The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
U.S. Region Rankings

 


Northeast

Client

Title

Category

Award

Points

The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Immersive / Exhibitions Points: 75.0
#AllTreesAreBeautiful Agency: Arnold Worldwide / New York + Havas Worldwide / New York Client: Reese's Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity Points: 25.0
Interception Agency: Grey / New York Client: Volvo Category: Consumer - Experiential Advertising / Events & Competitions Points: 25.0
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Experiential Advertising / Experiential Advertising Points: 25.0
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Integrated Branding / Integrated Branding Points: 25.0
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Environmental / Immersive Design / Brand Installations Points: 25.0
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design Points: 25.0
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design Points: 25.0
House of Cards - FU 2016 Agency: BBH NY / New York Client: Netflix Category: Consumer - Other Branded Content / Custom Content Points: 25.0
Straight Outta Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles Client: Beats By Dr. Dre Category: Consumer - Other Branded Content / User Generated Content Points: 25.0
Super Bowl Babies Agency: Grey / New York + Park Pictures / New York + Townhouse23 / New York + Exile / New York Client: National Football League Category: Consumer - Music / Creative Use of Music Supporting a Brand Points: 25.0
SHOTTASoCo Agency: Wieden+Kennedy / New York + Caviar / Los Angeles Client: Southern Comfort Category: Consumer - Music / Music Videos Points: 25.0
Owlet Agency: R/GA / New York + Owlet / Provo Client: Owlet Baby Care Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products Points: 25.0
Interception Agency: Grey / New York Client: Volvo Category: Consumer - Digital / Social Media & Viral Marketing Points: 25.0
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Ambient / Environmental / Ambient / Environmental Points: 25.0
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Ambient / Environmental / Ambient / Environmental Points: 25.0
Listen Agency: Grey / New York + Chelsea / New York + Rock Paper Scissors / New York Client: National Football League Category: CSR - Television / Television (Any Length) - Single Points: 25.0
Close To Home Agency: BBDO / New York Client: AT&T Category: CSR - Online Films & Video / Online Films & Video Points: 25.0
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York + The Mill / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Online Films & Video / Online Films & Video Points: 25.0
Close To Home Agency: BBDO / New York Client: AT&T Category: Craft - Cinematography / Cinematography Points: 25.0
Close To Home Agency: BBDO / New York Client: AT&T Category: Craft - Editing / Editing Points: 25.0
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor) Points: 25.0
GE Podcast Theatre presents The Message Agency: BBDO / New York Client: GE Category: Consumer - Branded Podcast / Branded Podcast Points: 25.0
The First Ever Pinterest Yard Sale Agency: Deutsch / New York Client: Krylon Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand Points: 25.0
Straight Outta Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles Client: Beats By Dr. Dre Category: Consumer - Branded Social Campaign / Branded Social Campaign Points: 25.0
Teladoc Member App Agency: DigitasLBi North America / New York Client: Teladoc Category: Consumer - Mobile / Utility Points: 25.0
Straight Outta Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles Client: Beats By Dr. Dre Category: Consumer - Brands, Products & Services / User Generated Content Points: 25.0
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Brands, Products & Services / Brands, Products & Services Points: 25.0
Greenpeace Presents: Not Just Tuna Agency: The VIA Agency / Portland Client: Greenpeace Category: Non-Profit - Publications / Publications Points: 15.0
House of Cards - FU 2016 Agency: BBH NY / New York Client: Netflix Category: Consumer - Integrated Branding / Integrated Branding Points: 15.0
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Experiential Advertising / Experiential Advertising Points: 15.0
Wheaties Redesign Agency: Jones Knowles Ritchie / NY Client: General Mills Category: Consumer - Brand Identity / Rebranding Points: 15.0
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design Points: 15.0
Commit to Something Agency: Wieden+Kennedy / New York + Art Partners / New York Client: Equinox Category: Craft - Photography - Single or Series / Photography - Single or Series Points: 15.0
Doors Agency: Buck Design / New York Client: Alcoholics Anonymous Category: Craft - Animation - Single or Series / Animation - Single or Series Points: 15.0
Bedstock Agency: Anomaly / New York Client: MyMusicRx Category: Non-Profit - Websites / Websites Points: 15.0
Bob Dylan - Studio A Revisited Agency: Havas Worldwide / New York + Studio 6 / New York Client: Legacy Recordings/Sony Music Entertainment Category: Craft - Sound Design / Sound Design Points: 15.0
Sausage Nonnas Agency: Droga5 / New York + Droga5 Studios / New York Client: Johnsonville Category: Consumer - Other Branded Content / Co-Promotions Points: 15.0
#MakeYouHappen Agency: Ogilvy / New York Client: Philips Norelco Category: CSR - Branded Online / Branded Online Points: 15.0
Gentlemen's Wager II Agency: Anomaly / New York + RSA Productions / Los Angeles Client: Johnnie Walker Category: Craft - Cinematography / Cinematography Points: 15.0
Close To Home Agency: BBDO / New York Client: AT&T Category: Craft - Music / Sound / Music / Sound Points: 15.0
SHOTTASoCo Agency: Wieden+Kennedy / New York + Caviar / Los Angeles Client: Southern Comfort Category: Craft - Music / Sound / Music / Sound Points: 15.0
Spotify Discover Weekly Agency: Spotify / New York Client: Spotify Category: Consumer - Digital Product / Digital Product Points: 15.0
Canon Photo Coach Agency: 360i / New York Client: Canon USA Category: Consumer - Digital / Data-Driven Personalization Points: 15.0
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media) Points: 15.0
Designed to be Forgotten Agency: Droga5 / New York + Quilted Northern / Atlanta + Smuggler / New York + Method / New York/Atlanta Client: Quilted Northern Category: Consumer - Television / 30 Second - Campaign Points: 15.0
Friends Furever Agency: Droga5 / New York + Google Android / New York Client: Google Android Category: Consumer - Online Films & Video / Short Form - Single Points: 15.0
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Television / Television (Any Length) - Single Points: 15.0
Hush Little Baby Agency: Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles Client: Procter & Gamble Category: Craft - Writing / Writing Points: 15.0
Endangered Love Agency: DDB / New York Client: WCFF Category: Non-Profit - Collateral / Collateral Points: 15.0

