The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
U.S. Region Rankings
West
Client
Title
Category
Award
Points
Momsong :60
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / 60 Second - Single
Points: 25.0
Baby
Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Points: 25.0
Smellcome To Manhood
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 25.0
Climate Name Change
Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Public Service / Political - Video / Non-Broadcast
Points: 25.0
Life Raft :45
Agency: Wieden+Kennedy / Portland Client: Mondelez + OREO Category: Consumer Television / 60 Second - Single
Points: 15.0
Misunderstood
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer Television / Over 60 second - Single
Points: 15.0
Pick Them Back Up
Agency: Wieden+Kennedy / Portland Client: Procter & Gamble Category: Consumer Television / Over 60 second - Single
Points: 15.0
Step Forward. Music is Waiting.
Agency: VITRO / San Diego Client: Taylor Guitars Category: Trade / Full Page or Spread - Campaign
Points: 15.0
Sapeurs
Agency: MJZ / London + AMV BBDO / London Client: Guinness Category: Video Craft / Direction
Points: 15.0
Tree :15
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Points: 10.0
NFL Campaign: Unnecessary Freshness
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Campaign
Points: 10.0
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport + Chipotle Creative Department / New York + Chipotle Creative Department / New York Client: Chipotle Mexican Grill Category: Video Craft / Direction
Points: 10.0
The Walking Dead Chop Shop Comic Book Prints
Agency: INNOCEAN USA / Huntington Beach Client: Hyundai Motor America Category: Innovation in Print / Print
Points: 5.0
ASICS Treadmill Challenge
Agency: VITRO / San Diego Client: ASICS America Category: Experiential Advertising / Events and Competitions
Points: 5.0
Mask
Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer Television / 60 Second - Single
Points: 5.0
La Donna e Mobile
Agency: Ponce / Buenos Aires Client: Axe Category: Consumer Television / 60 Second - Single
Points: 5.0
Not Funny
Agency: Furlined / Santa Monica + Finch / Sydney + Clemenger BBDO / Melbourne Client: Melbourne International Comedy Festival Category: Consumer Television / 60 Second - Single
Points: 5.0
Feeling Carefree
Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Points: 5.0
Hair Care: Meeting :30
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Points: 5.0
Martin Van Buren
Agency: Venables Bell & Partners / San Francisco Client: Google Category: Consumer Television / :30/:25 - Single
Points: 5.0
"Dad's Sixth Sense"
Agency: INNOCEAN USA / Huntington Beach Client: Hyundai Motor America Category: Consumer Television / :30/:25 - Single
Points: 5.0
Smart Dad
Agency: Butler, Shine, Stern & Partners / Sausalito Client: Google Category: Consumer Television / :30/:25 - Single
Points: 5.0
Play in the Now
Agency: Wieden+Kennedy / Portland Client: Nike Golf Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
ESPN "Potatoes", "Date", & "Dog"
Agency: Uber Content / Los Angeles + 77 Ventures / Nashville Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Cable Effects Campaign
Agency: MJZ / Los Angeles + Grey / New York Client: DirecTV Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Bowl :15
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Points: 5.0
Hair Care: Boardwalk :15
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Points: 5.0
Possibilities
Agency: MJZ / Los Angeles + Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Over 60 second - Single
Points: 5.0
Bar Soap Campaign
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 5.0
Jigglevision
Agency: CP+B Client: JELLO Category: Magazine / Full Page or Spread - Single
Points: 5.0
Europeans
Agency: Walton Isaacson / Culver City Client: American Cinematheque Category: Consumer Television / Under $80K Budget - Campaign
Points: 5.0
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport Client: Chipotle Mexican Grill Category: Non-Broadcast / Online
Points: 5.0
Look Inside: Jack Andraka
Agency: Venables Bell & Partners / San Francisco Client: Intel Category: Non-Broadcast / Online
Points: 5.0
The Born Friends Family Portrait
Agency: Pereira & O'Dell / San Francisco Client: Skype Category: Non-Broadcast / Online
Points: 5.0
The Impossible Family Portrait
Agency: Pereira & O'Dell / San Francisco Client: Skype Category: Non-Broadcast / Online
Points: 5.0
A Google Art, Copy & Code Project: Dynamic Film
Agency: 72andSunny / Los Angeles + Google Creative Partnerships / Mountain View + Tool of North America / Los Angeles Client: Google Category: Innovation in Video / Video
