The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
U.S. Region Rankings
Midwest
Client
Title
Category
Award
Points
The Unforgotten
Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Non-Profit - Advertising / Advertising
Points: 25.0
Inactivity Tracker
Agency: FCB / Chicago Client: Joe Boxer Category: Consumer - Applications & Sites / Consumer Goods
Points: 25.0
The Unforgotten
Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: CSR - Branded Online / Branded Online
Points: 25.0
...And That's the Smell of Archer
Agency: FCB / Chicago Client: Archer+Wolf Category: Craft - Writing / Writing
Points: 25.0
Horrible Things
Agency: Ultra Creative / Minneapolis Client: Ultra Creative Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Points: 15.0
The Unforgotten
Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 15.0
Color for the Colorblind
Agency: FCB / Chicago, IL Client: Valspar Category: Consumer - Brands, Products & Services / Community Building
Points: 15.0
Museum of Feelings
Agency: Ogilvy & Mather / Chicago + Radical Media / New York Client: Glade Category: Innovation - Brand Transformation / Brand Transformation
Points: 15.0
Museum of Feelings
Agency: Ogilvy & Mather / Chicago + Radical Media / New York Client: Glade Category: Consumer - Architecture / Architecture
Points: 15.0
...And That's the Smell of Archer
Agency: FCB / Chicago Client: Archer+Wolf Category: Consumer - Collateral / Posters - Campaign
Points: 15.0
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam Client: Subaru of America Category: CSR - Websites / Websites
Points: 10.0
Mayhem DIY
Agency: Leo Burnett / Chicago Client: Allstate Insurance Company Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 10.0
Flypaper
Agency: FCB / Chicago Client: Boeing Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Points: 10.0
The Unforgotten
Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Points: 10.0
Technology & Stuff
Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Consumer - Brands, Products & Services / Integrated Campaign
Points: 10.0
Music vs Gun Violence
Agency: Leo Burnett / Chicago Client: Chicago Ideas Category: Consumer - Music / Creative Use of Music Supporting a Brand
Points: 10.0
Flypaper
Agency: FCB / Chicago Client: Boeing Category: Craft - Art Direction / Art Direction
Points: 10.0
Raid® "Roach Restaurants"
Agency: Energy BBDO / Chicago Client: S.C. Johnson Category: Consumer - Collateral Design / Promotional Items - Single or Series
Points: 10.0
The Super Bowl Dunk
Agency: VML / Kansas City Client: Gatorade Category: Consumer - Online Films & Video / User Generated Content
Points: 10.0
Easy Meal
Agency: FCB / Chicago Client: Tombstone Pizza Category: Consumer - Collateral / Posters - Campaign
Points: 5.0
Flypaper
Agency: FCB / Chicago Client: Boeing Category: Consumer - Collateral / Posters - Campaign
Points: 5.0
Mayhem Tweet-Off
Agency: Leo Burnett / Chicago Client: Allstate Insurance Company Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 5.0
Don't Like & Drive
Agency: Blue Hive Brasil / Sao Paulo Client: Ford Motor Company Category: CSR - Branded Social Post / Branded Social Post
Points: 5.0
Posters for the Colorblind
Agency: FCB / Chicago Client: Valspar Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Points: 5.0
The Unforgotten
Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Non-Profit - Online Films & Video / Online Films & Video
Points: 5.0
Hemingway in 15 Seconds
Agency: Ogilvy & Mather / Chicago Client: The Ernest Hemingway Foundation Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Points: 5.0
KNOCK for B_t Vodka
Agency: KNOCK, inc / Minneapolis Client: B_t Vodka Category: Consumer - Package Design / Single or Series
Points: 5.0
Endless Table
Agency: Havas Worldwide / Chicago + Dan Goldberg Photography / Chicago Client: Reynolds Category: Innovation - Innovation in Social Media / Innovation in Social Media
Points: 5.0
Museum of Feelings
Agency: Ogilvy & Mather / Chicago + Radical Media / New York Client: Glade Category: Innovation - Advertising / Advertising
Points: 5.0
The Unforgotten
Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
Points: 5.0
Raid® "Roach Restaurants"
Agency: Energy BBDO / Chicago Client: S.C. Johnson Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Points: 5.0
Museum of Feelings
Agency: Ogilvy & Mather / Chicago + Radical Media / New York Client: Glade Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Points: 5.0
One Fucking Fabulous Filter
Agency: Sarofsky Corp. / Chicago Client: OFFF Mexico Category: Consumer - Broadcast & Moving Image / Title Sequences
Points: 5.0
