The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
U.S. Region Rankings

 


West

Client

Title

Category

Award

Points

400 Years in the Making - Intel takes Shakespeare’s ‘The Tempest’ Digital Agency: Intel / Santa Clara Client: Intel Category: Innovation in Branded Entertainment Points: 10.0
Moto Mods + YouTube Heroes Agency: Portal A / San Francisco + Weber Shandwick / Chicago Client: Lenovo Category: Influencer Marketing / Single Channel Points: 10.0
Unfairy Tales Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris Client: UNICEF Category: Online Films & Video / Short Form - Campaign Points: 10.0
Unacceptable Acceptance Letters Agency: Goodby Silverstein & Partners / San Francisco + PRETTYBIRD / Culver City + Cut + Run / San Francisco + Spy Post / San Francisco Client: The Hunting Ground C/O Chain Camera Pictures Category: Under 100K Budget Points: 10.0
Google presents: The Hidden Worlds of the National Parks Agency: Google Brand Studio / San Francisco + Stink Digital / New York City + Ghost Robot / New York City + Kaitlyn Aurelia Smith / Los Angeles Client: National Parks Service + Google Category: Websites Points: 10.0
The Professionals Collection Agency: CP+B / Boulder + Ketchum / New York Client: Fruit of the Loom Category: Print / Flat & Dimensional Points: 10.0
TacoBot Agency: Deutsch / Los Angeles Client: Taco Bell Category: Websites / Utility Points: 10.0
Target Creates First Ever Live Music Video with Gwen Stefani Agency: Deutsch / Los Angeles + Wondros / Los Angeles Client: Target Category: Innovation in Film / Television / Cinema Points: 10.0
Poverty Line Prices Agency: Goodby Silverstein & Partners / San Francisco + Goodby Silverstein & Partners / eLevel / San Francisco Client: Tipping Point Community Category: Typography / Static Points: 10.0
Oregon Weather Compass Agency: Wieden+Kennedy / Portland + Driftlab Interactive / St. Louis Client: Travel Oregon Category: Websites Points: 10.0
Youland Agency: Wieden+Kennedy / Portland + MediaMonks / Amsterdam Client: Old Spice Category: Gaming Points: 10.0
Boost Your Voice Agency: 180LA / Santa Monica Client: Boost Mobile Category: Innovation in Print & Outdoor / Ambient Media Points: 10.0
Fantastic Beasts and Where to Find Them Agency: Framestore / New York + Framestore / London Client: Warner Bros Category: Craft / Visual Effects / Animation Points: 10.0
Poverty Line Prices Agency: Goodby Silverstein & Partners / San Francisco + Goodby Silverstein & Partners / eLevel / San Francisco Client: Tipping Point Community Category: Promotional / Posters - Series Points: 10.0
TacoBot Agency: Deutsch / Los Angeles Client: Taco Bell Category: Innovation in Interactive / Online Points: 10.0
Target Creates First Ever Live Music Video with Gwen Stefani Agency: Deutsch / Los Angeles + Wondros / Los Angeles Client: Target Category: Broadcast / Short Form - Single Points: 10.0
The Breathalyzer Bag Agency: Goodby Silverstein & Partners / San Francisco + Anonymous Content / Los Angeles + Stitch / Santa Monica + Lime Studios / Santa Monica Client: Tostitos Category: Integrated Campaign Points: 10.0
Expedia Dream Adventures Agency: 180LA / Santa Monica Client: Expedia Category: Architecture Enhancement Points: 10.0
Unlimited You Agency: PRETTYBIRD / Culver City + Wieden+Kennedy / Portland Client: Nike Category: Craft - Direction / Direction - Single Points: 10.0
Unfairy Tales Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris Client: UNICEF Category: Online / Short Form - Campaign Points: 10.0
Strong Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland Client: Procter & Gamble Category: Craft - Editing / Editing - Single Points: 10.0
Duel Agency: Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles Client: Audi of America Category: Craft - Editing / Editing - Single Points: 10.0
Unlimited Stories Agency: Wieden+Kennedy / Portland + PRETTYBIRD / Culver City Client: Nike Category: Television / Short Form - Campaign Points: 10.0
Cheetos Museum Agency: Goodby Silverstein & Partners / San Francisco + Caviar / Los Angeles + Company 3 LA / Los Angeles Client: Cheetos Category: Branded Social Post / Branded Social Campaign Points: 10.0
Target Creates First Ever Live Music Video with Gwen Stefani Agency: Deutsch / Los Angeles + Wondros / Los Angeles Client: Target Category: Music Videos Points: 10.0
Unlimited You Agency: Wieden+Kennedy / Portland + PRETTYBIRD / Culver City Client: Nike Category: Television / Long Form - Single Points: 10.0
Serena Williams' Match Point | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Gaming Points: 10.0
Doritos No Choice Agency: Goodby Silverstein & Partners / San Francisco + Hey Wonderful / Los Angeles + Rock Paper Scissors / Los Angeles + One Union / San Francisco Client: Doritos Category: Social Engagement / Community Building Points: 10.0
"DUEL" Agency: Technicolor / Burbank Client: Audi USA Category: Craft - Sound Design / Sound Design - Single Points: 10.0
#Comeclean - Vajingle Agency: 72andSunny / New York + PRETTYBIRD / Culver City + Final Cut / New York + Method NY / Company 3 / New York Client: Seventh Generation Category: Online Films & Video / Short Form - Single Points: 10.0
It's What's Happening: #InMemoriam Agency: Global Brand & Creative Studio / San Francisco Client: Twitter Category: Craft / Photography - Single or Series Points: 10.0

