The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Region Rankings

 


West

Client

Title

Category

Award

Points

TBWAMedia Arts Lab + Apple Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Penta Pencil Points: 100.0
Boost Your Voice Agency: 180LA / Santa Monica Client: Boost Mobile Category: Experiential / Events & Competitions Points: 25.0
Unfairy Tales Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Circle of Sound / Los Angeles Client: UNICEF Category: Craft / Animation - Campaign Points: 25.0
Year In Search 2016 Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Motion Graphics / Single Points: 25.0
Serena Williams' Match Point | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Interactive / Gaming Points: 25.0
Beyoncé - "Formation" Agency: PRETTYBIRD / Culver City Client: Beyoncé Category: Music Videos Points: 25.0
Year In Search 2016 Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Television / Long Form - Single Points: 25.0
Fantastic Beasts and Where to Find Them Agency: Framestore / New York + Framestore / London Client: Warner Bros Category: Craft / Visual Effects / Animation Points: 25.0
Land Lines Agency: Google Data Arts Team / San Francisco + YesYesNo / New York + Ubilabs / Hamburg Client: Google Data Arts Team Category: Innovation in Mobile Points: 25.0
Serena Williams' Match Point | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Branded Social Post / Branded Social Post - Single Points: 25.0
Cheetos Museum Agency: Goodby Silverstein & Partners / San Francisco + Caviar / Los Angeles + Company 3 LA / Los Angeles Client: Cheetos Category: Social Engagement / User-Generated Content Points: 25.0
Serena Williams' Match Point | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Social Media Points: 25.0
The New Airbnb App Agency: Airbnb / San Francisco Client: Airbnb Category: Mobile / User Experience Points: 25.0
Daughter Agency: Venables Bell and Partners / San Francisco + Somesuch + Anonymous Content / Los Angeles + Work Editorial / Los Angeles + Human / Los Angeles Client: Audi of America Category: Craft - Writing / Writing - Single Points: 25.0
Coldplay - "Up&Up" Agency: PRETTYBIRD / Culver City Client: Coldplay Category: Craft - Visual Effects / Visual Effects - Single Points: 25.0
Chris Fonseca I Keep It Moving I Smirnoff Ice Agency: 72andSunny / New York + Epoch / New York + Cut N Run / New York Client: Smirnoff Category: Craft - Sound Design / Sound Design - Single Points: 25.0
Google presents: The Hidden Worlds of the National Parks Agency: Google Brand Studio / San Francisco + Stink Digital / New York City + Ghost Robot / New York City Client: National Parks Service + Google Category: Craft - Innovation in Moving Image Craft / Visual Points: 25.0
Beyoncé - "Formation" Agency: PRETTYBIRD / Culver City Client: Beyoncé Category: Cultural Driver Points: 25.0
World's Largest Blind Taste Test Agency: CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago Client: Kraft Heinz Category: Brand Transformation Points: 25.0
Boost Your Voice Agency: 180LA / Santa Monica Client: Boost Mobile Category: Integrated Branding Points: 15.0
Serena Williams' Match Point | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Gaming Points: 15.0
Coldplay - "Up&Up" Agency: PRETTYBIRD / Culver City Client: Coldplay Category: Music Videos Points: 15.0
Expedia Dream Adventures Agency: 180LA / Santa Monica Client: Expedia Category: Experiential / Virtual Reality (VR) Points: 15.0
Super Bowl Halftime Show: Intel Drones + Lady Gaga Agency: Intel / Santa Clara Client: Intel Category: Innovation in Branded Entertainment Points: 15.0
Audi and Airbnb Live to Drive Agency: Venables Bell and Partners / San Francisco + MJZ / Los Angeles + Final Cut Editorial / Los Angeles + 740 Sound / Los Angeles Client: Audi of America Category: Innovation in Branded Entertainment Points: 15.0
Whale Agency: Biscuit Filmworks and Revolver/Will O'Rourke / Los Angeles + Wieden+Kennedy / Portland Client: Old Spice Category: Television / Long Form - Single Points: 15.0
Duel Agency: Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles Client: Audi of America Category: Television / Long Form - Single Points: 15.0
Year In Search 2016 Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Cinema Advertising Points: 15.0
Year In Search 2016 Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Online Films & Video / Short Form - Single Points: 15.0
Land Lines Agency: Google Data Arts Team / San Francisco + YesYesNo / New York + Ubilabs / Hamburg Client: Google Data Arts Team Category: Craft / Dynamic Data Visualization Points: 15.0
The Breathalyzer Bag Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles Client: Tostitos Category: Cross-Channel / Digital / Physical Cross-Channel Points: 15.0
Why Can't Girls Code Agency: McCann / New York + Girls Who Code / New York + Tool / Santa Monica Client: Girls Who Code Category: Craft - Writing / Writing - Single Points: 15.0
Titanfall 2 Agency: Argonaut / San Francisco + Blur / Culver City + Reset / Santa Monica Client: Electronic Arts/ Respawn Entertainment Category: Craft - Visual Effects / Visual Effects - Single Points: 15.0
Awaken Your Force Agency: 180LA / Santa Monica Client: Hewlett Packard Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single Points: 15.0
Boost Your Voice Agency: 180LA / Santa Monica Client: Boost Mobile Category: Cultural Driver Points: 15.0
World's Largest Blind Taste Test Agency: CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago Client: Kraft Heinz Category: Integrated Branding / Integrated Online Points: 15.0
Poverty Line Prices Agency: Goodby Silverstein & Partners / San Francisco + Goodby Silverstein & Partners / eLevel / San Francisco Client: Tipping Point Community Category: Typography / Static Points: 10.0
Poverty Line Prices Agency: Goodby Silverstein & Partners / San Francisco + Goodby Silverstein & Partners / eLevel / San Francisco Client: Tipping Point Community Category: Promotional / Posters - Series Points: 10.0
It's What's Happening: #InMemoriam Agency: Global Brand & Creative Studio / San Francisco Client: Twitter Category: Craft / Photography - Single or Series Points: 10.0
Google presents: The Hidden Worlds of the National Parks Agency: Google Brand Studio / San Francisco + Stink Digital / New York City + Ghost Robot / New York City + Kaitlyn Aurelia Smith / Los Angeles Client: National Parks Service + Google Category: Websites Points: 10.0
TacoBot Agency: Deutsch / Los Angeles Client: Taco Bell Category: Websites / Utility Points: 10.0
Fantastic Beasts and Where to Find Them Agency: Framestore / New York + Framestore / London Client: Warner Bros Category: Craft / Visual Effects / Animation Points: 10.0
TacoBot Agency: Deutsch / Los Angeles Client: Taco Bell Category: Innovation in Interactive / Online Points: 10.0
Target Creates First Ever Live Music Video with Gwen Stefani Agency: Deutsch / Los Angeles + Wondros / Los Angeles Client: Target Category: Broadcast / Short Form - Single Points: 10.0
Unfairy Tales Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris Client: UNICEF Category: Online / Short Form - Campaign Points: 10.0
Target Creates First Ever Live Music Video with Gwen Stefani Agency: Deutsch / Los Angeles + Wondros / Los Angeles Client: Target Category: Music Videos Points: 10.0
Serena Williams' Match Point | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Gaming Points: 10.0
400 Years in the Making - Intel takes Shakespeare’s ‘The Tempest’ Digital Agency: Intel / Santa Clara Client: Intel Category: Innovation in Branded Entertainment Points: 10.0
#Comeclean - Vajingle Agency: 72andSunny / New York + PRETTYBIRD / Culver City + Final Cut / New York + Method NY / Company 3 / New York Client: Seventh Generation Category: Online Films & Video / Short Form - Single Points: 10.0
Unfairy Tales Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris Client: UNICEF Category: Online Films & Video / Short Form - Campaign Points: 10.0

