The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
dentsu
Client
Title
Category
Award
Points
Honda. Great Journey.
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: HONDA MOTOR CO., LTD.
Category: Branding / Identity System
Points: 25.0
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation
Category: Packaging / Specialty
Points: 25.0
The Study of Human Being
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards Selection Council
Category: Craft / Art Direction - Single or Series
Points: 25.0
TON-TON VOICE SUMO
Agency: DENTSU INC. / Tokyo
Client: Geriatric health services facility HITORIZAWA
Category: Innovation in UX / UI / Single Channel
Points: 15.0
Tailor Made Store
Agency: BWM Dentsu / Melbourne
Client: Chadstone
Category: Ambient / Live Events
Points: 15.0
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation
Category: Craft / Art Direction - Single or Series
Points: 15.0
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation
Category: Craft / Illustration - Single or Series
Points: 15.0
The Study of Human Being
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards Selection Council
Category: Promotional / Posters - Series
Points: 15.0
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation
Category: Promotional / Posters - Series
Points: 15.0
Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY
Category: Craft / Photography - Single or Series
Points: 15.0
Honda. Great Journey.-Travel sticker scrapbook
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: HONDA MOTOR CO., LTD.
Category: Craft / Illustration - Single or Series
Points: 10.0
An Experiment of the Imagination
Agency: DENTSU INC. / Tokyo + TAKI CORPORATION / Tokyo + SEIBIDO / Tokyo + dede / Tokyo
Client: Nikkei Inc.
Category: Promotional / Promotional Items - Single or Series
Points: 10.0
Cannes lions seminar poster "Cannes Creativity Through Machine Intelligence:A Conversation with Brian Eno
Agency: DENTSU INC. / Tokyo
Client: Beatink Inc / Opal Limited
Category: Craft / Printing & Paper Craft - Single or Series
Points: 10.0
Premmie Proud
Agency: BWM Dentsu / Sydney
Client: BabyLove
Category: Community Building
Points: 10.0
Honda. Great Journey.
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: HONDA MOTOR CO., LTD.
Category: Promotional / Posters - Series
Points: 10.0
Honda. Great Journey.-Travel sticker scrapbook
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: HONDA MOTOR CO., LTD.
Category: Branding / Collateral Item - Single
Points: 10.0
Honda. Great Journey.
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: HONDA MOTOR CO., LTD.
Category: Craft / Art Direction - Single or Campaign
Points: 5.0
Honda. Great Journey.
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: HONDA MOTOR CO., LTD.
Category: Promotional / Collateral / Posters - Campaign
Points: 5.0
Floods
Agency: Dentsu / Singapore
Client: Regional Environmental Awareness Cameron Highlands
Category: Craft / Art Direction - Single or Campaign
Points: 5.0
Unexpected Courts
Agency: NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro
Client: Akzo Nobel
Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Points: 5.0
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation
Category: Promotional / Collateral / Promotional Items - Single or Campaign
Points: 5.0
#BallersIntroContest
Agency: 360i / New York
Client: HBO
Category: Social Engagement / User-Generated Content
Points: 5.0
Floods
Agency: Dentsu / Singapore
Client: Regional Environmental Awareness Cameron Highlands
Category: Promotional / Collateral / Posters - Campaign
Points: 5.0
Boy
Agency: Dentsu / Singapore
Client: Regional Environmental Awareness Cameron Highlands
Category: Publishing / Magazine - Single
Points: 5.0
GLICODE
Agency: DENTSU INC. / TOKYO + Google zoo / TOKYO + coconoe inc. / OKAYAMA + BIRDMAN Inc. / TOKYO
Client: Ezaki Glico Company, Limited
Category: Use of Technology / Physical Product & Mobile Integration
Points: 5.0
Smile Lock Outlet
Agency: DENTSU INC. / Tokyo
Client: TOYOTA
Category: Use of Technology / Physical Product & Mobile Integration
Points: 5.0
GLICODE
Agency: DENTSU INC. / TOKYO + Google zoo / TOKYO + coconoe inc. / OKAYAMA + BIRDMAN Inc. / TOKYO
Client: Ezaki Glico Company, Limited
Category: Applications
Points: 5.0
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation
Category: Craft / Art Direction - Campaign
Points: 5.0
The Study of Human Being
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards Selection Council
Category: Craft / Art Direction - Single or Campaign
Points: 5.0
Honda. Great Journey.-Travel sticker scrapbook
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: HONDA MOTOR CO., LTD.
