The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
Young and Rubicam Brands
Client
Title
Category
Award
Points
Stadium UK
Agency: RKCR Y&R / London Client: BBC Sport Category: Motion Graphics / Title Sequences - Television and Film
Points: 25.0
Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne Client: Defence Force Recruiting Category: Mobile Applications/Sites / Augmented Reality
Points: 25.0
Stadium UK
Agency: RKCR Y&R / London Client: BBC Sport Category: Craft / Animation - Single
Points: 25.0
9 Suns
Agency: Landor Associates / San Francisco Client: 9 Suns Category: Brand Identity / Brand Identity - Campaign
Points: 25.0
Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne Client: Defence Force Recruiting Category: Interactive Advertising / Augmented Reality
Points: 15.0
Manimal
Agency: Y&R / Dubai Client: Papers Worldwide Category: Collateral Design / Posters - Series
Points: 15.0
Night Eyes
Agency: Y&R South Africa / Johannesburg Client: Land Rover Category: Collateral / P.O.P. and In-store - Campaign
Points: 15.0
Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne Client: Defence Force Recruiting Category: Collateral / Posters - Campaign
Points: 15.0
Pelicans
Agency: Y&R / Dubai Client: Harvey Nichols Category: Newspaper / Full Page or Spread - Single
Points: 15.0
Pothole Season
Agency: TAXI / Montréal Client: TAXI Category: Mobile Applications/Sites / Self-Promotion
Points: 10.0
Heroes Wanted
Agency: Y&R / Dubai Client: Red Cross Lebanon Category: Public Service / Posters - Series
Points: 10.0
Mapping the World in 12 Months
Agency: Y&R / Dubai Client: Land Rover Category: Collateral Design / Promotional Items - Single or Series
Points: 10.0
More Than Just The Classics
Agency: Y&R Malaysia / Kuala Lumpur Client: Penguin Books Malaysia Category: Collateral Design / Point of Purchase and In-Store - Single
Points: 10.0
Security Cameras
Agency: Wunderman / Buenos Aires Client: The Coca-Cola Company Category: Consumer Television / Over 60 second - Single
Points: 10.0
College Target
Agency: Young & Rubicam / New York Client: Campbell's Chunky Soup Category: Consumer Radio / Campaign
Points: 5.0
Most Hockey Dreams Die
Agency: TAXI Canada Ltd. / Toronto Client: Hockey Hall of Fame Category: Consumer Radio / Campaign
Points: 5.0
Dorm
Agency: Young & Rubicam / New York Client: Campbell's Chunky Soup Category: Consumer Radio / Single
Points: 5.0
Poetry
Agency: Young & Rubicam / New York Client: Campbell's Chunky Soup Category: Consumer Radio / Single
Points: 5.0
Knock, Knock
Agency: Young & Rubicam / New York Client: Campbell's Chunky Soup Category: Consumer Radio / Single
Points: 5.0
Air Jordan 2012
Agency: Blast Radius / Vancouver Client: Jordan Brand Category: User Experience Design / Interaction Design
Points: 5.0
Levi's Fall 2012 Collection: Launch
Agency: Wunderman / New York Client: Levi Strauss & Co. Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 5.0
Pothole Season
Agency: TAXI Montreal / Montréal Client: TAXI Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne Client: Defence Force Recruiting Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
#RiseAbove
Agency: Blast Radius / Vancouver Client: Jordan Brand Category: Online Films & Video / Short Form - Series/Episodes
Points: 5.0
Big Picture
Agency: TAXI Canada / Toronto Client: TELUS Mobility Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
Pothole Season
Agency: TAXI Montreal / Montréal Client: TAXI Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Nokia Lumia Augmented Reality
Agency: VML / Kansas City Client: Nokia Category: Interactive Advertising / Augmented Reality
Points: 5.0
Road Mode
Agency: George Patterson Y&R / Melbourne Client: Vic Roads Category: Mobile Applications/Sites / Public Service/Non-Profit
Points: 5.0
Castor Gigashelf
Agency: TAXI Canada / Toronto Client: Castor Design Category: Mobile Applications/Sites / Durable Goods
Points: 5.0
Air Jordan 2012
Agency: Blast Radius / Vancouver Client: Jordan Brand Category: Mobile Applications/Sites / Consumer Goods
Points: 5.0
Air Jordan 2012
Agency: Blast Radius / Vancouver Client: Jordan Brand Category: Websites / Consumer Goods
