The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
Young and Rubicam Brands
Client
Title
Category
Award
Points
Flash Photo Posters
Agency: Wunderman / London Client: Childhood Eye Cancer Trust Category: Other Digital Solutions
Points: 50.0
Flash Photo Posters
Agency: Wunderman / London Client: Childhood Eye Cancer Trust Category: Other Digital Solutions
Points: 25.0
One Book For Peace
Agency: Y&R / Dubai Client: Interreligious Council in Bosnia & Herzegovina Category: Promotional / Collateral Items - Single or Series
Points: 25.0
Melanoma Likes Me
Agency: George Patterson Y&R / Brisbane Client: Melanoma Patients Australia Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Points: 25.0
McWhopper
Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 25.0
Melanoma Likes Me
Agency: George Patterson Y&R / Brisbane Client: Melanoma Patients Australia Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 25.0
Vodafone "Between Us"
Agency: Y&R Team Red / Istanbul Client: Vodafone Category: CSR - Integrated Branding / Integrated Branding
Points: 25.0
Turning Packaging into Education
Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon Client: Colgate-Palmolive Category: Package Design / Single or Series
Points: 25.0
For the Love of Music
Agency: VML / Kansas City Client: Nashville Convention and Visitors Corporation Category: Documentaries / Television
Points: 25.0
Stadium UK
Agency: RKCR Y&R / London Client: BBC Sport Category: Motion Graphics / Title Sequences - Television and Film
Points: 25.0
Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne Client: Defence Force Recruiting Category: Mobile Applications/Sites / Augmented Reality
Points: 25.0
Stadium UK
Agency: RKCR Y&R / London Client: BBC Sport Category: Craft / Animation - Single
Points: 25.0
9 Suns
Agency: Landor Associates / San Francisco Client: 9 Suns Category: Brand Identity / Brand Identity - Campaign
Points: 25.0
The World Needs more billionaires
Agency: Y&R / Prague + Studio Carioca / Bucharest Client: Forbes Category: Craft / Art Direction - Single or Campaign
Points: 15.0
THE LIVE FISH PACK
Agency: YOUNG & RUBICAM POLAND / WARSAW Client: MILA Category: Promotional / Collateral / Promotional Items - Single or Campaign
Points: 15.0
The World Needs more billionaires
Agency: Y&R / Prague + Studio Carioca / Bucharest Client: Forbes Category: Publishing / Magazine - Campaign
Points: 15.0
Conference Room
Agency: Bravo/Y&R / Miami Client: Popclik Category: Craft - Music / Sound / Music / Sound
Points: 15.0
Abraham Lincoln
Agency: Wunderman / Y&R / Bogotá + Studios Machina / Bogotá Client: Farmatodo Category: Consumer - Advertising - Single / Advertising - Single
Points: 15.0
Vodafone "Between Us"
Agency: Y&R Team Red / Istanbul Client: Vodafone Category: CSR - Applications & Sites / Applications & Sites
Points: 15.0
McWhopper Open Letter
Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Print / Print
Points: 15.0
Do-it-yourself McWhoppers
Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Other Branded Content / Other Branded Content
Points: 15.0
McWhopper
Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Integrated Branding / Integrated Branding
Points: 15.0
Rip Curl Search GPS
Agency: GPY&R Sydney / VML Australia Client: Rip Curl Category: Use of Technology / Location-Based Services or Proximity Marketing
Points: 15.0
Photobomb
Agency: Young&Rubicam Prague / Prague 5, 15000 + Iconmobile Gmbh / Berlin, 10179 Client: PHD Bikes a.s./ Harley Davidson Category: Mobile Applications / Durable Goods
Points: 15.0
Flash Photo Posters
Agency: Wunderman / London Client: Childhood Eye Cancer Trust Category: Interactive Advertising / Public Service / Non-Profit
Points: 15.0
bookly
Agency: NATIVE VML / South Africa Client: Modjaji Books Category: Mobile Applications/Sites / Services/Utilities
Points: 15.0
Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne Client: Defence Force Recruiting Category: Interactive Advertising / Augmented Reality
Points: 15.0
Manimal
Agency: Y&R / Dubai Client: Papers Worldwide Category: Collateral Design / Posters - Series
Points: 15.0
Night Eyes
Agency: Y&R South Africa / Johannesburg Client: Land Rover Category: Collateral / P.O.P. and In-store - Campaign
Points: 15.0
Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne Client: Defence Force Recruiting Category: Collateral / Posters - Campaign
Points: 15.0
Pelicans
Agency: Y&R / Dubai Client: Harvey Nichols Category: Newspaper / Full Page or Spread - Single
Points: 15.0
@Wendys Wit
Agency: VML / Kansas City + Wendy's / Dublin Client: Wendy's Category: Branded Social Channel
