The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
U.S. Region Rankings
Midwest
Client
Title
Category
Award
Points
For the Love of Music
Agency: VML / Kansas City Client: Nashville Convention and Visitors Corporation Category: Documentaries / Television
Points: 25.0
Sorry, I was eating a Milky Way
Agency: DDB / Chicago Client: Mars, Inc./Milky Way Category: Radio / Consumer - Campaign
Points: 15.0
bookly
Agency: NATIVE VML / South Africa Client: Modjaji Books Category: Mobile Applications/Sites / Services/Utilities
Points: 15.0
Recipeace Peace Kit
Agency: Leo Burnett / Chicago Client: Peace One Day Category: Public Service / Promotional Items
Points: 15.0
Iris Garden
Agency: Hans Seeger / Wauwatosa Client: Little Brown Mushroom Category: Publication Design / Book Layout Design
Points: 15.0
Literacy Store
Agency: Leo Burnett / Chicago + Arc Worldwide / Chicago Client: McDonald's Category: Experiential / Installations
Points: 15.0
Sorry, I was eating a Milky Way - Wife
Agency: DDB / Chicago Client: Mars, Inc./Milky Way Category: Radio / Consumer - Single
Points: 15.0
The Developer
Agency: Leo Burnett / Chicago + Rock Paper Scissors / Santa Monica + Furlined / Santa Monica + The Mill / Los Angeles Client: Samsung Category: Online Films & Video / Short Form - Single
Points: 10.0
Ping Pong
Agency: Hans Seeger / Wauwatosa Client: Little Brown Mushroom Category: Publication Design / Book Layout Design
Points: 10.0
Pretzel Bacon Cheeseburger Love Songs
Agency: VML / Kansas City Client: Wendy's Category: Social Media / Branded Social Campaign
Points: 10.0
Cityscapes
Agency: FCB / Chicago Client: Valspar Category: Collateral Design / Point of Purchase and In-Store - Series
Points: 10.0
Enjoy Your Privacy
Agency: Leo Burnett / Chicago Client: Norton by Symantec Category: Websites / Other Consumer Goods
Points: 10.0
Cityscapes
Agency: FCB / Chicago Client: Valspar Category: Collateral / Posters - Campaign
Points: 10.0
Tweet-to-Runway Live Event
Agency: mono / Minneapolis Client: Target Grocery Category: Online Films & Video / Event or Live Webcast - Single
Points: 5.0
Recipeace
Agency: Leo Burnett / Chicago Client: Peace One Day Category: Public Service / Brand Identity - Campaign
Points: 5.0
Stains Happen
Agency: Lapiz / Chicago Client: P&G Category: Print Craft / Art Direction - Single or Campaign
Points: 5.0
ColorSnap Glass™
Agency: Resource / Columbus Client: Sherwin-Williams Category: Use of Technology / Augmented Experience
Points: 5.0
Luna Corona
Agency: Cramer Krasselt / Chicago Client: Crown Imports, LLC Category: Experiential Advertising / Installations
Points: 5.0
Cityscapes
Agency: FCB / Chicago Client: Valspar Category: Outdoor / Billboards and Transit - Campaign
Points: 5.0
Literacy Store
Agency: Leo Burnett / Chicago + Arc Worldwide / Chicago Client: McDonald's Category: Experiential Advertising / Installations
Points: 5.0
Honor This
Agency: Leo Burnett / Chicago Client: Sprint Category: Integrated Branding / Consumer Campaign
Points: 5.0
Recipeace Olive Oil Tin
Agency: Leo Burnett / Chicago Client: Peace One Day Category: Package Design / Single or Series
Points: 5.0
Facebook Mayhem
Agency: Leo Burnett / Chicago Client: Allstate Category: Social Media / Best Social Media Page by a Brand
Points: 5.0
Soccer
Agency: Lapiz / Chicago Client: P&G Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Monarch Digital Installation
Agency: Digital Kitchen / Chicago Client: The Cosmopolitan of Las Vegas Category: Spatial Design / Indoor Spaces
Points: 5.0
Wendy's Bacon Portabella Melt on Brioche Campaign
Agency: VML / Kansas City Client: Wendy's Category: Social Media / Branded Social Post
Points: 5.0
Car
Agency: Ogilvy and Mather / Chicago Client: Kimberly Clark Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Let's Do That / Nature Painting / The Date
Agency: Carmichael Lynch / Minneapolis Client: Subaru of America Category: Consumer Television / 60 Second - Campaign
Points: 5.0
Ship My Pants
Agency: FCB / Chicago Client: Kmart Category: Consumer Television / :30/:25 - Single
