The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Region Rankings

 


Northeast

Client

Title

Category

Award

Points

The Refugee Nation Agency: Ogilvy / New York Client: Amnesty International Category: Experiential / Guerilla Points: 100.0
The Refugee Nation Agency: Ogilvy / New York Client: Amnesty International Category: Branding / Logo Points: 75.0
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient / Immersive / Virtual Reality (VR) Points: 75.0
Lifeline Agency: Ogilvy / New York Client: Qualcomm Snapdragon Category: Online / Long Form - Single Points: 75.0
Bud Light Agency: jones knowles ritchie / New York Client: Bud Light Category: Branding / Rebranding Points: 25.0
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Branding / Brand Installations Points: 25.0
Edible Six Pack Rings Agency: We Believers / New York Client: Saltwater Brewery Category: Packaging / Mass-market Points: 25.0
Dream Agency: DDB / New York Client: Wildlife Conservation Film Festival Category: Motion Graphics / Single Points: 25.0
Spectacle of the Real Agency: Buck / New York Client: Hulk Limbo, Inc. Category: Craft / Animation - Single or Series Points: 25.0
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Design / Immersive Design Points: 25.0
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient / Immersive / Digital Installations Points: 25.0
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Interactive / Ambient / Immersive Points: 25.0
Lo & Behold: Reveries of the Connected World Agency: Pereira & O'Dell / New York + Saville Productions / Los Angeles Client: NETSCOUT Category: Broadcast / Long Form - Single Points: 25.0
Evan Agency: BBDO / New York Client: Sandy Hook Promise Category: Film / Cinema / Fiction Points: 25.0
Lo & Behold: Reveries of the Connected World Agency: Pereira & O'Dell / New York + Saville Productions / Los Angeles Client: NETSCOUT Category: Film / Cinema / Non-Fiction / Documentary Points: 25.0
Evan Agency: BBDO / New York Client: Sandy Hook Promise Category: Online / Short Form - Single Points: 25.0
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Experiential / Virtual Reality (VR) Points: 25.0
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Branded Entertainment Points: 25.0
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Use of Technology / Virtual Reality (VR) Points: 25.0
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Storytelling Points: 25.0
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Experiential / Augmented Reality Points: 25.0
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Cross-Platform / Experiential Points: 25.0
Michael Phelps Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York Client: Under Armour Category: Television / Long Form - Single Points: 25.0
USA Women's Gymnastics Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York Client: Under Armour Category: Television / Long Form - Single Points: 25.0
Dream Agency: DDB / New York Client: Wildlife Conservation Film Festival Category: Cinema Advertising Points: 25.0
Michael Phelps Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York Client: Under Armour Category: Online Films & Video / Short Form - Single Points: 25.0
Evan Agency: BBDO / New York Client: Sandy Hook Promise Category: Online Films & Video / Short Form - Single Points: 25.0
Made By Google Agency: Droga5 / New York + Google / Mountain View + PHD / New York + Essence / New York Client: Google Category: Mobile Advertising Points: 25.0
ANTIdiaRy Agency: R/GA / New York Client: Samsung Category: Gaming Points: 25.0
Documents Agency: DDB / New York Client: Gun by Gun Category: Publishing / Magazine - Campaign Points: 25.0
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single Points: 25.0
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Use of Digital Technology - Single or Campaign Points: 25.0
Adios Amigo Agency: Havas / New York + Sound Lounge / New York Client: Heineken / Dos Equis Category: Craft / Writing - Single Points: 25.0
InstantDJ Agency: BBDO / New York Client: Bacardi Category: Branded Social Post / Branded Social Post - Single Points: 25.0
Unsafety Check Agency: J. Walter Thompson / New York Client: Black Lives Matter Category: Social Engagement / Community Building Points: 25.0
Into HBO Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles Client: HBO Category: Craft / Use of Visuals Points: 25.0
Adios Amigo Agency: Havas / New York + Radical Media / Santa Monica + Starcom Mediavest Group / New York + Edelman / New York Client: Heineken / Dos Equis Category: Media Relations Points: 25.0
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Events & Experiential Points: 25.0
Care Counts Agency: DigitasLBi / Chicago + Ketchum / Chicago Client: Whirlpool Category: Community Building Points: 25.0
Edible Six Pack Rings Agency: We Believers / New York Client: Saltwater Brewery Category: Reputation Management Points: 25.0
President of Playlists Agency: Spotify / New York Client: Spotify Category: Real-Time Response / Activity / Proactive Communications Points: 25.0
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Public Relations Points: 25.0
Great Big Story Influencer Content Agency: Epic Signal / New York + Great Big Story / New York + Mekanism / New York Client: Great Big Story Category: Influencer Marketing / Episodic Points: 25.0
The Art Market (in Four Parts) - Auctions Agency: Neighborhood Watch Films / Brooklyn, NY + Artsy / New York, NY + UBS / New York, NY Client: Artsy Category: Craft - Editing / Editing - Single Points: 25.0
Michael Phelps Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York Client: Under Armour Category: Craft - Cinematography / Cinematography - Single Points: 25.0
Dark to Light Agency: BBDO / New York Client: Mars Petcare / Pedigree Category: Craft - Sound Design / Sound Design - Single Points: 25.0
Unlimited Together Agency: Wieden+Kennedy / New York + Doomsday / LA Client: Nike and Jordan Brand Category: Craft - Use of Original Music / Use of Original Music - Single Points: 25.0
Edible Six Pack Rings Agency: We Believers / New York Client: Saltwater Brewery Category: Ambient / P.O.P. & In-Store - Single Points: 25.0
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient / Immersive / Installations Points: 25.0
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Use of Digital Technology - Single or Campaign Points: 25.0