Points: 10.0
Some News Need a Week
Agency: Y&R Prague / Prague Client: Newsweek Category: Broadcast / Any Length - Campaign
Points: 10.0
Some News Need a Week
Agency: Y&R / Prague Client: Newsweek Category: Promotional / Collateral / Posters - Campaign
Points: 10.0
Some News Need a Week
Agency: Y&R Prague / Prague Client: Newsweek Category: Publishing / Magazine - Campaign
Points: 10.0
Be Seen
Agency: Y&R / Dubai Client: The Cartel Category: Craft / Photography - Single or Series
Points: 10.0
McWhopper
Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Branded Social Campaign / Branded Social Campaign
Points: 10.0
The Super Bowl Dunk
Agency: VML / Kansas City Client: Gatorade Category: Consumer - Online Films & Video / User Generated Content
Points: 10.0
Non-Genuine Animals
Agency: Y&R SA / Cape Town Client: Jaguar Land Rover South Africa Category: Consumer - Television / 20 Second & Under - Campaign
Points: 10.0
Harley Second World War
Agency: Young&Rubicam Prague / Prague 5, 15000 Client: PHD Bikes a.s./ Harley Davidson Category: Collateral / P.O.P. & In-Store - Campaign
Points: 10.0
Win From Within: Ben Jackson
Agency: VML / Kansas City Client: Gatorade Category: Online / Short Form
Points: 10.0
Turning Packaging into Education
Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon Client: Colgate-Palmolive Category: Collateral Design / Outdoor - Series
Points: 10.0
Pretzel Bacon Cheeseburger Love Songs
Agency: VML / Kansas City Client: Wendy's Category: Social Media / Branded Social Campaign
Points: 10.0
Personal Extinction Prevention Book
Agency: Y&R / Dubai Client: Land Rover Category: Direct Marketing / Flat Mailing
Points: 10.0
Pothole Season
Agency: TAXI / Montréal Client: TAXI Category: Mobile Applications/Sites / Self-Promotion
Points: 10.0
Heroes Wanted
Agency: Y&R / Dubai Client: Red Cross Lebanon Category: Public Service / Posters - Series
Points: 10.0
Mapping the World in 12 Months
Agency: Y&R / Dubai Client: Land Rover Category: Collateral Design / Promotional Items - Single or Series
Points: 10.0
More Than Just The Classics
Agency: Y&R Malaysia / Kuala Lumpur Client: Penguin Books Malaysia Category: Collateral Design / Point of Purchase and In-Store - Single
Points: 10.0
Security Cameras
Agency: Wunderman / Buenos Aires Client: The Coca-Cola Company Category: Consumer Television / Over 60 second - Single
Points: 10.0
Twitter Beef
Agency: VML / Kansas City Client: Wendy's Category: Branded Social Post / Real-Time Response
Points: 5.0
Client:
Childhood Eye Cancer Trust
Title:
Flash Photo Posters
Category:
Other Digital Solutions
Award:
2015 Mobile Best of Discipline Pencil
Points:
50.0
Client:
Childhood Eye Cancer Trust
Title:
Flash Photo Posters
Category:
Other Digital Solutions
Award:
2015 Mobile Gold Pencil
Points:
25.0
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One Book For Peace
Category:
Promotional / Collateral Items - Single or Series
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
Melanoma Patients Australia
Title:
Melanoma Likes Me
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Gold Pencil
Points:
25.0
Client:
Burger King
Title:
McWhopper
Category:
CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Melanoma Patients Australia
Title:
Melanoma Likes Me
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Gold Pencil
Points:
25.0
Client:
Vodafone
Title:
Vodafone "Between Us"
Category:
CSR - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
Colgate-Palmolive
Title:
Turning Packaging into Education
Category:
Package Design / Single or Series
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
Nashville Convention and Visitors Corporation
Title:
For the Love of Music
Category:
Documentaries / Television
Award:
2014 Branded Entertainment Gold Pencil
Points:
25.0
Client:
BBC Sport
Title:
Stadium UK
Category:
Motion Graphics / Title Sequences - Television and Film
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Mobile Applications/Sites / Augmented Reality
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
BBC Sport
Title:
Stadium UK
Category:
Craft / Animation - Single
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
9 Suns
Title:
9 Suns
Category:
Brand Identity / Brand Identity - Campaign
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Forbes
Title:
The World Needs more billionaires
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
MILA
Title:
THE LIVE FISH PACK
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Forbes
Title:
The World Needs more billionaires
Category:
Publishing / Magazine - Campaign
