The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Production Company Rankings

 


SMUGGLER

Client

Title

Category

Award

Points

Back to School Essentials Agency: BBDO / New York Client: Sandy Hook Promise Category: Creative Effectiveness / Non-Profit / Charity Points: 45.00
Best Enjoyed Vertically Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore Client: Starburst Swirlers Category: Mobile Advertising Points: 22.50
Best Enjoyed Vertically Agency: SMUGGLER + DDB / Chicago Client: Starburst Swirlers Category: Online-only Video / Single Points: 15.00
The whole working-from-home thing Agency: Apple + SMUGGLER + Work Editorial + a52 Client: Apple Category: Innovation & Transformation / Innovation in Lockdown Points: 15.00
Enjoy Before Returning Agency: Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London Client: Diesel Category: Active Engagement / Call to Action Points: 7.00
The whole working-from-home thing Agency: Apple + SMUGGLER + Work Editorial + a52 Client: Apple Category: Innovation & Transformation / Innovation in Lockdown Points: 7.00
The whole working-from-home thing Agency: Apple + SMUGGLER + Work Editorial + a52 Client: Apple Category: Online-only Video / Single Points: 7.00
Enjoy Before Returning Agency: Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London Client: Diesel Category: Customer Experience / CX Points: 7.00
We Got You Baby Agency: Droga5 / New York + Kimberly-Clark/Huggies / New York + SMUGGLER Client: Kimberly-Clark/Huggies Category: Television & VOD / Long Form - Single Points: 3.00
Enjoy Before Returning Agency: Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London Client: Diesel Category: Integrated Campaign Points: 3.00
Best Enjoyed Vertically Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore Client: Starburst Swirlers Category: Use of Vertical Video Points: 1.50
Grounded Agency: Droga5 / New York + Sing Street Broadway / New York + SMUGGLER Client: Sing Street Category: Innovation & Transformation / Innovation in Lockdown Points: 1.00
We Got You Baby Agency: Droga5 / New York + Kimberly-Clark/Huggies / New York + SMUGGLER Client: Kimberly-Clark/Huggies Category: Writing / Single Points: 1.00
SevenPM Agency: Alto / New York + Montefiore-Einstein / New York + Cartel / Los Angeles + SMUGGLER / New York Client: Montefiore-Einstein Category: Film / Health & Wellness Points: 1.00
Grounded Agency: SMUGGLER + Droga5 / New York Client: Sing Street Category: Innovation & Transformation / Innovation in Lockdown Points: 1.00
The Ultimate Safety Test Agency: Grey / London + Volvo Cars + Wildfire / London + Smuggler / London Client: Volvo Cars (Global) Category: Online Films & Video / Long Form - Single Points: 1.00
Daniel Craig vs James Bond Agency: SMUGGLER + Publicis Italy / Milan Client: Heineken Category: Television & VOD / Long Form - Single Points: 1.00
The whole working-from-home thing Agency: SMUGGLER + Apple Client: Apple Category: Long Form Video / Single Points: 1.00
The Ultimate Safety Test Agency: Grey / London + Smuggler / London + Volvo Cars + Wildfire / London Client: Volvo Cars (Global) Category: Short Form Video / Single Points: 1.00
Cantenna Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next Client: Miller Lite Category: Social Channel / Multi-Platform Points: 0.50
Through Different Eyes Agency: TBWA\Singapore / Singapore + SixToes.tv / Singapore + Smuggler / London + Black Kite Studios / London Client: Standard Chartered Category: Visual Effects / Single Points: 0.50
Cantenna Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next Client: Miller Lite Category: Online Films & Video / Long Form - Single Points: 0.50
Cantenna Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next Client: Miller Lite Category: Long Form Video / Single Points: 0.50
Big Game Dream Agency: DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York Client: Coors Light Category: Events & Experiential Points: 0.33
Big Game Dream Agency: DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York Client: Coors Light Category: Innovation & Transformation / Innovation in Integrated Points: 0.33
Big Game Dream Agency: DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York Client: Coors Light Category: Innovation & Transformation / Innovation in Experiential Points: 0.33
Big Game Dream Agency: DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York Client: Coors Light Category: Innovation & Transformation / Innovation in Branded Entertainment Points: 0.33

Sandy Hook Promise

Back to School Essentials

Creative Effectiveness / Non-Profit / Charity

2021 Creative Effectiveness Gold Pencil

45.00

Starburst Swirlers

Best Enjoyed Vertically

Mobile Advertising

2021 Mobile Gold Pencil

22.50

Starburst Swirlers

Best Enjoyed Vertically

Online-only Video / Single

2021 Interactive & Online Gold Pencil

15.00

Apple

The whole working-from-home thing

Innovation & Transformation / Innovation in Lockdown

2021 Film Gold Pencil

15.00

Diesel

Enjoy Before Returning

Active Engagement / Call to Action

2021 Social Media Silver Pencil

7.00

Apple

The whole working-from-home thing

Innovation & Transformation / Innovation in Lockdown

2021 Moving Image Craft Silver Pencil

7.00

Apple

The whole working-from-home thing

Online-only Video / Single

2021 Interactive & Online Silver Pencil

7.00

Diesel

Enjoy Before Returning

Customer Experience / CX

2021 Experiential & Immersive Silver Pencil

7.00

Kimberly-Clark/Huggies

We Got You Baby

Television & VOD / Long Form - Single

2021 Film Bronze Pencil

3.00

Diesel

Enjoy Before Returning

Integrated Campaign

2021 Direct Marketing Bronze Pencil

3.00

Starburst Swirlers

Best Enjoyed Vertically

Use of Vertical Video

2021 Moving Image Craft Bronze Pencil

1.50

Sing Street

Grounded

Innovation & Transformation / Innovation in Lockdown

2021 Music & Sound Craft Merit Award

1.00

Kimberly-Clark/Huggies

We Got You Baby

Writing / Single

2021 Moving Image Craft Merit Award

1.00

Montefiore-Einstein

SevenPM

Film / Health & Wellness

2021 Health, Wellness & Pharma Merit Award

1.00

Sing Street

Grounded

Innovation & Transformation / Innovation in Lockdown

2021 Film Merit Award

1.00

Volvo Cars (Global)

The Ultimate Safety Test

Online Films & Video / Long Form - Single

2021 Film Merit Award

1.00

Heineken

Daniel Craig vs James Bond

Television & VOD / Long Form - Single

2021 Film Merit Award

1.00

Apple

The whole working-from-home thing

Long Form Video / Single

2021 Branded Entertainment Merit Award

1.00

Volvo Cars (Global)

The Ultimate Safety Test

Short Form Video / Single

2021 Branded Entertainment Merit Award

1.00

Miller Lite

Cantenna

Social Channel / Multi-Platform

2021 Social Media Merit Award

0.50

Standard Chartered

Through Different Eyes

Visual Effects / Single

2021 Moving Image Craft Merit Award

0.50

Miller Lite

Cantenna

Online Films & Video / Long Form - Single

2021 Film Merit Award

0.50

Miller Lite

Cantenna

Long Form Video / Single

2021 Branded Entertainment Merit Award

0.50

Coors Light

Big Game Dream

Events & Experiential

2021 Public Relations Merit Award

0.33

Coors Light

Big Game Dream

Innovation & Transformation / Innovation in Integrated

2021 Integrated Merit Award

0.33

Coors Light

Big Game Dream

Innovation & Transformation / Innovation in Experiential

2021 Experiential & Immersive Merit Award

0.33

Coors Light

Big Game Dream

Innovation & Transformation / Innovation in Branded Entertainment

2021 Branded Entertainment Merit Award

0.33

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