Amnesty International

The Refugee Nation

Experiential / Guerilla

2017 Cross-Platform Gold Pencil

100.0

Amnesty International

The Refugee Nation

Branding / Logo

2017 Design Gold Pencil

75.0

Lockheed Martin

The Field Trip to Mars

Ambient / Immersive / Virtual Reality (VR)

2017 Interactive Gold Pencil

75.0

Qualcomm Snapdragon

Lifeline

Online / Long Form - Single

2017 Branded Entertainment Gold Pencil

75.0

Bud Light

Bud Light

Branding / Rebranding

2017 Design Gold Pencil

25.0

Lockheed Martin

The Field Trip to Mars

Branding / Brand Installations

2017 Design Gold Pencil

25.0

Saltwater Brewery

Edible Six Pack Rings

Packaging / Mass-market

2017 Design Gold Pencil

25.0

Wildlife Conservation Film Festival

Dream

Motion Graphics / Single

2017 Design Gold Pencil

25.0

Hulk Limbo, Inc.

Spectacle of the Real

Craft / Animation - Single or Series

2017 Design Gold Pencil

25.0

Lockheed Martin

The Field Trip to Mars

Innovation in Design / Immersive Design

2017 Design Gold Pencil

25.0

Lockheed Martin

The Field Trip to Mars

Ambient / Immersive / Digital Installations

2017 Interactive Gold Pencil

25.0

Lockheed Martin

The Field Trip to Mars

Innovation in Interactive / Ambient / Immersive

2017 Interactive Gold Pencil

25.0

NETSCOUT

Lo & Behold: Reveries of the Connected World

Broadcast / Long Form - Single

2017 Branded Entertainment Gold Pencil

25.0

Sandy Hook Promise

Evan

Film / Cinema / Fiction

2017 Branded Entertainment Gold Pencil

25.0

NETSCOUT

Lo & Behold: Reveries of the Connected World

Film / Cinema / Non-Fiction / Documentary

2017 Branded Entertainment Gold Pencil

25.0

Sandy Hook Promise

Evan

Online / Short Form - Single

2017 Branded Entertainment Gold Pencil

25.0

Lockheed Martin

The Field Trip to Mars

Experiential / Virtual Reality (VR)

2017 Branded Entertainment Gold Pencil

25.0

Lockheed Martin

The Field Trip to Mars

Innovation in Branded Entertainment

2017 Branded Entertainment Gold Pencil

25.0

Lockheed Martin

The Field Trip to Mars

Use of Technology / Virtual Reality (VR)

