The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
U.S. Region Rankings
Northeast
Client
Title
Category
Award
Points
Fearless Girl
Agency: McCann / New York Client: State Street Global Advisors Category: Creative Effectiveness
Points: 25.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Use of Technology
Points: 25.0
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York Client: Tourism Australia Category: Integrated PR Campaign
Points: 25.0
Black and Red
Agency: SHISEIDO CO., LTD. / Tokyo Client: SHISEIDO CO., LTD. Category: Craft / Photography
Points: 25.0
Insta Novels
Agency: Mother / New York Client: The New York Public Library Category: Craft / Art Direction
Points: 25.0
A/R Jordan
Agency: R/GA / Portland Client: Jordan Brand Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Points: 25.0
Your 2018 Wrapped
Agency: Spotify In-House / New York + Active Theory / Venice Client: Spotify Category: Websites
Points: 25.0
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York Client: Tourism Australia Category: Integrated Campaign / Online
Points: 25.0
The Truth Is Worth It
Agency: Droga5 / New York + Furlined / Los Angeles Client: The New York Times Category: Craft - Writing / Campaign
Points: 25.0
Read More. Listen More.
Agency: Droga5 / New York Client: The New York Times, UNESCO and other participating publications Category: Co-Promotions
Points: 25.0
Greetings from the Blockchain
Agency: Havas / New York + TD Ameritrade / Jersey City Client: TD Ameritrade Category: Online Advertising / Native Ads
Points: 25.0
Insta Novels
Agency: Mother / New York Client: The New York Public Library Category: Social Channel
Points: 25.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Innovation in Integrated Branding
Points: 25.0
The Truth Is Worth It
Agency: Final Cut / New York + Droga5 / New York + Furlined / Los Angeles + Significant Others / New York Client: The New York Times Category: Craft - Editing / Campaign
Points: 25.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Promotional / Collateral / Promotional Items
Points: 25.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Social Engagement / Community Building
Points: 25.0
The Truth Is Worth It: Rigor
Agency: Droga5 / New York + Furlined / Los Angeles Client: The New York Times Category: Television & VOD / Short Form - Single
Points: 25.0
We Believe
Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York Client: Gillette (P&G) Category: Social Engagement / Community Building
Points: 25.0
The Truth Is Worth It: Fearlessness
Agency: Droga5 / New York + Furlined / Los Angeles Client: The New York Times Category: Craft - Sound Design / Single
Points: 25.0
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Adidas Category: Out-of-Home / Experiential & Installations - Single
Points: 25.0
The Truth Is Worth It
Agency: Droga5 / New York + Wave Studios / New York + Furlined / Los Angeles Client: The New York Times Category: Craft - Sound Design / Campaign
Points: 25.0
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York Client: Tourism Australia Category: Short Form Video / Single
Points: 25.0
"Stan Smith: Some People Think I'm A Shoe!"