Jordan Brand

The Last Shot

Consumer - Immersive / Exhibitions

2016 Responsive Environments Gold Pencil

75.0

Reese's

#AllTreesAreBeautiful

Craft - Response / Real-Time Activity / Response / Real-Time Activity

2016 Public Relations Gold Pencil

25.0

Volvo

Interception

Consumer - Experiential Advertising / Events & Competitions

2016 Cross-Platform Gold Pencil

25.0

States United to Prevent Gun Violence

The Gun Shop

Non-Profit - Experiential Advertising / Experiential Advertising

2016 Cross-Platform Gold Pencil

25.0

States United to Prevent Gun Violence

The Gun Shop

Non-Profit - Integrated Branding / Integrated Branding

2016 Cross-Platform Gold Pencil

25.0

Jordan Brand

The Last Shot

Consumer - Environmental / Immersive Design / Brand Installations

2016 Design Gold Pencil

25.0

States United to Prevent Gun Violence

The Gun Shop

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

2016 Design Gold Pencil

25.0

Ad Council

Love Has No Labels

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

2016 Design Gold Pencil

25.0

Netflix

House of Cards - FU 2016

Consumer - Other Branded Content / Custom Content

2016 Branded Entertainment Gold Pencil

25.0

Beats By Dr. Dre

Straight Outta

Consumer - Other Branded Content / User Generated Content

2016 Branded Entertainment Gold Pencil

25.0

National Football League

Super Bowl Babies

Consumer - Music / Creative Use of Music Supporting a Brand

2016 Branded Entertainment Gold Pencil

25.0

Southern Comfort

SHOTTASoCo

Consumer - Music / Music Videos

2016 Branded Entertainment Gold Pencil

25.0

Owlet Baby Care

Owlet

Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products

2016 Intellectual Property Gold Pencil

25.0

Volvo

Interception

Consumer - Digital / Social Media & Viral Marketing

2016 Direct Gold Pencil

25.0

Jordan Brand

The Last Shot

Consumer - Ambient / Environmental / Ambient / Environmental

2016 Direct Gold Pencil

25.0

States United to Prevent Gun Violence

The Gun Shop

Non-Profit - Ambient / Environmental / Ambient / Environmental

2016 Direct Gold Pencil

25.0

National Football League

Listen

CSR - Television / Television (Any Length) - Single

2016 Film Gold Pencil

25.0

AT&T

Close To Home

CSR - Online Films & Video / Online Films & Video

2016 Film Gold Pencil

25.0

States United to Prevent Gun Violence

The Gun Shop

Non-Profit - Online Films & Video / Online Films & Video

2016 Film Gold Pencil

25.0

AT&T

Close To Home

Craft - Cinematography / Cinematography

2016 Film Gold Pencil

25.0

AT&T

Close To Home

Craft - Editing / Editing

2016 Film Gold Pencil

25.0

States United to Prevent Gun Violence

The Gun Shop

Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

2016 Print & Outdoor Gold Pencil

25.0

GE

GE Podcast Theatre presents The Message

Consumer - Branded Podcast / Branded Podcast

2016 Radio Gold Pencil

25.0

Krylon

The First Ever Pinterest Yard Sale

Consumer - Social Media Page by a Brand / Social Media Page by a Brand

2016 Social Media Gold Pencil

25.0

Beats By Dr. Dre

Straight Outta

Consumer - Branded Social Campaign / Branded Social Campaign

