The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
U.S. Region Rankings

 


West

Client

Title

Category

Award

Points

Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan Agency: The Ebeling Group/ Not Impossible Labs / Venice Client: Not Impossible Labs Category: Design for the Greater Good / For-Profit Initiated Points: 100.0
Momsong :60 Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / 60 Second - Single Points: 25.0
Baby Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer Television / :30/:25 - Single Points: 25.0
Smellcome To Manhood Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign Points: 25.0
Climate Name Change Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Public Service / Political - Video / Non-Broadcast Points: 25.0
Kigo Kitchen Promotional Items Agency: Creature / Seattle Client: Kigo Kitchen Category: Collateral Design / Promotional Items - Single or Series Points: 25.0
Box Agency: Bot & Dolly / San Francisco Client: Bot & Dolly Category: Broadcast and Moving Image / Short Films and Videos Points: 25.0
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport Client: Chipotle Mexican Grill Category: Broadcast and Moving Image / Craft Animation Points: 25.0
30 Years of Mac Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica Client: Apple Category: User Experience Design - Web / Design Craft Points: 25.0
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport Client: Chipotle Mexican Grill Category: Gaming / Branded Content Points: 25.0
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport Client: Chipotle Mexican Grill Category: Online / Short-Form Points: 25.0
The "Born Friends" Family Portrait Agency: Pereira & O'Dell / San Francisco Client: Skype Category: Online / Long-Form Points: 25.0
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan Agency: The Ebeling Group/ Not Impossible Labs / Venice Client: Not Impossible Labs Category: Intellectual Property & Products / Experimental / Internal Projects / R&D Points: 25.0
Step Forward. Music is Waiting. Agency: VITRO / San Diego Client: Taylor Guitars Category: Trade / Full Page or Spread - Campaign Points: 15.0
Life Raft :45 Agency: Wieden+Kennedy / Portland Client: Mondelez + OREO Category: Consumer Television / 60 Second - Single Points: 15.0
Misunderstood Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer Television / Over 60 second - Single Points: 15.0
Pick Them Back Up Agency: Wieden+Kennedy / Portland Client: Procter & Gamble Category: Consumer Television / Over 60 second - Single Points: 15.0
Sapeurs Agency: MJZ / London + AMV BBDO / London Client: Guinness Category: Video Craft / Direction Points: 15.0
The Modern Frontiier Agency: Levi Strauss & Co. / San Francisco + The Custom Family / New York Client: Levi Strauss & Co. Category: Broadcast and Moving Image / Short Films and Videos Points: 15.0
Manhunt Agency: The Mill / Los Angeles + HBO Documentary Films / New York + A Passion Pictures & Motto Pictures Production / London Client: HBO Documentary Films Category: Broadcast and Moving Image / Title Sequences Points: 15.0
Hands On Ron Burgundy Game Agency: Wieden+Kennedy / Portland + Legwork / Denver Client: Dodge Category: Websites / Branded Games Points: 15.0
Perfect Pop Agency: Deutsch / Los Angeles Client: Pop Secret Category: Mobile Applications/Sites / Services/Utilities Points: 15.0
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport Client: Chipotle Mexican Grill Category: Craft / Animation/Motion Graphics Points: 15.0
Box Agency: Bot & Dolly / San Francisco Client: Bot & Dolly Category: Craft / Video / Direction Points: 15.0
30 Years of Mac Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica Client: Apple Category: User Experience Design - Web / User Experience Points: 15.0
Hands On Ron Burgundy Game Agency: Wieden+Kennedy / Portland + Legwork / Denver Client: Dodge Category: Gaming / Branded Content Points: 15.0
Tree :15 Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single Points: 10.0
NFL Campaign: Unnecessary Freshness Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Campaign Points: 10.0
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport + Chipotle Creative Department / New York + Chipotle Creative Department / New York Client: Chipotle Mexican Grill Category: Video Craft / Direction Points: 10.0
Kigo Kitchen Branding Agency: Creature / Seattle Client: Kigo Kitchen Category: Brand Identity / Brand Identity - Campaign Points: 10.0
Wee You-Things Blocks Agency: Office / San Francisco Client: Wee Society Category: Product Design / Single or Series Points: 10.0
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport Client: Chipotle Mexican Grill Category: Broadcast and Moving Image / Short Films and Videos Points: 10.0
Ron Burgundy Integrated Agency: Wieden+Kennedy / Portland + Caviar / Los Angeles + Gifted Youth / Los Angeles + Legwork / Denver Client: Dodge Category: Integrated Branding / Integrated Branding Campaign - 360 Points: 10.0
The Born Friends Family Portrait Agency: Pereira & O'Dell / San Francisco Client: Skype Category: Online Films & Video / Short Form - Single Points: 10.0
Instagram Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Social Media / Best Social Media Page by a Brand Points: 10.0
Project Drive-in Agency: RPA / Santa Monica Client: American Honda Motor Co., Inc Category: Social Media / Best Integrated Campaign Led by Social Points: 10.0
The Will to Win Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Documentaries / Television Points: 10.0
The Walking Dead Chop Shop Agency: INNOCEAN USA / Huntington Beach Client: Hyundai Motor America Category: Mobile / Branded Content Points: 10.0
The Impossible Family Portrait Agency: Pereira & O'Dell / San Francisco Client: Skype Category: Online / Long-Form Points: 10.0
The Walking Dead Chop Shop Journal Agency: INNOCEAN USA / Huntington Beach Client: Hyundai Motor America Category: Custom Content / Co-Promotions Points: 10.0
Jigglevision Agency: CP+B Client: JELLO Category: Magazine / Full Page or Spread - Single Points: 5.0
Dollar Cravings Menu Agency: Deutsch / Los Angeles Client: Taco Bell Category: Radio / Consumer - Campaign Points: 5.0
Mask Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer Television / 60 Second - Single Points: 5.0
La Donna e Mobile Agency: Ponce / Buenos Aires Client: Axe Category: Consumer Television / 60 Second - Single Points: 5.0
Not Funny Agency: Furlined / Santa Monica + Finch / Sydney + Clemenger BBDO / Melbourne Client: Melbourne International Comedy Festival Category: Consumer Television / 60 Second - Single Points: 5.0
Feeling Carefree Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer Television / :30/:25 - Single Points: 5.0
Hair Care: Meeting :30 Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single Points: 5.0
Martin Van Buren Agency: Venables Bell & Partners / San Francisco Client: Google Category: Consumer Television / :30/:25 - Single Points: 5.0
"Dad's Sixth Sense" Agency: INNOCEAN USA / Huntington Beach Client: Hyundai Motor America Category: Consumer Television / :30/:25 - Single Points: 5.0
Smart Dad Agency: Butler, Shine, Stern & Partners / Sausalito Client: Google Category: Consumer Television / :30/:25 - Single Points: 5.0

