The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Production Company Rankings
PRETTYBIRD
Client
Title
Category
Award
Points
Real Tone
Agency: Google + Google Devices & Services Creative Team Client: Google Category: CMO Pencil
Points: 90.0
Real Tone
Agency: Google + Google Devices & Services Creative Team Client: Google Category: Best of IP & Products
Points: 90.0
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles Client: Beats by Dr. Dre Category: Best of Film
Points: 90.0
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles Client: Beats by Dr. Dre Category: Online Films & Video / Long Form - Single
Points: 45.0
Real Tone
Agency: Google + Google Devices & Services Creative Team Client: Google Category: Digital Product / In-Market
Points: 45.0
Real Tone
Agency: Google + Google Devices & Services Creative Team Client: Google Category: Utility
Points: 45.0
Real Tone
Agency: Google + Google Devices & Services Creative Team Client: Google Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Points: 45.0
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles Client: Beats by Dr. Dre Category: Original Music / Score
Points: 45.0
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles Client: Beats by Dr. Dre Category: Online-only Video / Single
Points: 45.0
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles Client: Beats by Dr. Dre Category: Cultural Driver
Points: 45.0
Beyoncé - "Formation"
Agency: PRETTYBIRD / Culver City Client: Beyoncé Category: Cultural Driver
Points: 25.0
Coldplay - "Up&Up"
Agency: PRETTYBIRD / Culver City Client: Coldplay Category: Craft - Visual Effects / Visual Effects - Single
Points: 25.0
Beyoncé - "Formation"
Agency: PRETTYBIRD / Culver City Client: Beyoncé Category: Music Videos
Points: 25.0
Spokescandies on Pause
Agency: BBDO / New York Client: M&M's Category: Integrated Campaign
Points: 21.0
Alma - Christmas Always Finds Its Way
Agency: PRETTYBIRD / Culver City + OpenX from WPP led by GREY + Imagine Entertainment Client: The Coca-Cola Company / Coca-Cola Category: Long Form Video / Single
Points: 21.0
Coldplay - "Up&Up"
Agency: PRETTYBIRD / Culver City Client: Coldplay Category: Music Videos
Points: 15.0
SAVOR.WAVS
Agency: CAA Marketing / Los Angeles Client: Chipotle Mexican Grill Category: Craft - Use of Music / Original Music - Single or Campaign
Points: 10.0
Unlimited You
Agency: PRETTYBIRD / Culver City + Wieden+Kennedy / Portland Client: Nike Category: Craft - Direction / Direction - Single
Points: 10.0
Unacceptable Acceptance Letters
Agency: Goodby Silverstein & Partners / San Francisco + PRETTYBIRD / Culver City + Cut + Run / San Francisco + Spy Post / San Francisco Client: The Hunting Ground C/O Chain Camera Pictures Category: Under 100K Budget
Points: 10.0
#Comeclean - Vajingle
Agency: 72andSunny / New York + PRETTYBIRD / Culver City + Final Cut / New York + Method NY / Company 3 / New York Client: Seventh Generation Category: Online Films & Video / Short Form - Single
Points: 10.0
Unlimited You
Agency: Wieden+Kennedy / Portland + PRETTYBIRD / Culver City Client: Nike Category: Television / Long Form - Single
Points: 10.0
Unlimited Stories
Agency: Wieden+Kennedy / Portland + PRETTYBIRD / Culver City Client: Nike Category: Television / Short Form - Campaign
Points: 10.0
Spokescandies on Pause
Agency: BBDO / New York Client: M&M's Category: Popular Culture Impact
Points: 9.0
Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD Client: The Coca-Cola Company / Coca-Cola Category: Long Form Video / Series / Episodic
Points: 9.0
The Show Must Go On
Agency: Lucky Generals / London + PRETTYBIRD / London Client: Amazon Category: Music Adaptation / Song
Points: 9.0
Kobe - Better
Agency: Wieden+Kennedy / Portland + PRETTYBIRD + Joint Editorial + a52 Client: Nike Category: Online Films & Video / Long Form - Single
Points: 9.0
Kobe - Better
Agency: Wieden+Kennedy / Portland + PRETTYBIRD + Spot Welders + Joint Editorial Client: Nike Category: Short Form Video / Single
Points: 9.0
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles Client: Beats by Dr. Dre Category: Short Form Video / Single
Points: 9.0
Equality
Agency: PRETTYBIRD / Culver City + Wieden+Kennedy / Portland Client: Nike Category: Craft - Direction / Direction - Single
Points: 5.0
#Comeclean - Vajingle
Agency: 72andSunny / New York + PRETTYBIRD / Culver City + Final Cut / New York + Method NY / Company 3 / New York Client: Seventh Generation Category: Television / Long Form - Single
Points: 5.0
Unacceptable Acceptance Letters
Agency: Goodby Silverstein & Partners / San Francisco + PRETTYBIRD / Culver City + Cut + Run / San Francisco + Spy Post / Burbank Client: The Hunting Ground C/O Chain Camera Pictures Category: Digital / Social Media & Viral Marketing
