The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
U.S. Region Rankings
West
Client
Title
Category
Award
Points
Between Two Ferns with Zach Galfianakis: President Barack Obama
Agency: Funny Or Die / Los Angeles Client: Healthcare.gov Category: Online / Long Form
Points: 50.0
Gymkhana Seven: Wild in the Streets
Agency: LOGAN / Los Angeles, CA Client: Hoonigan Category: Craft / Editing
Points: 25.0
Between Two Ferns with Zach Galfianakis: President Barack Obama
Agency: Funny Or Die / Los Angeles Client: Healthcare.gov Category: Online / Long Form
Points: 25.0
Dadsong
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / 60 Second - Single
Points: 25.0
Old Table
Agency: dummy. / Venice + Translation / New York Client: Value City Furniture Category: Consumer Television / :30 / :25 - Single
Points: 25.0
Robot Campaign
Agency: MJZ / Los Angeles + Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30 / :25 - Campaign
Points: 25.0
Made in NY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Consumer Television / Over 60 Second - Single
Points: 25.0
Between Two Ferns with Zach Galfianakis: President Barack Obama
Agency: Funny Or Die / Los Angeles Client: Healthcare.gov Category: Online / Long Form
Points: 25.0
Made in NY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Video Craft / Direction
Points: 25.0
Made in NY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Craft / Direction
Points: 15.0
A World of Belonging
Agency: Tool / Santa Monica + Airbnb / San Francisco Client: Airbnb Category: Data & Human Experience / Online Data Visualization & Infographics
Points: 15.0
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon
Agency: The Marketing Arm / Marina Del Rey Client: Pepsi MAX Category: Online Films & Video / Long Form - Single
Points: 15.0
BLAH Airlines
Agency: Eleven, Inc. / San Francisco Client: Virgin America Category: Online Films & Video / Long Form - Single
Points: 15.0
Momhead
Agency: Ethel Avenue / Los Angeles Client: Johanna Stein Category: Online Films & Video / Self-Promotion - Single
Points: 15.0
Smell Like a Man From Head to Toe
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Integrated Branding / Consumer Campaign
Points: 15.0
Spoil Yourself
Agency: MUH-TAY-ZIK | HOF-FER / San Francisco + Netflix / Los Angeles + MSL / New York Client: Netflix Category: Websites / Publications & Media
Points: 15.0
The Hunger Games: Mockingjay - Part 1 Campaign
Agency: WatsonDG / Los Angeles Client: Lionsgate Category: Websites / Publications & Media
Points: 15.0
BLAH Airlines
Agency: Eleven, Inc. / San Francisco Client: Virgin America Category: Social Media / Branded Social Campaign
Points: 15.0
Dons Voice
Agency: Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach Client: Not Impossible Labs Category: Interactive Advertising / Public Service / Non-Profit
Points: 15.0
Smell Like a Man From Head to Toe
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / Commercials of Varying Length - Campaign
Points: 15.0
vw.com
Agency: Deutsch / Los Angeles Client: Volkswagen Category: User Experience Design - Web / User Experience
Points: 15.0
The Vanishing Game
Agency: Tool / Santa Monica + Y&R / New York Client: Land Rover Category: Other Branded Content / Custom Content
Points: 10.0
Madden Season
Agency: Heat / San Francisco Client: Electronic Arts Category: Online Films & Video / Long Form - Single
Points: 10.0
Cinescape
Agency: WONGDOODY / Seattle + World Famous / Seattle Client: Seattle International Film Festival Category: Broadcast & Moving Image / Broadcast Design - Single or Series
Points: 10.0
AICP 2014 Opening & Category Titles
Agency: AICP / Los Angeles Client: AICP Category: Broadcast & Moving Image / Title Sequences
Points: 10.0
Google Made with Code
Agency: Red & Co. / Portland Client: Google Category: Mobile Applications / Social Networks / Community
Points: 10.0
Risk Everything Integrated
Agency: Wieden+Kennedy / Portland Client: Nike Category: Integrated Branding / Consumer Campaign
Points: 10.0
Moogfest - Conductar
Agency: Tool / Santa Monica + Odd Division / Los Angeles Client: Moogfest Category: Use of Technology / Augmented Experience
Points: 10.0
Tweeting With Mittens
Agency: Victors & Spoils / Boulder + EVB / Boulder Client: JCPenney Category: Social Media / Branded Social Post
Points: 10.0
vw.com
Agency: Deutsch / Los Angeles Client: Volkswagen Category: User Experience Design - Web / Utility
Points: 10.0
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon
Agency: The Marketing Arm / Marina Del Rey Client: Pepsi MAX Category: Online / Long Form
Points: 10.0
BLAH Airlines
Agency: Eleven, Inc. / San Francisco Client: Virgin America Category: Innovation in Video / Single
