The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
U.S. Region Rankings

 


Northeast

Client

Title

Category

Award

Points

Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Ambient Media / Experiential & Installations Points: 75.0
Snickers & BBDO: Thinking Globally, Acting Locally Agency: BBDO / New York + AMV BBDO / London + Clemenger BBDO + Impact BBDO Client: Mars Chocolate North America / Snickers Category: Penta Pencil Points: 75.0
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Ambient Media / Experiential & Installations Points: 50.0
It's a Tide Ad Campaign Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Television / Varying Length Campaign Points: 50.0
Ask For A Raise Agency: R/GA / New York Client: The Muse, Ladies Get Paid, PayScale, Reply.ai Category: Influencer Marketing / Single Channel Points: 50.0
Did You Mean MailChimp? Agency: Droga5 / New York + PHD / New York + Resn / Wellington Client: MailChimp Category: Cross-Channel / Digital / Physical Cross-Channel Points: 50.0
The Truth is Hard to Find Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York Client: The New York Times Category: Under 100K Budget Points: 25.0
TV Doctors - Even More Drama Agency: McCann / New York + MRM//McCann / New York Client: Cigna Category: Film / Short Form Points: 25.0
It's a Tide Ad Campaign Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Innovation in Film / Television / Cinema Points: 25.0
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Innovation in Print & Outdoor / Ambient Media Points: 25.0
Coverage Coalition Agency: Barton F. Graf / New York Client: Coverage Coalition Category: Real-Time Response / Activity / Crisis Communications Points: 25.0
#NuggsforCarter Agency: Ketchum / Atlanta + VML / Kansas City Client: Wendy's Category: Real-Time Response / Activity / Proactive Communications Points: 25.0
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Ambient Media / Experiential & Installations Points: 25.0
Live Looper Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Craft / Music / Sound Points: 25.0
The Talk Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Digital / Social Media & Viral Marketing - Single Points: 25.0
Re-imagination of Chobani Agency: Chobani / New York Client: ChobaniĀ® Category: Branding / Rebranding Points: 25.0
USPS - Operation Santa Agency: MRM//McCann / New York Client: United States Postal Service Category: Innovation in Public Relations Points: 25.0
The Anti-Trafficking Exam Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York Client: Anonymous Client Category: Innovation in Health & Wellness Points: 25.0
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Guerrilla Marketing Points: 25.0
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Cultural Driver Points: 25.0
The Talk Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Cultural Driver Points: 25.0
The Talk Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Craft - Direction / Single Points: 25.0
Chobani Display Agency: Chobani / New York Client: ChobaniĀ® Category: Typography / Typeface Design Points: 25.0
P&G My Black is Beautiful | The Talk Agency: Hearts & Science / New York, NY + BBDO / New York + Egami Consulting Group / New York, NY + Barefoot Proximity / Cincinnati, OH Client: P&G Category: Broadcast / Long Form - Single Points: 25.0
It's a Tide Ad Campaign Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles Client: Procter & Gamble - Tide Category: Craft - Direction / Campaign Points: 25.0
Recovery Room Agency: BBDO / New York + O Positive / New York Client: Mars Chocolate North America / Snickers Category: Craft - Writing / Single Points: 25.0
The Talk Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Online / Short Form - Single Points: 25.0
The Talk Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Craft - Writing / Single Points: 25.0
Typecast Agency: Wieden+Kennedy / New York + O Positive / New York Client: The Atlantic Category: Online / Short Form - Single Points: 25.0
Recovery Room Agency: BBDO / New York + O Positive / New York Client: Mars Chocolate North America / Snickers Category: Television / Short Form - Single Points: 25.0
It's a Tide Ad Campaign Agency: Saatchi & Saatchi NY / New York Client: Procter & Gamble - Tide Category: Craft - Writing / Campaign Points: 25.0
It's Another Tide Ad Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Television / Short Form - Single Points: 25.0
Nothing Beats A Londoner Agency: Final Cut / London + Wieden+Kennedy / London + Riff Raff / London Client: Nike Category: Craft - Editing / Single Points: 25.0
Chobani Greek Yogurt Agency: Chobani / New York Client: ChobaniĀ® Category: Packaging / Mass-market Points: 25.0
The Truth is Hard to Find Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York Client: The New York Times Category: Craft - Editing / Campaign Points: 25.0
I'm With The Banned Agency: Spotify In-House / New York Client: Spotify Category: Online / Long Form - Campaign Points: 25.0
The Truth is Hard to Find - Bryan Denton Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York Client: The New York Times Category: Television / Long Form - Single Points: 25.0
The Truth is Hard to Find - Tyler Hicks Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York Client: The New York Times Category: Television / Long Form - Single Points: 25.0
Fearless Girl Agency: McCann / New York + Traction Creative / New York + Visbal Sculpture, Inc / Delaware Client: State Street Global Advisors Category: Experiential / Environmental / Ambient Media - Single Points: 25.0
John Malkovich's Journey Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York Client: Squarespace Category: Craft - Cinematography / Single Points: 25.0
Young Thug - Wyclef Jean Agency: Pomp&Clout / Brooklyn Client: Atlantic Records Category: Music Videos Points: 25.0
It's a Tide Ad Campaign Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Television / Varying Length Campaign Points: 25.0
It's a Tide Ad Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Television / Long Form - Single Points: 25.0
White Hats Wanted Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York Client: U.S. Army Category: Gaming Points: 25.0
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Social Engagement / Community Building Points: 25.0
Ask For A Raise Agency: R/GA / New York Client: The Muse, Ladies Get Paid, PayScale, Reply.ai Category: Influencer Marketing / Single Channel Points: 25.0
Did You Mean MailChimp? Agency: Droga5 / New York + PHD / New York + Resn / Wellington Client: MailChimp Category: Cross-Channel / Digital / Physical Cross-Channel Points: 25.0
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Experiential / Live Events Points: 25.0
Fans of Love Agency: R/GA / New York Client: Ad Council Category: Experiential / Live Events Points: 25.0
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: CMO Pencil Points: 25.0

