The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
U.S. Region Rankings
Northeast
Client
Title
Category
Award
Points
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York + The Mill / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Online Films & Video / Online Films & Video
Points: 25.0
Close To Home
Agency: BBDO / New York Client: AT&T Category: Craft - Cinematography / Cinematography
Points: 25.0
Listen
Agency: Grey / New York + Chelsea / New York + Rock Paper Scissors / New York Client: National Football League Category: CSR - Television / Television (Any Length) - Single
Points: 25.0
Close To Home
Agency: BBDO / New York Client: AT&T Category: CSR - Online Films & Video / Online Films & Video
Points: 25.0
Love Has No Labels
Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Television / Television (Any Length) - Single
Points: 15.0
Hush Little Baby
Agency: Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles Client: Procter & Gamble Category: Craft - Writing / Writing
Points: 15.0
Designed to be Forgotten
Agency: Droga5 / New York + Quilted Northern / Atlanta + Smuggler / New York + Method / New York/Atlanta Client: Quilted Northern Category: Consumer - Television / 30 Second - Campaign
Points: 15.0
Friends Furever
Agency: Droga5 / New York + Google Android / New York Client: Google Android Category: Consumer - Online Films & Video / Short Form - Single
Points: 15.0
Love Has No Labels
Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Online Films & Video / Online Films & Video
Points: 10.0
Rule Yourself
Agency: Droga5 / New York + RESET / Santa Monica Client: Under Armour Category: Craft - Cinematography / Cinematography
Points: 10.0
Rule Yourself
Agency: Droga5 / New York + RESET / Santa Monica Client: Under Armour Category: Craft - Editing / Editing
Points: 10.0
Friends Furever
Agency: Droga5 / New York + Google Android / New York + The Mill / New York Client: Google Android Category: Consumer - Television / 60 Second - Single
Points: 10.0
Marilyn
Agency: BBDO / New York Client: Mars Chocolate North America / Snickers Category: Consumer - Television / 30 Second - Single
Points: 10.0
We Don't Make Sausage. We Make Family. And Sausage.
Agency: Droga5 / New York Client: Johnsonville Category: Consumer - Television / 30 Second - Campaign
Points: 10.0
Chair
Agency: Deutsch / New York + Dummy films / Venice Client: Sherwin Williams Category: Consumer - Television / 20 Second & Under - Single
Points: 10.0
Tomcat - Tailpipe :15 (TV)
Agency: Barton F. Graf / New York + Smith & Jones Films / London Client: Scotts Miracle-Gro Category: Consumer - Television / 20 Second & Under - Single
Points: 10.0
Yard Sale
Agency: Deutsch / New York + Dummy Films / Venice Client: Sherwin Williams Category: Consumer - Television / Commercials of Varying Length - Campaign
Points: 10.0
Rule Yourself
Agency: Droga5 / New York + RESET / Santa Monica Client: Under Armour Category: Consumer - Online Films & Video / Short Form - Single
Points: 10.0
Fletcher's Drive
Agency: ESPN CreativeWorks / New York Client: AT&T - It Can Wait Category: CSR - Online Films & Video / Online Films & Video
Points: 5.0
We Are #WomenNotObjects
Agency: Badger & Winters / New York + Badger & Winters Digital Content Studio / New York + The Mill / New York + Frisbie NYC / New York Client: Badger & Winters Category: CSR - Online Films & Video / Online Films & Video
Points: 5.0
Change the Tune
Agency: Daughters & Howard / Lexington, MA + Lumenati / Denver, CO Client: Center for Science in the Public Interest Category: Non-Profit - Online Films & Video / Online Films & Video
Points: 5.0
Share Honesty
Agency: Daughters & Howard / Lexington, MA + Alex Bogusky / Boulder, CO Client: Center for Science in the Public Interest Category: Non-Profit - Online Films & Video / Online Films & Video
Points: 5.0
Listen
Agency: Grey / New York + Chelsea / New York + Rock Paper Scissors / New York Client: National Football League Category: Craft - Direction / Direction
Points: 5.0
Whatever Became of...Rob Reilly
Agency: O Positive / New York + McCann Erickson / New York + Barton F Graf 9000 / New York Client: AICP Category: Craft - Direction / Direction
Points: 5.0
Fly Your Own Way
Agency: BBDO / New York Client: Foot Locker Category: Craft - Writing / Writing
Points: 5.0
Time Upon a Once
Agency: BBDO / New York Client: GE Category: Consumer - Television / 60 Second - Single
Points: 5.0
Kids
Agency: RadicalMedia / New York + BBDO / Berlin Client: Smart Category: Consumer - Television / 60 Second - Single
Points: 5.0
"Commander"
Agency: Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut Editorial / Los Angeles Client: Audi Category: Craft - Editing / Editing
Points: 5.0
Your Story Is Calling - Manifesto
Agency: Translation / New York City + Radical Media / New York City Client: Jeep Category: Craft - Editing / Editing
Points: 5.0
Friends Forever
Agency: Google Android / New York + Droga5 / New York + The Mill / New York Client: Google Android Category: Craft - Music / Sound / Music / Sound
