The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
U.S. Region Rankings
West
Client
Title
Category
Award
Points
Chicken Tweet Betty
Agency: Marketforce / Perth Client: Chicken Treat Category: Consumer - Digital / Social Media & Viral Marketing
Points: 5.0
Rainbows
Agency: Goodby Silverstein & Partners / San Francisco Client: Doritos Category: CSR - Advertising / Advertising
Points: 5.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 5.0
Remarkable Moments
Agency: Wexley School for Girls / Seattle Client: Virginia Mason Medical Center Category: Non-Profit - Television / Television (Any Length) - Campaign
Points: 5.0
Pay It Forward
Agency: Column Five / Irvine Client: Column Five Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Points: 5.0
Más que un auto
Agency: Conill / Miami / Los Angeles Client: Toyota Category: Consumer - Ambient / Environmental / Ambient / Environmental
Points: 5.0
Dreams of Dalí
Agency: Goodby Silverstein & Partners / San Francisco Client: The Dalí Museum Category: Non-Profit - Advertising / Advertising
Points: 5.0
Más que un Auto
Agency: Conill / Miami / Los Angeles Client: Toyota Category: Consumer - Collateral / Promotional Items - Single or Campaign
Points: 5.0
Holiday Cards ?The Kims?, ?The Guzmans?, ?The Putins?
Agency: barrettSF / San Francisco Client: barrettSF Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Points: 5.0
Prius Super Bowl Live Tweet
Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales Category: Innovation - Innovation in Film / Innovation in Film
Points: 5.0
Slot Car Holiday Heats
Agency: Ignition – A Razorfish Company / El Segundo Client: Acura Category: Innovation - Innovation in Social Media / Innovation in Social Media
Points: 5.0
Lightsaber Escape: A Chrome Experiment
Agency: 72andSunny / Los Angeles + Unit9 / London Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Innovation - Websites / Websites
Points: 5.0
Miller Lite Ugly Holiday Sweater OOH
Agency: TBWAChiatDay / Los Angeles + Olson / Chicago + MMT / New York + ClearChannel Outdoor / New York Client: Miller Lite (MillerCoors) Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Points: 5.0
Call of Duty Hack in Black
Agency: Edelman / Los Angeles + AKQA / San Francisco Client: Activision Category: Innovation - Innovation in Social Media / Innovation in Social Media
Points: 5.0
Unleash Your Rrrr
Agency: Deutsch / Los Angeles Client: Volkswagen Category: Innovation - Websites / Websites
Points: 5.0
Taco Emoji Engine
Agency: Deutsch / Los Angeles Client: Taco Bell Category: Innovation - Innovation in Social Media / Innovation in Social Media
Points: 5.0
The Future Is Fast
Agency: Stink / Los Angeles + Wieden+Kennedy / Portland Client: Nike US Football Category: Craft - Direction / Direction
Points: 5.0
World's Largest Coupon
Agency: David&Goliath / El Segundo Client: Jack in the Box Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Points: 5.0
Rav4 You
Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales Category: Innovation - Innovation in Social Media / Innovation in Social Media
Points: 5.0
The Gentleman's Wager II
Agency: Anomaly / New York / Amsterdam + RSA Films / Los Angeles, CA Client: Johnnie Walker - Diageo Category: Craft - Direction / Direction
Points: 5.0
Freestyle
Agency: MJZ / London + Wieden+Kennedy / London Client: Lurpak Category: Craft - Direction / Direction
Points: 5.0
Taco Emoji Engine
Agency: Deutsch / Los Angeles Client: Taco Bell Category: Innovation - Advertising / Advertising
Points: 5.0
Unleash Your Rrrr
Agency: Deutsch / Los Angeles Client: Volkswagen Category: Innovation - Advertising / Advertising
Points: 5.0
Color Bars
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Points: 5.0
Meet Halfway
Agency: CP+B / LA Client: PayPal / Airbnb Category: Consumer - Web / User Experience
Points: 5.0
Creative Freedom
Agency: 72andSunny / Los Angeles Client: Dropbox Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Points: 5.0
Ta.co
Agency: Deutsch / Los Angeles Client: Taco Bell Category: Consumer - Web / User Experience
Points: 5.0
Shoulders of Giants
Agency: TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles Client: Nissan Category: Craft - Writing / Writing
Points: 5.0
Halo 5: Guardians "Visualizer"