Apple

TBWAMedia Arts Lab + Apple

Penta Pencil

2017 Penta Pencil Penta

100.0

Boost Mobile

Boost Your Voice

Experiential / Events & Competitions

2017 Cross-Platform Gold Pencil

25.0

UNICEF

Unfairy Tales

Craft / Animation - Campaign

2017 Cross-Platform Gold Pencil

25.0

Google

Year In Search 2016

Motion Graphics / Single

2017 Design Gold Pencil

25.0

Gatorade

Serena Williams' Match Point | Gatorade

Innovation in Interactive / Gaming

2017 Interactive Gold Pencil

25.0

Beyoncé

Beyoncé - "Formation"

Music Videos

2017 Branded Entertainment Gold Pencil

25.0

Google

Year In Search 2016

Television / Long Form - Single

2017 Film Gold Pencil

25.0

Warner Bros

Fantastic Beasts and Where to Find Them

Craft / Visual Effects / Animation

2017 Mobile Gold Pencil

25.0

Google Data Arts Team

Land Lines

Innovation in Mobile

2017 Mobile Gold Pencil

25.0

Gatorade

Serena Williams' Match Point | Gatorade

Branded Social Post / Branded Social Post - Single

2017 Social Media Gold Pencil

25.0

Cheetos

Cheetos Museum

Social Engagement / User-Generated Content

2017 Social Media Gold Pencil

25.0

Gatorade

Serena Williams' Match Point | Gatorade

Innovation in Social Media

2017 Social Media Gold Pencil

25.0

Airbnb

The New Airbnb App

Mobile / User Experience

2017 UX / UI Gold Pencil

25.0

Audi of America

Daughter

Craft - Writing / Writing - Single

2017 Moving Image Craft Gold Pencil

25.0

Coldplay

Coldplay - "Up&Up"

