The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
U.S. Region Rankings
Northeast
Client
Title
Category
Award
Points
Awkward Family Viewing
Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Series / Episodes
Points: 50.0
Local Projects and Cooper Hewitt, Smithsonian Design Museum
Agency: Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York Client: Cooper Hewitt, Smithsonian Design Museum Category: Interiors / Commercial / Private / Other
Points: 50.0
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York Client: Under Armour Category: Interactive Advertising / Interactive Video
Points: 50.0
Gisele Bündchen-Will Beats Noise
Agency: Droga5 / New York Client: Under Armour Category: Social Media / Best Integrated Campaign Led by Social
Points: 50.0
Alvio
Agency: R/GA / New York + Qol Devices / New York Client: Qol Devices Category: User Experience Design - Mobile / Utility
Points: 25.0
Awkward Family Viewing - Unconditional Love
Agency: SS+K / New York Client: HBO Go Category: Video Craft / Scriptwriting
Points: 25.0
Alvio
Agency: Qol Devices / New York + R/GA / New York Client: Qol Devices Category: User Experience Design - Mobile / User Experience
Points: 25.0
Awkward Family Viewing - Faithful
Agency: SS+K / New York Client: HBO Go Category: Video Craft / Scriptwriting
Points: 25.0
Spotify Year in Music
Agency: Razorfish / New York Client: Spotify Category: Data & Human Experience / Online Data Visualization & Infographics
Points: 25.0
Awkward Family Viewing - Happily Married
Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single
Points: 25.0
Awkward Family Viewing - Unconditional Love
Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single
Points: 25.0
Awkward Family Viewing - Your Choice
Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single
Points: 25.0
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York Client: Under Armour Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 25.0
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York Client: Under Armour Category: Websites / Footwear, Clothing & Accessories
Points: 25.0
Brady Bunch
Agency: BBDO / New York Client: Mars Chocolate North America/Snickers Category: Consumer Television / :30 / :25 - Single
Points: 25.0
National September 11 Memorial & Museum
Agency: Local Projects / New York + National September 11 Memorial & Museum / New York + Layman Design / New Yok + Thinc Design / New York Client: National September 11 Memorial & Museum Category: Interiors / Commercial / Private / Other
Points: 25.0
Dead Mouse Theatre Tumblr
Agency: Barton F. Graf LLC / New York, NY Client: The Scotts Miracle-Gro Company Category: Social Media / Best Social Media Page by a Brand
Points: 25.0
#TBT TV Campaign
Agency: BBDO / New York Client: Mars Chocolate North America/Twix Bites Category: Consumer Television / :20 & Under - Campaign
Points: 25.0
Enhance Your Lighting
Agency: BBDO / New York Client: GE Category: Consumer Television / Over 60 Second - Single
Points: 25.0
Awkward Family Viewing
Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Series / Episodes
Points: 25.0
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York Client: Under Armour Category: Interactive Advertising / Interactive Video
Points: 25.0
Local Projects and Cooper Hewitt, Smithsonian Design Museum
Agency: Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York Client: Cooper Hewitt, Smithsonian Design Museum Category: Interiors / Commercial / Private / Other
Points: 25.0
Gisele Bündchen-Will Beats Noise
Agency: Droga5 / New York Client: Under Armour Category: Social Media / Best Integrated Campaign Led by Social
Points: 25.0
Paper Prison
Agency: Interbrand / New York Client: Mandela Poster Project Category: Public Service - Design / Collateral Design - Single or Series
Points: 25.0
The World's Toughest Job
Agency: Mullen / Boston Client: American Greetings Category: Online / Short Form
Points: 25.0
Unconditional Love - Girls
Agency: O Positive / New York + SS+K / New York Client: HBO GO Category: Video Craft / Direction
Points: 15.0
Faithful - True Detective
Agency: O Positive / New York + SS+K / New York Client: HBO GO Category: Video Craft / Direction
Points: 15.0
Taco Bell Mobile Ordering Application
Agency: DigitasLBi / New York Client: Taco Bell Category: User Experience Design - Mobile / Utility
Points: 15.0
Enhance Your Lighting
Agency: BBDO / New York Client: GE Category: Video Craft / Scriptwriting
Points: 15.0
Stephen Merchant Presents: "If We Won"
Agency: Droga5 / New York Client: Heineken USA / Newcastle Brown Ale Category: Video Craft / Scriptwriting
Points: 15.0
Taco Bell Mobile Ordering Application
Agency: DigitasLBi / New York Client: Taco Bell Category: User Experience Design - Mobile / User Experience
Points: 15.0
HORSE With Harden
Agency: BBDO / New York Client: Foot Locker Category: Online Films & Video / Event or Live Webcast - Single
Points: 15.0
Awkward Family Viewing - Faithful
Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single
