The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Network Rankings

 


Young and Rubicam Brands

Client

Title

Category

Award

Points

Vodafone "Between Us" Agency: Y&R Team Red / Istanbul Client: Vodafone Category: CSR - Integrated Branding / Integrated Branding Points: 25.0
Melanoma Likes Me Agency: George Patterson Y&R / Brisbane Client: Melanoma Patients Australia Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media) Points: 25.0
McWhopper Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor) Points: 25.0
Melanoma Likes Me Agency: George Patterson Y&R / Brisbane Client: Melanoma Patients Australia Category: Non-Profit - Branded Social Campaign / Branded Social Campaign Points: 25.0
Do-it-yourself McWhoppers Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Other Branded Content / Other Branded Content Points: 15.0
McWhopper Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Integrated Branding / Integrated Branding Points: 15.0
McWhopper Open Letter Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Print / Print Points: 15.0
Vodafone "Between Us" Agency: Y&R Team Red / Istanbul Client: Vodafone Category: CSR - Applications & Sites / Applications & Sites Points: 15.0
Abraham Lincoln Agency: Wunderman / Y&R / Bogotá + Studios Machina / Bogotá Client: Farmatodo Category: Consumer - Advertising - Single / Advertising - Single Points: 15.0
Conference Room Agency: Bravo/Y&R / Miami Client: Popclik Category: Craft - Music / Sound / Music / Sound Points: 15.0
Non-Genuine Animals Agency: Y&R SA / Cape Town Client: Jaguar Land Rover South Africa Category: Consumer - Television / 20 Second & Under - Campaign Points: 10.0
The Super Bowl Dunk Agency: VML / Kansas City Client: Gatorade Category: Consumer - Online Films & Video / User Generated Content Points: 10.0
McWhopper Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Branded Social Campaign / Branded Social Campaign Points: 10.0
ANTI-RAPE SONIC TORCH Agency: REDIFFUSION Y&R / MUMBAI Client: Eveready Industries India Category: Innovation - Collateral Design / Collateral Design Points: 5.0
mcwhopper.com Agency: Y&R / New Zealand + DAVID / Miami + Resn / Wellington Client: Burger King Category: CSR - Websites / Websites Points: 5.0
Actual Reality Agency: Y&R New Zealand / Auckland Client: Jaguar New Zealand Category: Consumer - Online / Short Form Videos Points: 5.0
Living Memories Agency: Y&R New Zealand / Wellington Client: Brake - The Road Safety Charity Category: Non-Profit - Integrated Branding / Integrated Branding Points: 5.0
Hidden Sugar Receipt Agency: Red Fuse Communications / Y&R / Hong Kong + Red Fuse Communications / MEC / Mumbai Client: Colgate-Palmolive Category: Consumer - Ambient / Environmental / Ambient / Environmental Points: 5.0
Old Car Commercials Agency: VML / Kansas City Client: NAPA Auto Parts Category: Consumer - Online Films & Video / Short Form - Series / Episodes Points: 5.0
The Super Bowl Dunk Agency: VML / Kansas City Client: Gatorade Category: Consumer - Use of Technology / Augmented Reality Points: 5.0
Vodafone "Between Us" Agency: Y&R Team Red / Istanbul Client: Vodafone Category: CSR - Use of Technology / Use of Technology Points: 5.0
Melanoma Likes Me Agency: George Patterson Y&R / Brisbane Client: Melanoma Patients Australia Category: Non-Profit - Use of Technology / Use of Technology Points: 5.0
Actual Reality Agency: Y&R New Zealand / Auckland Client: Jaguar New Zealand Category: Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths Points: 5.0
Stories from the Congo Agency: Y&R SA / Cape Town + Creative Y&R / Nairobi Client: X News Category: CSR - Publications / Publications Points: 5.0
McWhopper Open Letter Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Publications / Publications Points: 5.0
Conference Room Agency: Bravo/Y&R / Miami Client: Popclik Category: Consumer - Advertising - Single / Advertising - Single Points: 5.0
George Washington Agency: Wunderman / Y&R / Bogotá + Studios Machina / Bogotá Client: Farmatodo Category: Consumer - Advertising - Single / Advertising - Single Points: 5.0
The Super Bowl Dunk Agency: VML / Kansas City Client: Gatorade Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand Points: 5.0
MTV Sext Life Agency: Y&R / New York Client: MTV Staying Alive Foundation Category: Non-Profit - Branded Social Post / Branded Social Post Points: 5.0
Living Memories Agency: Y&R New Zealand / Wellington Client: Brake - The Road Safety Charity Category: Non-Profit - Brands, Products & Services / Brands, Products & Services Points: 5.0
The McWhopper Proposal Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: Innovation - Innovation in Public Relations / Innovation in Public Relations Points: 5.0