Not Impossible Labs

Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan

Design for the Greater Good / For-Profit Initiated

2014 Design Gold Pencil

100.0

Old Spice

Momsong :60

Consumer Television / 60 Second - Single

2014 Advertising Gold Pencil

25.0

Volkswagen

Baby

Consumer Television / :30/:25 - Single

2014 Advertising Gold Pencil

25.0

Old Spice

Smellcome To Manhood

Consumer Television / Commercials of Var. Length - Campaign

2014 Advertising Gold Pencil

25.0

350 Action

Climate Name Change

Public Service / Political - Video / Non-Broadcast

2014 Advertising Gold Pencil

25.0

Kigo Kitchen

Kigo Kitchen Promotional Items

Collateral Design / Promotional Items - Single or Series

2014 Design Gold Pencil

25.0

Bot & Dolly

Box

Broadcast and Moving Image / Short Films and Videos

2014 Design Gold Pencil

25.0

Chipotle Mexican Grill

The Scarecrow

Broadcast and Moving Image / Craft Animation

2014 Design Gold Pencil

25.0

Apple

30 Years of Mac

User Experience Design - Web / Design Craft

2014 Interactive Gold Pencil

25.0

Chipotle Mexican Grill

The Scarecrow

Gaming / Branded Content

2014 Branded Entertainment Gold Pencil

25.0

Chipotle Mexican Grill

The Scarecrow

Online / Short-Form

2014 Branded Entertainment Gold Pencil

25.0

Skype

The "Born Friends" Family Portrait

Online / Long-Form

2014 Branded Entertainment Gold Pencil

25.0

Not Impossible Labs

Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan

Intellectual Property & Products / Experimental / Internal Projects / R&D

2014 Intellectual Property Gold Pencil

25.0

Taylor Guitars

Step Forward. Music is Waiting.

Trade / Full Page or Spread - Campaign

2014 Advertising Silver Pencil

15.0

Mondelez + OREO

Life Raft :45

Consumer Television / 60 Second - Single

2014 Advertising Silver Pencil

15.0

Apple

Misunderstood

Consumer Television / Over 60 second - Single

2014 Advertising Silver Pencil

15.0

Procter & Gamble

Pick Them Back Up

Consumer Television / Over 60 second - Single

2014 Advertising Silver Pencil

15.0

Guinness

Sapeurs

Video Craft / Direction

2014 Advertising Silver Pencil

15.0

Levi Strauss & Co.