Points: 5.0
Momsong
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Video Craft / Direction
Points: 5.0
Dollar Cravings Menu
Agency: Deutsch / Los Angeles Client: Taco Bell Category: Radio / Consumer - Campaign
Points: 5.0
Client:
Old Spice
Title:
Momsong :60
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
Baby
Category:
Consumer Television / :30/:25 - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Smellcome To Manhood
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
350 Action
Title:
Climate Name Change
Category:
Public Service / Political - Video / Non-Broadcast
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Mondelez + OREO
Title:
Life Raft :45
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Apple
Title:
Misunderstood
Category:
Consumer Television / Over 60 second - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Procter & Gamble
Title:
Pick Them Back Up
Category:
Consumer Television / Over 60 second - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Taylor Guitars
Title:
Step Forward. Music is Waiting.
Category:
Trade / Full Page or Spread - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Guinness
Title:
Sapeurs
Category:
Video Craft / Direction
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Tree :15
Category:
Consumer Television / :20 and Under - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
NFL Campaign: Unnecessary Freshness
Category:
Consumer Television / :20 and Under - Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Video Craft / Direction
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
JELLO
Title:
Jigglevision
Category:
Innovation in Print / Print
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Hyundai Motor America
Title:
The Walking Dead Chop Shop Comic Book Prints
Category:
Innovation in Print / Print
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
ASICS America
Title:
ASICS Treadmill Challenge
Category:
Experiential Advertising / Events and Competitions
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Mask
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Axe
Title:
La Donna e Mobile
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Melbourne International Comedy Festival
Title:
Not Funny
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Feeling Carefree
Category:
Consumer Television / :30/:25 - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Old Spice
Title:
Hair Care: Meeting :30
Category:
Consumer Television / :30/:25 - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Google
Title:
Martin Van Buren
Category:
Consumer Television / :30/:25 - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Hyundai Motor America
Title:
"Dad's Sixth Sense"
Category:
Consumer Television / :30/:25 - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Google
Title:
Smart Dad
Category:
Consumer Television / :30/:25 - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Nike Golf
Title:
Play in the Now
Category:
Consumer Television / :30/:25 - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
ESPN
Title:
ESPN "Potatoes", "Date", & "Dog"
Category:
Consumer Television / :30/:25 - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
DirecTV
Title:
Cable Effects Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Old Spice
Title:
Bowl :15
Category:
Consumer Television / :20 and Under - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Old Spice
Title:
Hair Care: Boardwalk :15
Category:
Consumer Television / :20 and Under - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Possibilities
Category:
Consumer Television / Over 60 second - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Old Spice
Title:
Bar Soap Campaign
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
JELLO
Title:
Jigglevision
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
American Cinematheque
Title:
Europeans
Category:
Consumer Television / Under $80K Budget - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Non-Broadcast / Online
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Intel
Title:
Look Inside: Jack Andraka
Category:
Non-Broadcast / Online
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Skype
Title:
The Born Friends Family Portrait
Category:
Non-Broadcast / Online
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Skype
Title:
The Impossible Family Portrait
Category:
Non-Broadcast / Online
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Google
Title:
A Google Art, Copy & Code Project: Dynamic Film
Category:
Innovation in Video / Video
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Old Spice
Title:
Momsong
Category:
Video Craft / Direction
Award:
2014 Advertising Merit Award
Points:
5.0