2016 Social Media Gold Pencil

25.0

Teladoc

Teladoc Member App

Consumer - Mobile / Utility

2016 UX / UI Gold Pencil

25.0

Beats By Dr. Dre

Straight Outta

Consumer - Brands, Products & Services / User Generated Content

2016 Public Relations Gold Pencil

25.0

Ad Council

Love Has No Labels

Non-Profit - Brands, Products & Services / Brands, Products & Services

2016 Public Relations Gold Pencil

25.0

Greenpeace

Greenpeace Presents: Not Just Tuna

Non-Profit - Publications / Publications

2016 Print & Outdoor Silver Pencil

15.0

Netflix

House of Cards - FU 2016

Consumer - Integrated Branding / Integrated Branding

2016 Cross-Platform Silver Pencil

15.0

Ad Council

Love Has No Labels

Non-Profit - Experiential Advertising / Experiential Advertising

2016 Cross-Platform Silver Pencil

15.0

General Mills

Wheaties Redesign

Consumer - Brand Identity / Rebranding

2016 Design Silver Pencil

15.0

Jordan Brand

The Last Shot

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

2016 Design Silver Pencil

15.0

Equinox

Commit to Something

Craft - Photography - Single or Series / Photography - Single or Series

2016 Design Silver Pencil

15.0

Alcoholics Anonymous

Doors

Craft - Animation - Single or Series / Animation - Single or Series

2016 Design Silver Pencil

15.0

MyMusicRx

Bedstock

Non-Profit - Websites / Websites

2016 Interactive Silver Pencil

15.0

Legacy Recordings/Sony Music Entertainment

Bob Dylan - Studio A Revisited

Craft - Sound Design / Sound Design

2016 Interactive Silver Pencil

15.0

Johnsonville

Sausage Nonnas

Consumer - Other Branded Content / Co-Promotions

2016 Branded Entertainment Silver Pencil

15.0

Philips Norelco

#MakeYouHappen

CSR - Branded Online / Branded Online

2016 Branded Entertainment Silver Pencil

15.0

Johnnie Walker

Gentlemen's Wager II

Craft - Cinematography / Cinematography

2016 Branded Entertainment Silver Pencil

15.0

AT&T

Close To Home

Craft - Music / Sound / Music / Sound

2016 Branded Entertainment Silver Pencil

15.0

Southern Comfort

SHOTTASoCo

Craft - Music / Sound / Music / Sound

2016 Branded Entertainment Silver Pencil

15.0

Spotify

Spotify Discover Weekly

Consumer - Digital Product / Digital Product

2016 Intellectual Property Silver Pencil

15.0

Canon USA

Canon Photo Coach

Consumer - Digital / Data-Driven Personalization

2016 Direct Silver Pencil

15.0

Ad Council

Love Has No Labels

Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

2016 Direct Silver Pencil

15.0

Quilted Northern

Designed to be Forgotten

Consumer - Television / 30 Second - Campaign

2016 Film Silver Pencil

15.0

Google Android

Friends Furever

Consumer - Online Films & Video / Short Form - Single

2016 Film Silver Pencil

15.0

Ad Council

Love Has No Labels

Non-Profit - Television / Television (Any Length) - Single

2016 Film Silver Pencil

15.0

Procter & Gamble

Hush Little Baby

Craft - Writing / Writing

2016 Film Silver Pencil

15.0

WCFF

Endangered Love

Non-Profit - Collateral / Collateral

2016 Print & Outdoor Silver Pencil

15.0

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