The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Production Company Rankings
Smuggler
Client
Title
Category
Award
Points
The Singularity
Agency: Squarespace + Smuggler / Los Angeles + Q Department + Final Cut Client: Squarespace Category: Best of Integrated
Points: 90.0
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler Client: Sandy Hook Promise Category: Best of Music & Sound Craft
Points: 90.0
Best Enjoyed Vertically
Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore Client: Starburst Swirlers Category: Best of Mobile
Points: 90.0
Back to School Essentials
Agency: BBDO / New York Client: Sandy Hook Promise Category: Best of Creative Effectiveness
Points: 90.0
Escape From The Office
Agency: Apple / Cupertino + Smuggler / Los Angeles Client: Apple Category: Writing / Single
Points: 45.0
The Singularity
Agency: Squarespace + Smuggler / Los Angeles + Q Department + Final Cut Client: Squarespace Category: Integrated Campaign
Points: 45.0
Best Enjoyed Vertically
Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore Client: Starburst Swirlers Category: Mobile Advertising
Points: 45.0
Back to School Essentials
Agency: BBDO / New York Client: Sandy Hook Promise Category: Creative Effectiveness / Non-Profit / Charity
Points: 45.0
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler Client: Sandy Hook Promise Category: Music Adaptation / Song
Points: 45.0
House Rules
Agency: McCann Health New Jersey / Parsippany + Real Chemistry / New York + McCann Health Engagement / New York + MediaHub / Minneapolis Client: Evofem/Phexxi Category: Integrated Campaign
Points: 45.0
House Rules
Agency: McCann Health New Jersey / Parsippany + Real Chemistry / New York + McCann Health Engagement / New York + MediaHub / Minneapolis Client: Evofem/Phexxi Category: Integrated Campaign
Points: 45.0
Best Enjoyed Vertically
Agency: SMUGGLER + DDB / Chicago Client: Starburst Swirlers Category: Online-only Video / Single
Points: 45.0
The whole working-from-home thing
Agency: Apple + SMUGGLER + Work Editorial + a52 Client: Apple Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
The Underdogs
Agency: Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA Client: Apple Category: Craft - Writing / Single
Points: 25.0
The Underdogs
Agency: Smuggler / Los Angeles + Apple / Cupertino + a52 / Los Angeles + Work Editorial / Los Angeles Client: Apple Category: Craft - Direction / Single
Points: 25.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Current Event Response
Points: 25.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Media Relations
Points: 25.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Social Post / Single
Points: 25.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Online Films & Video / Long Form - Single
Points: 25.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Short Form Video / Single
Points: 25.0
John Malkovich's Journey
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York Client: Squarespace Category: Craft - Cinematography / Single
Points: 25.0
More Than A Game
Agency: adam&eveDDB / London + Factory / London + Smuggler / London + The Mill / London Client: FIFA Category: Innovation in Interactive / Gaming
Points: 25.0
More Than A Game
Agency: adam&eveDDB / London + The Mill / London + Smuggler / London + Factory / London Client: FIFA Category: Gaming
Points: 25.0
Evan
Agency: BBDO / New York + Smuggler / Los Angeles Client: Sandy Hook Promise Category: Online Films & Video / Short Form - Single
Points: 25.0
Evan
Agency: BBDO / New York + Smuggler / Los Angeles Client: Sandy Hook Promise Category: Online / Short Form - Single
Points: 25.0
Evan
Agency: BBDO / New York + Smuggler / Los Angeles Client: Sandy Hook Promise Category: Film / Cinema / Fiction
Points: 25.0
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London Client: CALM + ITV Category: Integrated Campaign
Points: 21.0
The Singularity
Agency: Squarespace + Smuggler / Los Angeles + Q Department + Final Cut Client: Squarespace Category: Television & VOD / Over 60 Seconds - Single
Points: 21.0
Escape From The Office
