The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
U.S. Region Rankings

 


Northeast

Client

Title

Category

Award

Points

Moto X Interactive Print Agency: Digitas / New York Client: Motorola Category: Innovation in Print / Print Points: 10.0
ZYRTEC AllergyCast App With Symptom Tracker Agency: JWT / New York Client: Johnson & Johnson Category: Mobile Applications/Sites / Services/Utilities Points: 10.0
Chipotle Ordering App Agency: Rokkan / New York Client: Chipotle Mexican Grill Category: Mobile Applications/Sites / Services/Utilities Points: 10.0
Recalling 1993 Agency: Droga5 / New York Client: New Museum Category: Use of Technology / Location-Based Services or Proximity Marketing Points: 10.0
Win the Hour Agency: R/GA / New York Client: Nike Category: Use of Technology / Product & Mobile Integration Points: 10.0
Tools for the Modern Frontier: Reinventing vintage devices to inspire global creativity Agency: AKQA / San Francisco Client: Levi Strauss & Co. Category: Other Digital Solutions Points: 10.0
Beck Reimagine David Bowie's "Sound and Vision" Agency: Hudson Rouge / New York Client: The Lincoln Motor Company Category: Online Films & Video / Music Videos Points: 10.0
Hollywood & Vines Agency: Mullen / Boston Client: Airbnb Category: Online Films & Video / User Generated Content Points: 10.0
Citi Bike Agency: Publicis Kaplan Thaler / New York Client: Citibank Category: Integrated Branding / Integrated Branding Campaign - 360 Points: 10.0
Climate Name Change Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Integrated Branding / Integrated Branding Campaign - 360 Points: 10.0
If We Made It Agency: Droga5 / New York Client: Newcastle Category: Integrated Branding / Integrated Branding Campaign - 360 Points: 10.0
Recalling 1993 Agency: Droga5 / New York Client: New Museum Category: Public Service Experiential Advertising / Ambient and Guerilla Points: 10.0
New Beginnings Agency: DDB / New York Client: NYC Ballet Category: Online / Short-Form Points: 10.0
Harden Soul Integrated Campaign Agency: BBDO / New York Client: Foot Locker Category: Music / Creative Use of Music Supporting A Brand Points: 10.0
Recalling 1993 Agency: Droga5 / New York Client: New Museum Category: Innovation in Outdoor / Outdoor Points: 10.0
Recalling 1993 Agency: Droga5 / New York Client: New Museum Category: Experiential / Events Points: 10.0
If We Made It Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York Client: Newcastle Category: Brand Transformation / Single Points: 10.0
Stylescape: Phillip Lim for Target Agency: Mother / New York Client: Target Category: Experiential / Events Points: 10.0
Greatest Action Movie Ever Agency: McCann-Erickson / New York Client: The AdCouncil Category: User Generated Content / Short-Form Points: 10.0
A Boy and His Atom Agency: Ogilvy / New York Client: IBM Category: Craft / Technique / Best Animation Points: 10.0
The Nike SB App - Tilt Control Agency: R/GA / New York Client: Nike Category: Intellectual Property & Products / Digital Product Points: 10.0
Tiny Costumes: A Sour Patch Kids Halloween Agency: Mother / New York Client: Mondelez International Category: Social Media / Branded Social Campaign Points: 10.0
The Most Powerful Arm Ever Invented Agency: Reactive / Sydney Client: Save Our Sons Category: Social Media / Best Integrated Campaign Led by Social Points: 10.0
Barnes Sisters Agency: BBDO / New York Client: Diageo / Guinness Category: Consumer Television / Under $80K Budget - Single Points: 10.0
Pick Them Back Up Agency: Park Pictures / NY & LA + Wieden + Kennedy / Portland Client: Procter & Gamble Category: Video Craft / Direction Points: 10.0
Foursquare Time Machine Agency: B-Reel / New York Client: Foursquare Category: Data and Human Experience / Online Data Visualization & Info Graphics Points: 10.0
Working Not Working Agency: Working Not Working / New York Client: Working Not Working Category: Websites / Social Networks/Community Points: 10.0