Agency: twofifteenmccann / San Francisco + Activetheory / Los Angeles + Plan 8 / Stockholm Client: Microsoft Xbox Category: Craft - Data Visualization / Data Visualization
Points: 5.0
Unleash Your Rrrr
Agency: Deutsch / Los Angeles Client: Volkswagen Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Points: 5.0
The Walking Dead "Shadows"
Agency: Bacon & Sons Film Co. / Hollywood, CA + AMC / New York, NY Client: AMC Category: Craft - Cinematography / Cinematography
Points: 5.0
Halo 5: Guardians "Visualizer"
Agency: twofifteenmccann / San Francisco + Activetheory / Los Angeles + Plan 8 / Stockholm Client: Microsoft Xbox Category: Craft - Website Design / Website Design
Points: 5.0
The War of 1996
Agency: Tool / Santa Monica Client: Twentieth Century Fox Category: Craft - Website Design / Website Design
Points: 5.0
Shoulders of Giants
Agency: TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles Client: Nissan Category: Craft - Cinematography / Cinematography
Points: 5.0
Wilson X Connected Basketball
Agency: Phenomenon / Los Angeles Client: Wilson Sporting Goods Category: Consumer - Mobile / User Experience
Points: 5.0
Share The Force
Agency: Deutsch / Los Angeles + MediaMonks / Los Angeles Client: Target Category: Craft - Website Design / Website Design
Points: 5.0
Unleash Your Rrrr
Agency: Deutsch / Los Angeles Client: Volkswagen Category: Craft - Use of Technology / Use of Technology
Points: 5.0
B.A. Loonman
Agency: Dollar Shave Club / Venice + DS REPS / Santa Monica Client: Dollar Shave Club Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Points: 5.0
Imagine the Possibilities
Agency: BBDO / San Francisco Client: Barbie, Mattel Category: Consumer - Television / 60 Second - Single
Points: 5.0
Chaos Theory
Agency: Mistress / Los Angeles Client: World Surf League Category: Craft - Editing / Editing
Points: 5.0
Dream On
Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco Client: Adobe Category: Consumer - Television / 60 Second - Single
Points: 5.0
Yesterday/Today
Agency: Havas Worldwide / Singapore + The Sweet Shop / Bangkok Client: Tokio Marine Category: Craft - Editing / Editing
Points: 5.0
Emily's Oz
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica Client: Comcast/XFINITY Category: Consumer - Television / 60 Second - Single
Points: 5.0
Churn
Agency: Wieden+Kennedy / Portland + Anonymous Content / Los Angeles Client: Powerade Category: Consumer - Television / 60 Second - Single
Points: 5.0
Whale
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Television / 60 Second - Single
Points: 5.0
The Test
Agency: MullenLowe U.S. / Los Angeles Client: Acura Category: Consumer - Television / 60 Second - Single
Points: 5.0
More Than Brains
Agency: 180LA / Santa Monica + The Corner Shop / Santa Monica Client: University of Phoenix Category: Craft - Music / Sound / Music / Sound
Points: 5.0
Sports Alphabet
Agency: barrettSF / San Francisco + Gentleman Scholar / Los Angeles + Barking Owl / Los Angeles + One Union Recording / San Francisco Client: Bleacher Report Category: Consumer - Online / Short Form Videos
Points: 5.0
Commander
Agency: Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut / New York Client: Audi of America Category: Consumer - Television / 60 Second - Single
Points: 5.0
Shop With the Force
Agency: Zambezi / Culver City + Active Theory / Venice Client: Stance Category: Innovation - Web / Web
Points: 5.0
Client:
Chicken Treat
Title:
Chicken Tweet Betty
Category:
Consumer - Digital / Social Media & Viral Marketing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Doritos
Title:
Rainbows
Category:
CSR - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Virginia Mason Medical Center
Title:
Remarkable Moments
Category:
Non-Profit - Television / Television (Any Length) - Campaign
Award:
2016 Film Merit Award
Points:
5.0
Client:
Column Five
Title:
Pay It Forward
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Toyota
Title:
Más que un auto
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Merit Award
Points:
5.0
Client:
The Dalí Museum
Title:
Dreams of Dalí
Category:
Non-Profit - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Toyota
Title:
Más que un Auto
Category:
Consumer - Collateral / Promotional Items - Single or Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
barrettSF
Title:
Holiday Cards ?The Kims?, ?The Guzmans?, ?The Putins?