Agency: Apple / Cupertino + Smuggler / Los Angeles Client: Apple Category: Brand-Side Initiated & Originated Projects
Points: 21.0
Escape From The Office
Agency: Apple / Cupertino + Smuggler / Los Angeles Client: Apple Category: Long Form Video / Single
Points: 21.0
Now You Know
Agency: Anomaly / New York + Smuggler Client: Abbott / FreeStyle Libre Category: Film
Points: 21.0
Enjoy Before Returning
Agency: Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London Client: Diesel Category: Active Engagement / Call to Action
Points: 21.0
The whole working-from-home thing
Agency: Apple + SMUGGLER + Work Editorial + a52 Client: Apple Category: Innovation & Transformation / Innovation in Lockdown
Points: 21.0
The whole working-from-home thing
Agency: Apple + SMUGGLER + Work Editorial + a52 Client: Apple Category: Online-only Video / Single
Points: 21.0
Enjoy Before Returning
Agency: Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London Client: Diesel Category: Customer Experience / CX
Points: 21.0
Holiday - The Surprise
Agency: SMUGGLER / Los Angeles + TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Craft - Direction / Single
Points: 15.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Craft - Direction / Single
Points: 15.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Craft / Use of Visuals
Points: 15.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Television & VOD / Long Form - Single
Points: 15.0
The Underdogs
Agency: Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA Client: Apple Category: Online-only Video / Single
Points: 15.0
Evan
Agency: BBDO / New York + Smuggler / Los Angeles Client: Sandy Hook Promise Category: Craft - Direction / Direction - Single
Points: 15.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Cultural Driver
Points: 10.0
The Underdogs
Agency: Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA Client: Apple Category: Online Films & Video / Long Form - Single
Points: 10.0
Who Is John Malkovich
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles Client: Squarespace Category: Craft - Writing / Single
Points: 10.0
Tomorrow's News
Agency: BBDO / New York + Smuggler Client: Sandy Hook Promise Category: Media Relations
Points: 10.0
Tomorrow's News
Agency: BBDO / New York + Smuggler Client: Sandy Hook Promise Category: Digital / Social Media & Viral Marketing - Single
Points: 10.0
Bullying Jr.
Agency: DAVID / Miami + Smuggler / LA Client: Burger King Category: Ambient Media / Live Events
Points: 10.0
Client:
Squarespace
Title:
The Singularity
Category:
Best of Integrated
Award:
2023 Integrated Best of Discipline Pencil
Points:
90.0
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Best of Music & Sound Craft
Award:
2022 Music & Sound Craft Best of Discipline Pencil
Points:
90.0
Client:
Starburst Swirlers
Title:
Best Enjoyed Vertically
Category:
Best of Mobile
Award:
2021 Mobile Best of Discipline Pencil
Points:
90.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Best of Creative Effectiveness
Award:
2021 Creative Effectiveness Best of Discipline Pencil
Points:
90.0
Client:
Dove
Title:
Toxic Influence
Category:
Use of Technology
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.0
Client:
Apple
Title:
Escape From The Office
Category:
Writing / Single
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.0
Client:
Squarespace
Title:
The Singularity
Category:
Integrated Campaign
Award:
2023 Integrated Gold Pencil
Points:
45.0
Client:
Dove
Title:
Toxic Influence
Category:
Cinema Advertising
Award:
2023 Film & Video Gold Pencil
Points:
45.0
Client:
Starburst Swirlers
Title:
Best Enjoyed Vertically
Category:
Mobile Advertising
Award:
2021 Mobile Gold Pencil
Points:
45.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2021 Creative Effectiveness Gold Pencil
Points:
45.0
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Music Adaptation / Song
Award:
2022 Music & Sound Craft Gold Pencil
Points:
45.0
Client:
Evofem/Phexxi
Title:
House Rules
Category:
Integrated Campaign
Award:
2022 Pharma Gold Pencil
Points:
45.0
Client:
Evofem/Phexxi
Title:
House Rules
Category:
Integrated Campaign
Award:
2022 Health & Wellness Gold Pencil
Points:
45.0
Client:
Starburst Swirlers
