The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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One Show
Region Rankings

 


Northeast

Client

Title

Category

Award

Points

Breaking Bad Agency: Mullen / Boston Client: Century 21 Category: Social Media / Branded Social Post Points: 25.0
Killing Kennedy Agency: Mullen / Boston Client: National Geographic Category: User Experience Design - Web / Design Craft Points: 25.0
A Boy and His Atom Agency: Ogilvy / New York Client: IBM Category: Innovation in Video / Video Points: 25.0
Climate Name Change Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Public Service Integrated Branding / Public Service Integrated Campaign Points: 25.0
Like a Rolling Stone - Interactive Music Video Agency: Interlude / New York City Client: Sony Legacy Category: Online Films & Video / Interactive Video Points: 25.0
Racer: A Chrome Experiment Agency: Google Creative Lab / New York Client: Google Category: Craft / Sound Design Points: 25.0
General Social Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York Client: Newcastle Category: Social Media / Best Social Media Page by a Brand Points: 25.0
The OREO Blackout Tweet Agency: 360i / New York Client: Mondelez International + OREO Category: Social Media / Branded Social Post Points: 25.0
Lowe's Vine Fix in Six Campaign Agency: BBDO / New York Client: Lowe's Category: Social Media / Branded Social Campaign Points: 25.0
If We Made It - Anna Kendrick: Behind the Scenes of the Mega Huge Footbal Ad We Almost Made Agency: Droga5 / New York Client: Newcastle Category: Social Media / Branded Social Campaign Points: 25.0
Lowe's Vine Fix in Six Campaign Agency: BBDO / New York Client: Lowe's Category: Social Media / Best Use of A Social Network Points: 25.0
Squarespace Logo Agency: Squarespace / New York Client: Squarespace Category: User Experience Design - Web / Utility Points: 25.0
The Nike SB App Agency: R/GA / New York Client: Nike Category: User Experience Design - Mobile / User Experience Points: 25.0
IBM Datagrams Agency: Ogilvy / New York Client: IBM Category: Data and Human Experience / Online Data Visualization & Info Graphics Points: 25.0
Jay Z Magna Carta Holy Grail App Agency: R/GA / New York + 72andSunny / Los Angeles Client: Samsung Telecommunications America Category: Mobile Applications/Sites / Media, Entertainment & Leisure Points: 25.0
Birdseye Agency: De-De / New York Client: De-De Category: Mobile Applications/Sites / Services/Utilities Points: 25.0
The Nike SB App Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / Services/Utilities Points: 25.0
From One Second to the Next Agency: BBDO / New York Client: AT&T Category: Film / Branded Content Points: 25.0
Birdseye Agency: Droga5 / New York Client: De-De Category: Intellectual Property & Products / Digital Product Points: 25.0
Citi Bike Agency: Publicis Kaplan Thaler / New York Client: Citibank Category: Intellectual Property & Products / Integrated Digital & Physical Products Points: 25.0
Cinder Agency: The Barbarian Group / New York Client: N/A Category: Intellectual Property & Products / Software, Services, Programs & Platforms Points: 25.0
Breaking Bad Agency: Mullen / Boston Client: Century 21 Category: Custom Content Points: 15.0
Hollywood & Vines Agency: Mullen / Boston Client: Airbnb Category: User Generated Content / Short-Form Points: 15.0
Anna Kendrick: Behind the Scenes of the Mega Huge Football Ad We Almost Made Agency: Droga5 / New York + Smuggler / New York Client: Newcastle Category: Video Craft / Scriptwriting Points: 15.0
If We Made It Agency: Droga5 / New York Client: Newcastle Category: Integrated Branding / Consumer Campaign Points: 15.0
Lowe's Vine Fix in Six Campaign Agency: BBDO / New York Client: Lowe's Category: Digital Direct Marketing / Social Media & Viral Marketing Points: 15.0
A Boy and His Atom Agency: Ogilvy / New York Client: IBM Category: Broadcast and Moving Image / Short Films and Videos Points: 15.0
Hello Again Agency: Hudson Rouge / New York Client: The Lincoln Motor Company Category: Websites / Durable Goods Points: 15.0
A Boy and His Atom Agency: Ogilvy / New York Client: IBM Category: Online Films & Video / Short Form - Single Points: 15.0
A Ticket to Visit Mum Agency: Ogilvy / New York Client: British Airways Category: Online Films & Video / Long Form - Single Points: 15.0
Eli's BMW Agency: kbs+ / New York Client: BMW Category: Social Media / Branded Social Post Points: 15.0
Passion Project Agency: DigitasLBi / New York + First Born / New York + Mindshare / New York + M-Booth / New York Client: American Express Category: Social Media / Best Integrated Campaign Led by Social Points: 15.0
No Bollocks Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York Client: Newcastle Category: Social Media / Best Integrated Campaign Led by Social Points: 15.0
Hello Again Agency: Hudson Rouge / New York Client: The Lincoln Motor Company Category: User Experience Design - Web / User Experience Points: 15.0
The Rolex Daytona Experience Agency: Firstborn / New York Client: Rolex Category: User Experience Design - Mobile / Design Craft Points: 15.0
Bloomberg Industry Leaderboard Agency: Bloomberg Visual Data / New York Client: Bloomberg Category: Data and Human Experience / Online Data Visualization & Info Graphics Points: 15.0
Written in the Stars Agency: AKQA / New York Client: AKQA Category: Mobile Applications/Sites / Self-Promotion Points: 15.0
Citi Bike Agency: Publicis Kaplan Thaler / New York Client: Citibank Category: Use of Technology / Product & Mobile Integration Points: 15.0
Gravity Mode on DOTS Agency: Betaworks / New York Client: GE Category: Advertising on Mobile Devices / In-App Points: 15.0
4 Year old Bucket List Agency: DDB / New York Client: WATERisLIFE Category: Film / Branded Content Points: 15.0
4 Year old Bucket List Agency: DDB / New York Client: WATERisLIFE Category: Documentaries / Film Points: 15.0
From One Second to the Next Agency: BBDO / New York Client: AT&T Category: Online / Long-Form Points: 15.0
A Ticket to Visit Mum Agency: Ogilvy / New York Client: British Airways Category: Craft / Technique / Best Direction Points: 15.0
PETA '98% Human' Agency: BBDO / New York + Design & Animation Studio: Mill+ / New York + The Mill / New York Client: PETA Category: Craft / Technique / Best Animation Points: 15.0
Points - The most advanced directional sign on Earth Agency: BREAKFAST / Brooklyn Client: BREAKFAST Category: Intellectual Property & Products / Integrated Digital & Physical Products Points: 15.0
Thunderclap Agency: Droga5 / New York + De-De / New York Client: De-De Category: Intellectual Property & Products / Software, Services, Programs & Platforms Points: 15.0
Hollywood & Vines Agency: Mullen / Boston Client: Airbnb Category: Online Films & Video / User Generated Content Points: 10.0
Moto X Interactive Print Agency: Digitas / New York Client: Motorola Category: Innovation in Print / Print Points: 10.0
Recalling 1993 Agency: Droga5 / New York Client: New Museum Category: Innovation in Outdoor / Outdoor Points: 10.0
Barnes Sisters Agency: BBDO / New York Client: Diageo / Guinness Category: Consumer Television / Under $80K Budget - Single Points: 10.0