Category: Craft / Illustration - Single or Campaign
Points: 5.0
Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY
Category: Craft / Photography - Single or Campaign
Points: 5.0
Tailor Made Store
Agency: BWM Dentsu / Melbourne
Client: Chadstone
Category: Experiential / Live Events
Points: 5.0
Premmie Proud
Agency: BWM Dentsu / Sydney
Client: BabyLove
Category: Social Engagement / User-Generated Content
Points: 5.0
Safe News
Agency: Dentsu Indonesia / Jakarta
Client: Safe News Indonesia
Category: Innovation in Social Media
Points: 5.0
GLICODE
Agency: DENTSU INC. / TOKYO + Google zoo / TOKYO + coconoe inc. / OKAYAMA + BIRDMAN Inc. / TOKYO
Client: Ezaki Glico Company, Limited
Category: Mobile / User Experience
Points: 5.0
What Family Means
Agency: NBS / Rio de Janeiro
Client: Houaiss Dictionary
Category: Community Building
Points: 5.0
Adidas Odds
Agency: Taproot Dentsu / Mumbai
Client: Adidas
Category: Integrated Campaign
Points: 5.0
Making of Björk Digital
Agency: DENTSU INC. / Tokyo
Client: One Little Indian Records
Category: Craft - Visual Effects / Visual Effects - Single
Points: 5.0
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation
Category: Print / Flat & Dimensional
Points: 5.0
Tailor Made Store
Agency: BWM Dentsu / Melbourne
Client: Chadstone
Category: Ambient / Immersive / Installations
Points: 5.0
#ReadingforROOTS
Agency: 360i / New York
Client: A&E - HISTORY
Category: Digital / Websites, Mobile, & Banners
Points: 5.0
Adidas Odds
Agency: Taproot Dentsu / Mumbai
Client: Adidas
Category: Digital / Social Media & Viral Marketing
Points: 5.0
NEW STRUCTURE
Agency: DENTSU INC. / Tokyo
Client: Dentsu Inc. and Ministry of Education of The People's Republic of China
Category: Craft / Art Direction - Single or Series
Points: 5.0
TAKE PHYSICAL CONDITIONING GYM
Agency: DENTSU INC. / Tokyo
Client: TAKE PHYSICAL CONDITIONING
Category: Branding / Identity System
Points: 5.0
An Experiment of the Imagination
Agency: DENTSU INC. / Tokyo + TAKI CORPORATION / Tokyo + SEIBIDO / Tokyo + dede / Tokyo
Client: Nikkei Inc.
Category: Branding / Collateral Item - Single
Points: 5.0
Unexpected Courts
Agency: NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro
Client: Akzo Nobel
Category: Branding / Brand Installations
Points: 5.0
“Mist-ery" Train / Sea Train
Agency: DENTSU INC. / Tokyo + DENTSU MEITETSU COMMNICATIONS INC. / Nagoya
Client: Willer Trains
Category: Promotional / Posters - Series
Points: 5.0
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY
Category: Promotional / Posters - Series
Points: 5.0
Rolling Eggs
Agency: Creative Power Unit / Tokyo
Client: Shiga Art School
Category: Promotional / Posters - Series
Points: 5.0
PICTURE BOOK WITHOUT PICTURES
Agency: BEIJING DENTSU ADVERTISING CO.,LTD. / BEIJING + DENTSU INC. / TOKYO
Client: FUJIFILM
Category: Promotional / Booklets, Brochures, & Product Catalogues
Points: 5.0
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.