Points: 10.0
Gymkhana Seven: Wild in the Streets
Agency: Logan & Sons / Los Angeles, CA + Hoonigan / Park City, Utah Client: Hoonigan Category: Video Craft / Direction
Points: 10.0
Dons Voice
Agency: Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach Client: Not Impossible Labs Category: Documentaries / Online
Points: 10.0
Madden Season
Agency: Heat / San Francisco Client: Electronic Arts Category: Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
Points: 5.0
Bed
Agency: MJZ / London + Mother / London Client: Ikea Category: Video Craft / Direction
Points: 5.0
Enhance Your Lighting
Agency: BBDO / New York Client: GE Category: Video Craft / Direction
Points: 5.0
Brazucam
Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Adidas Category: Other Branded Content / Custom Content
Points: 5.0
Alzheimer's Gallery
Agency: Grupo Gallegos / Huntington Beach Client: Alzheimer's Association, California Southland Chapter Category: Design Craft / Photography - Single or Series
Points: 5.0
iPad Ordering App
Agency: CP+B / Boulder Client: Domino's Category: User Experience Design - Mobile / User Experience
Points: 5.0
Sonos Your Home
Agency: 72andSunny / Playa Vista Client: Sonos Category: Craft / Animation
Points: 5.0
Tough Love
Agency: Joint / Portland Client: Procter and Gamble Category: Craft / Editing
Points: 5.0
Project: Drop-A-Brick
Agency: barrettSF / San Francisco + Level2 / San Francisco + Tube Media International / San Francisco + Pre Future / San Francisco Client: Project: Drop-A-Brick Category: Intellectual Property & Products / Physical Product
Points: 5.0
The Last Game
Agency: Wieden+Kennedy / Portland Client: Nike Category: Online Films & Video / Long Form - Single
Points: 5.0
Winner Stays
Agency: Wieden+Kennedy / Portland Client: Nike Category: Online Films & Video / Long Form - Single
Points: 5.0
Risk Everything
Agency: Wieden+Kennedy / Portland Client: Nike Category: Online Films & Video / Long Form - Series / Episodes
Points: 5.0
Unlimited
Agency: CAA Marketing / Los Angeles Client: Old Navy Category: Online Films & Video / Music Videos
Points: 5.0
Made with Code: Holiday Lights
Agency: 72andSunny / Playa Vista Client: Google Category: Experiential Advertising / Installations
Points: 5.0
Cinescape Campaign
Agency: WONGDOODY / Seattle + World Famous / Seattle Client: Seattle International Film Festival Category: Broadcast & Moving Image / Broadcast Design - Single or Series
Points: 5.0
Client:
Healthcare.gov
Title:
Between Two Ferns with Zach Galfianakis: President Barack Obama
Category:
Online / Long Form
Award:
2015 Branded Entertainment Best of Discipline Pencil
Points:
50.0
Client:
Hoonigan
Title:
Gymkhana Seven: Wild in the Streets
Category:
Craft / Editing
Award:
2015 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Healthcare.gov
Title:
Between Two Ferns with Zach Galfianakis: President Barack Obama
Category:
Online / Long Form
Award:
2015 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Dadsong
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Value City Furniture
Title:
Old Table
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Robot Campaign
Category:
Consumer Television / :30 / :25 - Campaign
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
Made in NY
Category:
Consumer Television / Over 60 Second - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Healthcare.gov
Title:
Between Two Ferns with Zach Galfianakis: President Barack Obama
Category:
Online / Long Form
Award:
2015 Branded Entertainment Best of Show Pencil
Points:
25.0
Client:
Gatorade
Title:
Made in NY
Category:
Video Craft / Direction
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
Made in NY
Category:
Craft / Direction
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Airbnb
Title:
A World of Belonging
Category:
Data & Human Experience / Online Data Visualization & Infographics
Award:
2015 UX / UI Silver Pencil
Points:
15.0
Client:
Dolby
Title:
Silent
Category:
Craft / Animation
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Pepsi MAX
Title:
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon
Category:
Online Films & Video / Long Form - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Virgin America
Title:
BLAH Airlines
Category:
Online Films & Video / Long Form - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Johanna Stein
Title:
Momhead
Category:
Online Films & Video / Self-Promotion - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Smell Like a Man From Head to Toe
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Silver Pencil
Points:
15.0
Client:
Netflix
Title:
Spoil Yourself
Category:
Websites / Publications & Media
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Lionsgate
Title:
The Hunger Games: Mockingjay - Part 1 Campaign
Category:
Websites / Publications & Media
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Virgin America
Title:
BLAH Airlines
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Silver Pencil
Points:
15.0
Client:
Not Impossible Labs
Title:
Dons Voice
Category:
Interactive Advertising / Public Service / Non-Profit
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Smell Like a Man From Head to Toe
Category:
Consumer Television / Commercials of Varying Length - Campaign
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
vw.com
Category:
User Experience Design - Web / User Experience
Award:
2015 UX / UI Silver Pencil
Points:
15.0
Client:
Land Rover
Title:
The Vanishing Game
Category:
Other Branded Content / Custom Content
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Electronic Arts
Title:
Madden Season
Category:
Online Films & Video / Long Form - Single
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Seattle International Film Festival
Title:
Cinescape
Category:
Broadcast & Moving Image / Broadcast Design - Single or Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
AICP
Title:
AICP 2014 Opening & Category Titles
Category:
Broadcast & Moving Image / Title Sequences
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Google
Title:
Google Made with Code
Category:
Mobile Applications / Social Networks / Community
Award:
2015 Mobile Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Risk Everything Integrated
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Moogfest
Title:
Moogfest - Conductar
Category:
Use of Technology / Augmented Experience
Award:
2015 Mobile Bronze Pencil
Points:
10.0
Client:
JCPenney
Title:
Tweeting With Mittens
Category:
Social Media / Branded Social Post
Award:
2015 Social Media Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
vw.com
Category:
User Experience Design - Web / Utility
Award:
2015 UX / UI Bronze Pencil
Points:
10.0
Client:
Pepsi MAX
Title:
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon
Category:
Online / Long Form
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Virgin America
Title:
BLAH Airlines
Category:
Innovation in Video / Single
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Hoonigan
Title:
Gymkhana Seven: Wild in the Streets
Category:
Video Craft / Direction
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Not Impossible Labs
Title:
Dons Voice
Category:
Documentaries / Online
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Electronic Arts
Title:
Madden Season
Category:
Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Ikea
Title:
Bed
Category:
Video Craft / Direction
Award:
2015 Film Merit Award
Points:
5.0
Client:
GE
Title:
Enhance Your Lighting
Category:
Video Craft / Direction
Award:
2015 Film Merit Award
Points:
5.0
Client:
Adidas
Title:
Brazucam
Category:
Other Branded Content / Custom Content
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Alzheimer's Association, California Southland Chapter
Title:
Alzheimer's Gallery
Category:
Design Craft / Photography - Single or Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
Domino's
Title:
iPad Ordering App
Category:
User Experience Design - Mobile / User Experience
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
Sonos
Title:
Sonos Your Home
Category:
Craft / Animation
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Procter and Gamble
Title:
Tough Love
Category:
Craft / Editing
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Project: Drop-A-Brick
Title:
Project: Drop-A-Brick
Category:
Intellectual Property & Products / Physical Product
Award:
2015 Intellectual Property Merit Award
Points:
5.0
Client:
Nike
Title:
The Last Game
Category:
Online Films & Video / Long Form - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Nike
Title:
Winner Stays
Category:
Online Films & Video / Long Form - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Nike
Title:
Risk Everything
Category:
Online Films & Video / Long Form - Series / Episodes
Award:
2015 Film Merit Award
Points:
5.0
Client:
Old Navy
Title:
Unlimited
Category:
Online Films & Video / Music Videos
Award:
2015 Film Merit Award
Points:
5.0
Client:
Google
Title:
Made with Code: Holiday Lights
Category:
Experiential Advertising / Installations
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Seattle International Film Festival
Title:
Cinescape Campaign
Category:
Broadcast & Moving Image / Broadcast Design - Single or Series
Award:
2015 Design Merit Award
Points:
5.0
