The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Region Rankings

 


West

Client

Title

Category

Award

Points

Between Two Ferns with Zach Galfianakis: President Barack Obama Agency: Funny Or Die / Los Angeles Client: Healthcare.gov Category: Online / Long Form Points: 100.0
Gymkhana Seven: Wild in the Streets Agency: LOGAN / Los Angeles, CA Client: Hoonigan Category: Craft / Editing Points: 25.0
Old Table Agency: dummy. / Venice + Translation / New York Client: Value City Furniture Category: Consumer Television / :30 / :25 - Single Points: 25.0
Robot Campaign Agency: MJZ / Los Angeles + Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30 / :25 - Campaign Points: 25.0
Made in NY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Consumer Television / Over 60 Second - Single Points: 25.0
Made in NY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Video Craft / Direction Points: 25.0
Spoil Yourself Agency: MUH-TAY-ZIK | HOF-FER / San Francisco + Netflix / Los Angeles + MSL / New York Client: Netflix Category: Websites / Publications & Media Points: 15.0
The Hunger Games: Mockingjay - Part 1 Campaign Agency: WatsonDG / Los Angeles Client: Lionsgate Category: Websites / Publications & Media Points: 15.0
Dons Voice Agency: Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach Client: Not Impossible Labs Category: Interactive Advertising / Public Service / Non-Profit Points: 15.0
Made in NY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Craft / Direction Points: 15.0
Silent Agency: CAA Marketing / Los Angeles Client: Dolby Category: Craft / Animation Points: 15.0
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon Agency: The Marketing Arm / Marina Del Rey Client: Pepsi MAX Category: Online Films & Video / Long Form - Single Points: 15.0
BLAH Airlines Agency: Eleven, Inc. / San Francisco Client: Virgin America Category: Online Films & Video / Long Form - Single Points: 15.0
Momhead Agency: Ethel Avenue / Los Angeles Client: Johanna Stein Category: Online Films & Video / Self-Promotion - Single Points: 15.0
BLAH Airlines Agency: Eleven, Inc. / San Francisco Client: Virgin America Category: Social Media / Branded Social Campaign Points: 15.0
vw.com Agency: Deutsch / Los Angeles Client: Volkswagen Category: User Experience Design - Web / User Experience Points: 15.0
A World of Belonging Agency: Tool / Santa Monica + Airbnb / San Francisco Client: Airbnb Category: Data & Human Experience / Online Data Visualization & Infographics Points: 15.0
AICP 2014 Opening & Category Titles Agency: AICP / Los Angeles Client: AICP Category: Broadcast & Moving Image / Title Sequences Points: 10.0
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon Agency: The Marketing Arm / Marina Del Rey Client: Pepsi MAX Category: Online / Long Form Points: 10.0
Dons Voice Agency: Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach Client: Not Impossible Labs Category: Documentaries / Online Points: 10.0
The Vanishing Game Agency: Tool / Santa Monica + Y&R / New York Client: Land Rover Category: Other Branded Content / Custom Content Points: 10.0
BLAH Airlines Agency: Eleven, Inc. / San Francisco Client: Virgin America Category: Innovation in Video / Single Points: 10.0
Gymkhana Seven: Wild in the Streets Agency: Logan & Sons / Los Angeles, CA + Hoonigan / Park City, Utah Client: Hoonigan Category: Video Craft / Direction Points: 10.0
Madden Season Agency: Heat / San Francisco Client: Electronic Arts Category: Online Films & Video / Long Form - Single Points: 10.0
Moogfest - Conductar Agency: Tool / Santa Monica + Odd Division / Los Angeles Client: Moogfest Category: Use of Technology / Augmented Experience Points: 10.0
