The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Region Rankings

 


Northeast

Client

Title

Category

Award

Points

Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Digital Design Points: 75.0
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York Client: Adidas Category: Physical Items Points: 75.0
The Truth Is Worth It Agency: Droga5 / New York Client: The New York Times Category: Online Films & Video / Varying Length Campaign Points: 75.0
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Use of Technology Points: 75.0
Westworld: The Maze Agency: 360i / New York Client: HBO Category: Craft - Visual & Audio Craft / Sound Points: 75.0
Dundee: The Son of a Legend Returns Home Agency: Droga5 / New York Client: Tourism Australia Category: Integrated Campaigns / Online Points: 25.0
Read More. Listen More. Agency: Droga5 / New York Client: The New York Times, UNESCO and other participating publications Category: Co-Promotions Points: 25.0
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Innovation in Integrated Branding Points: 25.0
"Stan Smith: Some People Think I'm A Shoe!" Agency: adidas / Portland + Johannes Leonardo / New York Client: adidas Category: Editorial / Books Points: 25.0
Squarespace Brand Redesign Agency: Squarespace / New York + DIA / New York Client: Squarespace Category: Typography / Dynamic / In Motion Points: 25.0
Black and Red Agency: SHISEIDO CO., LTD. / Tokyo Client: SHISEIDO CO., LTD. Category: Promotional / Posters - Series Points: 25.0
Your 2018 Wrapped Agency: Spotify In-House / New York + Active Theory / Venice Client: Spotify Category: Digital Design Points: 25.0
David Bowie Is Here Agency: Spotify In-House / New York + UM Worldwide / New York Client: Spotify Category: Experiential / Environmental / Out of Home - Series Points: 25.0
Black and Red Agency: SHISEIDO CO., LTD. / Tokyo Client: SHISEIDO CO., LTD. Category: Craft / Photography Points: 25.0
Your 2018 Wrapped Agency: Spotify In-House / New York + Active Theory / Venice Client: Spotify Category: Websites Points: 25.0
Greetings from the Blockchain Agency: Havas / New York + TD Ameritrade / Jersey City Client: TD Ameritrade Category: Online Advertising / Native Ads Points: 25.0
Dundee: The Son of a Legend Returns Home Agency: Droga5 / New York Client: Tourism Australia Category: Short Form Video / Single Points: 25.0
Game of Thrones x Bud Light - Joust Agency: Droga5 / New York + Wieden+Kennedy / New York Client: HBO x Bud Light Category: Short Form Video / Single Points: 25.0
Corazon - Give Your Heart Agency: JohnXHannes / New York Client: Montefiore Category: Feature Length / Narrative & Documentary Points: 25.0
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Audio Points: 25.0
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Innovation in Branded Entertainment Points: 25.0
Unboxing the Truth Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York Client: Thomson Reuters Corporation Category: Innovation in Branded Entertainment Points: 25.0
Price On Our Lives Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Physical Items Points: 25.0
The Truth Is Worth It: Rigor Agency: Droga5 / New York Client: The New York Times Category: Television & VOD / Short Form - Single Points: 25.0
The Truth Is Worth It: Perseverance Agency: Droga5 / New York Client: The New York Times Category: Online Films & Video / Long Form - Single Points: 25.0
The Truth Is Worth It: Resolve Agency: Droga5 / New York Client: The New York Times Category: Online Films & Video / Long Form - Single Points: 25.0
The Truth Is Worth It: Fearlessness Agency: Droga5 / New York Client: The New York Times Category: Online Films & Video / Long Form - Single Points: 25.0
Absolut #NoSugarCoating Agency: Absolut Vodka / New York + 360i / New York Client: Absolut Vodka Category: Mobile-First Video / Under 15 Seconds Points: 25.0
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Use of Technology Points: 25.0
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Craft / Art Direction Points: 25.0
Price On Our Lives Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Promotional / Collateral / Promotional Items Points: 25.0
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Adidas Category: Out-of-Home / Experiential & Installations - Single Points: 25.0
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Custom Content Points: 25.0
3PM Brainstorms Agency: BBDO / New York + iHeartMedia Client: Mars Chocolate North America / Snickers Category: Craft / Writing - Campaign Points: 25.0
A/R Jordan Agency: R/GA / Portland Client: Jordan Brand Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR) Points: 25.0
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Social Channel Points: 25.0
Price On Our Lives Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Social Engagement / Community Building Points: 25.0
We Believe Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York Client: Gillette (P&G) Category: Social Engagement / Community Building Points: 25.0
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Craft / Use of Visuals Points: 25.0
Your 2018 Wrapped Agency: Spotify In-House / New York + Active Theory / Venice Client: Spotify Category: Craft - Web UX / UI / User Experience Points: 25.0
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Craft - Cross-Channel UX / UI / Digital / Physical Points: 25.0
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Craft - Visual & Audio Craft / Music Points: 25.0
Price On Our Lives Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Events & Experiential Points: 25.0
Price On Our Lives Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Community Building Points: 25.0
Price On Our Lives Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Current Event Response Points: 25.0
Dundee: The Son of a Legend Returns Home Agency: Droga5 / New York Client: Tourism Australia Category: Integrated PR Campaign Points: 25.0
The Truth Is Worth It Agency: Droga5 / New York Client: The New York Times Category: Craft - Writing / Campaign Points: 25.0
The Truth Is Worth It Agency: Final Cut / New York + Droga5 / New York + Furlined / Los Angeles + Significant Others / New York Client: The New York Times Category: Craft - Editing / Campaign Points: 25.0
The Truth Is Worth It: Fearlessness Agency: Droga5 / New York Client: The New York Times Category: Craft - Sound Design / Single Points: 25.0
The Truth Is Worth It Agency: Droga5 / New York + Wave Studios / New York Client: The New York Times Category: Craft - Sound Design / Campaign Points: 25.0

