive Environments Bronze Pencil

10.0

Delta Air Lines

Innovation Class

Consumer - Ambient / Environmental / Ambient / Environmental

2016 Direct Bronze Pencil

10.0

Nike China

Nike Kobe X Campaign ? The Temple of Deadly Quickness

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

2016 Design Merit Award

5.0

Brown-Forman / Finlandia

1000 Years of Less Ordinary

Craft - Photography - Single or Series / Photography - Single or Series

2016 Design Merit Award

5.0

Wieden+Kennedy Shanghai

Typeself

Craft - Typography - Single or Series / Typography - Single or Series

2016 Design Merit Award

5.0

KFC

Hall of Colonel

Consumer - Websites / Corporate Website

2016 Interactive Merit Award

5.0

Old Spice

Nature Adventure

Consumer - Advertising / Interactive Video

2016 Interactive Merit Award

5.0

Southern Comfort

SHOTTASoCo

Consumer - Online / Short Form Videos

2016 Branded Entertainment Merit Award

5.0

Old Spice

Fresher Collection

Consumer - Integrated Branding / Integrated Branding

2016 Cross-Platform Merit Award

5.0

Old Spice

Make A Smellmitment

Consumer - Integrated Branding / Integrated Branding

2016 Cross-Platform Merit Award

5.0

Coca-Cola

Marvel Mini

Consumer - Integrated Branding / Integrated Branding

2016 Cross-Platform Merit Award

5.0

RB / Finish

Dishes

Consumer - Television / 60 Second - Single

2016 Film Merit Award

5.0

Powerade

Churn

Consumer - Television / 60 Second - Single

2016 Film Merit Award

5.0

Old Spice

Whale

Consumer - Television / 60 Second - Single

2016 Film Merit Award

5.0

Nike

Last

Consumer - Television / 60 Second - Single

2016 Film Merit Award

5.0

Old Spice

Checkmate

Consumer - Television / 30 Second - Single

2016 Film Merit Award

5.0

ESPN

Santa Suits Up

Consumer - Television / 30 Second - Campaign

2016 Film Merit Award

5.0

Nike

Short A Guy

Consumer - Television / Over 60 Second - Single

2016 Film Merit Award

5.0

Coca-Cola

A Mini Marvel

Craft - Animation / Animation

2016 Film Merit Award

5.0

WWF

#EndangeredEmoji

Innovation - Innovation in Social Media / Innovation in Social Media

2016 Social Media Merit Award

5.0

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