The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
U.S. Region Rankings
West
Client
Title
Category
Award
Points
Olympics News Lab at Google
Agency: Google Brand Studio / San Francisco + Swift / Portland Client: Google Category: Craft / Use of Visuals
Points: 5.0
Adobe Photoshop - There's Magic Inside
Agency: Edelman / San Francisco Client: Adobe Category: Craft / Use of Visuals
Points: 5.0
Google Duo - Iconic Duos
Agency: 72andSunny / Los Angeles + Hungry Man Productions / Los Angeles + NO6 / Los Angeles + The Mill / Los Angeles Client: Google Category: Craft / Animation - Single or Series
Points: 5.0
Operation Better
Agency: INNOCEAN USA / Huntington Beach Client: Hyundai Motor America Category: Craft - Innovation in Moving Image Craft / Visual
Points: 5.0
The Corner
Agency: Wieden+Kennedy / Portland + Iconoclast / Culver City Client: Powerade Category: Online Films & Video / Short Form - Single
Points: 5.0
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Craft / Animation - Single or Series
Points: 5.0
The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles Client: Tostitos Category: Innovation in Branded Entertainment
Points: 5.0
Taylor vs treadmill
Agency: Black Hand Cinema / Los Angeles Client: Apple Category: Influencer Marketing / Single Channel
Points: 5.0
The Story of Vans
Agency: Vans / Cypress Client: Vans Category: Craft / Animation - Single or Series
Points: 5.0
The Lady Gaga + Intel Experience
Agency: Intel Agency Inside / Santa Clara + PRETTYBIRD / Culver City + Greenlight / Hollywood + OMD / Worldwide Client: Intel Category: Innovation in Branded Entertainment
Points: 5.0
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Branded Entertainment
Points: 5.0
Call of Duty®: Infinite Warfare - Teammate Talk with Danny McBride
Agency: 72andSunny / Los Angeles + Pony Show Entertainment / Los Angeles Client: Activision Category: Online Films & Video / Short Form - Single
Points: 5.0
826 Valencia Tenderloin Center & King Carl’s Emporium
Agency: Office / San Francisco Client: 826 Valencia Category: Branding / Identity System
Points: 5.0
Ubisoft & Branded Entertainment Network (BEN) - Tom Clancy's The Division: Agent Origins
Agency: Ubisoft / San Francisco + Branded Entertainment Network (BEN) / Los Angeles + Corridor Digital / Los Angeles + Team Supertramp / Salt Lake City Client: Ubisoft Category: Influencer Marketing / Single Channel
Points: 5.0
Rise to the Occasion - A DiGiorno Pizza Anthem
Agency: Doner LA / Los Angeles + Reach / LA Client: DIGIORNO® Category: Influencer Marketing / Multi-Channel
Points: 5.0
Are you my Grandma?
Agency: Goodby Silverstein & Partners / San Francisco + Hungry Man / Los Angeles + HutchCo / Los Angeles + Theme Cloud / Bluffton Client: GRANDMA's Cookies Category: Online Films & Video / Short Form - Campaign
Points: 5.0
Influencer Chatbot, KalaniBot, for COVERGIRL
Agency: theAmplify / Culver City + Automat / Montreal + COTY Inc. (COVERGIRL brand) / New York City Client: COTY Inc. (COVERGIRL brand) Category: Influencer Marketing / Multi-Channel
Points: 5.0
Expedia Dream Adventures
Agency: 180LA / Santa Monica Client: Expedia Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 5.0
AT&T Hello Lab: A Year-Long Social Influencer Content Program
Agency: Fullscreen Brandworks / Playa Vista, CA + INE Entertainment / Studio City, CA + Wondros / Los Angeles, CA Client: AT&T Category: Influencer Marketing / Episodic
Points: 5.0
Pandora Rebrand: The Color of Music
Agency: Pandora (in-house) / Oakland Client: Pandora (in-house) Category: Branding / Rebranding
Points: 5.0
The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design / Hayward + Anonymous Content / Los Angeles Client: Tostitos Category: Integrated Digital & Physical Product
Points: 5.0
Nest, Integrated Outdoor Security Cam Campaign: Mystery Solved
Agency: Pet Gorilla / Los Angeles + Nest / Palo Alto Client: Nest Category: Cross-Channel / Digital / Physical Cross-Channel
Points: 5.0
West Marin Review, cover series
Agency: Madeleine Corson Design / San Francisco Client: West Marin Review Category: Editorial / Magazine Cover Design
Points: 5.0
Hillary Rodham Clinton
Agency: Venables Bell and Partners / San Francisco + Park Pictures / Los Angeles + Chelsea Pictures / New York/Los Angeles + Lumberyard at VB&P / San Francisco Client: Hillary Rodham Clinton Category: Under 100K Budget
Points: 5.0
World Interrupted
Agency: Bonfire Labs / San Francisco + Salesforce / San Francisco Client: Salesforce Category: Typography / Dynamic / In Motion
Points: 5.0
Expedia Dream Adventures
Agency: 180LA / Santa Monica Client: Expedia Category: Ambient / Immersive / Digital Installations
Points: 5.0
The Virgin America First Class Shoe
Agency: Eleven, Inc. / San Francisco Client: Virgin America Airlines Category: Events & Experiential
Points: 5.0
24 Hours of Le Forza
Agency: MUH-TAY-ZIK | HOF-FER / San Francisco + Tencue / Berkeley + Showdown / San Francisco Client: Audi of America Category: Gaming
Points: 5.0
The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles Client: Tostitos Category: Events & Experiential
Points: 5.0
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Gaming
Points: 5.0