2017 Responsive Environments Gold Pencil

25.0

Lockheed Martin

The Field Trip to Mars

Craft / Storytelling

2017 Responsive Environments Gold Pencil

25.0

Lockheed Martin

The Field Trip to Mars

Experiential / Augmented Reality

2017 Cross-Platform Gold Pencil

25.0

Lockheed Martin

The Field Trip to Mars

Innovation in Cross-Platform / Experiential

2017 Cross-Platform Gold Pencil

25.0

Under Armour

Michael Phelps

Television / Long Form - Single

2017 Film Gold Pencil

25.0

Under Armour

USA Women's Gymnastics

Television / Long Form - Single

2017 Film Gold Pencil

25.0

Wildlife Conservation Film Festival

Dream

Cinema Advertising

2017 Film Gold Pencil

25.0

Under Armour

Michael Phelps

Online Films & Video / Short Form - Single

2017 Film Gold Pencil

25.0

Sandy Hook Promise

Evan

Online Films & Video / Short Form - Single

2017 Film Gold Pencil

25.0

Google

Made By Google

Mobile Advertising

2017 Mobile Gold Pencil

25.0

Samsung

ANTIdiaRy

Gaming

2017 Mobile Gold Pencil

25.0

Gun by Gun

Documents

Publishing / Magazine - Campaign

2017 Print & Outdoor Gold Pencil

25.0

Lockheed Martin

The Field Trip to Mars

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

2017 Print & Outdoor Gold Pencil

25.0

Lockheed Martin

The Field Trip to Mars

Craft / Use of Digital Technology - Single or Campaign

2017 Print & Outdoor Gold Pencil

25.0

Heineken / Dos Equis

Adios Amigo

Craft / Writing - Single

2017 Radio Gold Pencil

25.0

Bacardi

InstantDJ

Branded Social Post / Branded Social Post - Single

2017 Social Media Gold Pencil

25.0

Black Lives Matter

Unsafety Check

Social Engagement / Community Building

2017 Social Media Gold Pencil

25.0

HBO

Into HBO

Craft / Use of Visuals

2017 Social Media Gold Pencil

25.0

Heineken / Dos Equis

Adios Amigo

Media Relations

2017 Public Relations Gold Pencil

25.0

Lockheed Martin

The Field Trip to Mars

Events & Experiential

2017 Public Relations Gold Pencil

25.0

Whirlpool

Care Counts

Community Building

2017 Public Relations Gold Pencil

25.0

Saltwater Brewery

Edible Six Pack Rings

Reputation Management

2017 Public Relations Gold Pencil

25.0

Spotify

President of Playlists

Real-Time Response / Activity / Proactive Communications

2017 Public Relations Gold Pencil

25.0

Lockheed Martin

The Field Trip to Mars

Innovation in Public Relations

2017 Public Relations Gold Pencil

25.0

Great Big Story

Great Big Story Influencer Content

Influencer Marketing / Episodic

2017 Social Influencer Marketing Gold Pencil

25.0

Artsy

The Art Market (in Four Parts) - Auctions

Craft - Editing / Editing - Single

2017 Moving Image Craft Gold Pencil

25.0

Under Armour

Michael Phelps

Craft - Cinematography / Cinematography - Single

2017 Moving Image Craft Gold Pencil

25.0

Mars Petcare / Pedigree

Dark to Light

Craft - Sound Design / Sound Design - Single

2017 Moving Image Craft Gold Pencil

25.0

Nike and Jordan Brand

Unlimited Together

Craft - Use of Original Music / Use of Original Music - Single

2017 Moving Image Craft Gold Pencil

25.0

Saltwater Brewery

Edible Six Pack Rings

Ambient / P.O.P. & In-Store - Single

2017 Direct Marketing Gold Pencil

25.0

Lockheed Martin

The Field Trip to Mars

Ambient / Immersive / Installations

2017 Direct Marketing Gold Pencil

25.0

Lockheed Martin

The Field Trip to Mars

Craft / Use of Digital Technology - Single or Campaign

2017 Direct Marketing Gold Pencil

25.0

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