Century 21

Breaking Bad

Social Media / Branded Social Post

2014 Interactive Gold Pencil

25.0

National Geographic

Killing Kennedy

User Experience Design - Web / Design Craft

2014 Interactive Gold Pencil

25.0

IBM

A Boy and His Atom

Innovation in Video / Video

2014 Advertising Gold Pencil

25.0

350 Action

Climate Name Change

Public Service Integrated Branding / Public Service Integrated Campaign

2014 Advertising Gold Pencil

25.0

Sony Legacy

Like a Rolling Stone - Interactive Music Video

Online Films & Video / Interactive Video

2014 Interactive Gold Pencil

25.0

Google

Racer: A Chrome Experiment

Craft / Sound Design

2014 Interactive Gold Pencil

25.0

Newcastle

General Social

Social Media / Best Social Media Page by a Brand

2014 Interactive Gold Pencil

25.0

Mondelez International + OREO

The OREO Blackout Tweet

Social Media / Branded Social Post

2014 Interactive Gold Pencil

25.0

Lowe's

Lowe's Vine Fix in Six Campaign

Social Media / Branded Social Campaign

2014 Interactive Gold Pencil

25.0

Newcastle

If We Made It - Anna Kendrick: Behind the Scenes of the Mega Huge Footbal Ad We Almost Made