Points: 5.0
More Than Just The Classics
Agency: Y&R Malaysia / Kuala Lumpur Client: Penguin Books Malaysia Category: Transit / Campaign
Points: 5.0
Fairy Tale Exhibition
Agency: Krafthaus / Cologne Client: Goethe Institute Category: Spatial Design / Indoor Spaces
Points: 5.0
9 Suns
Agency: Landor Associates / San Francisco Client: 9 Suns Category: Brand Identity / Logo Design
Points: 5.0
The Land Rover Escape Key
Agency: Y&R / Dubai Client: Land Rover Category: Collateral Design / Promotional Items - Single or Series
Points: 5.0
Scroll
Agency: Y&R Wunderman / Shanghai Client: Landrover Category: Collateral Design / Promotional Items - Single or Series
Points: 5.0
Mobile Medic
Agency: George Patterson Y&R / Melbourne Client: Defence Force Recruiting Category: Brand Transformation / Single
Points: 5.0
Mobile Medic
Agency: George Patterson Y&R / Melbourne Client: Defence Force Recruiting Category: Innovation in Advertising / Single or Campaign
Points: 5.0
Land Rover
Agency: Young & Rubicam / New York Client: 7th Wheel Category: Consumer Television / Over 60 second - Single
Points: 5.0
Life Cycle
Agency: George Patterson Y&R / Melbourne Client: Medibank Category: Consumer Television / Over 60 second - Single
Points: 5.0
Planning to Make a Plan
Agency: George Patterson Y&R / Melbourne Client: New South Wales Government Category: Public Service / Television - Campaign
Points: 5.0
Anti-Dengue Mosquito Trap
Agency: Y&R Philippines / Makati City Client: Maynilad Water Company Category: Public Service / Promotional Items - Single or Campaign
Points: 5.0
Circle
Agency: Young & Rubicam Mexico / Mexico City Client: Save the Children Category: Public Service / Collateral - Campaign
Points: 5.0
Circle
Agency: Young & Rubicam Mexico / Mexico City Client: Save the Children Category: Public Service / Newspaper or Magazine - Campaign
Points: 5.0
Heroes Wanted
Agency: Y&R / Dubai Client: Red Cross Lebanon Category: Public Service / Newspaper or Magazine - Campaign
Points: 5.0
Day & Night
Agency: Y&R / Lima Client: Peruvian League Against Cancer Category: Public Service / Newspaper or Magazine - Campaign
Points: 5.0
Be Proud
Agency: Young & Rubicam / Boulogne-Billancourt Client: Surfrider Foundation Europe Category: Public Service / Newspaper or Magazine - Campaign
Points: 5.0
Kitchen
Agency: Young & Rubicam Mexico / Mexico City Client: Save the Children Category: Public Service / Newspaper or Magazine - Single
Points: 5.0
Bedroom
Agency: Young & Rubicam Mexico / Mexico City Client: Save the Children Category: Public Service / Newspaper or Magazine - Single
Points: 5.0
Goodbye MINI
Agency: TAXI Canada / Toronto Client: TAXI 2 Category: Self-Promotion / Single or Campaign
Points: 5.0
Client:
BBC Sport
Title:
Stadium UK
Category:
Motion Graphics / Title Sequences - Television and Film
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Mobile Applications/Sites / Augmented Reality
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
BBC Sport
Title:
Stadium UK
Category:
Craft / Animation - Single
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
9 Suns
Title:
9 Suns
Category:
Brand Identity / Brand Identity - Campaign
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Interactive Advertising / Augmented Reality
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Papers Worldwide
Title:
Manimal
Category:
Collateral Design / Posters - Series
Award:
2013 Design Silver Pencil
Points:
15.0
Client:
Land Rover
Title:
Night Eyes
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Harvey Nichols
Title:
Pelicans
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
TAXI
Title:
Pothole Season
Category:
Mobile Applications/Sites / Self-Promotion
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Red Cross Lebanon
Title:
Heroes Wanted
Category:
Public Service / Posters - Series
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
Land Rover
Title:
Mapping the World in 12 Months
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
Penguin Books Malaysia
Title:
More Than Just The Classics
Category:
Collateral Design / Point of Purchase and In-Store - Single
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
