The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
Young and Rubicam Brands
Client
Title
Category
Award
Points
For the Love of Music
Agency: VML / Kansas City Client: Nashville Convention and Visitors Corporation Category: Documentaries / Television
Points: 25.0
bookly
Agency: NATIVE VML / South Africa Client: Modjaji Books Category: Mobile Applications/Sites / Services/Utilities
Points: 15.0
Personal Extinction Prevention Book
Agency: Y&R / Dubai Client: Land Rover Category: Direct Marketing / Flat Mailing
Points: 10.0
Pretzel Bacon Cheeseburger Love Songs
Agency: VML / Kansas City Client: Wendy's Category: Social Media / Branded Social Campaign
Points: 10.0
Class
Agency: Prolam Y&R / Santiago Client: Unicef Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Webtropolis
Agency: Y&R South Africa / Cape Town Client: Land Rover Category: Magazine / Full Page or Spread - Single
Points: 5.0
Impressionnism
Agency: Y&R Paris / Boulogne-Billancourt Client: Keloptic Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Little Holes
Agency: Y&R Paris / Boulogne-Billancourt Client: Smallable Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Eating Out
Agency: Y&R / Dubai Client: Land Rover Category: Collateral / Posters - Campaign
Points: 5.0
Class
Agency: Prolam Y&R / Santiago Client: Unicef Category: Public Service - Outdoor / Outdoor - Campaign
Points: 5.0
Tom
Agency: Y&R South Africa / Johannesburg Client: Gun Free South Africa Category: Radio / Public Service - Single
Points: 5.0
My Country
Agency: Young & Rubicam / New York Client: Moms Demand Action for Gun Sense Category: Radio / Public Service - Single
Points: 5.0
Gun Control Athem
Agency: Young & Rubicam / New York Client: Moms Demand Action for Gun Sense Category: Radio / Public Service - Single
Points: 5.0
SHRIMP
Agency: Y&R Colombia / Bogota Client: LA POLAR Category: Radio / Consumer - Single
Points: 5.0
Ex
Agency: Young & Rubicam Argentina / Buenos Aires Client: Alto Palermo Shopping Center Category: Consumer Television / Over 60 second - Single
Points: 5.0
Disclaimer
Agency: Y&R / Dubai Client: American Garden Category: Print Craft / Writing - Single or Campaign
Points: 5.0
Biolit
Agency: Young & Rubicam / Prague Client: Bochemie a.s. Category: Print Craft / Art Direction - Single or Campaign
Points: 5.0
Eating Out
Agency: Y&R / Dubai Client: Land Rover Category: Print Craft / Art Direction - Single or Campaign
Points: 5.0
Gun Control Athem
Agency: Young & Rubicam / New York Client: Moms Demand Action for Gun Sense Category: Radio Craft / Scriptwriting
Points: 5.0
Gutter
Agency: Y&R South Africa / Cape Town Client: Playboy South Africa Category: Innovation in Print / Print
Points: 5.0
Instant Millionaire
Agency: George Patterson Y&R / Brisbane Client: Tatts Lotteries Category: Innovation in Print / Print
Points: 5.0
Left Hand Radio
Agency: Y&R New Zealand / Auckland Client: Avis Budget Category: Innovation in Radio / Radio
Points: 5.0
Anti Stigma
Agency: Y&R Israel / Herzliya Client: Israeli AIDS Task Force Category: Innovation in Radio / Radio
Points: 5.0
Hope Soap
Agency: Y&R South Africa / Cape Town Client: Safety Lab and Blikkiesdorp4Hope Category: Public Service Experiential Advertising / Ambient and Guerilla
Points: 5.0
Dubai's Got Culture
Agency: Y&R / Dubai Client: Quint Category: Direct Marketing / Flat Mailing
Points: 5.0
Eating Out
Agency: Y&R / Dubai Client: Land Rover Category: Craft / Photography - Single or Series
Points: 5.0
Seeds of Truth
Agency: NATIVE VML / South Africa Client: Truth Coffee Category: Design for the Greater Good / For-Profit Initiated
Points: 5.0
A Plugged-In Live Theater Performance
Agency: VML / Kansas City Client: Folly Theater Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Missing Person Pre-Rolls
Agency: VML / Sydney Client: Australian Federal Police Category: Banners & Interactive Advertising / Public Service/Non-Profit
Points: 5.0
MISION ESPACIAL
Agency: Y&R Colombia / Bogota Client: HAMBURGUESAS EL CORRAL Category: Online Films & Video / Long Form - Single
Points: 5.0
Shade Cinema
Agency: GPY&R / Brisbane Client: Brisbane City Council Category: Use of Technology / Location-Based Services or Proximity Marketing
Points: 5.0
Invisigram
Agency: Y&R / Sao Paulo Client: Teto Category: Social Media / Best Use of A Social Network
Points: 5.0
Missing Person Pre-Rolls
Agency: VML / Sydney Client: Australian Federal Police Category: Social Media / Best Use of A Social Network
Points: 5.0
Punchface
Agency: Y&R / Sao Paulo Client: Grupo Petropolis - TNT Category: Websites / Food & Drinks
Points: 5.0
LOADING
Agency: Y&R Colombia / Bogota Client: GOODYEAR Category: Banners & Interactive Advertising / Page Take-Over Banners
Points: 5.0
Roam Free
Agency: Young & Rubicam / New York Client: Land Rover Category: Craft / Video / Direction
Points: 5.0
Wendy's Bacon Portabella Melt on Brioche Campaign
Agency: VML / Kansas City Client: Wendy's Category: Social Media / Branded Social Post
Points: 5.0
First Day Look
Agency: Young & Rubicam / New York + VML / New York Client: JC Penney Category: Social Media / Branded Social Campaign
Points: 5.0
Commbank Relaunch
Agency: VML / Sydney Client: Commonwealth Bank Category: User Experience Design - Web / User Experience
Points: 5.0
VIBETUNES
Agency: Y&R Colombia / Bogota Client: Fundacion Salvi Category: User Experience Design - Mobile / User Experience
Points: 5.0
Punchface
