The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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One Show
Region Rankings

 


Northeast

Client

Title

Category

Award

Points

Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Ambient Media / Experiential & Installations Points: 150.0
It's a Tide Ad Campaign Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Television / Varying Length Campaign Points: 75.0
Did You Mean MailChimp? Agency: Droga5 / New York + PHD / New York + Resn / Wellington Client: MailChimp Category: Cross-Channel / Digital / Physical Cross-Channel Points: 75.0
Snickers & BBDO: Thinking Globally, Acting Locally Agency: BBDO / New York + AMVBBDO + ClemengerBBDO + ImpactBBDO Client: Mars Chocolate North America / Snickers Category: Penta Pencil Points: 75.0
Ask For A Raise Agency: R/GA / New York Client: The Muse, Ladies Get Paid, PayScale, Reply.ai Category: Influencer Marketing / Single Channel Points: 75.0
Did You Mean MailChimp? Agency: Droga5 / New York + PHD / New York Client: MailChimp Category: Integrated Branding Points: 25.0
The Truth is Hard to Find Agency: Droga5 / New York + Second Child / New York + Chromista / Los Angeles Client: New York Times Category: Integrated Branding Points: 25.0
Re-imagination of Chobani Agency: Chobani / New York Client: Chobani® Category: Branding / Rebranding Points: 25.0
Chobani Display Agency: Chobani / New York Client: Chobani® Category: Typography / Typeface Design Points: 25.0
Chobani Greek Yogurt Agency: Chobani / New York Client: Chobani® Category: Packaging / Mass-market Points: 25.0
Fearless Girl Agency: McCann / New York + Traction Creative / New York + Visbal Sculpture, Inc / Delaware Client: State Street Global Advisors Category: Experiential / Environmental / Ambient Media - Single Points: 25.0
Live Looper Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Craft / Music / Sound Points: 25.0
P&G My Black is Beautiful | The Talk Agency: Hearts & Science / New York, NY + BBDO / New York + Egami Consulting Group / New York, NY + Barefoot Proximity / Cincinnati, OH Client: P&G Category: Broadcast / Long Form - Single Points: 25.0
The Talk Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Online / Short Form - Single Points: 25.0
Typecast Agency: Wieden+Kennedy / New York + O Positive / New York Client: The Atlantic Category: Online / Short Form - Single Points: 25.0
I'm With The Banned Agency: Spotify In-House / New York Client: Spotify Category: Online / Long Form - Campaign Points: 25.0
Young Thug - Wyclef Jean Agency: Pomp&Clout / Brooklyn Client: Atlantic Records Category: Music Videos Points: 25.0
White Hats Wanted Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York Client: U.S. Army Category: Gaming Points: 25.0
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Experiential / Live Events Points: 25.0
Fans of Love Agency: R/GA / New York Client: Ad Council Category: Experiential / Live Events Points: 25.0
Did You Mean MailChimp? Agency: Droga5 / New York + PHD / New York Client: MailChimp Category: Innovation in Branded Entertainment Points: 25.0
The Talk Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Digital / Social Media & Viral Marketing - Single Points: 25.0
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Guerrilla Marketing Points: 25.0
Recovery Room Agency: BBDO / New York + O Positive / New York Client: Mars Chocolate North America / Snickers Category: Television / Short Form - Single Points: 25.0
It's Another Tide Ad Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Television / Short Form - Single Points: 25.0
The Truth is Hard to Find - Bryan Denton Agency: Droga5 / New York + Chromista / Los Angeles Client: New York Times Category: Television / Long Form - Single Points: 25.0
The Truth is Hard to Find - Tyler Hicks Agency: Droga5 / New York + Chromista / Los Angeles Client: New York Times Category: Television / Long Form - Single Points: 25.0
It's a Tide Ad Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Television / Long Form - Single Points: 25.0
The Truth is Hard to Find - Daniel Berehulak Agency: Droga5 / New York + Chromista / Los Angeles Client: New York Times Category: Online Films & Video / Long Form - Single Points: 25.0
The Truth is Hard to Find Agency: Droga5 / New York + Chromista / Los Angeles Client: New York Times Category: Online Films & Video / Long Form - Campaign Points: 25.0
The Truth is Hard to Find Agency: Droga5 / New York + Chromista / Los Angeles Client: New York Times Category: Under 100K Budget Points: 25.0
It's a Tide Ad Campaign Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Innovation in Film / Television / Cinema Points: 25.0
Always Be Working Agency: KBS / New York + 1One Production / Montreal Client: Monster.com Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign Points: 25.0
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single Points: 25.0
Volvo Survivor Sales Agents Agency: We Believers / New York Client: Volvo North Miami Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single Points: 25.0
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Innovation in Print & Outdoor / Ambient Media Points: 25.0
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Social Engagement / Community Building Points: 25.0
next Bank Agency: R/GA / Sao Paulo Client: Banco Bradesco Category: Mobile / Utility Points: 25.0
next Bank Agency: R/GA / Sao Paulo Client: Banco Bradesco Category: Craft / Interface Design Points: 25.0
Snaptivity Agency: R/GA / London + Snaptivity / London Client: Snaptivity Category: Innovation in UX / UI / Cross-Channel Points: 25.0
Autonomous Broadcast Network Agency: R/GA / New York Client: ShotTracker/KeeMotion Category: Innovation in UX / UI / Cross-Channel Points: 25.0
USPS - Operation Santa Agency: MRM//McCann / New York Client: United States Postal Service Category: Media Relations Points: 25.0
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Events & Experiential Points: 25.0
Coverage Coalition Agency: Barton F. Graf / New York Client: Coverage Coalition Category: Real-Time Response / Activity / Crisis Communications Points: 25.0
#NuggsforCarter Agency: Ketchum / Atlanta + VML / Kansas City Client: Wendy's Category: Real-Time Response / Activity / Proactive Communications Points: 25.0
USPS - Operation Santa Agency: MRM//McCann / New York Client: United States Postal Service Category: Innovation in Public Relations Points: 25.0
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Cultural Driver Points: 25.0
The Talk Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Cultural Driver Points: 25.0
The Talk Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Craft - Direction / Single Points: 25.0
It's a Tide Ad Campaign Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Craft - Direction / Campaign Points: 25.0