Unacceptable Acceptance Letters
Agency: Goodby Silverstein & Partners / San Francisco + PRETTYBIRD / Culver City + Cut + Run / San Francisco + Spy Post / Burbank Client: The Hunting Ground C/O Chain Camera Pictures Category: Digital / Social Media & Viral Marketing
Points: 5.0
Virtual Art Sessions
Agency: Google Data Arts Team / San Francisco Client: Google Data Arts Team Category: Innovation in Interactive / Online
Points: 5.0
Land Lines
Agency: Google Data Arts Team / San Francisco + YesYesNo / New York + Ubilabs / Hamburg Client: Google Data Arts Team Category: Innovation in Interactive / Online
Points: 5.0
Election FM
Agency: Goodby Silverstein & Partners / San Francisco + Elle Communications / Los Angeles + Rally / San Francisco Client: Rock the Vote Category: Experiential Radio
Points: 5.0
#TwitterHaloWars
Agency: 215 McCann / San Francisco + Twitter / San Francisco Client: Microsoft Xbox Category: Innovation in Interactive / Gaming
Points: 5.0
2K Boost
Agency: CP+B / Los Angeles Client: NBA2K Category: Innovation in Interactive / Gaming
Points: 5.0
World's Largest Blind Taste Test
Agency: CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago Client: Kraft Heinz Category: Integrated Campaign
Points: 5.0
Super Bowl Halftime Show: Intel Drones + Lady Gaga
Agency: Intel / Santa Clara + Official Productions / Los Angeles Client: Intel Category: Broadcast / Short Form - Single
Points: 5.0
Stress Tested For Women
Agency: Wieden+Kennedy / Portland + Anonymous Content / Culver City + Final Cut / Los Angeles + The Directors Bureau / Los Angeles Client: Secret Deodorant (P&G) Category: Broadcast / Short Form - Campaign
Points: 5.0
Stride Gum Presents Heaven Sent
Agency: Amusement Park Entertainment / Los Angeles + Berman Productions / Santa Monica + Mondelēz International / East Hanover Client: Mondelēz International / Stride Gum Category: Broadcast / Long Form - Single
Points: 5.0
The Toycracker: A Mini-Musical Spectacular
Agency: 72andSunny / Los Angeles + Biscuit / Los Angeles + Method Studios / Los Angeles + Cut & Run / Los Angeles Client: Target Category: Broadcast / Long Form - Single
Points: 5.0
The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles Client: Tostitos Category: Craft / Art Direction - Single or Campaign
Points: 5.0
Unbroken Ground
Agency: Farm League / Venice Client: Patagonia Category: Film / Cinema / Non-Fiction / Documentary
Points: 5.0
License to Operate
Agency: Omelet / Los Angeles Client: A Better Los Angeles Category: Film / Cinema / Non-Fiction / Documentary
Points: 5.0
The Swim
Agency: Knucklehead / London & Los Angeles + BBDO / New York Client: Visa Category: Craft - Direction / Direction - Single
Points: 5.0
Dillan's Voice
Agency: TBWA\Media Arts Lab / Los Angeles + Tool of North America / Los Angeles Client: Apple Category: Online / Short Form - Single
Points: 5.0
Stroll
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Craft - Direction / Direction - Single
Points: 5.0
The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles Client: Tostitos Category: Craft / Use of Digital Technology - Single or Campaign
Points: 5.0
Equality
Agency: PRETTYBIRD / Culver City + Wieden+Kennedy / Portland Client: Nike Category: Craft - Direction / Direction - Single
Points: 5.0
Client:
Google
Title:
Olympics News Lab at Google
Category:
Craft / Use of Visuals
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Adobe
Title:
Adobe Photoshop - There's Magic Inside
Category:
Craft / Use of Visuals
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Google
Title:
Google Duo - Iconic Duos
Category:
Craft / Animation - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Hyundai Motor America
Title:
Operation Better
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Powerade
Title:
The Corner
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Gatorade
Title:
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Category:
Craft / Animation - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Tostitos
Title:
The Breathalyzer Bag
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Apple
Title:
Taylor vs treadmill
Category:
Influencer Marketing / Single Channel
Award:
2017 Social Influencer Marketing Merit Award
Points:
5.0
Client:
Vans
Title:
The Story of Vans
Category:
Craft / Animation - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Intel
Title:
The Lady Gaga + Intel Experience
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Activision
Title:
Call of Duty®: Infinite Warfare - Teammate Talk with Danny McBride
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
826 Valencia
Title:
826 Valencia Tenderloin Center & King Carl’s Emporium
Category:
Branding / Identity System
Award:
2017 Design Merit Award
Points:
5.0
Client:
Ubisoft
Title:
Ubisoft & Branded Entertainment Network (BEN) - Tom Clancy's The Division: Agent Origins
Category:
Influencer Marketing / Single Channel
Award:
2017 Social Influencer Marketing Merit Award
Points:
5.0
Client:
DIGIORNO®
Title:
Rise to the Occasion - A DiGiorno Pizza Anthem
Category:
Influencer Marketing / Multi-Channel
Award:
2017 Social Influencer Marketing Merit Award
Points:
5.0
Client:
GRANDMA's Cookies
Title:
Are you my Grandma?