Points: 15.0
Awkward Family Viewing - Whats He In
Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single
Points: 15.0
Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York Client: Heineken USA / Newcastle Brown Ale Category: Online Films & Video / Short Form - Series / Episodes
Points: 15.0
The Pursuit
Agency: R/GA / New York Client: Equinox Category: Intellectual Property & Products / Integrated Digital & Physical Products
Points: 15.0
Hammerhead
Agency: R/GA / New York + Hammerhead Navigation / New York Client: Hammerhead Navigation Category: Intellectual Property & Products / Integrated Digital & Physical Products
Points: 15.0
Tap Thru
Agency: BBDO / New York Client: Lowe's Category: Online Films & Video / Branded Micro-Video
Points: 15.0
Dallas Gas Station
Agency: Grey / New York Client: TNT Category: Experiential Advertising / Installations
Points: 15.0
Wake Up & Smell The Bacon
Agency: 360i / New York Client: Kraft Foods/ Oscar Mayer Category: Mobile Applications / Consumer Goods
Points: 15.0
Beats Music
Agency: R/GA London / London Client: Beats Music Category: Mobile Applications / Media, Entertainment & Leisure
Points: 15.0
Title Sequence
Agency: Netflix/The Weinstein Group / Los Angeles Client: Marco Polo Category: Broadcast & Moving Image / Title Sequences
Points: 15.0
James Patterson Self-Destructing Book
Agency: Mother New York / New York Client: James Patterson Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 15.0
Drinkable Book
Agency: DDB NY / New York Client: WATERisLIFE Category: Design for the Greater Good / Government / Non-Profit Initiated
Points: 15.0
Hope.ly
Agency: BBDO / New York Client: American Red Cross & Bitly Category: Advertising on Mobile Devices / Banners
Points: 15.0
DreamingWithJeff.com
Agency: Wieden+Kennedy New York / new york Client: Squarespace Category: Websites / Other Consumer Goods
Points: 15.0
PwC Extraordinary Challenges
Agency: Deutsch / New York, NY Client: PwC Category: Websites / Corporate Website
Points: 15.0
Trailscape
Agency: Hill Holliday / Boston Client: Merrell Category: Interiors / Commercial / Private / Other
Points: 15.0
No Bollocks
Agency: Droga5 / New York Client: Heineken USA / Newcastle Brown Ale Category: Social Media / Best Social Media Page by a Brand
Points: 15.0
Dead Mouse Theatre Tumblr
Agency: Barton F. Graf LLC / New York, NY Client: The Scotts Miracle-Gro Company Category: Social Media / Best Use of a Social Network
Points: 15.0
Client:
HBO Go
Title:
Awkward Family Viewing
Category:
Online Films & Video / Short Form - Series / Episodes
Award:
2015 Film Best of Discipline Pencil
Points:
50.0
Client:
Cooper Hewitt, Smithsonian Design Museum
Title:
Local Projects and Cooper Hewitt, Smithsonian Design Museum
Category:
Interiors / Commercial / Private / Other
Award:
2015 Responsive Environments Best of Discipline Pencil
Points:
50.0
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Interactive Advertising / Interactive Video
Award:
2015 Interactive Best of Discipline Pencil
Points:
50.0
Client:
Under Armour
Title:
Gisele Bündchen-Will Beats Noise
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Best of Discipline Pencil
Points:
50.0
Client:
Qol Devices
Title:
Alvio
Category:
User Experience Design - Mobile / Utility
Award:
2015 UX / UI Gold Pencil
Points:
25.0
Client:
HBO Go
Title:
Awkward Family Viewing - Unconditional Love
Category:
Video Craft / Scriptwriting
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Qol Devices
Title:
Alvio
Category:
User Experience Design - Mobile / User Experience
Award:
2015 UX / UI Gold Pencil
Points:
25.0
Client:
HBO Go
Title:
Awkward Family Viewing - Faithful
Category:
Video Craft / Scriptwriting
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Spotify
Title:
Spotify Year in Music
Category:
Data & Human Experience / Online Data Visualization & Infographics
Award:
2015 UX / UI Gold Pencil
Points:
25.0
Client:
HBO Go
Title:
Awkward Family Viewing - Happily Married
Category:
Online Films & Video / Short Form - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
HBO Go
Title:
Awkward Family Viewing - Unconditional Love
Category:
Online Films & Video / Short Form - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
HBO Go
Title:
Awkward Family Viewing - Your Choice
Category:
Online Films & Video / Short Form - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2015 Direct Gold Pencil
Points:
25.0
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Websites / Footwear, Clothing & Accessories
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
Mars Chocolate North America/Snickers
Title:
Brady Bunch
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
National September 11 Memorial & Museum
Title:
National September 11 Memorial & Museum
Category:
Interiors / Commercial / Private / Other
Award:
2015 Responsive Environments Gold Pencil
Points:
25.0
Client:
The Scotts Miracle-Gro Company
Title:
Dead Mouse Theatre Tumblr
Category:
