The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
U.S. Region Rankings
Northeast
Client
Title
Category
Award
Points
The Refugee Nation
Agency: Ogilvy / New York Client: Amnesty International Category: Branding / Logo
Points: 50.0
The Refugee Nation
Agency: Ogilvy / New York Client: Amnesty International Category: Experiential / Guerilla
Points: 50.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient / Immersive / Virtual Reality (VR)
Points: 50.0
Lifeline
Agency: Ogilvy / New York Client: Qualcomm Snapdragon Category: Online / Long Form - Single
Points: 50.0
Spectacle of the Real
Agency: BUCK / New York Client: Hulk Limbo, Inc. Category: Craft / Animation - Single or Series
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 25.0
Great Big Story Influencer Content
Agency: Epic Signal / New York + Great Big Story / New York + Mekanism / New York Client: Great Big Story Category: Influencer Marketing / Episodic
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Design / Immersive Design
Points: 25.0
Bud Light
Agency: jones knowles ritchie / New York Client: Bud Light Category: Branding / Rebranding
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Branding / Brand Installations
Points: 25.0
The Refugee Nation
Agency: Ogilvy / New York Client: Amnesty International Category: Experiential / Guerilla
Points: 25.0
Edible Six Pack Rings
Agency: We Believers / New York Client: Saltwater Brewery Category: Ambient / P.O.P. & In-Store - Single
Points: 25.0
Adios Amigo
Agency: Havas / New York + RadicalMedia / Santa Monica + Starcom Mediavest Group / New York + Edelman / New York Client: Heineken / Dos Equis Category: Media Relations
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient / Immersive / Installations
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Events & Experiential
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient / Immersive / Digital Installations
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Use of Digital Technology - Single or Campaign
Points: 25.0
Care Counts
Agency: DigitasLBi / Chicago + Ketchum / Chicago Client: Whirlpool Category: Community Building
Points: 25.0
Made By Google
Agency: Droga5 / New York + Google / Mountain View + PHD / New York + Essence / New York Client: Google Category: Mobile Advertising
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Interactive / Ambient / Immersive
Points: 25.0
Edible Six Pack Rings
Agency: We Believers / New York Client: Saltwater Brewery Category: Reputation Management
Points: 25.0
President of Playlists
Agency: Spotify / New York Client: Spotify Category: Real-Time Response / Activity / Proactive Communications
Points: 25.0
Edible Six Pack Rings
Agency: We Believers / New York Client: Saltwater Brewery Category: Packaging / Mass-market
Points: 25.0
Adios Amigo
Agency: Havas / New York + Sound Lounge / New York Client: Heineken / Dos Equis Category: Craft / Writing - Single
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Public Relations
Points: 25.0
Lo & Behold: Reveries of the Connected World
Agency: Pereira & O'Dell / New York + Saville Productions / Los Angeles Client: NETSCOUT Category: Broadcast / Long Form - Single
Points: 25.0
Evan
Agency: BBDO / New York + Smuggler / Los Angeles Client: Sandy Hook Promise Category: Film / Cinema / Fiction
Points: 25.0
Lo & Behold: Reveries of the Connected World
Agency: Pereira & O'Dell / New York + Saville Productions / Los Angeles Client: NETSCOUT Category: Film / Cinema / Non-Fiction / Documentary
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Use of Digital Technology - Single or Campaign
Points: 25.0
Evan
Agency: BBDO / New York + Smuggler / Los Angeles Client: Sandy Hook Promise Category: Online / Short Form - Single
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Use of Technology / Virtual Reality (VR)
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Direct
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Storytelling
Points: 25.0
The Art Market (in Four Parts) - Auctions
Agency: Neighborhood Watch Films / Brooklyn, NY + Artsy / New York, NY + UBS / New York, NY Client: Artsy Category: Craft - Editing / Editing - Single
Points: 25.0
InstantDJ
Agency: BBDO / New York Client: Bacardi Category: Branded Social Post / Branded Social Post - Single
Points: 25.0
Lifeline
Agency: Ogilvy / New York Client: Qualcomm Snapdragon Category: Online / Long Form - Single
Points: 25.0
The Refugee Nation
Agency: Ogilvy / New York Client: Amnesty International Category: Branding / Logo
Points: 25.0
The Refugee Nation
Agency: Ogilvy / New York Client: Amnesty International Category: Experiential / Guerilla
Points: 25.0
Michael Phelps
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York Client: Under Armour Category: Craft - Cinematography / Cinematography - Single
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient / Immersive / Virtual Reality (VR)
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Experiential / Augmented Reality
Points: 25.0
Documents
Agency: DDB / New York Client: Gun by Gun Category: Publishing / Magazine - Campaign
Points: 25.0
Michael Phelps
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York Client: Under Armour Category: Television / Long Form - Single
Points: 25.0
USA Women's Gymnastics
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York Client: Under Armour Category: Television / Long Form - Single
Points: 25.0
Dream
Agency: DDB / New York Client: Wildlife Conservation Film Festival Category: Motion Graphics / Single
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Experiential / Virtual Reality (VR)
Points: 25.0
Dark to Light
Agency: BBDO / New York Client: Mars Petcare / Pedigree Category: Craft - Sound Design / Sound Design - Single
Points: 25.0
Dream
Agency: DDB / New York Client: Wildlife Conservation Film Festival Category: Cinema Advertising
Points: 25.0
Unlimited Together
Agency: Wieden+Kennedy / New York + Doomsday / LA Client: Nike and Jordan Brand Category: Craft - Use of Original Music / Use of Original Music - Single
Points: 25.0
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Branding / Logo
Award:
2017 Design Best of Discipline Pencil
Points:
50.0
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Experiential / Guerilla
Award:
2017 Cross-Platform Best of Discipline Pencil
Points:
50.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Ambient / Immersive / Virtual Reality (VR)
Award:
2017 Interactive Best of Discipline Pencil
Points:
50.0
Client:
Qualcomm Snapdragon
Title:
Lifeline
Category:
Online / Long Form - Single
Award:
2017 Branded Entertainment Best of Discipline Pencil
Points:
50.0
Client:
Hulk Limbo, Inc.