State Street Global Advisors

Fearless Girl

Ambient Media / Experiential & Installations

2018 Direct Marketing Best of Show Pencil

75.0

Mars Chocolate North America / Snickers

Snickers & BBDO: Thinking Globally, Acting Locally

Penta Pencil

2018 Penta Pencil Penta Pencil

75.0

State Street Global Advisors

Fearless Girl

Ambient Media / Experiential & Installations

2018 Direct Marketing Best of Discipline Pencil

50.0

Procter & Gamble - Tide

It's a Tide Ad Campaign

Television / Varying Length Campaign

2018 Film Best of Discipline Pencil

50.0

The Muse, Ladies Get Paid, PayScale, Reply.ai

Ask For A Raise

Influencer Marketing / Single Channel

2018 Social Influencer Marketing Best of Discipline Pencil

50.0

MailChimp

Did You Mean MailChimp?

Cross-Channel / Digital / Physical Cross-Channel

2018 UX / UI Best of Discipline Pencil

50.0

The New York Times

The Truth is Hard to Find

Under 100K Budget

2018 Film Gold Pencil

25.0

Cigna

TV Doctors - Even More Drama

Film / Short Form

2018 Health, Wellness & Pharma Gold Pencil

25.0

Procter & Gamble - Tide

It's a Tide Ad Campaign

Innovation in Film / Television / Cinema

2018 Film Gold Pencil

25.0

State Street Global Advisors

Fearless Girl

Innovation in Print & Outdoor / Ambient Media

2018 Print & Outdoor Gold Pencil

25.0

Coverage Coalition

Coverage Coalition

Real-Time Response / Activity / Crisis Communications

2018 Public Relations Gold Pencil

25.0

Wendy's

#NuggsforCarter

Real-Time Response / Activity / Proactive Communications

2018 Public Relations Gold Pencil

25.0

State Street Global Advisors

Fearless Girl

Ambient Media / Experiential & Installations

2018 Direct Marketing Gold Pencil

25.0

Downtown Records

Live Looper

Craft / Music / Sound

2018 Interactive Gold Pencil

25.0

P&G

The Talk

Digital / Social Media & Viral Marketing - Single

2018 Direct Marketing Gold Pencil

25.0

ChobaniĀ®

Re-imagination of Chobani

Branding / Rebranding

2018 Design Gold Pencil

25.0

United States Postal Service

USPS - Operation Santa

Innovation in Public Relations

2018 Public Relations Gold Pencil

25.0

Anonymous Client

The Anti-Trafficking Exam

Innovation in Health & Wellness

2018 Health, Wellness & Pharma Gold Pencil

25.0

State Street Global Advisors

Fearless Girl

Guerrilla Marketing

2018 Direct Marketing Gold Pencil

25.0

State Street Global Advisors

Fearless Girl

Cultural Driver

2018 Cultural Driver Gold Pencil

25.0

P&G

The Talk

Cultural Driver

2018 Cultural Driver Gold Pencil

25.0

P&G

The Talk

Craft - Direction / Single

2018 Moving Image Craft Gold Pencil

25.0

ChobaniĀ®

Chobani Display

Typography / Typeface Design

2018 Design Gold Pencil

25.0

P&G

P&G My Black is Beautiful | The Talk

Broadcast / Long Form - Single

2018 Branded Entertainment Gold Pencil

25.0

Procter & Gamble - Tide

It's a Tide Ad Campaign