Motorola

Moto X Interactive Print

Innovation in Print / Print

2014 Advertising Bronze Pencil

10.0

Johnson & Johnson

ZYRTEC AllergyCast App With Symptom Tracker

Mobile Applications/Sites / Services/Utilities

2014 Interactive Bronze Pencil

10.0

Chipotle Mexican Grill

Chipotle Ordering App

Mobile Applications/Sites / Services/Utilities

2014 Interactive Bronze Pencil

10.0

New Museum

Recalling 1993

Use of Technology / Location-Based Services or Proximity Marketing

2014 Interactive Bronze Pencil

10.0

Nike

Win the Hour

Use of Technology / Product & Mobile Integration

2014 Interactive Bronze Pencil

10.0

Levi Strauss & Co.

Tools for the Modern Frontier: Reinventing vintage devices to inspire global creativity

Other Digital Solutions

2014 Interactive Bronze Pencil

10.0

The Lincoln Motor Company

Beck Reimagine David Bowie's "Sound and Vision"

Online Films & Video / Music Videos

2014 Interactive Bronze Pencil

10.0

Airbnb

Hollywood & Vines

Online Films & Video / User Generated Content

2014 Interactive Bronze Pencil

10.0

Citibank

Citi Bike

Integrated Branding / Integrated Branding Campaign - 360

2014 Interactive Bronze Pencil

10.0

350 Action

Climate Name Change

Integrated Branding / Integrated Branding Campaign - 360

2014 Interactive Bronze Pencil

10.0

Newcastle

If We Made It

Integrated Branding / Integrated Branding Campaign - 360

2014 Interactive Bronze Pencil

10.0

New Museum

Recalling 1993

Public Service Experiential Advertising / Ambient and Guerilla

2014 Advertising Bronze Pencil

10.0

NYC Ballet

New Beginnings

Online / Short-Form

2014 Branded Entertainment Bronze Pencil

10.0

Foot Locker

Harden Soul Integrated Campaign

Music / Creative Use of Music Supporting A Brand

2014 Branded Entertainment Bronze Pencil

10.0

New Museum

Recalling 1993

Innovation in Outdoor / Outdoor

2014 Advertising Bronze Pencil

10.0

New Museum

Recalling 1993

Experiential / Events

2014 Branded Entertainment Bronze Pencil

10.0

Newcastle

If We Made It

Brand Transformation / Single

2014 Advertising Bronze Pencil

10.0

Target

Stylescape: Phillip Lim for Target

Experiential / Events

2014 Branded Entertainment Bronze Pencil

10.0

The AdCouncil

Greatest Action Movie Ever

User Generated Content / Short-Form

2014 Branded Entertainment Bronze Pencil

10.0

IBM

A Boy and His Atom

Craft / Technique / Best Animation

2014 Branded Entertainment Bronze Pencil

10.0

Nike

The Nike SB App - Tilt Control

Intellectual Property & Products / Digital Product

2014 Intellectual Property Bronze Pencil

10.0

Mondelez International

Tiny Costumes: A Sour Patch Kids Halloween

Social Media / Branded Social Campaign

2014 Interactive Bronze Pencil

10.0

Save Our Sons

The Most Powerful Arm Ever Invented

Social Media / Best Integrated Campaign Led by Social

2014 Interactive Bronze Pencil

10.0

Diageo / Guinness

Barnes Sisters

Consumer Television / Under $80K Budget - Single

2014 Advertising Bronze Pencil

10.0

Procter & Gamble

Pick Them Back Up

Video Craft / Direction

2014 Advertising Bronze Pencil

10.0

Foursquare

Foursquare Time Machine

Data and Human Experience / Online Data Visualization & Info Graphics

2014 Interactive Bronze Pencil

10.0

Working Not Working

Working Not Working

Websites / Social Networks/Community

2014 Interactive Bronze Pencil

10.0

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