Social Media / Branded Social Campaign

2014 Interactive Gold Pencil

25.0

Lowe's

Lowe's Vine Fix in Six Campaign

Social Media / Best Use of A Social Network

2014 Interactive Gold Pencil

25.0

Squarespace

Squarespace Logo

User Experience Design - Web / Utility

2014 Interactive Gold Pencil

25.0

Nike

The Nike SB App

User Experience Design - Mobile / User Experience

2014 Interactive Gold Pencil

25.0

IBM

IBM Datagrams

Data and Human Experience / Online Data Visualization & Info Graphics

2014 Interactive Gold Pencil

25.0

Samsung Telecommunications America

Jay Z Magna Carta Holy Grail App

Mobile Applications/Sites / Media, Entertainment & Leisure

2014 Interactive Gold Pencil

25.0

De-De

Birdseye

Mobile Applications/Sites / Services/Utilities

2014 Interactive Gold Pencil

25.0

Nike

The Nike SB App

Mobile Applications/Sites / Services/Utilities

2014 Interactive Gold Pencil

25.0

AT&T

From One Second to the Next

Film / Branded Content

2014 Branded Entertainment Gold Pencil

25.0

De-De

Birdseye

Intellectual Property & Products / Digital Product

2014 Intellectual Property Gold Pencil

25.0

Citibank

Citi Bike

Intellectual Property & Products / Integrated Digital & Physical Products

2014 Intellectual Property Gold Pencil

25.0

N/A

Cinder

Intellectual Property & Products / Software, Services, Programs & Platforms

2014 Intellectual Property Gold Pencil

25.0

Century 21

Breaking Bad

Custom Content

2014 Branded Entertainment Silver Pencil

15.0

Airbnb

Hollywood & Vines

User Generated Content / Short-Form

2014 Branded Entertainment Silver Pencil

15.0

Newcastle

Anna Kendrick: Behind the Scenes of the Mega Huge Football Ad We Almost Made

Video Craft / Scriptwriting

2014 Advertising Silver Pencil

15.0

Newcastle

If We Made It

Integrated Branding / Consumer Campaign

2014 Advertising Silver Pencil

15.0

Lowe's

Lowe's Vine Fix in Six Campaign

Digital Direct Marketing / Social Media & Viral Marketing

2014 Advertising Silver Pencil

15.0

IBM

A Boy and His Atom

Broadcast and Moving Image / Short Films and Videos

2014 Design Silver Pencil

15.0

The Lincoln Motor Company

Hello Again

Websites / Durable Goods

2014 Interactive Silver Pencil

15.0

IBM

A Boy and His Atom

Online Films & Video / Short Form - Single

2014 Interactive Silver Pencil

15.0

British Airways

A Ticket to Visit Mum

Online Films & Video / Long Form - Single

2014 Interactive Silver Pencil

15.0

BMW

Eli's BMW

Social Media / Branded Social Post

2014 Interactive Silver Pencil

15.0

American Express

Passion Project

Social Media / Best Integrated Campaign Led by Social

2014 Interactive Silver Pencil

15.0

Newcastle

No Bollocks

Social Media / Best Integrated Campaign Led by Social

2014 Interactive Silver Pencil

15.0

The Lincoln Motor Company

Hello Again

User Experience Design - Web / User Experience

2014 Interactive Silver Pencil

15.0

Rolex

The Rolex Daytona Experience

User Experience Design - Mobile / Design Craft

2014 Interactive Silver Pencil

15.0

Bloomberg

Bloomberg Industry Leaderboard

Data and Human Experience / Online Data Visualization & Info Graphics

2014 Interactive Silver Pencil

15.0

AKQA

Written in the Stars

Mobile Applications/Sites / Self-Promotion

2014 Interactive Silver Pencil

15.0

Citibank

Citi Bike

Use of Technology / Product & Mobile Integration

2014 Interactive Silver Pencil

15.0

GE

Gravity Mode on DOTS

Advertising on Mobile Devices / In-App

2014 Interactive Silver Pencil

15.0

WATERisLIFE

4 Year old Bucket List

Film / Branded Content

2014 Branded Entertainment Silver Pencil

15.0

WATERisLIFE

4 Year old Bucket List

Documentaries / Film

2014 Branded Entertainment Silver Pencil

15.0

AT&T

From One Second to the Next

Online / Long-Form

2014 Branded Entertainment Silver Pencil

15.0

British Airways

A Ticket to Visit Mum

Craft / Technique / Best Direction

2014 Branded Entertainment Silver Pencil

15.0

PETA

PETA '98% Human'

Craft / Technique / Best Animation

2014 Branded Entertainment Silver Pencil

15.0

BREAKFAST

Points - The most advanced directional sign on Earth

Intellectual Property & Products / Integrated Digital & Physical Products

2014 Intellectual Property Silver Pencil

15.0

De-De

Thunderclap

Intellectual Property & Products / Software, Services, Programs & Platforms

2014 Intellectual Property Silver Pencil

15.0

Airbnb

Hollywood & Vines

Online Films & Video / User Generated Content

2014 Interactive Bronze Pencil

10.0

Motorola

Moto X Interactive Print

Innovation in Print / Print

2014 Advertising Bronze Pencil

10.0

New Museum

Recalling 1993

Innovation in Outdoor / Outdoor

2014 Advertising Bronze Pencil

10.0

Diageo / Guinness

Barnes Sisters

Consumer Television / Under $80K Budget - Single

2014 Advertising Bronze Pencil

10.0

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