State Street Global Advisors

Fearless Girl

Ambient Media / Experiential & Installations

2018 Direct Marketing Gold Pencil

150.0

Procter & Gamble - Tide

It's a Tide Ad Campaign

Television / Varying Length Campaign

2018 Film Gold Pencil

75.0

MailChimp

Did You Mean MailChimp?

Cross-Channel / Digital / Physical Cross-Channel

2018 UX / UI Gold Pencil

75.0

Mars Chocolate North America / Snickers

Snickers & BBDO: Thinking Globally, Acting Locally

Penta Pencil

2018 Penta Pencil Penta

75.0

The Muse, Ladies Get Paid, PayScale, Reply.ai

Ask For A Raise

Influencer Marketing / Single Channel

2018 Social Influencer Marketing Gold Pencil

75.0

MailChimp

Did You Mean MailChimp?

Integrated Branding

2018 Cross-Platform Gold Pencil

25.0

New York Times

The Truth is Hard to Find

Integrated Branding

2018 Cross-Platform Gold Pencil

25.0

Chobani®

Re-imagination of Chobani

Branding / Rebranding

2018 Design Gold Pencil

25.0

Chobani®

Chobani Display

Typography / Typeface Design

2018 Design Gold Pencil

25.0

Chobani®

Chobani Greek Yogurt

Packaging / Mass-market

2018 Design Gold Pencil

25.0

State Street Global Advisors

Fearless Girl

Experiential / Environmental / Ambient Media - Single

2018 Design Gold Pencil

25.0

Downtown Records

Live Looper

Craft / Music / Sound

2018 Interactive Gold Pencil

25.0

P&G

P&G My Black is Beautiful | The Talk

Broadcast / Long Form - Single

2018 Branded Entertainment Gold Pencil

25.0

P&G

The Talk

Online / Short Form - Single

2018 Branded Entertainment Gold Pencil

25.0

The Atlantic

Typecast

Online / Short Form - Single

2018 Branded Entertainment Gold Pencil

25.0

Spotify

I'm With The Banned

Online / Long Form - Campaign

2018 Branded Entertainment Gold Pencil

25.0

Atlantic Records

Young Thug - Wyclef Jean

Music Videos

2018 Branded Entertainment Gold Pencil

25.0

U.S. Army

White Hats Wanted

Gaming

2018 Branded Entertainment Gold Pencil

25.0

State Street Global Advisors

Fearless Girl

Experiential / Live Events

2018 Branded Entertainment Gold Pencil

25.0

Ad Council

Fans of Love

Experiential / Live Events

2018 Branded Entertainment Gold Pencil

25.0

MailChimp

Did You Mean MailChimp?

