The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
U.S. Region Rankings
West
Client
Title
Category
Award
Points
Google presents: The Hidden Worlds of the National Parks
Agency: Google Brand Studio / San Francisco + Stink Digital / New York City + Ghost Robot / New York City Client: National Parks Service + Google Category: Craft - Innovation in Moving Image Craft / Visual
Points: 25.0
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Social Media
Points: 25.0
The New Airbnb App
Agency: Airbnb / San Francisco Client: Airbnb Category: Mobile / User Experience
Points: 25.0
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Interactive / Gaming
Points: 25.0
Fantastic Beasts and Where to Find Them
Agency: Framestore / New York + Framestore / London Client: Warner Bros Category: Craft / Visual Effects / Animation
Points: 25.0
Land Lines
Agency: Google Data Arts Team / San Francisco + YesYesNo / New York + Ubilabs / Hamburg Client: Google Data Arts Team Category: Innovation in Mobile
Points: 25.0
Boost Your Voice
Agency: 180LA / Santa Monica Client: Boost Mobile Category: Experiential / Events & Competitions
Points: 25.0
Daughter
Agency: Venables Bell and Partners / San Francisco + Somesuch + Anonymous Content / Los Angeles + Work Editorial / Los Angeles + Human / Los Angeles Client: Audi of America Category: Craft - Writing / Writing - Single
Points: 25.0
Five Year Plan
Agency: Wieden+Kennedy / Portland + MJZ / Los Angeles Client: Old Spice Category: Television / Short Form - Single
Points: 25.0
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Branded Social Post / Branded Social Post - Single
Points: 25.0
Time Is Precious
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland Client: Nike Category: Television / Short Form - Campaign
Points: 25.0
Beyoncé - "Formation"
Agency: PRETTYBIRD / Culver City Client: Beyoncé Category: Music Videos
Points: 25.0
Year In Search 2016
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Motion Graphics / Single
Points: 25.0
Time Is Precious
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland Client: Nike Category: Integrated Branding
Points: 25.0
Year In Search 2016
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Television / Long Form - Single
Points: 25.0
Coldplay - "Up&Up"
Agency: PRETTYBIRD / Culver City Client: Coldplay Category: Craft - Visual Effects / Visual Effects - Single
Points: 25.0
Cheetos Museum
Agency: Goodby Silverstein & Partners / San Francisco + Caviar / Los Angeles + Company 3 LA / Los Angeles Client: Cheetos Category: Social Engagement / User-Generated Content
Points: 25.0
Chris Fonseca I Keep It Moving I Smirnoff Ice
Agency: 72andSunny / New York + Epoch / New York + Cut N Run / New York Client: Smirnoff Category: Craft - Sound Design / Sound Design - Single
Points: 25.0
World's Largest Blind Taste Test
Agency: CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago Client: Kraft Heinz Category: Brand Transformation
Points: 25.0
Beyoncé - "Formation"
Agency: PRETTYBIRD / Culver City Client: Beyoncé Category: Cultural Driver
Points: 25.0
Unfairy Tales
Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + MediaMonks / Los Angeles Client: UNICEF Category: Craft / Animation - Campaign
Points: 25.0
Client:
National Parks Service + Google
Title:
Google presents: The Hidden Worlds of the National Parks
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Innovation in Social Media
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
Airbnb
Title:
The New Airbnb App
Category:
Mobile / User Experience
Award:
2017 UX / UI Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Innovation in Interactive / Gaming
Award:
2017 Interactive Gold Pencil
Points:
25.0
Client:
Warner Bros
Title:
Fantastic Beasts and Where to Find Them
Category:
Craft / Visual Effects / Animation
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
Google Data Arts Team
Title:
Land Lines
Category:
Innovation in Mobile
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
Boost Mobile
Title:
Boost Your Voice
Category:
Experiential / Events & Competitions
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
Audi of America
Title:
Daughter
Category:
Craft - Writing / Writing - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Five Year Plan
Category:
Television / Short Form - Single
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Branded Social Post / Branded Social Post - Single
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
Nike
Title:
Time Is Precious
Category:
Television / Short Form - Campaign
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Beyoncé
Title:
Beyoncé - "Formation"
Category:
Music Videos
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Google
Title:
Year In Search 2016
Category:
Motion Graphics / Single
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Nike
Title:
Time Is Precious
Category:
Integrated Branding
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
Google
Title:
Year In Search 2016
Category:
Television / Long Form - Single
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Coldplay
Title:
Coldplay - "Up&Up"
Category:
Craft - Visual Effects / Visual Effects - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Cheetos
Title:
Cheetos Museum
Category:
Social Engagement / User-Generated Content
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
Smirnoff
Title:
Chris Fonseca I Keep It Moving I Smirnoff Ice
Category:
Craft - Sound Design / Sound Design - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Kraft Heinz
Title:
World's Largest Blind Taste Test
Category:
Brand Transformation
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
Beyoncé
Title:
Beyoncé - "Formation"
Category:
Cultural Driver
Award:
2017 Cultural Driver Gold Pencil
Points:
25.0