The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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One Show
Region Rankings

 


West

Client

Title

Category

Award

Points

#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Integrated Branding / Integrated Branding Points: 100.0
Taco Emoji Engine Agency: Deutsch / Los Angeles Client: Taco Bell Category: Consumer - Branded Social Campaign / Branded Social Campaign Points: 75.0
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / San Francisco + North Kingdom / Los Angeles Client: REI Category: Consumer - Experiential Advertising / Guerilla Points: 25.0
Emily's Oz Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica Client: Comcast/XFINITY Category: Consumer - Integrated Branding / Integrated Branding Points: 25.0
Paper Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica Client: American Honda Motor Category: Craft - Animation - Single or Series / Animation - Single or Series Points: 25.0
Shop With the Force Agency: Zambezi / Culver City + Active Theory / Venice Client: Stance Category: Consumer - Websites / E-Commerce Points: 25.0
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Other Branded Content / User Generated Content Points: 25.0
Sports Alphabet Agency: Bleacher Report / San Francisco + barrettSF / San Francisco + Gentleman Scholar / Los Angeles Client: Bleacher Report Category: Craft - Animation / Animation Points: 25.0
I'm Weeding Right Now Agency: dummy. / venice + mcgarrybowen / london + out-sider / london Client: The Scotts Miracle-Gro Category: Consumer - Television / 30 Second - Single Points: 25.0
Dream On Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco Client: Adobe Category: Consumer - Online Films & Video / User Generated Content Points: 25.0
History of Sound Agency: Stink / Los Angeles + TBWA\Media Arts Lab / Los Angeles Client: Apple Music Category: Craft - Cinematography / Cinematography Points: 25.0
Paper Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica Client: American Honda Motor Category: Craft - Animation / Animation Points: 25.0
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica Client: REI Category: Consumer - Applications & Sites / Social Networks / Community Points: 25.0
Wilson X Connected Basketball Agency: Phenomenon / Los Angeles Client: Wilson Sporting Goods Category: Consumer - Use of Technology / Product & Mobile Integration Points: 25.0
Netflix or Study Agency: Netflix / Los Angeles + MUH-TAY-ZIK | HOF-FER / San Francisco Client: Netflix Category: Consumer - Branded Social Post / Branded Social Post Points: 25.0
Wilson X Connected Basketball Agency: Phenomenon / Los Angeles Client: Wilson Sporting Goods Category: Innovation - Mobile / Mobile Points: 25.0
The Martian Prologue Campaign Agency: 3AM / Culver City, CA + RSA Films / Los Angeles, CA Client: 20th Century Fox Category: Consumer - Integrated Branding / Online Points: 15.0
Year In Search 2015 Agency: 72andSunny / Los Angeles Client: Google Category: Consumer - Broadcast & Moving Image / Short Films & Videos Points: 15.0
Talk, Read, Sing Agency: Goodby, Silverstein and Partners / San Francisco Client: Bay Area Council Category: Innovation - Collateral Design / Collateral Design Points: 15.0
I Am A Witness Agency: Goodby Silverstein & Partners / San Francisco + Moonbot Studios / Shreveport + Mutato Muzika / West Hollywood Client: Ad Council Category: Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand) Points: 15.0
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Websites / Social Networks / Community Points: 15.0
In Search of the Most Dangerous Town on the Internet Agency: GREY / San Francisco Client: Norton by Symantec Category: Consumer - Broadcast & Film / Branded Documentary Points: 15.0
Lightsaber Escape: A Chrome Experiment Agency: 72andSunny / Los Angeles + Unit9 / London Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Consumer - Gaming & Mobile / Branded Gaming Points: 15.0
Sports Alphabet Agency: Bleacher Report / San Francisco + barrettSF / San Francisco + Gentleman Scholar / Los Angeles Client: Bleacher Report Category: Consumer - Music / Music Videos Points: 15.0
Paper Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica Client: American Honda Motor Category: Craft - Animation / Animation Points: 15.0
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica Client: REI Category: Consumer - Digital / Social Media & Viral Marketing Points: 15.0
History of Sound Agency: Stink / Los Angeles + TBWA\Media Arts Lab / Los Angeles Client: Apple Music Category: Craft - Direction / Direction Points: 15.0
Dreams of Dalí Agency: Goodby Silverstein & Partners / San Francisco Client: The Dalí Museum Category: Non-Profit - Use of Technology / Use of Technology Points: 15.0
HUNT the TRUTH Podcast Agency: Ayzenberg / Pasadena Client: Xbox / 343 Industries Category: Consumer - Branded Podcast / Branded Podcast Points: 15.0
Rainbows Agency: Goodby Silverstein & Partners / San Francisco Client: Doritos Category: CSR - Branded Social Campaign / Branded Social Campaign Points: 15.0
Lightsaber Escape: A Chrome Experiment Agency: 72andSunny / Los Angeles + Unit9 / London Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Innovation - Mobile / Mobile Points: 15.0
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Brands, Products & Services / Integrated Campaign Points: 15.0
The A-Z of YouTube: Celebrating 10 Years Agency: Hook / Ann Arbor Client: YouTube Category: Consumer - Websites / Branded Games Points: 15.0
DXP Agency: CP+B / Boulder Client: Domino's Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single Points: 15.0
I Am A Witness Agency: Goodby Silverstein & Partners / San Francisco + Moonbot Studios / Shreveport + Mutato Muzika / West Hollywood + Stimmung / Santa Monica Client: Ad Council Category: Non-Profit - Integrated Branding / Integrated Branding Points: 10.0
Narcos - Cokenomics Agency: Mistress / Los Angeles Client: Netflix - Narcos Category: Consumer - Data Visualization / Infographics (Charts, Maps, Graphs) Points: 10.0
Dream On Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco Client: Adobe Category: Consumer - Broadcast & Moving Image / Short Films & Videos Points: 10.0
Talk, Read, Sing Agency: Goodby, Silverstein and Partners / San Francisco Client: Bay Area Council Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series Points: 10.0
Dreams of Dalí Agency: Goodby Silverstein & Partners / San Francisco Client: The Dalí Museum Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design Points: 10.0
Star Wars Modern Agency: Mattson Creative / Irvine Client: Lucasfilm Category: Craft - Illustration - Single or Series / Illustration - Single or Series Points: 10.0
Sharks ReScored Agency: Deutsch / Los Angeles Client: Volkswagen Category: Craft - Sound Design / Sound Design Points: 10.0
Paper Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica Client: American Honda Motor Category: Consumer - Broadcast & Film / Branded Film Points: 10.0
All Work All Play Agency: Venables Bell & Partners / San Francisco + O'Malley Creadon Productions / Los Angeles + Creative Film Management / Malibu Client: Intel Category: Consumer - Broadcast & Film / Branded Documentary Points: 10.0
Finding Donut Agency: Pereira & O'Dell / San Francisco Client: Skype Category: Consumer - Brand or Product Integration into Storyline / Film Points: 10.0
Unleash Your Rrrr Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer - Other Branded Content / User Generated Content Points: 10.0
Más que un Auto Agency: Conill / Miami / Los Angeles Client: Toyota Category: Consumer - Print / Flat Mailing Points: 10.0
Ripple Agency: Biscuit Filmworks / Los Angeles + Wieden+Kennedy / Portland Client: Nike Golf Category: Consumer - Television / 60 Second - Single Points: 10.0
Year In Search 2015 Agency: 72andSunny / Los Angeles Client: Google Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single Points: 10.0
We Are Greater Than I Agency: Stink / London + Stink / Los Angeles + 72andSunny / Amsterdam Client: Samsung Category: Craft - Direction / Direction Points: 10.0
Is Mankind? Agency: TBWA\Chiat\Day / Los Angeles Client: Airbnb Category: Craft - Writing / Writing Points: 10.0