Vodafone

Vodafone "Between Us"

CSR - Integrated Branding / Integrated Branding

2016 Cross-Platform Gold Pencil

25.0

Melanoma Patients Australia

Melanoma Likes Me

Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

2016 Direct Gold Pencil

25.0

Burger King

McWhopper

CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

2016 Print & Outdoor Gold Pencil

25.0

Melanoma Patients Australia

Melanoma Likes Me

Non-Profit - Branded Social Campaign / Branded Social Campaign

2016 Social Media Gold Pencil

25.0

Burger King

Do-it-yourself McWhoppers

CSR - Other Branded Content / Other Branded Content

2016 Branded Entertainment Silver Pencil

15.0

Burger King

McWhopper

CSR - Integrated Branding / Integrated Branding

2016 Cross-Platform Silver Pencil

15.0

Burger King

McWhopper Open Letter

CSR - Print / Print

2016 Direct Silver Pencil

15.0

Vodafone

Vodafone "Between Us"

CSR - Applications & Sites / Applications & Sites

2016 Mobile Silver Pencil

15.0

Farmatodo

Abraham Lincoln

Consumer - Advertising - Single / Advertising - Single

2016 Radio Silver Pencil

15.0

Popclik

Conference Room

Craft - Music / Sound / Music / Sound

2016 Radio Silver Pencil

15.0

Jaguar Land Rover South Africa

Non-Genuine Animals

Consumer - Television / 20 Second & Under - Campaign

2016 Film Bronze Pencil

10.0

Gatorade

The Super Bowl Dunk

Consumer - Online Films & Video / User Generated Content

2016 Film Bronze Pencil

10.0

Burger King

McWhopper

CSR - Branded Social Campaign / Branded Social Campaign

2016 Social Media Bronze Pencil

10.0

Eveready Industries India

ANTI-RAPE SONIC TORCH

Innovation - Collateral Design / Collateral Design

2016 Design Merit Award

5.0

Burger King

mcwhopper.com

CSR - Websites / Websites

2016 Interactive Merit Award

5.0

Jaguar New Zealand

Actual Reality

Consumer - Online / Short Form Videos

2016 Branded Entertainment Merit Award

5.0

Brake - The Road Safety Charity

Living Memories

Non-Profit - Integrated Branding / Integrated Branding

2016 Cross-Platform Merit Award

5.0

Colgate-Palmolive

Hidden Sugar Receipt

Consumer - Ambient / Environmental / Ambient / Environmental

2016 Direct Merit Award

5.0

NAPA Auto Parts

Old Car Commercials

Consumer - Online Films & Video / Short Form - Series / Episodes

2016 Film Merit Award

5.0

Gatorade

The Super Bowl Dunk

Consumer - Use of Technology / Augmented Reality

2016 Mobile Merit Award

5.0

Vodafone

Vodafone "Between Us"

CSR - Use of Technology / Use of Technology

2016 Mobile Merit Award

5.0

Melanoma Patients Australia

Melanoma Likes Me

Non-Profit - Use of Technology / Use of Technology

2016 Mobile Merit Award

5.0

Jaguar New Zealand

Actual Reality

Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths

2016 Print & Outdoor Merit Award

5.0

X News

Stories from the Congo

CSR - Publications / Publications

2016 Print & Outdoor Merit Award

5.0

Burger King

McWhopper Open Letter

CSR - Publications / Publications

2016 Print & Outdoor Merit Award

5.0

Popclik

Conference Room

Consumer - Advertising - Single / Advertising - Single

2016 Radio Merit Award

5.0

Farmatodo

George Washington

Consumer - Advertising - Single / Advertising - Single

2016 Radio Merit Award

5.0

Gatorade

The Super Bowl Dunk

Consumer - Social Media Page by a Brand / Social Media Page by a Brand

2016 Social Media Merit Award

5.0

MTV Staying Alive Foundation

MTV Sext Life

Non-Profit - Branded Social Post / Branded Social Post

2016 Social Media Merit Award

5.0

Brake - The Road Safety Charity

Living Memories

Non-Profit - Brands, Products & Services / Brands, Products & Services

2016 Public Relations Merit Award

5.0

Burger King

The McWhopper Proposal

Innovation - Innovation in Public Relations / Innovation in Public Relations

2016 Public Relations Merit Award

5.0

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