The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
U.S. Region Rankings
Northeast
Client
Title
Category
Award
Points
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Television / Varying Length Campaign
Points: 50.0
The Truth is Hard to Find
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York Client: The New York Times Category: Under 100K Budget
Points: 25.0
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Innovation in Film / Television / Cinema
Points: 25.0
Recovery Room
Agency: BBDO / New York + O Positive / New York Client: Mars Chocolate North America / Snickers Category: Television / Short Form - Single
Points: 25.0
It's Another Tide Ad
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Television / Short Form - Single
Points: 25.0
The Truth is Hard to Find - Bryan Denton
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York Client: The New York Times Category: Television / Long Form - Single
Points: 25.0
The Truth is Hard to Find - Tyler Hicks
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York Client: The New York Times Category: Television / Long Form - Single
Points: 25.0
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Television / Varying Length Campaign
Points: 25.0
It's a Tide Ad
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Television / Long Form - Single
Points: 25.0
The Truth is Hard to Find - Daniel Berehulak
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York Client: The New York Times Category: Online Films & Video / Long Form - Single
Points: 25.0
The Truth is Hard to Find
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York Client: The New York Times Category: Online Films & Video / Long Form - Campaign
Points: 25.0
Yes Good
Agency: Barton F. Graf / New York + No6 / New York Client: Emerald Category: User-Generated Content
Points: 15.0
It's Yet Another Tide Ad, Again
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Television / Short Form - Single
Points: 15.0
Typecast
Agency: Wieden+Kennedy / New York + O Positive / New York Client: The Atlantic Category: Online Films & Video / Long Form - Single
Points: 15.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Innovation in Film / Online
Points: 10.0
It's Yet Another Tide Ad
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Television / Short Form - Single
Points: 10.0
One Foot Out the Door
Agency: Arnold Worldwide / Boston Client: Monster.com Category: Under 100K Budget
Points: 2.0
Facts First
Agency: Figliulo&Partners / New York + The Mill / New York + Heard City / New York + Future Perfect / New York Client: CNN Category: Under 100K Budget
Points: 2.0
Undertaker
Agency: BBDO / New York + biscuit filmworks / Los Angeles Client: Mars Chocolate North America / Twix Category: Television / Short Form - Single
Points: 2.0
Ignore This- Beatbox
Agency: McCann / New York + Park Pictures / New York + Exile Edit East / New York Client: Qualcomm Category: Television / Short Form - Single
Points: 2.0
Ignore This- Bavarian Dance
Agency: McCann / New York + Park Pictures / New York + Exile Edit East / New York Client: Qualcomm Category: Television / Short Form - Single
Points: 2.0
Apple Banana
Agency: Figliulo&Partners / New York + The Mill / New York + Heard City / New York + Future Perfect / New York Client: CNN Category: Television / Short Form - Single
Points: 2.0
Dilly Dilly
Agency: Wieden+Kennedy / New York + O Positive / New York Client: Bud Light Category: Television / Short Form - Single
Points: 2.0
It's a Valentine's Day Tide Ad
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Television / Short Form - Single
Points: 2.0
TV Doctors - Even More Drama
Agency: McCann / New York + MRM//McCann / New York Client: Cigna Category: Television / Short Form - Single
Points: 2.0
Who is John Malkovich
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No6 / Los Angles Client: Squarespace Category: Television / Short Form - Single
Points: 2.0
Calling JohnMalkovich.com
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles Client: Squarespace Category: Television / Short Form - Single
Points: 2.0
Some People
Agency: BBDO / New York + Smith&Jones Client: AT&T / DIRECTV Category: Television / Short Form - Campaign
Points: 2.0
ExtraMostBestest Campaign
Agency: Barton F. Graf / New York Client: Little Caesars Category: Television / Short Form - Campaign
Points: 2.0
General Howe's Dog
Agency: BBDO / New York + Biscuit Filmworks / Los Angeles Client: Mars Petcare / Pedigree Category: Television / Long Form - Single
Points: 2.0
Anti-Manifesto
Agency: Arnold Worldwide / Boston Client: Jeep Category: Television / Long Form - Single
Points: 2.0
Cat's in the Cradle
Agency: Havas / New York + Park Pictures / New York + Arcade Edit / New York + The Mill / New York Client: TD Ameritrade Category: Television / Long Form - Single
Points: 2.0
Original is Never Finished
Agency: Johannes Leonardo / New York Client: adidas Originals Category: Television / Long Form - Campaign
Points: 2.0
Just Get the Dog
Agency: Sugar Mutts Rescue / Brooklyn + Cartel / Los Angeles + Sonic Union / New York + The Mill / New York Client: Sugar Mutts Rescue Category: Online Films & Video / Short Form - Campaign
Points: 2.0
The Truth is Hard to Find - Bryan Denton
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York Client: The New York Times Category: Online Films & Video / Long Form - Single
Points: 2.0