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam Client: Subaru of America Category: CSR - Web / Web
Points: 5.0
Thank You For Being A Friend
Agency: Fallon / Minneapolis + Arby's Restaurant / Atlanta + Viacom Velocity / New York City + Volt / Minneapolis Client: Arby's Category: Consumer - Television / 60 Second - Single
Points: 5.0
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam Client: Subaru of America Category: Craft - Information Architecture / Information Architecture
Points: 5.0
Inactivity Tracker
Agency: FCB / Chicago Client: Joe Boxer Category: Consumer - Gaming & Mobile / Branded Mobile
Points: 5.0
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam Client: Subaru of America Category: Craft - Interface Design / Interface Design
Points: 5.0
We Hear You
Agency: Leo Burnett / Chicago Client: McDonald's Category: Consumer - Television / 30 Second - Single
Points: 5.0
Museum of Feelings
Agency: Ogilvy & Mather / Chicago + Radical Media / New York Client: Glade Category: Consumer - Experiential Advertising / Installations
Points: 5.0
Epic Cord Fail
Agency: Doner / Detroit + PYTKA / Los Angeles + Tool of North America / Los Angeles Client: JBL Category: Consumer - Television / 30 Second - Campaign
Points: 5.0
Technology & Stuff
Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Consumer - Brands, Products & Services / Media Relations
Points: 5.0
Color for the Colorblind
Agency: FCB / Chicago, IL Client: Valspar Category: Consumer - Other Branded Content / Co-Promotions
Points: 5.0
The Super Bowl Dunk
Agency: VML / Kansas City Client: Gatorade Category: Consumer - Use of Technology / Augmented Reality
Points: 5.0
Color for the Colorblind
Agency: FCB / Chicago, IL Client: Valspar Category: Consumer - Integrated Branding / Integrated Branding
Points: 5.0
Technology & Stuff
Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Consumer - Integrated Branding / Integrated Branding
Points: 5.0
Extra "Sarah & Juan"
Agency: Energy BBDO / Chicago Client: Wrigley, a Subsidiary of Mars Category: Consumer - Television / Over 60 Second - Single
Points: 5.0
Inactivity Tracker
Agency: FCB / Chicago Client: Joe Boxer Category: Consumer - Use of Technology / Product & Mobile Integration
Points: 5.0
Don't Like & Drive
Agency: Blue Hive Brasil / Sao Paulo Client: Ford Motor Company Category: CSR - Digital Publications / Digital Publications
Points: 5.0
Flypaper
Agency: FCB / Chicago Client: Boeing Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Points: 5.0
Client:
Illinois Council Against Handgun Violence
Title:
The Unforgotten
Category:
Non-Profit - Advertising / Advertising
Award:
2016 Interactive Gold Pencil
Points:
25.0
Client:
Joe Boxer
Title:
Inactivity Tracker
Category:
Consumer - Applications & Sites / Consumer Goods
Award:
2016 Mobile Gold Pencil
Points:
25.0
Client:
Illinois Council Against Handgun Violence
Title:
The Unforgotten
Category:
CSR - Branded Online / Branded Online
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Archer+Wolf
Title:
...And That's the Smell of Archer
Category:
Craft - Writing / Writing
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Ultra Creative
Title:
Horrible Things
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Illinois Council Against Handgun Violence
Title:
The Unforgotten
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Valspar
Title:
Color for the Colorblind
Category:
Consumer - Brands, Products & Services / Community Building
Award:
2016 Public Relations Silver Pencil
Points:
15.0
Client:
Glade
Title:
Museum of Feelings
Category:
Innovation - Brand Transformation / Brand Transformation
Award:
2016 Cross-Platform Silver Pencil
Points:
15.0
Client:
Glade
Title:
Museum of Feelings
Category:
Consumer - Architecture / Architecture
Award:
2016 Responsive Environments Silver Pencil
Points:
15.0
Client:
Archer+Wolf
Title:
...And That's the Smell of Archer
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Subaru of America
Title:
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Category:
CSR - Websites / Websites
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Allstate Insurance Company
Title:
Mayhem DIY
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Bronze Pencil
Points:
10.0
Client:
Boeing
Title:
Flypaper
Category:
Consumer - Collateral / P.O.P. & In-Store - Campaign
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Illinois Council Against Handgun Violence
Title:
The Unforgotten
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Chevrolet
Title:
Technology & Stuff
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Award:
2016 Public Relations Bronze Pencil
Points:
10.0
Client:
Chicago Ideas
Title:
Music vs Gun Violence
Category:
Consumer - Music / Creative Use of Music Supporting a Brand
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Boeing
Title:
Flypaper
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
S.C. Johnson
Title:
Raid® "Roach Restaurants"
Category:
Consumer - Collateral Design / Promotional Items - Single or Series
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Gatorade
Title:
The Super Bowl Dunk
Category:
Consumer - Online Films & Video / User Generated Content
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Tombstone Pizza
Title:
Easy Meal
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Boeing
Title:
Flypaper
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Allstate Insurance Company
Title:
Mayhem Tweet-Off
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Ford Motor Company
Title:
Don't Like & Drive
Category:
CSR - Branded Social Post / Branded Social Post
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Valspar
Title:
Posters for the Colorblind
Category:
Consumer - Collateral / P.O.P. & In-Store - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Illinois Council Against Handgun Violence
Title:
The Unforgotten
Category:
Non-Profit - Online Films & Video / Online Films & Video
Award:
2016 Film Merit Award
Points:
5.0
Client:
The Ernest Hemingway Foundation
Title:
Hemingway in 15 Seconds
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
B_t Vodka
Title:
KNOCK for B_t Vodka
Category:
Consumer - Package Design / Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Reynolds
Title:
Endless Table
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Glade
Title:
Museum of Feelings
Category:
Innovation - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Illinois Council Against Handgun Violence
Title:
The Unforgotten
Category:
Non-Profit - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Merit Award
Points:
5.0
Client:
S.C. Johnson
Title:
Raid® "Roach Restaurants"
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Glade
Title:
Museum of Feelings
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
OFFF Mexico
Title:
One Fucking Fabulous Filter
Category:
Consumer - Broadcast & Moving Image / Title Sequences
Award:
2016 Design Merit Award
Points:
5.0
Client:
Subaru of America
Title:
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Category:
CSR - Web / Web
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Arby's
Title:
Thank You For Being A Friend
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Subaru of America
Title:
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Category:
Craft - Information Architecture / Information Architecture
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Joe Boxer
Title:
Inactivity Tracker
Category:
Consumer - Gaming & Mobile / Branded Mobile
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Subaru of America
Title:
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Category:
Craft - Interface Design / Interface Design
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
McDonald's
Title:
We Hear You
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Glade
Title:
Museum of Feelings
Category:
Consumer - Experiential Advertising / Installations
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
JBL
Title:
Epic Cord Fail
Category:
Consumer - Television / 30 Second - Campaign
Award:
2016 Film Merit Award
Points:
5.0
Client:
Chevrolet
Title:
Technology & Stuff
Category:
Consumer - Brands, Products & Services / Media Relations
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Valspar
Title:
Color for the Colorblind
Category:
Consumer - Other Branded Content / Co-Promotions
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Gatorade
Title:
The Super Bowl Dunk
Category:
Consumer - Use of Technology / Augmented Reality
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Valspar
Title:
Color for the Colorblind
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Chevrolet
Title:
Technology & Stuff
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Wrigley, a Subsidiary of Mars
Title:
Extra "Sarah & Juan"
Category:
Consumer - Television / Over 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Joe Boxer
Title:
Inactivity Tracker
Category:
Consumer - Use of Technology / Product & Mobile Integration
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Ford Motor Company
Title:
Don't Like & Drive
Category:
CSR - Digital Publications / Digital Publications
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Boeing
Title:
Flypaper
Category:
Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