Points: 5.0
Purina Pro Plan P5 Dog Training App
Agency: Zeus Jones / Minneapolis Client: Purina Pro Plan Category: Intellectual Property & Products / Digital Product
Points: 5.0
Honor This
Agency: Leo Burnett / Chicago + Biscuit Filmworks / Los Angeles Client: Sprint Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Getting Ahead
Agency: Ogilvy and Mather / Chicago Client: Steppenwolf Theatre Category: Collateral Design / Posters - Series
Points: 5.0
Stains Happen
Agency: Lapiz / Chicago Client: P&G Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Seeds of Truth
Agency: NATIVE VML / South Africa Client: Truth Coffee Category: Design for the Greater Good / For-Profit Initiated
Points: 5.0
Literacy Store
Agency: Leo Burnett / Chicago Client: McDonald's Category: Design for the Greater Good / For-Profit Initiated
Points: 5.0
Lay's Do Us A Flavor
Agency: Energy BBDO / Chicago + Xi Chicago / Chicago Client: Frito Lay Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
Recipeace Peace Kit
Agency: Leo Burnett / Chicago Client: Peace One Day Category: Design for the Greater Good / Government/Non-profit Initiated
Points: 5.0
NuPulse "The Wait is Finally Over."
Agency: Bailey Lauerman / Omaha Client: Cargill Category: Trade / Full Page or Spread - Single
Points: 5.0
Cityscape Calendar
Agency: FCB / Chicago Client: Valspar Category: Collateral / Promotional Materials - Single or Campaign
Points: 5.0
Spelling - Movie
Agency: Lapiz / Chicago Client: P&G Category: Radio / Consumer - Single
Points: 5.0
Sorry, I was eating a Milky Way - Spray Tan
Agency: DDB / Chicago Client: Mars, Inc./Milky Way Category: Radio / Consumer - Single
Points: 5.0
A Plugged-In Live Theater Performance
Agency: VML / Kansas City Client: Folly Theater Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
The Pritzker Group iPad Wall & Handheld App
Agency: Hartford Design / Chicago Client: The Pritzker Group Category: Mobile Applications/Sites / Services/Utilities
Points: 5.0
The GPS Tune-Up Bike
Agency: Colle+McVoy / Minneapolis Client: Pedal Minnesota Category: Mobile Applications/Sites / Services/Utilities
Points: 5.0
Client:
Nashville Convention and Visitors Corporation
Title:
For the Love of Music
Category:
Documentaries / Television
Award:
2014 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Mars, Inc./Milky Way
Title:
Sorry, I was eating a Milky Way
Category:
Radio / Consumer - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Modjaji Books
Title:
bookly
Category:
Mobile Applications/Sites / Services/Utilities
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Peace One Day
Title:
Recipeace Peace Kit
Category:
Public Service / Promotional Items
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Little Brown Mushroom
Title:
Iris Garden
Category:
Publication Design / Book Layout Design
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
McDonald's
Title:
Literacy Store
Category:
Experiential / Installations
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Mars, Inc./Milky Way
Title:
Sorry, I was eating a Milky Way - Wife
Category:
Radio / Consumer - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Samsung
Title:
The Developer
Category:
Online Films & Video / Short Form - Single
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Little Brown Mushroom
Title:
Ping Pong
Category:
Publication Design / Book Layout Design
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
Wendy's
Title:
Pretzel Bacon Cheeseburger Love Songs
Category:
Social Media / Branded Social Campaign
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Valspar
Title:
Cityscapes
Category:
Collateral Design / Point of Purchase and In-Store - Series
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
Norton by Symantec
Title:
Enjoy Your Privacy
Category:
Websites / Other Consumer Goods
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Valspar
Title:
Cityscapes
Category:
Collateral / Posters - Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Target Grocery