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Merit Award
Points:
5.0
Client:
COTY Inc. (COVERGIRL brand)
Title:
Influencer Chatbot, KalaniBot, for COVERGIRL
Category:
Influencer Marketing / Multi-Channel
Award:
2017 Social Influencer Marketing Merit Award
Points:
5.0
Client:
Expedia
Title:
Expedia Dream Adventures
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
AT&T
Title:
AT&T Hello Lab: A Year-Long Social Influencer Content Program
Category:
Influencer Marketing / Episodic
Award:
2017 Social Influencer Marketing Merit Award
Points:
5.0
Client:
Pandora (in-house)
Title:
Pandora Rebrand: The Color of Music
Category:
Branding / Rebranding
Award:
2017 Design Merit Award
Points:
5.0
Client:
Tostitos
Title:
The Breathalyzer Bag
Category:
Integrated Digital & Physical Product
Award:
2017 Intellectual Property Merit Award
Points:
5.0
Client:
Nest
Title:
Nest, Integrated Outdoor Security Cam Campaign: Mystery Solved
Category:
Cross-Channel / Digital / Physical Cross-Channel
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
West Marin Review
Title:
West Marin Review, cover series
Category:
Editorial / Magazine Cover Design
Award:
2017 Design Merit Award
Points:
5.0
Client:
Hillary Rodham Clinton
Title:
Hillary Rodham Clinton
Category:
Under 100K Budget
Award:
2017 Film Merit Award
Points:
5.0
Client:
Salesforce
Title:
World Interrupted
Category:
Typography / Dynamic / In Motion
Award:
2017 Design Merit Award
Points:
5.0
Client:
Expedia
Title:
Expedia Dream Adventures
Category:
Ambient / Immersive / Digital Installations
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Virgin America Airlines
Title:
The Virgin America First Class Shoe
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Audi of America
Title:
24 Hours of Le Forza
Category:
Gaming
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Tostitos
Title:
The Breathalyzer Bag
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Taco Bell
Title:
TacoBot
Category:
Utility
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Gaming
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
The Hunting Ground C/O Chain Camera Pictures
Title:
Unacceptable Acceptance Letters
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Google Data Arts Team
Title:
Virtual Art Sessions
Category:
Innovation in Interactive / Online
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Google Data Arts Team
Title:
Land Lines
Category:
Innovation in Interactive / Online
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Rock the Vote
Title:
Election FM
Category:
Experiential Radio
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Microsoft Xbox
Title:
#TwitterHaloWars
Category:
Innovation in Interactive / Gaming
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
NBA2K
Title:
2K Boost
Category:
Innovation in Interactive / Gaming
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Kraft Heinz
Title:
World's Largest Blind Taste Test
Category:
Integrated Campaign
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Intel
Title:
Super Bowl Halftime Show: Intel Drones + Lady Gaga
Category:
Broadcast / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Secret Deodorant (P&G)
Title:
Stress Tested For Women
Category:
Broadcast / Short Form - Campaign
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Mondelēz International / Stride Gum
Title:
Stride Gum Presents Heaven Sent
Category:
Broadcast / Long Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Target
Title:
The Toycracker: A Mini-Musical Spectacular
Category:
Broadcast / Long Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Tostitos
Title:
The Breathalyzer Bag
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Patagonia
Title:
Unbroken Ground
Category:
Film / Cinema / Non-Fiction / Documentary
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
A Better Los Angeles
Title:
License to Operate
Category:
Film / Cinema / Non-Fiction / Documentary
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Visa
Title:
The Swim
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Apple
Title:
Dillan's Voice
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Apple
Title:
Stroll
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Tostitos
Title:
The Breathalyzer Bag
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Nike
Title:
Equality
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