The Coca-Cola Company
Title:
Security Cameras
Category:
Consumer Television / Over 60 second - Single
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Campbell's Chunky Soup
Title:
College Target
Category:
Consumer Radio / Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Hockey Hall of Fame
Title:
Most Hockey Dreams Die
Category:
Consumer Radio / Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Campbell's Chunky Soup
Title:
Dorm
Category:
Consumer Radio / Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Campbell's Chunky Soup
Title:
Poetry
Category:
Consumer Radio / Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Campbell's Chunky Soup
Title:
Knock, Knock
Category:
Consumer Radio / Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Jordan Brand
Title:
Air Jordan 2012
Category:
User Experience Design / Interaction Design
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Levi Strauss & Co.
Title:
Levi's Fall 2012 Collection: Launch
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
TAXI
Title:
Pothole Season
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Jordan Brand
Title:
#RiseAbove
Category:
Online Films & Video / Short Form - Series/Episodes
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
TELUS Mobility
Title:
Big Picture
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
TAXI
Title:
Pothole Season
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Nokia
Title:
Nokia Lumia Augmented Reality
Category:
Interactive Advertising / Augmented Reality
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Vic Roads
Title:
Road Mode
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Castor Design
Title:
Castor Gigashelf
Category:
Mobile Applications/Sites / Durable Goods
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Jordan Brand
Title:
Air Jordan 2012
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Jordan Brand
Title:
Air Jordan 2012
Category:
Websites / Consumer Goods
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Penguin Books Malaysia
Title:
More Than Just The Classics
Category:
Transit / Campaign
Award:
2013 Design Merit Award
Points:
5.0
Client:
Goethe Institute
Title:
Fairy Tale Exhibition
Category:
Spatial Design / Indoor Spaces
Award:
2013 Design Merit Award
Points:
5.0
Client:
9 Suns
Title:
9 Suns
Category:
Brand Identity / Logo Design
Award:
2013 Design Merit Award
Points:
5.0
Client:
Land Rover
Title:
The Land Rover Escape Key
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Landrover
Title:
Scroll
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Brand Transformation / Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Innovation in Advertising / Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
7th Wheel
Title:
Land Rover
Category:
Consumer Television / Over 60 second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Medibank
Title:
Life Cycle
Category:
Consumer Television / Over 60 second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
New South Wales Government
Title:
Planning to Make a Plan
Category:
Public Service / Television - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Maynilad Water Company
Title:
Anti-Dengue Mosquito Trap
Category:
Public Service / Promotional Items - Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Save the Children
Title:
Circle
Category:
Public Service / Collateral - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Save the Children
Title:
Circle
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Red Cross Lebanon
Title:
Heroes Wanted
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Peruvian League Against Cancer
Title:
Day & Night
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Surfrider Foundation Europe
Title:
Be Proud
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Save the Children
Title:
Kitchen
Category:
Public Service / Newspaper or Magazine - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Save the Children
Title:
Bedroom
Category:
Public Service / Newspaper or Magazine - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
TAXI 2
Title:
Goodbye MINI
Category:
Self-Promotion / Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