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Toyota Motor Sales
Title:
Prius Super Bowl Live Tweet
Category:
Innovation - Innovation in Film / Innovation in Film
Award:
2016 Film Merit Award
Points:
5.0
Client:
Acura
Title:
Slot Car Holiday Heats
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Google, Disney, Industrial Light & Magic, Lucasfilm
Title:
Lightsaber Escape: A Chrome Experiment
Category:
Innovation - Websites / Websites
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Miller Lite (MillerCoors)
Title:
Miller Lite Ugly Holiday Sweater OOH
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Activision
Title:
Call of Duty Hack in Black
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Innovation - Websites / Websites
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Taco Bell
Title:
Taco Emoji Engine
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Nike US Football
Title:
The Future Is Fast
Category:
Craft - Direction / Direction
Award:
2016 Film Merit Award
Points:
5.0
Client:
Jack in the Box
Title:
World's Largest Coupon
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Toyota Motor Sales
Title:
Rav4 You
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Johnnie Walker - Diageo
Title:
The Gentleman's Wager II
Category:
Craft - Direction / Direction
Award:
2016 Film Merit Award
Points:
5.0
Client:
Lurpak
Title:
Freestyle
Category:
Craft - Direction / Direction
Award:
2016 Film Merit Award
Points:
5.0
Client:
Taco Bell
Title:
Taco Emoji Engine
Category:
Innovation - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Innovation - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Apple
Title:
Color Bars
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
PayPal / Airbnb
Title:
Meet Halfway
Category:
Consumer - Web / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Dropbox
Title:
Creative Freedom
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Taco Bell
Title:
Ta.co
Category:
Consumer - Web / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Nissan
Title:
Shoulders of Giants
Category:
Craft - Writing / Writing
Award:
2016 Film Merit Award
Points:
5.0
Client:
Microsoft Xbox
Title:
Halo 5: Guardians "Visualizer"
Category:
Craft - Data Visualization / Data Visualization
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
AMC
Title:
The Walking Dead "Shadows"
Category:
Craft - Cinematography / Cinematography
Award:
2016 Film Merit Award
Points:
5.0
Client:
Microsoft Xbox
Title:
Halo 5: Guardians "Visualizer"
Category:
Craft - Website Design / Website Design
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Twentieth Century Fox
Title:
The War of 1996
Category:
Craft - Website Design / Website Design
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Nissan
Title:
Shoulders of Giants
Category:
Craft - Cinematography / Cinematography
Award:
2016 Film Merit Award
Points:
5.0
Client:
Wilson Sporting Goods
Title:
Wilson X Connected Basketball
Category:
Consumer - Mobile / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Target
Title:
Share The Force
Category:
Craft - Website Design / Website Design
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Craft - Use of Technology / Use of Technology
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Dollar Shave Club
Title:
B.A. Loonman
Category:
Consumer - Broadcast & Moving Image / Short Films & Videos
Award:
2016 Design Merit Award
Points:
5.0
Client:
Barbie, Mattel
Title:
Imagine the Possibilities
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
World Surf League
Title:
Chaos Theory
Category:
Craft - Editing / Editing
Award:
2016 Film Merit Award
Points:
5.0
Client:
Adobe
Title:
Dream On
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Tokio Marine
Title:
Yesterday/Today
Category:
Craft - Editing / Editing
Award:
2016 Film Merit Award
Points:
5.0
Client:
Comcast/XFINITY
Title:
Emily's Oz
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Powerade
Title:
Churn
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Old Spice
Title:
Whale
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Acura
Title:
The Test
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
University of Phoenix
Title:
More Than Brains
Category:
Craft - Music / Sound / Music / Sound
Award:
2016 Film Merit Award
Points:
5.0
Client:
Bleacher Report
Title:
Sports Alphabet
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Audi of America
Title:
Commander
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Stance
Title:
Shop With the Force
Category:
Innovation - Web / Web
Award:
2016 UX / UI Merit Award
Points:
5.0