Social Media / Best Social Media Page by a Brand
Award:
2015 Social Media Gold Pencil
Points:
25.0
Client:
Mars Chocolate North America/Twix Bites
Title:
#TBT TV Campaign
Category:
Consumer Television / :20 & Under - Campaign
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
GE
Title:
Enhance Your Lighting
Category:
Consumer Television / Over 60 Second - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
HBO Go
Title:
Awkward Family Viewing
Category:
Online Films & Video / Short Form - Series / Episodes
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Interactive Advertising / Interactive Video
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
Cooper Hewitt, Smithsonian Design Museum
Title:
Local Projects and Cooper Hewitt, Smithsonian Design Museum
Category:
Interiors / Commercial / Private / Other
Award:
2015 Responsive Environments Gold Pencil
Points:
25.0
Client:
Under Armour
Title:
Gisele Bündchen-Will Beats Noise
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Gold Pencil
Points:
25.0
Client:
Mandela Poster Project
Title:
Paper Prison
Category:
Public Service - Design / Collateral Design - Single or Series
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
American Greetings
Title:
The World's Toughest Job
Category:
Online / Short Form
Award:
2015 Branded Entertainment Gold Pencil
Points:
25.0
Client:
HBO GO
Title:
Unconditional Love - Girls
Category:
Video Craft / Direction
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
HBO GO
Title:
Faithful - True Detective
Category:
Video Craft / Direction
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Taco Bell
Title:
Taco Bell Mobile Ordering Application
Category:
User Experience Design - Mobile / Utility
Award:
2015 UX / UI Silver Pencil
Points:
15.0
Client:
GE
Title:
Enhance Your Lighting
Category:
Video Craft / Scriptwriting
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Heineken USA / Newcastle Brown Ale
Title:
Stephen Merchant Presents: "If We Won"
Category:
Video Craft / Scriptwriting
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Taco Bell
Title:
Taco Bell Mobile Ordering Application
Category:
User Experience Design - Mobile / User Experience
Award:
2015 UX / UI Silver Pencil
Points:
15.0
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
HBO Go
Title:
Awkward Family Viewing - Faithful
Category:
Online Films & Video / Short Form - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
HBO Go
Title:
Awkward Family Viewing - Whats He In
Category:
Online Films & Video / Short Form - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Heineken USA / Newcastle Brown Ale
Title:
Newcastle Brown Ale: Band of Brands
Category:
Online Films & Video / Short Form - Series / Episodes
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Equinox
Title:
The Pursuit
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Award:
2015 Intellectual Property Silver Pencil
Points:
15.0
Client:
Hammerhead Navigation
Title:
Hammerhead
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Award:
2015 Intellectual Property Silver Pencil
Points:
15.0
Client:
Lowe's
Title:
Tap Thru
Category:
Online Films & Video / Branded Micro-Video
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
TNT
Title:
Dallas Gas Station
Category:
Experiential Advertising / Installations
Award:
2015 Cross-Platform Silver Pencil
Points:
15.0
Client:
Kraft Foods/ Oscar Mayer
Title:
Wake Up & Smell The Bacon
Category:
Mobile Applications / Consumer Goods
Award:
2015 Mobile Silver Pencil
Points:
15.0
Client:
Beats Music
Title:
Beats Music
Category:
Mobile Applications / Media, Entertainment & Leisure
Award:
2015 Mobile Silver Pencil
Points:
15.0
Client:
Marco Polo
Title:
Title Sequence
Category:
Broadcast & Moving Image / Title Sequences
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
James Patterson
Title:
James Patterson Self-Destructing Book
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2015 Direct Silver Pencil
Points:
15.0
Client:
WATERisLIFE
Title:
Drinkable Book
Category:
Design for the Greater Good / Government / Non-Profit Initiated
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
American Red Cross & Bitly
Title:
Hope.ly
Category:
Advertising on Mobile Devices / Banners
Award:
2015 Mobile Silver Pencil
Points:
15.0
Client:
Squarespace
Title:
DreamingWithJeff.com
Category:
Websites / Other Consumer Goods
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
PwC
Title:
PwC Extraordinary Challenges
Category:
Websites / Corporate Website
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Merrell
Title:
Trailscape
Category:
Interiors / Commercial / Private / Other
Award:
2015 Responsive Environments Silver Pencil
Points:
15.0
Client:
Heineken USA / Newcastle Brown Ale
Title:
No Bollocks
Category:
Social Media / Best Social Media Page by a Brand
Award:
2015 Social Media Silver Pencil
Points:
15.0
Client:
The Scotts Miracle-Gro Company
Title:
Dead Mouse Theatre Tumblr
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Silver Pencil
Points:
15.0