The Truth is Hard to Find - Tyler Hicks
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York Client: The New York Times Category: Online Films & Video / Long Form - Single
Points: 2.0
The Talk
Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Online Films & Video / Long Form - Single
Points: 2.0
In Real Life
Agency: BBDO / New York + BBDO Studios / New York Client: Monica Lewinsky Category: Online Films & Video / Long Form - Single
Points: 2.0
Who Is John Malkovich
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles Client: Squarespace Category: Online Films & Video / Long Form - Single
Points: 2.0
PS VR "Skyrim"
Agency: BBH / New York + Hungry Man / Los Angeles Client: PlayStation Category: Online Films & Video / Pre-Roll Video - Single
Points: 2.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Television / Varying Length Campaign
Award:
2018 Film Best of Discipline Pencil
Points:
50.0
Client:
The New York Times
Title:
The Truth is Hard to Find
Category:
Under 100K Budget
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Innovation in Film / Television / Cinema
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Mars Chocolate North America / Snickers
Title:
Recovery Room
Category:
Television / Short Form - Single
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Procter & Gamble - Tide
Title:
It's Another Tide Ad
Category:
Television / Short Form - Single
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
The New York Times
Title:
The Truth is Hard to Find - Bryan Denton
Category:
Television / Long Form - Single
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
The New York Times
Title:
The Truth is Hard to Find - Tyler Hicks
Category:
Television / Long Form - Single
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Television / Varying Length Campaign
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad
Category:
Television / Long Form - Single
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
The New York Times
Title:
The Truth is Hard to Find - Daniel Berehulak
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
The New York Times
Title:
The Truth is Hard to Find
Category:
Online Films & Video / Long Form - Campaign
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Emerald
Title:
Yes Good
Category:
User-Generated Content
Award:
2018 Film Silver Pencil
Points:
15.0
Client:
Procter & Gamble - Tide
Title:
It's Yet Another Tide Ad, Again
Category:
Television / Short Form - Single
Award:
2018 Film Silver Pencil
Points:
15.0
Client:
The Atlantic
Title:
Typecast
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Silver Pencil
Points:
15.0
Client:
Downtown Records
Title:
Live Looper
Category:
Innovation in Film / Online
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Procter & Gamble - Tide
Title:
It's Yet Another Tide Ad
Category:
Television / Short Form - Single
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Monster.com
Title:
One Foot Out the Door
Category:
Under 100K Budget
Award:
2018 Film Merit Award
Points:
2.0
Client:
CNN
Title:
Facts First
Category:
Under 100K Budget
Award:
2018 Film Merit Award
Points:
2.0
Client:
Mars Chocolate North America / Twix
Title:
Undertaker
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Qualcomm
Title:
Ignore This- Beatbox
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Qualcomm
Title:
Ignore This- Bavarian Dance
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
CNN
Title:
Apple Banana
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Bud Light
Title:
Dilly Dilly
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Procter & Gamble - Tide
Title:
It's a Valentine's Day Tide Ad
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Cigna
Title:
TV Doctors - Even More Drama
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Squarespace
Title:
Who is John Malkovich
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Squarespace
Title:
Calling JohnMalkovich.com
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
AT&T / DIRECTV
Title:
Some People
Category:
Television / Short Form - Campaign
Award:
2018 Film Merit Award
Points:
2.0
Client:
Little Caesars
Title:
ExtraMostBestest Campaign
Category:
Television / Short Form - Campaign
Award:
2018 Film Merit Award
Points:
2.0
Client:
Mars Petcare / Pedigree
Title:
General Howe's Dog
Category:
Television / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Jeep
Title:
Anti-Manifesto
Category:
Television / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
TD Ameritrade
Title:
Cat's in the Cradle
Category:
Television / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
adidas Originals
Title:
Original is Never Finished
Category:
Television / Long Form - Campaign
Award:
2018 Film Merit Award
Points:
2.0
Client:
Sugar Mutts Rescue
Title:
Just Get the Dog
Category:
Online Films & Video / Short Form - Campaign
Award:
2018 Film Merit Award
Points:
2.0
Client:
The New York Times
Title:
The Truth is Hard to Find - Bryan Denton
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
The New York Times
Title:
The Truth is Hard to Find - Tyler Hicks
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
P&G
Title:
The Talk
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Monica Lewinsky
Title:
In Real Life
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Squarespace
Title:
Who Is John Malkovich
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0