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Popclik
Title:
Conference Room
Category:
Craft - Music / Sound / Music / Sound
Award:
2016 Radio Silver Pencil
Points:
15.0
Client:
Farmatodo
Title:
Abraham Lincoln
Category:
Consumer - Advertising - Single / Advertising - Single
Award:
2016 Radio Silver Pencil
Points:
15.0
Client:
Vodafone
Title:
Vodafone "Between Us"
Category:
CSR - Applications & Sites / Applications & Sites
Award:
2016 Mobile Silver Pencil
Points:
15.0
Client:
Burger King
Title:
McWhopper Open Letter
Category:
CSR - Print / Print
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Do-it-yourself McWhoppers
Category:
CSR - Other Branded Content / Other Branded Content
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Burger King
Title:
McWhopper
Category:
CSR - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Silver Pencil
Points:
15.0
Client:
Rip Curl
Title:
Rip Curl Search GPS
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Award:
2015 Mobile Silver Pencil
Points:
15.0
Client:
PHD Bikes a.s./ Harley Davidson
Title:
Photobomb
Category:
Mobile Applications / Durable Goods
Award:
2015 Mobile Silver Pencil
Points:
15.0
Client:
Childhood Eye Cancer Trust
Title:
Flash Photo Posters
Category:
Interactive Advertising / Public Service / Non-Profit
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Modjaji Books
Title:
bookly
Category:
Mobile Applications/Sites / Services/Utilities
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Interactive Advertising / Augmented Reality
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Papers Worldwide
Title:
Manimal
Category:
Collateral Design / Posters - Series
Award:
2013 Design Silver Pencil
Points:
15.0
Client:
Land Rover
Title:
Night Eyes
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Harvey Nichols
Title:
Pelicans
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Wendy's
Title:
@Wendys Wit
Category:
Branded Social Channel
Award:
2018 Social Media Bronze Pencil
Points:
10.0
Client:
Newsweek
Title:
Some News Need a Week
Category:
Broadcast / Any Length - Campaign
Award:
2018 Radio Bronze Pencil
Points:
10.0
Client:
Newsweek
Title:
Some News Need a Week
Category:
Promotional / Collateral / Posters - Campaign
Award:
2018 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Newsweek
Title:
Some News Need a Week
Category:
Publishing / Magazine - Campaign
Award:
2018 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
The Cartel
Title:
Be Seen
Category:
Craft / Photography - Single or Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
McWhopper
Category:
CSR - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Bronze Pencil
Points:
10.0
Client:
Gatorade
Title:
The Super Bowl Dunk
Category:
Consumer - Online Films & Video / User Generated Content
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Jaguar Land Rover South Africa
Title:
Non-Genuine Animals
Category:
Consumer - Television / 20 Second & Under - Campaign
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
PHD Bikes a.s./ Harley Davidson
Title:
Harley Second World War
Category:
Collateral / P.O.P. & In-Store - Campaign
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Gatorade
Title:
Win From Within: Ben Jackson
Category:
Online / Short Form
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Colgate-Palmolive
Title:
Turning Packaging into Education
Category:
Collateral Design / Outdoor - Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Wendy's
Title:
Pretzel Bacon Cheeseburger Love Songs
Category:
Social Media / Branded Social Campaign
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Land Rover
Title:
Personal Extinction Prevention Book
Category:
Direct Marketing / Flat Mailing
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
TAXI
Title:
Pothole Season
Category:
Mobile Applications/Sites / Self-Promotion
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Red Cross Lebanon
Title:
Heroes Wanted
Category:
Public Service / Posters - Series
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
Land Rover
Title:
Mapping the World in 12 Months
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
Penguin Books Malaysia
Title:
More Than Just The Classics
Category:
Collateral Design / Point of Purchase and In-Store - Single
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
The Coca-Cola Company
Title:
Security Cameras
Category:
Consumer Television / Over 60 second - Single
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Wendy's
Title:
Twitter Beef
Category:
Branded Social Post / Real-Time Response
Award:
2017 Social Media Merit Award
Points:
5.0