vw.com Agency: Deutsch / Los Angeles Client: Volkswagen Category: User Experience Design - Web / Utility Points: 10.0
Tweeting With Mittens Agency: Victors & Spoils / Boulder + EVB / Boulder Client: JCPenney Category: Social Media / Branded Social Post Points: 10.0
Made with Code: Holiday Lights Agency: 72andSunny / Playa Vista Client: Google Category: Experiential Advertising / Installations Points: 5.0
2014 Taco Bell Breakfast Launch (Ronald McDonald Launch) Agency: Deutsch / Los Angeles Client: Taco Bell Category: Brand Transformation / Single Points: 5.0
Apple Watch Window Agency: Apple Inc. / Cupertino Client: Apple, Inc Category: Collateral Design / P.O.P. & In-Store - Series Points: 5.0
Apple New Years Window - iPad Agency: Apple Inc. / Cupertino Client: Apple, Inc Category: Collateral Design / P.O.P. & In-Store - Series Points: 5.0
Why Work for a Living? Agency: WONGDOODY / Culver City Client: Art Center College of Design Category: Public Service - Design / Collateral Design - Single or Series Points: 5.0
Alzheimer's Gallery Agency: Grupo Gallegos / Huntington Beach Client: Alzheimer's Association, California Southland Chapter Category: Design Craft / Photography - Single or Series Points: 5.0
We Are The Giant: Titles & Graphics Agency: Passion Pictures / Los Angeles + Motto Pictures / Los Angeles + Prettybird / Los Angeles Client: We Are The Giant Category: Broadcast & Moving Image / Title Sequences Points: 5.0
Dons Voice Agency: Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach Client: Not Impossible Labs Category: Design for the Greater Good / For-Profit Initiated Points: 5.0
FitForFood Agency: ARGONAUT Inc. / San Francisco Client: Fitbit Category: Websites / Footwear, Clothing & Accessories Points: 5.0
Fuelcaster: The Gas Price Predictor, a service by Esurance Agency: Deutsch / Los Angeles Client: Esurance Category: Websites / Services Points: 5.0
Giferator Agency: Heat / San Francisco + Grow / Norfolk Client: Electronic Arts & Google Category: Interactive Advertising / Other Interactive Media - Single Points: 5.0
Made with Code: Holiday Lights Agency: 72andSunny / Playa Vista Client: Google Category: Interactive Advertising / Environmental / Experiential - Single Points: 5.0
1.24.14 Agency: TBWA\\Media Arts Lab / Los Angeles Client: Apple Category: Online / Short Form Points: 5.0
Madden Season Agency: Heat / San Francisco Client: Electronic Arts Category: Gaming, Music & Mobile / Creative Use of Music Supporting a Brand Points: 5.0
Brazucam Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Adidas Category: Other Branded Content / Custom Content Points: 5.0
Sonos Your Home Agency: 72andSunny / Playa Vista Client: Sonos Category: Craft / Animation Points: 5.0
Project: Drop-A-Brick Agency: barrettSF / San Francisco + Level2 / San Francisco + Tube Media International / San Francisco + Pre Future / San Francisco Client: Project: Drop-A-Brick Category: Intellectual Property & Products / Physical Product Points: 5.0
50 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Consumer Television / 60 Second - Single Points: 5.0
Proud to Be - The Superbowl Spot the NFL Wouldnt Air Agency: goodness Mfg. / Los Angeles Client: National Congress of American Indians + Oneida Indian Nation Category: Public Service - Video / Television - Single Points: 5.0
The Connected Agency: 180LA / Santa Monica Client: HP Category: Innovation in Video / Single Points: 5.0
Bed Agency: MJZ / London + Mother / London Client: Ikea Category: Video Craft / Direction Points: 5.0
Enhance Your Lighting Agency: BBDO New York / New York Client: GE Category: Video Craft / Direction Points: 5.0
Unlimited Agency: CAA Marketing / Los Angeles Client: Old Navy Category: Online Films & Video / Music Videos Points: 5.0