Craft - Visual Effects / Visual Effects - Single

2017 Moving Image Craft Gold Pencil

25.0

Smirnoff

Chris Fonseca I Keep It Moving I Smirnoff Ice

Craft - Sound Design / Sound Design - Single

2017 Moving Image Craft Gold Pencil

25.0

National Parks Service + Google

Google presents: The Hidden Worlds of the National Parks

Craft - Innovation in Moving Image Craft / Visual

2017 Moving Image Craft Gold Pencil

25.0

Beyoncé

Beyoncé - "Formation"

Cultural Driver

2017 Cultural Driver Gold Pencil

25.0

Kraft Heinz

World's Largest Blind Taste Test

Brand Transformation

2017 Cross-Platform Gold Pencil

25.0

Boost Mobile

Boost Your Voice

Integrated Branding

2017 Cross-Platform Silver Pencil

15.0

Gatorade

Serena Williams' Match Point | Gatorade

Gaming

2017 Interactive Silver Pencil

15.0

Coldplay

Coldplay - "Up&Up"

Music Videos

2017 Branded Entertainment Silver Pencil

15.0

Expedia

Expedia Dream Adventures

Experiential / Virtual Reality (VR)

2017 Branded Entertainment Silver Pencil

15.0

Intel

Super Bowl Halftime Show: Intel Drones + Lady Gaga

Innovation in Branded Entertainment

2017 Branded Entertainment Silver Pencil

15.0

Audi of America

Audi and Airbnb Live to Drive

Innovation in Branded Entertainment

2017 Branded Entertainment Silver Pencil

15.0

Old Spice

Whale

Television / Long Form - Single

2017 Film Silver Pencil

15.0

Audi of America

Duel

Television / Long Form - Single

2017 Film Silver Pencil

15.0

Google

Year In Search 2016

Cinema Advertising

2017 Film Silver Pencil

15.0

Google

Year In Search 2016

Online Films & Video / Short Form - Single

2017 Film Silver Pencil

15.0

Google Data Arts Team

Land Lines

Craft / Dynamic Data Visualization

2017 Mobile Silver Pencil

15.0

Tostitos

The Breathalyzer Bag

Cross-Channel / Digital / Physical Cross-Channel

2017 UX / UI Silver Pencil

15.0

Girls Who Code

Why Can't Girls Code

Craft - Writing / Writing - Single

2017 Moving Image Craft Silver Pencil

15.0

Electronic Arts/ Respawn Entertainment

Titanfall 2

Craft - Visual Effects / Visual Effects - Single

2017 Moving Image Craft Silver Pencil

15.0

Hewlett Packard

Awaken Your Force

Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single

2017 Moving Image Craft Silver Pencil

15.0

Boost Mobile

Boost Your Voice

Cultural Driver

2017 Cultural Driver Silver Pencil

15.0

Kraft Heinz

World's Largest Blind Taste Test

Integrated Branding / Integrated Online

2017 Cross-Platform Silver Pencil

15.0

Tipping Point Community

Poverty Line Prices

Typography / Static

2017 Design Bronze Pencil

10.0

Tipping Point Community

Poverty Line Prices

Promotional / Posters - Series

2017 Design Bronze Pencil

10.0

Twitter

It's What's Happening: #InMemoriam

Craft / Photography - Single or Series

2017 Design Bronze Pencil

10.0

National Parks Service + Google

Google presents: The Hidden Worlds of the National Parks

Websites

2017 Interactive Bronze Pencil

10.0

Taco Bell

TacoBot

Websites / Utility

2017 Interactive Bronze Pencil

10.0

Warner Bros

Fantastic Beasts and Where to Find Them

Craft / Visual Effects / Animation

2017 Interactive Bronze Pencil

10.0

Taco Bell

TacoBot

Innovation in Interactive / Online

2017 Interactive Bronze Pencil

10.0

Target

Target Creates First Ever Live Music Video with Gwen Stefani

Broadcast / Short Form - Single

2017 Branded Entertainment Bronze Pencil

10.0

UNICEF

Unfairy Tales

Online / Short Form - Campaign

2017 Branded Entertainment Bronze Pencil

10.0

Target

Target Creates First Ever Live Music Video with Gwen Stefani

Music Videos

2017 Branded Entertainment Bronze Pencil

10.0

Gatorade

Serena Williams' Match Point | Gatorade

Gaming

2017 Branded Entertainment Bronze Pencil

10.0

Intel

400 Years in the Making - Intel takes Shakespeare’s ‘The Tempest’ Digital

Innovation in Branded Entertainment

2017 Branded Entertainment Bronze Pencil

10.0

Seventh Generation

#Comeclean - Vajingle

Online Films & Video / Short Form - Single

2017 Film Bronze Pencil

10.0

UNICEF

Unfairy Tales

Online Films & Video / Short Form - Campaign

2017 Film Bronze Pencil

10.0

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