REI

#OptOutside

Consumer - Integrated Branding / Integrated Branding

2016 Cross-Platform Gold Pencil

100.0

Taco Bell

Taco Emoji Engine

Consumer - Branded Social Campaign / Branded Social Campaign

2016 Social Media Gold Pencil

75.0

REI

#OptOutside

Consumer - Experiential Advertising / Guerilla

2016 Cross-Platform Gold Pencil

25.0

Comcast/XFINITY

Emily's Oz

Consumer - Integrated Branding / Integrated Branding

2016 Cross-Platform Gold Pencil

25.0

American Honda Motor

Paper

Craft - Animation - Single or Series / Animation - Single or Series

2016 Design Gold Pencil

25.0

Stance

Shop With the Force

Consumer - Websites / E-Commerce

2016 Interactive Gold Pencil

25.0

REI

#OptOutside

Consumer - Other Branded Content / User Generated Content

2016 Branded Entertainment Gold Pencil

25.0

Bleacher Report

Sports Alphabet

Craft - Animation / Animation

2016 Branded Entertainment Gold Pencil

25.0

The Scotts Miracle-Gro

I'm Weeding Right Now

Consumer - Television / 30 Second - Single

2016 Film Gold Pencil

25.0

Adobe

Dream On

Consumer - Online Films & Video / User Generated Content

2016 Film Gold Pencil

25.0

Apple Music

History of Sound

Craft - Cinematography / Cinematography

2016 Film Gold Pencil

25.0

American Honda Motor

Paper

Craft - Animation / Animation

2016 Film Gold Pencil

25.0

REI

#OptOutside

Consumer - Applications & Sites / Social Networks / Community

2016 Mobile Gold Pencil

25.0

Wilson Sporting Goods

Wilson X Connected Basketball

Consumer - Use of Technology / Product & Mobile Integration

2016 Mobile Gold Pencil

25.0

Netflix

Netflix or Study

Consumer - Branded Social Post / Branded Social Post

2016 Social Media Gold Pencil

25.0

Wilson Sporting Goods

Wilson X Connected Basketball

Innovation - Mobile / Mobile

2016 UX / UI Gold Pencil

25.0

20th Century Fox

The Martian Prologue Campaign

Consumer - Integrated Branding / Online

2016 Cross-Platform Silver Pencil

15.0

Google

Year In Search 2015

Consumer - Broadcast & Moving Image / Short Films & Videos

2016 Design Silver Pencil

15.0

Bay Area Council

Talk, Read, Sing

Innovation - Collateral Design / Collateral Design

2016 Design Silver Pencil

15.0

Ad Council

I Am A Witness

Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)