Title:
Tweet-to-Runway Live Event
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Peace One Day
Title:
Recipeace
Category:
Public Service / Brand Identity - Campaign
Award:
2014 Design Merit Award
Points:
5.0
Client:
P&G
Title:
Stains Happen
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Sherwin-Williams
Title:
ColorSnap Glass™
Category:
Use of Technology / Augmented Experience
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Crown Imports, LLC
Title:
Luna Corona
Category:
Experiential Advertising / Installations
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Valspar
Title:
Cityscapes
Category:
Outdoor / Billboards and Transit - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
McDonald's
Title:
Literacy Store
Category:
Experiential Advertising / Installations
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Sprint
Title:
Honor This
Category:
Integrated Branding / Consumer Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Peace One Day
Title:
Recipeace Olive Oil Tin
Category:
Package Design / Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Allstate
Title:
Facebook Mayhem
Category:
Social Media / Best Social Media Page by a Brand
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
P&G
Title:
Soccer
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
The Cosmopolitan of Las Vegas
Title:
Monarch Digital Installation
Category:
Spatial Design / Indoor Spaces
Award:
2014 Design Merit Award
Points:
5.0
Client:
Wendy's
Title:
Wendy's Bacon Portabella Melt on Brioche Campaign
Category:
Social Media / Branded Social Post
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Kimberly Clark
Title:
Car
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Subaru of America
Title:
Let's Do That / Nature Painting / The Date
Category:
Consumer Television / 60 Second - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Kmart
Title:
Ship My Pants
Category:
Consumer Television / :30/:25 - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Purina Pro Plan
Title:
Purina Pro Plan P5 Dog Training App
Category:
Intellectual Property & Products / Digital Product
Award:
2014 Intellectual Property Merit Award
Points:
5.0
Client:
Sprint
Title:
Honor This
Category:
Consumer Television / :30/:25 - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Steppenwolf Theatre
Title:
Getting Ahead
Category:
Collateral Design / Posters - Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
P&G
Title:
Stains Happen
Category:
Magazine / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Truth Coffee
Title:
Seeds of Truth
Category:
Design for the Greater Good / For-Profit Initiated
Award:
2014 Design Merit Award
Points:
5.0
Client:
McDonald's
Title:
Literacy Store
Category:
Design for the Greater Good / For-Profit Initiated
Award:
2014 Design Merit Award
Points:
5.0
Client:
Frito Lay
Title:
Lay's Do Us A Flavor
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Kmart
Title:
Ship My Pants
Category:
Non-Broadcast / Online
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Peace One Day
Title:
Recipeace Peace Kit
Category:
Design for the Greater Good / Government/Non-profit Initiated
Award:
2014 Design Merit Award
Points:
5.0
Client:
Cargill
Title:
NuPulse "The Wait is Finally Over."
Category:
Trade / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Valspar
Title:
Cityscape Calendar
Category:
Collateral / Promotional Materials - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
P&G
Title:
Spelling - Movie
Category:
Radio / Consumer - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Mars, Inc./Milky Way
Title:
Sorry, I was eating a Milky Way - Spray Tan
Category:
Radio / Consumer - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Folly Theater
Title:
A Plugged-In Live Theater Performance
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
The Pritzker Group
Title:
The Pritzker Group iPad Wall & Handheld App
Category:
Mobile Applications/Sites / Services/Utilities
Award:
2014 Interactive Merit Award
Points:
5.0