Points: 5.0
Portraits
Agency: iris / New York + Cutting Room / New York + Hum Music / Los Angeles + Light of Day / New York Client: Fiat Chrysler Automobiles/ Jeep Category: Consumer - Television / 60 Second - Single
Points: 5.0
Last
Agency: Wieden+Kennedy / Portland + Park Pictures / New York/Los Angeles Client: Nike Category: Consumer - Television / 60 Second - Single
Points: 5.0
Bike
Agency: Deutsch / New York + Dummy Films / Venice Client: Sherwin Williams Category: Consumer - Television / 30 Second - Single
Points: 5.0
Marshawn
Agency: BBDO / New York Client: PepsiCo / Pepsi Category: Consumer - Television / 30 Second - Single
Points: 5.0
Puppymonkeybaby
Agency: BBDO / New York Client: PepsiCo / Mountain Dew Kickstart Category: Consumer - Television / 30 Second - Single
Points: 5.0
Little Caesars - Lamination TV 30
Agency: Barton F. Graf / New York Client: Little Caesars Category: Consumer - Television / 30 Second - Single
Points: 5.0
Crisper TV Campaign
Agency: BBDO / New York Client: Mars Chocolate North America / Snickers Crispers Category: Consumer - Television / 30 Second - Campaign
Points: 5.0
Weird, Right?
Agency: Droga5 / New York Client: Scion Category: Consumer - Television / 30 Second - Campaign
Points: 5.0
Priceline TV Campaign
Agency: BBDO / New York Client: Priceline.com Category: Consumer - Television / 30 Second - Campaign
Points: 5.0
Santa Suits Up
Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer - Television / 30 Second - Campaign
Points: 5.0
Way Better Rich Person TV Campaign
Agency: McCann / New York Client: New York Lottery Category: Consumer - Television / 30 Second - Campaign
Points: 5.0
Little Caesars: Most Impatient Person :15
Agency: Barton F. Graf / New York Client: Little Caesars Category: Consumer - Television / 20 Second & Under - Single
Points: 5.0
Tomcat TV Campaign - Slingshot :15, Tailpipe :15, Roller Skate:15
Agency: Barton F Graf / New York + Smith & Jones / London Client: Scotts Miracle-Gro Category: Consumer - Television / 20 Second & Under - Campaign
Points: 5.0
Mechanics
Agency: RadicalMedia / Berlin + Thjnk / Berlin Client: Audi Category: Consumer - Television / Over 60 Second - Single
Points: 5.0
Feed the Good
Agency: BBDO / New York + Colenso BBDO / Auckland + Clemenger BBDO / Melbourne Client: Mars Petcare / Pedigree Category: Consumer - Television / Commercials of Varying Length - Campaign
Points: 5.0
What If?
Agency: Ogilvy / New York Client: NASCAR Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Points: 5.0
Hush Little Baby
Agency: Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles + Work Editorial / New York + Massive Music / New York Client: Procter & Gamble Category: Consumer - Online Films & Video / Short Form - Single
Points: 5.0
Misconceptions
Agency: Droga5 / New York + Newcastle / New York + D5 Studios / New York Client: Newcastle Category: Consumer - Online Films & Video / Short Form - Single
Points: 5.0
Super Bowl Babies
Agency: Grey / New York + Park Pictures / New York + Townhouse23 / New York + Exile / New York Client: National Football League Category: Consumer - Online Films & Video / Long Form - Single
Points: 5.0
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Online Films & Video / Online Films & Video
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
AT&T
Title:
Close To Home
Category:
Craft - Cinematography / Cinematography
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
AT&T
Title:
Close To Home
Category:
Craft - Editing / Editing
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
National Football League
Title:
Listen
Category:
CSR - Television / Television (Any Length) - Single
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
AT&T
Title:
Close To Home
Category:
CSR - Online Films & Video / Online Films & Video
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Television / Television (Any Length) - Single
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Procter & Gamble
Title:
Hush Little Baby
Category:
Craft - Writing / Writing
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Quilted Northern
Title:
Designed to be Forgotten
Category:
Consumer - Television / 30 Second - Campaign
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Google Android
Title:
Friends Furever
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Online Films & Video / Online Films & Video
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Under Armour
Title:
Rule Yourself
Category:
Craft - Cinematography / Cinematography
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Under Armour
Title:
Rule Yourself
Category:
Craft - Editing / Editing
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Google Android
Title:
Friends Furever
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Mars Chocolate North America / Snickers
Title:
Marilyn
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Johnsonville
Title:
We Don't Make Sausage. We Make Family. And Sausage.