Points: 5.0
The Lady Gaga + Intel Experience
Agency: Intel Agency Inside / Santa Clara + PRETTYBIRD / Culver City + Greenlight / Hollywood + OMD / Worldwide Client: Intel Category: Innovation in Branded Entertainment
Points: 5.0
Unlimited
Agency: Wieden+Kennedy / Portland + PRETTYBIRD / Culver City + Superprime / Los Angeles Client: Nike Category: Integrated Branding / Integrated Online
Points: 5.0
Lil Dicky Quartertime Show
Agency: Mirimar / Venice + Gopuff / Philadelphia + PRETTYBIRD / Los Angeles Client: Gopuff Category: Influencer Marketing / Multi-Channel
Points: 3.0
Tiny Christmas - Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD Client: The Coca-Cola Company / Coca-Cola Category: Cinematography / Single
Points: 3.0
Alma - Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD Client: The Coca-Cola Company / Coca-Cola Category: Cinematography / Single
Points: 3.0
Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD Client: The Coca-Cola Company / Coca-Cola Category: Direction / Series
Points: 3.0
WOMAN Corp
Agency: Ogilvy / California + Ogilvy / New York + Ogilvy / Chicago + Mackcut / New York Client: ERA Coalition Category: Integrated Campaign
Points: 3.0
That Reading Feeling Awaits
Agency: Droga5 / London + PRETTYBIRD / London + Virtual Films / London + ZED / London Client: Amazon Books Category: Integrated Campaign
Points: 3.0
That Reading Feeling Awaits
Agency: Droga5 / London + PRETTYBIRD / London + ZED / London + Black Kite / London Client: Amazon Books Category: Online-only Films & Video / 31-60 Seconds - Single
Points: 3.0
Impossible Is Nothing
Agency: Opinionated / Portland + Arts Academy / Portland + Company 3 / New York + PRETTYBIRD / Los Angeles Client: Adidas Category: Television & VOD / 31-60 Seconds - Single
Points: 3.0
Own What's Yours
Agency: Joan Creative / New York + PRETTYBIRD / Los Angeles + 24/7 / Lisbon + Cabin Editorial / Los Angeles Client: ZenBusiness Category: Television & VOD / 31-60 Seconds - Single
Points: 3.0
How A Gentleman Treats His Balls
Agency: Quality Meats / Chicago + SAXX Underwear / Vancouver + Cutters / Chicago + PRETTYBIRD Client: SAXX Underwear Category: Television & VOD / 30 Seconds and Under - Series
Points: 3.0
Spokescandies on Pause
Agency: BBDO / New York Client: M&M's Category: Craft / Storytelling
Points: 3.0
Dear Apple
Agency: Apple / Cupertino + Spotwelders / Venice + PRETTYBIRD / Culver City Client: Apple Category: Video Content / Single
Points: 3.0
Tap into Now
Agency: BBDO / New York Client: Ray Ban / Meta Category: Brand Partnerships
Points: 3.0
WOMAN Corp
Agency: Ogilvy / California + Ogilvy / New York + Ogilvy / Chicago + Mackcut / New York Client: ERA Coalition Category: Long Form Video / Single
Points: 3.0
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles Client: Beats by Dr. Dre Category: Influencer Marketing / Multi-Channel
Points: 3.0
The Show Must Go On
Agency: Lucky Generals / London + PRETTYBIRD / London Client: Amazon Category: Casting
Points: 3.0
Client:
Google
Title:
Real Tone
Category:
CMO Pencil
Award:
2022 CMO Pencil CMO Pencil
Points:
90.0
Client:
Google
Title:
Real Tone
Category:
Best of IP & Products
Award:
2022 IP & Products Best of Discipline Pencil
Points:
90.0
Client:
Beats by Dr. Dre
Title:
You Love Me
Category:
Best of Film
Award:
2021 Film Best of Discipline Pencil
Points:
90.0
Client:
Beats by Dr. Dre
Title:
You Love Me
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Gold Pencil
Points:
45.0
Client:
Google
Title:
Real Tone
Category:
Digital Product / In-Market
Award:
2022 IP & Products Gold Pencil
Points:
45.0
Client:
Google
Title:
Real Tone
Category:
Utility
Award:
2022 Interactive, Online & Mobile Gold Pencil
Points:
45.0
Client:
Google
Title:
Real Tone
Category:
Innovation & Transformation / Innovation in Interactive & Mobile Craft
Award:
2022 Interactive & Mobile Craft Gold Pencil
Points:
45.0
Client:
Beats by Dr. Dre
Title:
You Love Me
Category:
Original Music / Score
Award:
2021 Music & Sound Craft Gold Pencil
Points:
45.0
Client:
Beats by Dr. Dre
Title:
You Love Me
Category:
Online-only Video / Single
Award:
2021 Interactive & Online Gold Pencil
Points:
45.0
Client:
Beats by Dr. Dre
Title:
You Love Me
Category:
Cultural Driver
Award:
2021 Cultural Driver Gold Pencil
Points:
45.0
Client:
Beyoncé
Title:
Beyoncé - "Formation"
Category:
Cultural Driver
Award:
2017 Cultural Driver Gold Pencil
Points:
25.0
Client:
Coldplay
Title:
Coldplay - "Up&Up"
Category:
Craft - Visual Effects / Visual Effects - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Beyoncé
Title:
Beyoncé - "Formation"
Category:
Music Videos
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
M&M's
Title:
Spokescandies on Pause
Category:
Integrated Campaign
Award:
2023 Integrated Silver Pencil
Points:
21.0
Client:
The Coca-Cola Company / Coca-Cola
Title:
Alma - Christmas Always Finds Its Way
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Coldplay
Title:
Coldplay - "Up&Up"
Category:
Music Videos
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Chipotle Mexican Grill
Title:
SAVOR.WAVS
Category:
Craft - Use of Music / Original Music - Single or Campaign
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Unlimited You
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
The Hunting Ground C/O Chain Camera Pictures
Title:
Unacceptable Acceptance Letters
Category:
Under 100K Budget
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Seventh Generation
Title:
#Comeclean - Vajingle
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Unlimited You
Category:
Television / Long Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Unlimited Stories
Category:
Television / Short Form - Campaign
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
M&M's
Title:
Spokescandies on Pause
Category:
Popular Culture Impact
Award:
2023 Cultural Driver Bronze Pencil
Points:
9.0
Client:
The Coca-Cola Company / Coca-Cola
Title:
Christmas Always Finds Its Way
Category:
Long Form Video / Series / Episodic
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Amazon
Title:
The Show Must Go On
Category:
Music Adaptation / Song
Award:
2021 Music & Sound Craft Bronze Pencil
Points:
9.0
Client:
Nike
Title:
Kobe - Better
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Bronze Pencil
Points:
9.0
Client:
Nike
Title:
Kobe - Better
Category:
Short Form Video / Single
Award:
2021 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Beats by Dr. Dre
Title:
You Love Me
Category:
Short Form Video / Single
Award:
2021 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Nike
Title:
Equality
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Seventh Generation
Title:
#Comeclean - Vajingle
Category:
Television / Long Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
The Hunting Ground C/O Chain Camera Pictures
Title:
Unacceptable Acceptance Letters
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Intel
Title:
The Lady Gaga + Intel Experience
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Nike
Title:
Unlimited
Category:
Integrated Branding / Integrated Online
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Gopuff
Title:
Lil Dicky Quartertime Show
Category:
Influencer Marketing / Multi-Channel
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
The Coca-Cola Company / Coca-Cola
Title:
Tiny Christmas - Christmas Always Finds Its Way
Category:
Cinematography / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
The Coca-Cola Company / Coca-Cola
Title:
Alma - Christmas Always Finds Its Way
Category:
Cinematography / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
The Coca-Cola Company / Coca-Cola
Title:
Christmas Always Finds Its Way
Category:
Direction / Series
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
ERA Coalition
Title:
WOMAN Corp
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.0
Client:
Amazon Books
Title:
That Reading Feeling Awaits
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.0
Client:
Amazon Books
Title:
That Reading Feeling Awaits
Category:
Online-only Films & Video / 31-60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.0
Client:
Adidas
Title:
Impossible Is Nothing
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.0
Client:
ZenBusiness
Title:
Own What's Yours
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.0
Client:
SAXX Underwear
Title:
How A Gentleman Treats His Balls
Category:
Television & VOD / 30 Seconds and Under - Series
Award:
2023 Film & Video Merit Award
Points:
3.0
Client:
M&M's
Title:
Spokescandies on Pause
Category:
Craft / Storytelling
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
Apple
Title:
Dear Apple
Category:
Video Content / Single
Award:
2023 Brand-Side / In-House Merit Award
Points:
3.0
Client:
Ray Ban / Meta
Title:
Tap into Now
Category:
Brand Partnerships
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
Ray Ban / Meta
Title:
Vanilla
Category:
Music Videos
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
ERA Coalition
Title:
WOMAN Corp
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
Beats by Dr. Dre
Title:
You Love Me
Category:
Influencer Marketing / Multi-Channel
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Amazon
Title:
The Show Must Go On
Category:
Casting
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