The New York Public Library

Insta Novels

Digital Design

2019 Design Gold Pencil

75.0

Adidas

Billie Jean King Your Shoes

Physical Items

2019 Direct Marketing Gold Pencil

75.0

The New York Times

The Truth Is Worth It

Online Films & Video / Varying Length Campaign

2019 Film Gold Pencil

75.0

Burger King

The Whopper Detour

Use of Technology

2019 Experiential & Immersive Gold Pencil

75.0

HBO

Westworld: The Maze

Craft - Visual & Audio Craft / Sound

2019 Digital Craft Gold Pencil

75.0

Tourism Australia

Dundee: The Son of a Legend Returns Home

Integrated Campaigns / Online

2019 Integrated Gold Pencil

25.0

The New York Times, UNESCO and other participating publications

Read More. Listen More.

Co-Promotions

2019 Integrated Gold Pencil

25.0

Burger King

The Whopper Detour

Innovation in Integrated Branding

2019 Integrated Gold Pencil

25.0

adidas

"Stan Smith: Some People Think I'm A Shoe!"

Editorial / Books

2019 Design Gold Pencil

25.0

Squarespace

Squarespace Brand Redesign

Typography / Dynamic / In Motion

2019 Design Gold Pencil

25.0

SHISEIDO CO., LTD.

Black and Red

Promotional / Posters - Series

2019 Design Gold Pencil

25.0

Spotify

Your 2018 Wrapped

Digital Design

2019 Design Gold Pencil

25.0

Spotify

David Bowie Is Here

Experiential / Environmental / Out of Home - Series

2019 Design Gold Pencil

25.0

SHISEIDO CO., LTD.