Category:
Consumer - Television / 30 Second - Campaign
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Sherwin Williams
Title:
Chair
Category:
Consumer - Television / 20 Second & Under - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Scotts Miracle-Gro
Title:
Tomcat - Tailpipe :15 (TV)
Category:
Consumer - Television / 20 Second & Under - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Sherwin Williams
Title:
Yard Sale
Category:
Consumer - Television / Commercials of Varying Length - Campaign
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Under Armour
Title:
Rule Yourself
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
AT&T - It Can Wait
Title:
Fletcher's Drive
Category:
CSR - Online Films & Video / Online Films & Video
Award:
2016 Film Merit Award
Points:
5.0
Client:
Badger & Winters
Title:
We Are #WomenNotObjects
Category:
CSR - Online Films & Video / Online Films & Video
Award:
2016 Film Merit Award
Points:
5.0
Client:
Center for Science in the Public Interest
Title:
Change the Tune
Category:
Non-Profit - Online Films & Video / Online Films & Video
Award:
2016 Film Merit Award
Points:
5.0
Client:
Center for Science in the Public Interest
Title:
Share Honesty
Category:
Non-Profit - Online Films & Video / Online Films & Video
Award:
2016 Film Merit Award
Points:
5.0
Client:
National Football League
Title:
Listen
Category:
Craft - Direction / Direction
Award:
2016 Film Merit Award
Points:
5.0
Client:
AICP
Title:
Whatever Became of...Rob Reilly
Category:
Craft - Direction / Direction
Award:
2016 Film Merit Award
Points:
5.0
Client:
Foot Locker
Title:
Fly Your Own Way
Category:
Craft - Writing / Writing
Award:
2016 Film Merit Award
Points:
5.0
Client:
GE
Title:
Time Upon a Once
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Smart
Title:
Kids
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Audi
Title:
"Commander"
Category:
Craft - Editing / Editing
Award:
2016 Film Merit Award
Points:
5.0
Client:
Jeep
Title:
Your Story Is Calling - Manifesto
Category:
Craft - Editing / Editing
Award:
2016 Film Merit Award
Points:
5.0
Client:
Google Android
Title:
Friends Forever
Category:
Craft - Music / Sound / Music / Sound
Award:
2016 Film Merit Award
Points:
5.0
Client:
Fiat Chrysler Automobiles/ Jeep
Title:
Portraits
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Nike
Title:
Last
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Sherwin Williams
Title:
Bike
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
PepsiCo / Pepsi
Title:
Marshawn
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
PepsiCo / Mountain Dew Kickstart
Title:
Puppymonkeybaby
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Little Caesars
Title:
Little Caesars - Lamination TV 30
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Mars Chocolate North America / Snickers Crispers
Title:
Crisper TV Campaign
Category:
Consumer - Television / 30 Second - Campaign
Award:
2016 Film Merit Award
Points:
5.0
Client:
Scion
Title:
Weird, Right?
Category:
Consumer - Television / 30 Second - Campaign
Award:
2016 Film Merit Award
Points:
5.0
Client:
Priceline.com
Title:
Priceline TV Campaign
Category:
Consumer - Television / 30 Second - Campaign
Award:
2016 Film Merit Award
Points:
5.0
Client:
ESPN
Title:
Santa Suits Up
Category:
Consumer - Television / 30 Second - Campaign
Award:
2016 Film Merit Award
Points:
5.0
Client:
New York Lottery
Title:
Way Better Rich Person TV Campaign
Category:
Consumer - Television / 30 Second - Campaign
Award:
2016 Film Merit Award
Points:
5.0
Client:
Little Caesars
Title:
Little Caesars: Most Impatient Person :15
Category:
Consumer - Television / 20 Second & Under - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Scotts Miracle-Gro
Title:
Tomcat TV Campaign - Slingshot :15, Tailpipe :15, Roller Skate:15
Category:
Consumer - Television / 20 Second & Under - Campaign
Award:
2016 Film Merit Award
Points:
5.0
Client:
Audi
Title:
Mechanics
Category:
Consumer - Television / Over 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Mars Petcare / Pedigree
Title:
Feed the Good
Category:
Consumer - Television / Commercials of Varying Length - Campaign
Award:
2016 Film Merit Award
Points:
5.0
Client:
NASCAR
Title:
What If?
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Procter & Gamble
Title:
Hush Little Baby
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Newcastle
Title:
Misconceptions
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
National Football League
Title:
Super Bowl Babies
Category:
Consumer - Online Films & Video / Long Form - Single
Award:
2016 Film Merit Award
Points:
5.0