Craft - Direction / Campaign

2018 Moving Image Craft Gold Pencil

25.0

Mars Chocolate North America / Snickers

Recovery Room

Craft - Writing / Single

2018 Moving Image Craft Gold Pencil

25.0

P&G

The Talk

Online / Short Form - Single

2018 Branded Entertainment Gold Pencil

25.0

P&G

The Talk

Craft - Writing / Single

2018 Moving Image Craft Gold Pencil

25.0

The Atlantic

Typecast

Online / Short Form - Single

2018 Branded Entertainment Gold Pencil

25.0

Mars Chocolate North America / Snickers

Recovery Room

Television / Short Form - Single

2018 Film Gold Pencil

25.0

Procter & Gamble - Tide

It's a Tide Ad Campaign

Craft - Writing / Campaign

2018 Moving Image Craft Gold Pencil

25.0

Procter & Gamble - Tide

It's Another Tide Ad

Television / Short Form - Single

2018 Film Gold Pencil

25.0

Nike

Nothing Beats A Londoner

Craft - Editing / Single

2018 Moving Image Craft Gold Pencil

25.0

ChobaniĀ®

Chobani Greek Yogurt

Packaging / Mass-market

2018 Design Gold Pencil

25.0

The New York Times

The Truth is Hard to Find

Craft - Editing / Campaign

2018 Moving Image Craft Gold Pencil

25.0

Spotify

I'm With The Banned

Online / Long Form - Campaign

2018 Branded Entertainment Gold Pencil

25.0

The New York Times

The Truth is Hard to Find - Bryan Denton

Television / Long Form - Single

2018 Film Gold Pencil

25.0

The New York Times

The Truth is Hard to Find - Tyler Hicks

Television / Long Form - Single

2018 Film Gold Pencil

25.0

State Street Global Advisors

Fearless Girl

Experiential / Environmental / Ambient Media - Single

2018 Design Gold Pencil

25.0

Squarespace

John Malkovich's Journey

Craft - Cinematography / Single

2018 Moving Image Craft Gold Pencil

25.0

Atlantic Records

Young Thug - Wyclef Jean

Music Videos

2018 Branded Entertainment Gold Pencil

25.0

Procter & Gamble - Tide

It's a Tide Ad Campaign

Television / Varying Length Campaign

2018 Film Gold Pencil

25.0

Procter & Gamble - Tide

It's a Tide Ad

Television / Long Form - Single

2018 Film Gold Pencil

25.0

U.S. Army

White Hats Wanted

Gaming

2018 Branded Entertainment Gold Pencil

25.0

State Street Global Advisors

Fearless Girl

Social Engagement / Community Building

2018 Social Media Gold Pencil

25.0

The Muse, Ladies Get Paid, PayScale, Reply.ai

Ask For A Raise

Influencer Marketing / Single Channel

2018 Social Influencer Marketing Gold Pencil

25.0

MailChimp

Did You Mean MailChimp?

Cross-Channel / Digital / Physical Cross-Channel

2018 UX / UI Gold Pencil

25.0

State Street Global Advisors

Fearless Girl

Experiential / Live Events

2018 Branded Entertainment Gold Pencil

25.0

Ad Council

Fans of Love

Experiential / Live Events

2018 Branded Entertainment Gold Pencil

25.0

State Street Global Advisors

Fearless Girl

CMO Pencil

2018 CMO Pencil CMO Pencil

25.0

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