The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
Integrated / Omnichannel
- All
- Brand-Side / In-House
- Branded Entertainment
- Creative Effectiveness
- Creative Use of AI
- Creative Use of Data
- Creative Use of Technology
- Creator Content
- Cultural Driver
- Design & Branding
- Design in Advertising
- Direct Marketing
- Experiential & Immersive
- Film & Video
- Gaming
- Health & Wellness
- Integrated / Omnichannel
- Interactive, Online & Mobile
- Out of Home
- Print & Promotional
- Public Relations
- Social Media
Award
-
Award
Silver Pencil
- All
- Silver Pencil
- Merit
#
One Show
Network Rankings
bbdo worldwide
Client
Title
Category
Award
Points
Pedigree Caramelo
Agency: AlmapBBDO / Sao Paulo + Black Madre / Sao Paulo + Surreal Hotel Arts / Sao Paulo + Raw Audio / Sao Paulo
Client: Mars
Category: Integrated / Omnichannel Campaigns for Good
Points: 21.00