Agency: adidas / Portland + Johannes Leonardo / New York Client: adidas Category: Editorial / Books
Points: 25.0
Game of Thrones x Bud Light - Joust
Agency: Droga5 / New York + Wieden+Kennedy / New York Client: HBO x Bud Light Category: Short Form Video / Single
Points: 25.0
Insta Novels
Agency: Mother / New York Client: The New York Public Library Category: Craft / Use of Visuals
Points: 25.0
Squarespace Brand Redesign
Agency: Squarespace / New York + DIA / New York Client: Squarespace Category: Typography / Dynamic / In Motion
Points: 25.0
Black and Red
Agency: SHISEIDO CO., LTD. / Tokyo Client: SHISEIDO CO., LTD. Category: Promotional / Posters - Series
Points: 25.0
Your 2018 Wrapped
Agency: Spotify In-House / New York + Active Theory / Venice Client: Spotify Category: Craft - Web UX / UI / User Experience
Points: 25.0
Westworld: The Maze
Agency: 360i / New York Client: HBO Category: Craft - Visual & Audio Craft / Sound
Points: 25.0
Insta Novels
Agency: Mother / New York Client: The New York Public Library Category: Digital Design
Points: 25.0
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York Client: Adidas Category: Physical Items
Points: 25.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Use of Technology
Points: 25.0
Corazon - Give Your Heart
Agency: JohnXHannes / New York Client: Montefiore Category: Feature Length / Narrative & Documentary
Points: 25.0
The Truth Is Worth It
Agency: Droga5 / New York + Furlined / Los Angeles Client: The New York Times Category: Online Films & Video / Varying Length Campaign
Points: 25.0
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York Client: Tourism Australia Category: Influencer Marketing / Multi-Channel
Points: 25.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Craft - Cross-Channel UX / UI / Digital / Physical
Points: 25.0
Universal Love Songs
Agency: McCann / New York Client: MGM Resorts International Category: Audio
Points: 25.0
The Truth Is Worth It: Perseverance
Agency: Droga5 / New York + Furlined / Los Angeles Client: The New York Times Category: Online Films & Video / Long Form - Single
Points: 25.0
The Truth Is Worth It: Resolve
Agency: Droga5 / New York + Furlined / Los Angeles Client: The New York Times Category: Online Films & Video / Long Form - Single
Points: 25.0
Universal Love Songs
Agency: McCann / New York Client: MGM Resorts International Category: Craft - Visual & Audio Craft / Music
Points: 25.0
The Truth Is Worth It: Fearlessness
Agency: Droga5 / New York + Furlined / Los Angeles Client: The New York Times Category: Online Films & Video / Long Form - Single
Points: 25.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Events & Experiential
Points: 25.0
Universal Love Songs
Agency: McCann / New York Client: MGM Resorts International Category: Custom Content
Points: 25.0
Your 2018 Wrapped
Agency: Spotify In-House / New York + Active Theory / Venice Client: Spotify Category: Digital Design
Points: 25.0
Universal Love Songs
Agency: McCann / New York Client: MGM Resorts International Category: Innovation in Branded Entertainment
Points: 25.0
Unboxing the Truth
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York Client: Thomson Reuters Corporation Category: Innovation in Branded Entertainment
Points: 25.0
David Bowie Is Here
Agency: Spotify In-House / New York + UM Worldwide / New York Client: Spotify Category: Experiential / Environmental / Out of Home - Series
Points: 25.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Community Building
Points: 25.0
3PM Brainstorms
Agency: BBDO / New York + iHeartMedia Client: Mars Chocolate North America / Snickers Category: Craft / Writing - Campaign
Points: 25.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Physical Items
Points: 25.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Gold Pencil
Points:
25.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Use of Technology
Award:
2019 Mobile Gold Pencil
Points:
25.0
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Integrated PR Campaign
Award:
2019 Public Relations Gold Pencil
Points:
25.0
Client:
SHISEIDO CO., LTD.
Title:
Black and Red
Category:
Craft / Photography
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
The New York Public Library
Title:
Insta Novels
Category:
Craft / Art Direction
Award:
2019 Mobile Gold Pencil
Points:
25.0
Client:
Jordan Brand
Title:
A/R Jordan
Category:
Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Award:
2019 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Spotify
Title:
Your 2018 Wrapped
Category:
Websites
Award:
2019 Interactive & Online Gold Pencil
Points:
25.0
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Integrated Campaign / Online
Award:
2019 Integrated Gold Pencil
Points:
25.0
Client:
The New York Times
Title:
The Truth Is Worth It
Category:
Craft - Writing / Campaign
Award:
2019 Moving Image Craft Gold Pencil
Points:
25.0
Client:
The New York Times, UNESCO and other participating publications
Title:
Read More. Listen More.