Intel

400 Years in the Making - Intel takes Shakespeare’s ‘The Tempest’ Digital

Innovation in Branded Entertainment

2017 Branded Entertainment Bronze Pencil

10.0

Lenovo

Moto Mods + YouTube Heroes

Influencer Marketing / Single Channel

2017 Social Influencer Marketing Bronze Pencil

10.0

UNICEF

Unfairy Tales

Online Films & Video / Short Form - Campaign

2017 Film Bronze Pencil

10.0

The Hunting Ground C/O Chain Camera Pictures

Unacceptable Acceptance Letters

Under 100K Budget

2017 Film Bronze Pencil

10.0

National Parks Service + Google

Google presents: The Hidden Worlds of the National Parks

Websites

2017 Interactive Bronze Pencil

10.0

Fruit of the Loom

The Professionals Collection

Print / Flat & Dimensional

2017 Direct Marketing Bronze Pencil

10.0

Taco Bell

TacoBot

Websites / Utility

2017 Interactive Bronze Pencil

10.0

Target

Target Creates First Ever Live Music Video with Gwen Stefani

Innovation in Film / Television / Cinema

2017 Film Bronze Pencil

10.0

Tipping Point Community

Poverty Line Prices

Typography / Static

2017 Design Bronze Pencil

10.0

Travel Oregon

Oregon Weather Compass

Websites

2017 Mobile Bronze Pencil

10.0

Old Spice

Youland

Gaming

2017 Interactive Bronze Pencil

10.0

Boost Mobile

Boost Your Voice

Innovation in Print & Outdoor / Ambient Media

2017 Print & Outdoor Bronze Pencil

10.0

Warner Bros

Fantastic Beasts and Where to Find Them

Craft / Visual Effects / Animation

2017 Interactive Bronze Pencil

10.0

Tipping Point Community

Poverty Line Prices

Promotional / Posters - Series

2017 Design Bronze Pencil

10.0

Taco Bell

TacoBot

Innovation in Interactive / Online

2017 Interactive Bronze Pencil

10.0

Target

Target Creates First Ever Live Music Video with Gwen Stefani

Broadcast / Short Form - Single

2017 Branded Entertainment Bronze Pencil

10.0

Tostitos

The Breathalyzer Bag

Integrated Campaign

2017 Public Relations Bronze Pencil

10.0

Expedia

Expedia Dream Adventures

Architecture Enhancement

2017 Responsive Environments Bronze Pencil

10.0

Nike

Unlimited You

Craft - Direction / Direction - Single

2017 Moving Image Craft Bronze Pencil

10.0

UNICEF

Unfairy Tales

Online / Short Form - Campaign

2017 Branded Entertainment Bronze Pencil

10.0

Procter & Gamble

Strong

Craft - Editing / Editing - Single

2017 Moving Image Craft Bronze Pencil

10.0

Audi of America

Duel

Craft - Editing / Editing - Single

2017 Moving Image Craft Bronze Pencil

10.0

Nike

Unlimited Stories

Television / Short Form - Campaign

2017 Film Bronze Pencil

10.0

Cheetos

Cheetos Museum

Branded Social Post / Branded Social Campaign

2017 Social Media Bronze Pencil

10.0

Target

Target Creates First Ever Live Music Video with Gwen Stefani

Music Videos

2017 Branded Entertainment Bronze Pencil

10.0

Nike

Unlimited You

Television / Long Form - Single

2017 Film Bronze Pencil

10.0

Gatorade

Serena Williams' Match Point | Gatorade

Gaming

2017 Branded Entertainment Bronze Pencil

10.0

Doritos

Doritos No Choice

Social Engagement / Community Building

2017 Social Media Bronze Pencil

10.0

Audi USA

"DUEL"

Craft - Sound Design / Sound Design - Single

2017 Moving Image Craft Bronze Pencil

10.0

Seventh Generation

#Comeclean - Vajingle

Online Films & Video / Short Form - Single

2017 Film Bronze Pencil

10.0

Twitter

It's What's Happening: #InMemoriam

Craft / Photography - Single or Series

2017 Design Bronze Pencil

10.0

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