Title:
Best Enjoyed Vertically
Category:
Online-only Video / Single
Award:
2021 Interactive & Online Gold Pencil
Points:
45.0
Client:
Apple
Title:
The whole working-from-home thing
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Film Gold Pencil
Points:
45.0
Client:
Apple
Title:
The Underdogs
Category:
Craft - Writing / Single
Award:
2020 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Apple
Title:
The Underdogs
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Current Event Response
Award:
2020 Public Relations Gold Pencil
Points:
25.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Media Relations
Award:
2020 Public Relations Gold Pencil
Points:
25.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Social Post / Single
Award:
2020 Social Media Gold Pencil
Points:
25.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Online Films & Video / Long Form - Single
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Short Form Video / Single
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Squarespace
Title:
John Malkovich's Journey
Category:
Craft - Cinematography / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
FIFA
Title:
More Than A Game
Category:
Innovation in Interactive / Gaming
Award:
2018 Interactive Gold Pencil
Points:
25.0
Client:
FIFA
Title:
More Than A Game
Category:
Gaming
Award:
2018 Interactive Gold Pencil
Points:
25.0
Client:
Sandy Hook Promise
Title:
Evan
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Sandy Hook Promise
Title:
Evan
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Sandy Hook Promise
Title:
Evan
Category:
Film / Cinema / Fiction
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
CALM + ITV
Title:
The Last Photo
Category:
Integrated Campaign
Award:
2023 Health & Wellness Silver Pencil
Points:
21.0
Client:
Squarespace
Title:
The Singularity
Category:
Television & VOD / Over 60 Seconds - Single
Award:
2023 Film & Video Silver Pencil
Points:
21.0
Client:
Apple
Title:
Escape From The Office
Category:
Brand-Side Initiated & Originated Projects
Award:
2023 Brand-Side / In-House Silver Pencil
Points:
21.0
Client:
Apple
Title:
Escape From The Office
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Abbott / FreeStyle Libre
Title:
Now You Know
Category:
Film
Award:
2022 Pharma Silver Pencil
Points:
21.0
Client:
Diesel
Title:
Enjoy Before Returning
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Silver Pencil
Points:
21.0
Client:
Apple
Title:
The whole working-from-home thing
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Moving Image Craft Silver Pencil
Points:
21.0
Client:
Apple
Title:
The whole working-from-home thing
Category:
Online-only Video / Single
Award:
2021 Interactive & Online Silver Pencil
Points:
21.0
Client:
Diesel
Title:
Enjoy Before Returning
Category:
Customer Experience / CX
Award:
2021 Experiential & Immersive Silver Pencil
Points:
21.0
Client:
Apple
Title:
Holiday - The Surprise
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Craft / Use of Visuals
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Silver Pencil
Points:
15.0
Client:
Apple
Title:
The Underdogs
Category:
Online-only Video / Single
Award:
2020 Interactive & Online Silver Pencil
Points:
15.0
Client:
Sandy Hook Promise
Title:
Evan
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Cultural Driver
Award:
2020 Cultural Driver Bronze Pencil
Points:
10.0
Client:
Apple
Title:
The Underdogs
Category:
Online Films & Video / Long Form - Single
Award:
2020 Film Bronze Pencil
Points:
10.0
Client:
Squarespace
Title:
Who Is John Malkovich
Category:
Craft - Writing / Single
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Sandy Hook Promise
Title:
Tomorrow's News
Category:
Media Relations
Award:
2018 Public Relations Bronze Pencil
Points:
10.0
Client:
Sandy Hook Promise
Title:
Tomorrow's News
Category:
Digital / Social Media & Viral Marketing - Single
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Bullying Jr.
Category:
Ambient Media / Live Events
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Dove
Title:
Toxic Influence
Category:
Brand Voice
Award:
2023 Public Relations Bronze Pencil
Points:
9.0