Black and Red

Craft / Photography

2019 Design Gold Pencil

25.0

Spotify

Your 2018 Wrapped

Websites

2019 Interactive & Online Gold Pencil

25.0

TD Ameritrade

Greetings from the Blockchain

Online Advertising / Native Ads

2019 Interactive & Online Gold Pencil

25.0

Tourism Australia

Dundee: The Son of a Legend Returns Home

Short Form Video / Single

2019 Branded Entertainment Gold Pencil

25.0

HBO x Bud Light

Game of Thrones x Bud Light - Joust

Short Form Video / Single

2019 Branded Entertainment Gold Pencil

25.0

Montefiore

Corazon - Give Your Heart

Feature Length / Narrative & Documentary

2019 Branded Entertainment Gold Pencil

25.0

MGM Resorts International

Universal Love Songs

Audio

2019 Branded Entertainment Gold Pencil

25.0

MGM Resorts International

Universal Love Songs

Innovation in Branded Entertainment

2019 Branded Entertainment Gold Pencil

25.0

Thomson Reuters Corporation

Unboxing the Truth

Innovation in Branded Entertainment

2019 Branded Entertainment Gold Pencil

25.0

March for Our Lives

Price On Our Lives

Physical Items

2019 Direct Marketing Gold Pencil

25.0

The New York Times

The Truth Is Worth It: Rigor

Television & VOD / Short Form - Single

2019 Film Gold Pencil

25.0

The New York Times

The Truth Is Worth It: Perseverance

Online Films & Video / Long Form - Single

2019 Film Gold Pencil

25.0

The New York Times

The Truth Is Worth It: Resolve

Online Films & Video / Long Form - Single

2019 Film Gold Pencil

25.0

The New York Times

The Truth Is Worth It: Fearlessness

Online Films & Video / Long Form - Single

2019 Film Gold Pencil

25.0

Absolut Vodka

Absolut #NoSugarCoating

Mobile-First Video / Under 15 Seconds

2019 Mobile Gold Pencil

25.0

Burger King

The Whopper Detour

Use of Technology

2019 Mobile Gold Pencil

25.0

The New York Public Library

Insta Novels

Craft / Art Direction

2019 Mobile Gold Pencil

25.0

March for Our Lives

Price On Our Lives

Promotional / Collateral / Promotional Items

2019 Print & Outdoor Gold Pencil

25.0

Adidas

Billie Jean King Your Shoes

Out-of-Home / Experiential & Installations - Single

2019 Print & Outdoor Gold Pencil

25.0

MGM Resorts International

Universal Love Songs

Custom Content

2019 Radio & Audio Gold Pencil

25.0

Mars Chocolate North America / Snickers

3PM Brainstorms

Craft / Writing - Campaign

2019 Radio & Audio Gold Pencil

25.0

Jordan Brand

A/R Jordan

Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)

2019 Experiential & Immersive Gold Pencil

25.0

The New York Public Library

Insta Novels

Social Channel

2019 Social Media Gold Pencil

25.0

March for Our Lives

Price On Our Lives

Social Engagement / Community Building

2019 Social Media Gold Pencil

25.0

Gillette (P&G)

We Believe

Social Engagement / Community Building

2019 Social Media Gold Pencil

25.0

The New York Public Library

Insta Novels

Craft / Use of Visuals

2019 Social Media Gold Pencil

25.0

Spotify

Your 2018 Wrapped

Craft - Web UX / UI / User Experience

2019 Digital Craft Gold Pencil

25.0

Burger King

The Whopper Detour

Craft - Cross-Channel UX / UI / Digital / Physical

2019 Digital Craft Gold Pencil

25.0

MGM Resorts International

Universal Love Songs

Craft - Visual & Audio Craft / Music

2019 Digital Craft Gold Pencil

25.0

March for Our Lives

Price On Our Lives

Events & Experiential

2019 Public Relations Gold Pencil

25.0

March for Our Lives

Price On Our Lives

Community Building

2019 Public Relations Gold Pencil

25.0

March for Our Lives

Price On Our Lives

Current Event Response

2019 Public Relations Gold Pencil

25.0

Tourism Australia

Dundee: The Son of a Legend Returns Home

Integrated PR Campaign

2019 Public Relations Gold Pencil

25.0

The New York Times

The Truth Is Worth It

Craft - Writing / Campaign

2019 Moving Image Craft Gold Pencil

25.0

The New York Times

The Truth Is Worth It

Craft - Editing / Campaign

2019 Moving Image Craft Gold Pencil

25.0

The New York Times

The Truth Is Worth It: Fearlessness

Craft - Sound Design / Single

2019 Moving Image Craft Gold Pencil

25.0

The New York Times

The Truth Is Worth It

Craft - Sound Design / Campaign

2019 Moving Image Craft Gold Pencil

25.0

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