Innovation in Branded Entertainment

2018 Branded Entertainment Gold Pencil

25.0

P&G

The Talk

Digital / Social Media & Viral Marketing - Single

2018 Direct Marketing Gold Pencil

25.0

State Street Global Advisors

Fearless Girl

Guerrilla Marketing

2018 Direct Marketing Gold Pencil

25.0

Mars Chocolate North America / Snickers

Recovery Room

Television / Short Form - Single

2018 Film Gold Pencil

25.0

Procter & Gamble - Tide

It's Another Tide Ad

Television / Short Form - Single

2018 Film Gold Pencil

25.0

New York Times

The Truth is Hard to Find - Bryan Denton

Television / Long Form - Single

2018 Film Gold Pencil

25.0

New York Times

The Truth is Hard to Find - Tyler Hicks

Television / Long Form - Single

2018 Film Gold Pencil

25.0

Procter & Gamble - Tide

It's a Tide Ad

Television / Long Form - Single

2018 Film Gold Pencil

25.0

New York Times

The Truth is Hard to Find - Daniel Berehulak

Online Films & Video / Long Form - Single

2018 Film Gold Pencil

25.0

New York Times

The Truth is Hard to Find

Online Films & Video / Long Form - Campaign

2018 Film Gold Pencil

25.0

New York Times

The Truth is Hard to Find

Under 100K Budget

2018 Film Gold Pencil

25.0

Procter & Gamble - Tide

It's a Tide Ad Campaign

Innovation in Film / Television / Cinema

2018 Film Gold Pencil

25.0

Monster.com

Always Be Working

Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign

2018 Print & Outdoor Gold Pencil

25.0

State Street Global Advisors

Fearless Girl

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

2018 Print & Outdoor Gold Pencil

25.0

Volvo North Miami

Volvo Survivor Sales Agents

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

2018 Print & Outdoor Gold Pencil

25.0

State Street Global Advisors

Fearless Girl

Innovation in Print & Outdoor / Ambient Media

2018 Print & Outdoor Gold Pencil

25.0

State Street Global Advisors

Fearless Girl

Social Engagement / Community Building

2018 Social Media Gold Pencil

25.0

Banco Bradesco

next Bank

Mobile / Utility

2018 UX / UI Gold Pencil

25.0

Banco Bradesco

next Bank

Craft / Interface Design

2018 UX / UI Gold Pencil

25.0

Snaptivity

Snaptivity

Innovation in UX / UI / Cross-Channel

2018 UX / UI Gold Pencil

25.0

ShotTracker/KeeMotion

Autonomous Broadcast Network

Innovation in UX / UI / Cross-Channel

2018 UX / UI Gold Pencil

25.0

United States Postal Service

USPS - Operation Santa

Media Relations

2018 Public Relations Gold Pencil

25.0

State Street Global Advisors

Fearless Girl

Events & Experiential

2018 Public Relations Gold Pencil

25.0

Coverage Coalition

Coverage Coalition

Real-Time Response / Activity / Crisis Communications

2018 Public Relations Gold Pencil

25.0

Wendy's

#NuggsforCarter

Real-Time Response / Activity / Proactive Communications

2018 Public Relations Gold Pencil

25.0

United States Postal Service

USPS - Operation Santa

Innovation in Public Relations

2018 Public Relations Gold Pencil

25.0

State Street Global Advisors

Fearless Girl

Cultural Driver

2018 Cultural Driver Gold Pencil

25.0

P&G

The Talk

Cultural Driver

2018 Cultural Driver Gold Pencil

25.0

P&G

The Talk

Craft - Direction / Single

2018 Moving Image Craft Gold Pencil

25.0

Procter & Gamble - Tide

It's a Tide Ad Campaign

Craft - Direction / Campaign

2018 Moving Image Craft Gold Pencil

25.0

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