The Modern Frontiier

Broadcast and Moving Image / Short Films and Videos

2014 Design Silver Pencil

15.0

HBO Documentary Films

Manhunt

Broadcast and Moving Image / Title Sequences

2014 Design Silver Pencil

15.0

Dodge

Hands On Ron Burgundy Game

Websites / Branded Games

2014 Interactive Silver Pencil

15.0

Pop Secret

Perfect Pop

Mobile Applications/Sites / Services/Utilities

2014 Interactive Silver Pencil

15.0

Chipotle Mexican Grill

The Scarecrow

Craft / Animation/Motion Graphics

2014 Interactive Silver Pencil

15.0

Bot & Dolly

Box

Craft / Video / Direction

2014 Interactive Silver Pencil

15.0

Apple

30 Years of Mac

User Experience Design - Web / User Experience

2014 Interactive Silver Pencil

15.0

Dodge

Hands On Ron Burgundy Game

Gaming / Branded Content

2014 Branded Entertainment Silver Pencil

15.0

Old Spice

Tree :15

Consumer Television / :20 and Under - Single

2014 Advertising Bronze Pencil

10.0

Old Spice

NFL Campaign: Unnecessary Freshness

Consumer Television / :20 and Under - Campaign

2014 Advertising Bronze Pencil

10.0

Chipotle Mexican Grill

The Scarecrow

Video Craft / Direction

2014 Advertising Bronze Pencil

10.0

Kigo Kitchen

Kigo Kitchen Branding

Brand Identity / Brand Identity - Campaign

2014 Design Bronze Pencil

10.0

Wee Society

Wee You-Things Blocks

Product Design / Single or Series

2014 Design Bronze Pencil

10.0

Chipotle Mexican Grill

The Scarecrow

Broadcast and Moving Image / Short Films and Videos

2014 Design Bronze Pencil

10.0

Dodge

Ron Burgundy Integrated

Integrated Branding / Integrated Branding Campaign - 360

2014 Interactive Bronze Pencil

10.0

Skype

The Born Friends Family Portrait

Online Films & Video / Short Form - Single

2014 Interactive Bronze Pencil

10.0

Old Spice

Instagram

Social Media / Best Social Media Page by a Brand

2014 Interactive Bronze Pencil

10.0

American Honda Motor Co., Inc

Project Drive-in

Social Media / Best Integrated Campaign Led by Social

2014 Interactive Bronze Pencil

10.0

Gatorade

The Will to Win

Documentaries / Television

2014 Branded Entertainment Bronze Pencil

10.0

Hyundai Motor America

The Walking Dead Chop Shop

Mobile / Branded Content

2014 Branded Entertainment Bronze Pencil

10.0

Skype

The Impossible Family Portrait

Online / Long-Form

2014 Branded Entertainment Bronze Pencil

10.0

Hyundai Motor America

The Walking Dead Chop Shop Journal

Custom Content / Co-Promotions

2014 Branded Entertainment Bronze Pencil

10.0

JELLO

Jigglevision

Magazine / Full Page or Spread - Single

2014 Advertising Merit Award

5.0

Taco Bell

Dollar Cravings Menu

Radio / Consumer - Campaign

2014 Advertising Merit Award

5.0

Volkswagen

Mask

Consumer Television / 60 Second - Single

2014 Advertising Merit Award

5.0

Axe

La Donna e Mobile

Consumer Television / 60 Second - Single

2014 Advertising Merit Award

5.0

Melbourne International Comedy Festival

Not Funny

Consumer Television / 60 Second - Single

2014 Advertising Merit Award

5.0

Volkswagen

Feeling Carefree

Consumer Television / :30/:25 - Single

2014 Advertising Merit Award

5.0

Old Spice

Hair Care: Meeting :30

Consumer Television / :30/:25 - Single

2014 Advertising Merit Award

5.0

Google

Martin Van Buren

Consumer Television / :30/:25 - Single

2014 Advertising Merit Award

5.0

Hyundai Motor America

"Dad's Sixth Sense"

Consumer Television / :30/:25 - Single

2014 Advertising Merit Award

5.0

Google

Smart Dad

Consumer Television / :30/:25 - Single

2014 Advertising Merit Award

5.0

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