Category:
Co-Promotions
Award:
2019 Integrated Gold Pencil
Points:
25.0
Client:
TD Ameritrade
Title:
Greetings from the Blockchain
Category:
Online Advertising / Native Ads
Award:
2019 Interactive & Online Gold Pencil
Points:
25.0
Client:
The New York Public Library
Title:
Insta Novels
Category:
Social Channel
Award:
2019 Social Media Gold Pencil
Points:
25.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Innovation in Integrated Branding
Award:
2019 Integrated Gold Pencil
Points:
25.0
Client:
The New York Times
Title:
The Truth Is Worth It
Category:
Craft - Editing / Campaign
Award:
2019 Moving Image Craft Gold Pencil
Points:
25.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Promotional / Collateral / Promotional Items
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Social Engagement / Community Building
Award:
2019 Social Media Gold Pencil
Points:
25.0
Client:
The New York Times
Title:
The Truth Is Worth It: Rigor
Category:
Television & VOD / Short Form - Single
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
Gillette (P&G)
Title:
We Believe
Category:
Social Engagement / Community Building
Award:
2019 Social Media Gold Pencil
Points:
25.0
Client:
The New York Times
Title:
The Truth Is Worth It: Fearlessness
Category:
Craft - Sound Design / Single
Award:
2019 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Out-of-Home / Experiential & Installations - Single
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
The New York Times
Title:
The Truth Is Worth It
Category:
Craft - Sound Design / Campaign
Award:
2019 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Short Form Video / Single
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
adidas
Title:
"Stan Smith: Some People Think I'm A Shoe!"
Category:
Editorial / Books
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
HBO x Bud Light
Title:
Game of Thrones x Bud Light - Joust
Category:
Short Form Video / Single
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
The New York Public Library
Title:
Insta Novels
Category:
Craft / Use of Visuals
Award:
2019 Social Media Gold Pencil
Points:
25.0
Client:
Squarespace
Title:
Squarespace Brand Redesign
Category:
Typography / Dynamic / In Motion
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
SHISEIDO CO., LTD.
Title:
Black and Red
Category:
Promotional / Posters - Series
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
Spotify
Title:
Your 2018 Wrapped
Category:
Craft - Web UX / UI / User Experience
Award:
2019 Digital Craft Gold Pencil
Points:
25.0
Client:
HBO
Title:
Westworld: The Maze
Category:
Craft - Visual & Audio Craft / Sound
Award:
2019 Digital Craft Gold Pencil
Points:
25.0
Client:
The New York Public Library
Title:
Insta Novels
Category:
Digital Design
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Physical Items
Award:
2019 Direct Marketing Gold Pencil
Points:
25.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Use of Technology
Award:
2019 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Montefiore
Title:
Corazon - Give Your Heart
Category:
Feature Length / Narrative & Documentary
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
The New York Times
Title:
The Truth Is Worth It
Category:
Online Films & Video / Varying Length Campaign
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Influencer Marketing / Multi-Channel
Award:
2019 Social Influencer Marketing Gold Pencil
Points:
25.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Craft - Cross-Channel UX / UI / Digital / Physical
Award:
2019 Digital Craft Gold Pencil
Points:
25.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Audio
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
The New York Times
Title:
The Truth Is Worth It: Perseverance
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
The New York Times
Title:
The Truth Is Worth It: Resolve
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Craft - Visual & Audio Craft / Music
Award:
2019 Digital Craft Gold Pencil
Points:
25.0
Client:
The New York Times
Title:
The Truth Is Worth It: Fearlessness
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Events & Experiential
Award:
2019 Public Relations Gold Pencil
Points:
25.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Custom Content
Award:
2019 Radio & Audio Gold Pencil
Points:
25.0
Client:
Spotify
Title:
Your 2018 Wrapped
Category:
Digital Design
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Thomson Reuters Corporation
Title:
Unboxing the Truth
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Spotify
Title:
David Bowie Is Here
Category:
Experiential / Environmental / Out of Home - Series
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Community Building
Award:
2019 Public Relations Gold Pencil
Points:
25.0
Client:
Mars Chocolate North America / Snickers
Title:
3PM Brainstorms
Category:
Craft / Writing - Campaign
Award:
2019 Radio & Audio Gold Pencil
Points:
25.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Physical Items
Award:
2019 Direct Marketing Gold Pencil
Points:
25.0
