The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Production Company Rankings
SMUGGLER
Client
Title
Category
Award
Points
Back to School Essentials
Agency: BBDO / New York Client: Sandy Hook Promise Category: Best of Creative Effectiveness
Points: 90.00
The whole working-from-home thing
Agency: Apple + SMUGGLER + Work Editorial + a52 Client: Apple Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
Back to School Essentials
Agency: BBDO / New York Client: Sandy Hook Promise Category: Creative Effectiveness / Non-Profit / Charity
Points: 45.00
Best Enjoyed Vertically
Agency: SMUGGLER + DDB / Chicago Client: Starburst Swirlers Category: Online-only Video / Single
Points: 45.00
Best Enjoyed Vertically
Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore Client: Starburst Swirlers Category: Best of Mobile
Points: 45.00
Best Enjoyed Vertically
Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore Client: Starburst Swirlers Category: Mobile Advertising
Points: 22.50
The whole working-from-home thing
Agency: Apple + SMUGGLER + Work Editorial + a52 Client: Apple Category: Online-only Video / Single
Points: 21.00
Enjoy Before Returning
Agency: Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London Client: Diesel Category: Customer Experience / CX
Points: 21.00
The whole working-from-home thing
Agency: Apple + SMUGGLER + Work Editorial + a52 Client: Apple Category: Innovation & Transformation / Innovation in Lockdown
Points: 21.00
Enjoy Before Returning
Agency: Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London Client: Diesel Category: Active Engagement / Call to Action
Points: 21.00
Enjoy Before Returning
Agency: Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London Client: Diesel Category: Integrated Campaign
Points: 9.00
We Got You Baby
Agency: Droga5 / New York + Kimberly-Clark/Huggies / New York + SMUGGLER Client: Kimberly-Clark/Huggies Category: Television & VOD / Long Form - Single
Points: 9.00
Best Enjoyed Vertically
Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore Client: Starburst Swirlers Category: Use of Vertical Video
Points: 4.50
Daniel Craig vs James Bond
Agency: SMUGGLER + Publicis Italy / Milan Client: Heineken Category: Television & VOD / Long Form - Single
Points: 3.00
The Ultimate Safety Test
Agency: Grey / London + Volvo Cars + Wildfire / London + Smuggler / London Client: Volvo Cars (Global) Category: Online Films & Video / Long Form - Single
Points: 3.00
Grounded
Agency: Droga5 / New York + Sing Street Broadway / New York + SMUGGLER Client: Sing Street Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Grounded
Agency: SMUGGLER + Droga5 / New York Client: Sing Street Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
The Ultimate Safety Test
Agency: Grey / London + Smuggler / London + Volvo Cars + Wildfire / London Client: Volvo Cars (Global) Category: Short Form Video / Single
Points: 3.00
SevenPM
Agency: Alto / New York + Montefiore-Einstein / New York + Cartel / Los Angeles + SMUGGLER / New York Client: Montefiore-Einstein Category: Film / Health & Wellness
Points: 3.00
The whole working-from-home thing
Agency: SMUGGLER + Apple Client: Apple Category: Long Form Video / Single
Points: 3.00
We Got You Baby
Agency: Droga5 / New York + Kimberly-Clark/Huggies / New York + SMUGGLER Client: Kimberly-Clark/Huggies Category: Writing / Single
Points: 3.00
Cantenna
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next Client: Miller Lite Category: Online Films & Video / Long Form - Single
Points: 1.50
Cantenna
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next Client: Miller Lite Category: Long Form Video / Single
Points: 1.50
Cantenna
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next Client: Miller Lite Category: Social Channel / Multi-Platform
Points: 1.50
Through Different Eyes
Agency: TBWA\Singapore / Singapore + SixToes.tv / Singapore + Smuggler / London + Black Kite Studios / London Client: Standard Chartered Category: Visual Effects / Single
Points: 1.50
Big Game Dream
Agency: DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York Client: Coors Light Category: Events & Experiential
Points: 1.00
Big Game Dream
Agency: DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York Client: Coors Light Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 1.00
Big Game Dream
Agency: DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York Client: Coors Light Category: Innovation & Transformation / Innovation in Experiential
Points: 1.00
Big Game Dream
Agency: DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York Client: Coors Light Category: Innovation & Transformation / Innovation in Integrated
Points: 1.00
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Best of Creative Effectiveness
Award:
2021 Creative Effectiveness Best of Discipline Pencil
Points:
90.00
Client:
Apple
Title:
The whole working-from-home thing
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Film Gold Pencil
Points:
45.00
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2021 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
Starburst Swirlers
Title:
Best Enjoyed Vertically
Category:
Online-only Video / Single
Award:
2021 Interactive & Online Gold Pencil
Points:
45.00
Client:
Starburst Swirlers
Title:
Best Enjoyed Vertically
Category:
Best of Mobile
Award:
2021 Mobile Best of Discipline Pencil
Points:
45.00
Client:
Starburst Swirlers
Title:
Best Enjoyed Vertically
Category:
Mobile Advertising
Award:
2021 Mobile Gold Pencil
Points:
22.50
Client:
Apple
Title:
The whole working-from-home thing
Category:
Online-only Video / Single
Award:
2021 Interactive & Online Silver Pencil
Points:
21.00
Client:
Diesel
Title:
Enjoy Before Returning
Category:
Customer Experience / CX
Award:
2021 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Apple
Title:
The whole working-from-home thing
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Moving Image Craft Silver Pencil
Points:
21.00
Client:
Diesel
Title:
Enjoy Before Returning
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Silver Pencil
Points:
21.00
Client:
Diesel
Title:
Enjoy Before Returning
Category:
Integrated Campaign
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Kimberly-Clark/Huggies
Title:
We Got You Baby
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Bronze Pencil
Points:
9.00
Client:
Starburst Swirlers
Title:
Best Enjoyed Vertically
Category:
Use of Vertical Video
Award:
2021 Moving Image Craft Bronze Pencil
Points:
4.50
Client:
Heineken
Title:
Daniel Craig vs James Bond
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Volvo Cars (Global)
Title:
The Ultimate Safety Test
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Sing Street
Title:
Grounded
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Music & Sound Craft Merit Award
Points:
3.00
Client:
Sing Street
Title:
Grounded
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Film Merit Award
Points:
3.00
Client:
Volvo Cars (Global)
Title:
The Ultimate Safety Test
Category:
Short Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Montefiore-Einstein
Title:
SevenPM
Category:
Film / Health & Wellness
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.00
Client:
Apple
Title:
The whole working-from-home thing
Category:
Long Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Kimberly-Clark/Huggies
Title:
We Got You Baby
Category:
Writing / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
Miller Lite
Title:
Cantenna
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
1.50
Client:
Miller Lite
Title:
Cantenna
Category:
Long Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
1.50
Client:
Miller Lite
Title:
Cantenna
Category:
Social Channel / Multi-Platform
Award:
2021 Social Media Merit Award
Points:
1.50
Client:
Standard Chartered
Title:
Through Different Eyes
Category:
Visual Effects / Single
Award:
2021 Moving Image Craft Merit Award
Points:
1.50
Client:
Coors Light
Title:
Big Game Dream
Category:
Events & Experiential
Award:
2021 Public Relations Merit Award
Points:
1.00
Client:
Coors Light
Title:
Big Game Dream
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2021 Branded Entertainment Merit Award
Points:
1.00
Client:
Coors Light
Title:
Big Game Dream
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2021 Experiential & Immersive Merit Award
Points:
1.00