Agency: Y&R / Sao Paulo Client: Grupo Petropolis - TNT Category: User Experience Design - Mobile / User Experience
Points: 5.0
Client:
Nashville Convention and Visitors Corporation
Title:
For the Love of Music
Category:
Documentaries / Television
Award:
2014 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Modjaji Books
Title:
bookly
Category:
Mobile Applications/Sites / Services/Utilities
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Land Rover
Title:
Personal Extinction Prevention Book
Category:
Direct Marketing / Flat Mailing
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Wendy's
Title:
Pretzel Bacon Cheeseburger Love Songs
Category:
Social Media / Branded Social Campaign
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Unicef
Title:
Class
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Land Rover
Title:
Webtropolis
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Keloptic
Title:
Impressionnism
Category:
Magazine / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Smallable
Title:
Little Holes
Category:
Magazine / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Land Rover
Title:
Eating Out
Category:
Collateral / Posters - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Unicef
Title:
Class
Category:
Public Service - Outdoor / Outdoor - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Gun Free South Africa
Title:
Tom
Category:
Radio / Public Service - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Moms Demand Action for Gun Sense
Title:
My Country
Category:
Radio / Public Service - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Moms Demand Action for Gun Sense
Title:
Gun Control Athem
Category:
Radio / Public Service - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
LA POLAR
Title:
VEAL
Category:
Radio / Consumer - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
LA POLAR
Title:
SHRIMP
Category:
Radio / Consumer - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Alto Palermo Shopping Center
Title:
Ex
Category:
Consumer Television / Over 60 second - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
American Garden
Title:
Disclaimer
Category:
Print Craft / Writing - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Bochemie a.s.
Title:
Biolit
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Land Rover
Title:
Eating Out
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Moms Demand Action for Gun Sense
Title:
Gun Control Athem
Category:
Radio Craft / Scriptwriting
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Playboy South Africa
Title:
Gutter
Category:
Innovation in Print / Print
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Tatts Lotteries
Title:
Instant Millionaire
Category:
Innovation in Print / Print
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Avis Budget
Title:
Left Hand Radio
Category:
Innovation in Radio / Radio
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Israeli AIDS Task Force
Title:
Anti Stigma
Category:
Innovation in Radio / Radio
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Safety Lab and Blikkiesdorp4Hope
Title:
Hope Soap
Category:
Public Service Experiential Advertising / Ambient and Guerilla
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Quint
Title:
Dubai's Got Culture
Category:
Direct Marketing / Flat Mailing
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Land Rover
Title:
Eating Out
Category:
Craft / Photography - Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Truth Coffee
Title:
Seeds of Truth
Category:
Design for the Greater Good / For-Profit Initiated
Award:
2014 Design Merit Award
Points:
5.0
Client:
Folly Theater
Title:
A Plugged-In Live Theater Performance
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Australian Federal Police
Title:
Missing Person Pre-Rolls
Category:
Banners & Interactive Advertising / Public Service/Non-Profit
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
HAMBURGUESAS EL CORRAL
Title:
MISION ESPACIAL
Category:
Online Films & Video / Long Form - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Brisbane City Council
Title:
Shade Cinema
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Teto
Title:
Invisigram
Category:
Social Media / Best Use of A Social Network
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Australian Federal Police
Title:
Missing Person Pre-Rolls
Category:
Social Media / Best Use of A Social Network
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Grupo Petropolis - TNT
Title:
Punchface
Category:
Websites / Food & Drinks
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
GOODYEAR
Title:
LOADING
Category:
Banners & Interactive Advertising / Page Take-Over Banners
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Land Rover
Title:
Roam Free
Category:
Craft / Video / Direction
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Wendy's
Title:
Wendy's Bacon Portabella Melt on Brioche Campaign
Category:
Social Media / Branded Social Post
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
JC Penney
Title:
First Day Look
Category:
Social Media / Branded Social Campaign
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Commonwealth Bank
Title:
Commbank Relaunch
Category:
User Experience Design - Web / User Experience
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Fundacion Salvi
Title:
VIBETUNES
Category:
User Experience Design - Mobile / User Experience
Award:
2014 Interactive Merit Award
Points:
5.0