Title:
Spectacle of the Real
Category:
Craft / Animation - Single or Series
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Great Big Story
Title:
Great Big Story Influencer Content
Category:
Influencer Marketing / Episodic
Award:
2017 Social Influencer Marketing Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Innovation in Design / Immersive Design
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Bud Light
Title:
Bud Light
Category:
Branding / Rebranding
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Branding / Brand Installations
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Experiential / Guerilla
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
Saltwater Brewery
Title:
Edible Six Pack Rings
Category:
Ambient / P.O.P. & In-Store - Single
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Heineken / Dos Equis
Title:
Adios Amigo
Category:
Media Relations
Award:
2017 Public Relations Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Events & Experiential
Award:
2017 Public Relations Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Ambient / Immersive / Digital Installations
Award:
2017 Interactive Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Whirlpool
Title:
Care Counts
Category:
Community Building
Award:
2017 Public Relations Gold Pencil
Points:
25.0
Client:
Google
Title:
Made By Google
Category:
Mobile Advertising
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
Samsung
Title:
ANTIdiaRy
Category:
Gaming
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Innovation in Interactive / Ambient / Immersive
Award:
2017 Interactive Gold Pencil
Points:
25.0
Client:
Saltwater Brewery
Title:
Edible Six Pack Rings
Category:
Reputation Management
Award:
2017 Public Relations Gold Pencil
Points:
25.0
Client:
Spotify
Title:
President of Playlists
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2017 Public Relations Gold Pencil
Points:
25.0
Client:
Saltwater Brewery
Title:
Edible Six Pack Rings
Category:
Packaging / Mass-market
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Heineken / Dos Equis
Title:
Adios Amigo
Category:
Craft / Writing - Single
Award:
2017 Radio Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Innovation in Public Relations
Award:
2017 Public Relations Gold Pencil
Points:
25.0
Client:
NETSCOUT
Title:
Lo & Behold: Reveries of the Connected World
Category:
Broadcast / Long Form - Single
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Sandy Hook Promise
Title:
Evan
Category:
Film / Cinema / Fiction
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
NETSCOUT
Title:
Lo & Behold: Reveries of the Connected World
Category:
Film / Cinema / Non-Fiction / Documentary
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Sandy Hook Promise
Title:
Evan
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Use of Technology / Virtual Reality (VR)
Award:
2017 Responsive Environments Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Innovation in Direct
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Craft / Storytelling
Award:
2017 Responsive Environments Gold Pencil
Points:
25.0
Client:
Artsy
Title:
The Art Market (in Four Parts) - Auctions
Category:
Craft - Editing / Editing - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Bacardi
Title:
InstantDJ
Category:
Branded Social Post / Branded Social Post - Single
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
Qualcomm Snapdragon
Title:
Lifeline
Category:
Online / Long Form - Single
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Branding / Logo
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Experiential / Guerilla
Award:
2017 Cross-Platform Best of Show Pencil
Points:
25.0
Client:
Under Armour
Title:
Michael Phelps
Category:
Craft - Cinematography / Cinematography - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Ambient / Immersive / Virtual Reality (VR)
Award:
2017 Interactive Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Experiential / Augmented Reality
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
Gun by Gun
Title:
Documents
Category:
Publishing / Magazine - Campaign
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Under Armour
Title:
Michael Phelps
Category:
Television / Long Form - Single
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Under Armour
Title:
USA Women's Gymnastics
Category:
Television / Long Form - Single
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Wildlife Conservation Film Festival
Title:
Dream
Category:
Motion Graphics / Single
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Experiential / Virtual Reality (VR)
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Mars Petcare / Pedigree
Title:
Dark to Light
Category:
Craft - Sound Design / Sound Design - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Wildlife Conservation Film Festival
Title:
Dream
Category:
Cinema Advertising
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Nike and Jordan Brand
Title:
Unlimited Together
Category:
Craft - Use of Original Music / Use of Original Music - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