Category:
Branding / Identity System
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Packaging / Specialty
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Dentsu Advertising Awards Selection Council
Title:
The Study of Human Being
Category:
Craft / Art Direction - Single or Series
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Geriatric health services facility HITORIZAWA
Title:
TON-TON VOICE SUMO
Category:
Innovation in UX / UI / Single Channel
Award:
2017 UX / UI Silver Pencil
Points:
15.0
Client:
Chadstone
Title:
Tailor Made Store
Category:
Ambient / Live Events
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Craft / Art Direction - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Craft / Illustration - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Dentsu Advertising Awards Selection Council
Title:
The Study of Human Being
Category:
Promotional / Posters - Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Promotional / Posters - Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Craft / Photography - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.-Travel sticker scrapbook
Category:
Craft / Illustration - Single or Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Nikkei Inc.
Title:
An Experiment of the Imagination
Category:
Promotional / Promotional Items - Single or Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Beatink Inc / Opal Limited
Title:
Cannes lions seminar poster "Cannes Creativity Through Machine Intelligence:A Conversation with Brian Eno
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
BabyLove
Title:
Premmie Proud
Category:
Community Building
Award:
2017 Public Relations Bronze Pencil
Points:
10.0
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.
Category:
Promotional / Posters - Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.-Travel sticker scrapbook
Category:
Branding / Collateral Item - Single
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.
Category:
Promotional / Collateral / Posters - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Regional Environmental Awareness Cameron Highlands
Title:
Floods
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Akzo Nobel
Title:
Unexpected Courts
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
HBO
Title:
#BallersIntroContest
Category:
Social Engagement / User-Generated Content
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Regional Environmental Awareness Cameron Highlands
Title:
Floods
Category:
Promotional / Collateral / Posters - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Regional Environmental Awareness Cameron Highlands
Title:
Boy
Category:
Publishing / Magazine - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Ezaki Glico Company, Limited
Title:
GLICODE
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
TOYOTA
Title:
Smile Lock Outlet
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Ezaki Glico Company, Limited
Title:
GLICODE
Category:
Applications
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Craft / Art Direction - Campaign
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Dentsu Advertising Awards Selection Council
Title:
The Study of Human Being
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.-Travel sticker scrapbook
Category:
Craft / Illustration - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Craft / Photography - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Chadstone
Title:
Tailor Made Store
Category:
Experiential / Live Events
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
BabyLove
Title:
Premmie Proud
Category:
Social Engagement / User-Generated Content
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Safe News Indonesia
Title:
Safe News
Category:
Innovation in Social Media
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Ezaki Glico Company, Limited
Title:
GLICODE
Category:
Mobile / User Experience
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Houaiss Dictionary
Title:
What Family Means
Category:
Community Building
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Adidas
Title:
Adidas Odds
Category:
Integrated Campaign
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
One Little Indian Records
Title:
Making of Björk Digital
Category:
Craft - Visual Effects / Visual Effects - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Chadstone
Title:
Tailor Made Store
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
A&E - HISTORY
Title:
#ReadingforROOTS
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Adidas
Title:
Adidas Odds
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Dentsu Inc. and Ministry of Education of The People's Republic of China
Title:
NEW STRUCTURE
Category:
Craft / Art Direction - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
TAKE PHYSICAL CONDITIONING
Title:
TAKE PHYSICAL CONDITIONING GYM
Category:
Branding / Identity System
Award:
2017 Design Merit Award
Points:
5.0
Client:
Nikkei Inc.
Title:
An Experiment of the Imagination
Category:
Branding / Collateral Item - Single
Award:
2017 Design Merit Award
Points:
5.0
Client:
Akzo Nobel
Title:
Unexpected Courts
Category:
Branding / Brand Installations
Award:
2017 Design Merit Award
Points:
5.0
Client:
Willer Trains
Title:
“Mist-ery" Train / Sea Train
Category:
Promotional / Posters - Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."
Category:
Promotional / Posters - Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Shiga Art School
Title:
Rolling Eggs
Category:
Promotional / Posters - Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
FUJIFILM
Title:
PICTURE BOOK WITHOUT PICTURES
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Award:
2017 Design Merit Award
Points:
5.0