Healthcare.gov

Between Two Ferns with Zach Galfianakis: President Barack Obama

Online / Long Form

2015 Branded Entertainment Gold Pencil

100.0

Hoonigan

Gymkhana Seven: Wild in the Streets

Craft / Editing

2015 Branded Entertainment Gold Pencil

25.0

Value City Furniture

Old Table

Consumer Television / :30 / :25 - Single

2015 Film Gold Pencil

25.0

Old Spice

Robot Campaign

Consumer Television / :30 / :25 - Campaign

2015 Film Gold Pencil

25.0

Gatorade

Made in NY

Consumer Television / Over 60 Second - Single

2015 Film Gold Pencil

25.0

Gatorade

Made in NY

Video Craft / Direction

2015 Film Gold Pencil

25.0

Netflix

Spoil Yourself

Websites / Publications & Media

2015 Interactive Silver Pencil

15.0

Lionsgate

The Hunger Games: Mockingjay - Part 1 Campaign

Websites / Publications & Media

2015 Interactive Silver Pencil

15.0

Not Impossible Labs

Dons Voice

Interactive Advertising / Public Service / Non-Profit

2015 Interactive Silver Pencil

15.0

Gatorade

Made in NY

Craft / Direction

2015 Branded Entertainment Silver Pencil

15.0

Dolby

Silent

Craft / Animation

2015 Branded Entertainment Silver Pencil

15.0

Pepsi MAX

Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon

Online Films & Video / Long Form - Single

2015 Film Silver Pencil

15.0

Virgin America

BLAH Airlines

Online Films & Video / Long Form - Single

2015 Film Silver Pencil

15.0

Johanna Stein

Momhead

Online Films & Video / Self-Promotion - Single

2015 Film Silver Pencil

15.0

Virgin America

BLAH Airlines

Social Media / Branded Social Campaign

2015 Social Media Silver Pencil

15.0

Volkswagen

vw.com

User Experience Design - Web / User Experience

2015 UX / UI Silver Pencil

15.0

Airbnb

A World of Belonging

Data & Human Experience / Online Data Visualization & Infographics

2015 UX / UI Silver Pencil

15.0

AICP

AICP 2014 Opening & Category Titles

Broadcast & Moving Image / Title Sequences

2015 Design Bronze Pencil

10.0

Pepsi MAX

Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon

Online / Long Form

2015 Branded Entertainment Bronze Pencil

10.0

Not Impossible Labs

Dons Voice

Documentaries / Online

2015 Branded Entertainment Bronze Pencil

10.0

Land Rover

The Vanishing Game

Other Branded Content / Custom Content

2015 Branded Entertainment Bronze Pencil

10.0

Virgin America

BLAH Airlines

Innovation in Video / Single

2015 Film Bronze Pencil

10.0

Hoonigan

Gymkhana Seven: Wild in the Streets

Video Craft / Direction

2015 Film Bronze Pencil

10.0

Electronic Arts

Madden Season

Online Films & Video / Long Form - Single

2015 Film Bronze Pencil

10.0

Moogfest

Moogfest - Conductar

Use of Technology / Augmented Experience

2015 Mobile Bronze Pencil

10.0

Volkswagen

vw.com

User Experience Design - Web / Utility

2015 UX / UI Bronze Pencil

10.0

JCPenney

Tweeting With Mittens

Social Media / Branded Social Post

2015 Social Media Bronze Pencil

10.0

Google

Made with Code: Holiday Lights

Experiential Advertising / Installations

2015 Cross-Platform Merit Award

5.0

Taco Bell

2014 Taco Bell Breakfast Launch (Ronald McDonald Launch)

Brand Transformation / Single

2015 Cross-Platform Merit Award

5.0

Apple, Inc

Apple Watch Window

Collateral Design / P.O.P. & In-Store - Series

2015 Design Merit Award

5.0

Apple, Inc

Apple New Years Window - iPad

Collateral Design / P.O.P. & In-Store - Series

2015 Design Merit Award

5.0

Art Center College of Design

Why Work for a Living?

Public Service - Design / Collateral Design - Single or Series

2015 Design Merit Award

5.0

Alzheimer's Association, California Southland Chapter

Alzheimer's Gallery

Design Craft / Photography - Single or Series

2015 Design Merit Award

5.0

We Are The Giant

We Are The Giant: Titles & Graphics

Broadcast & Moving Image / Title Sequences

2015 Design Merit Award

5.0

Not Impossible Labs

Dons Voice

Design for the Greater Good / For-Profit Initiated

2015 Design Merit Award

5.0

Fitbit

FitForFood

Websites / Footwear, Clothing & Accessories

2015 Interactive Merit Award

5.0

Esurance

Fuelcaster: The Gas Price Predictor, a service by Esurance

Websites / Services

2015 Interactive Merit Award

5.0

Electronic Arts & Google

Giferator

Interactive Advertising / Other Interactive Media - Single

2015 Interactive Merit Award

5.0

Google

Made with Code: Holiday Lights

Interactive Advertising / Environmental / Experiential - Single

2015 Interactive Merit Award

5.0

Apple

1.24.14

Online / Short Form

2015 Branded Entertainment Merit Award

5.0

Electronic Arts

Madden Season

Gaming, Music & Mobile / Creative Use of Music Supporting a Brand

2015 Branded Entertainment Merit Award

5.0

Adidas

Brazucam

Other Branded Content / Custom Content

2015 Branded Entertainment Merit Award

5.0

Sonos

Sonos Your Home

Craft / Animation

2015 Branded Entertainment Merit Award

5.0

Project: Drop-A-Brick

Project: Drop-A-Brick

Intellectual Property & Products / Physical Product

2015 Intellectual Property Merit Award

5.0

Gatorade

50

Consumer Television / 60 Second - Single

2015 Film Merit Award

5.0

National Congress of American Indians + Oneida Indian Nation

Proud to Be - The Superbowl Spot the NFL Wouldnt Air

Public Service - Video / Television - Single

2015 Film Merit Award

5.0

HP

The Connected

Innovation in Video / Single

2015 Film Merit Award

5.0

Ikea

Bed

Video Craft / Direction

2015 Film Merit Award

5.0

GE

Enhance Your Lighting

Video Craft / Direction

2015 Film Merit Award

5.0

Old Navy

Unlimited

Online Films & Video / Music Videos

2015 Film Merit Award

5.0

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