2016 Design Silver Pencil

15.0

REI

#OptOutside

Consumer - Websites / Social Networks / Community

2016 Interactive Silver Pencil

15.0

Norton by Symantec

In Search of the Most Dangerous Town on the Internet

Consumer - Broadcast & Film / Branded Documentary

2016 Branded Entertainment Silver Pencil

15.0

Google, Disney, Industrial Light & Magic, Lucasfilm

Lightsaber Escape: A Chrome Experiment

Consumer - Gaming & Mobile / Branded Gaming

2016 Branded Entertainment Silver Pencil

15.0

Bleacher Report

Sports Alphabet

Consumer - Music / Music Videos

2016 Branded Entertainment Silver Pencil

15.0

American Honda Motor

Paper

Craft - Animation / Animation

2016 Branded Entertainment Silver Pencil

15.0

REI

#OptOutside

Consumer - Digital / Social Media & Viral Marketing

2016 Direct Silver Pencil

15.0

Apple Music

History of Sound

Craft - Direction / Direction

2016 Film Silver Pencil

15.0

The Dalí Museum

Dreams of Dalí

Non-Profit - Use of Technology / Use of Technology

2016 Mobile Silver Pencil

15.0

Xbox / 343 Industries

HUNT the TRUTH Podcast

Consumer - Branded Podcast / Branded Podcast

2016 Radio Silver Pencil

15.0

Doritos

Rainbows

CSR - Branded Social Campaign / Branded Social Campaign

2016 Social Media Silver Pencil

15.0

Google, Disney, Industrial Light & Magic, Lucasfilm

Lightsaber Escape: A Chrome Experiment

Innovation - Mobile / Mobile

2016 UX / UI Silver Pencil

15.0

REI

#OptOutside

Consumer - Brands, Products & Services / Integrated Campaign

2016 Public Relations Silver Pencil

15.0

YouTube

The A-Z of YouTube: Celebrating 10 Years

Consumer - Websites / Branded Games

2016 Interactive Silver Pencil

15.0

Domino's

DXP

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single

2016 Print & Outdoor Silver Pencil

15.0

Ad Council

I Am A Witness

Non-Profit - Integrated Branding / Integrated Branding

2016 Cross-Platform Bronze Pencil

10.0

Netflix - Narcos

Narcos - Cokenomics

Consumer - Data Visualization / Infographics (Charts, Maps, Graphs)

2016 Design Bronze Pencil

10.0

Adobe

Dream On

Consumer - Broadcast & Moving Image / Short Films & Videos

2016 Design Bronze Pencil

10.0

Bay Area Council

Talk, Read, Sing

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

2016 Design Bronze Pencil

10.0

The Dalí Museum

Dreams of Dalí

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

2016 Design Bronze Pencil

10.0

Lucasfilm

Star Wars Modern

Craft - Illustration - Single or Series / Illustration - Single or Series

2016 Design Bronze Pencil

10.0

Volkswagen

Sharks ReScored

Craft - Sound Design / Sound Design

2016 Interactive Bronze Pencil

10.0

American Honda Motor

Paper

Consumer - Broadcast & Film / Branded Film

2016 Branded Entertainment Bronze Pencil

10.0

Intel

All Work All Play

Consumer - Broadcast & Film / Branded Documentary

2016 Branded Entertainment Bronze Pencil

10.0

Skype

Finding Donut

Consumer - Brand or Product Integration into Storyline / Film

2016 Branded Entertainment Bronze Pencil

10.0

Volkswagen

Unleash Your Rrrr

Consumer - Other Branded Content / User Generated Content

2016 Branded Entertainment Bronze Pencil

10.0

Toyota

Más que un Auto

Consumer - Print / Flat Mailing

2016 Direct Bronze Pencil

10.0

Nike Golf

Ripple

Consumer - Television / 60 Second - Single

2016 Film Bronze Pencil

10.0

Google

Year In Search 2015

Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single

2016 Film Bronze Pencil

10.0

Samsung

We Are Greater Than I

Craft - Direction / Direction

2016 Film Bronze Pencil

10.0

Airbnb

Is Mankind?

Craft - Writing / Writing

2016 Film Bronze Pencil

10.0

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