The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Region Rankings

 


West

Client

Title

Category

Award

Points

LA Original Agency: 72andSunny / Los Angeles Client: Mayor's Fund for Los Angeles Category: Craft / Art Direction - Campaign Points: 25.0
Intel Drone Light Show at The Olympics Agency: Intel / Santa Clara Client: Intel Category: Innovation in Design / Experiential / Environmental Points: 25.0
G Active - Water Made Active Agency: TBWA\Chiat\Day, / Los Angeles Client: Gatorade Category: Innovation in Design / Moving Image Points: 25.0
Elton John - Farewell Yellow Brick Road Global Launch Agency: Spinifex Group / Torrance Client: Sir Elton John Category: Craft / Visual Effects / Animation Points: 25.0
60th GRAMMYs - Play the City Agency: TBWA\Chiat\Day, / Los Angeles Client: The Recording Academy Category: Innovation in Interactive / Experiential Points: 25.0
Did You Mean MailChimp? Agency: The Directors Bureau / Los Angeles + Riff Raff / London + Droga5 / New York Client: MailChimp Category: Broadcast / Short Form - Campaign Points: 25.0
C21 Restaurant Agency: Tool / Santa Monica + Saatchi & Saatchi / New York + National Down Syndrome Society / New York City Client: National Down Syndrome Society Category: Online / Short Form - Single Points: 25.0
An Eye Fit for Liberty Agency: Google Brand Studio / San Francisco Client: Google Category: Online / Long Form - Single Points: 25.0
Breaking 2 Agency: Dirty Robber / Los Angeles + National Geographic Studios / New York Client: Nike Category: Feature Length / Non-Fiction / Documentary Points: 25.0
The Eclipse Case Study Agency: Nest Labs / Palo Alto Client: Nest Category: Use of Technology Points: 25.0
The Eclipse Case Study Agency: Nest Labs / Palo Alto Client: Nest Category: Innovation in Responsive Environments Points: 25.0
G Active - Water Made Active Agency: TBWA\Chiat\Day, / Los Angeles Client: Gatorade Category: Craft / Use of Visuals Points: 25.0
Ostrich Agency: MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles Client: Samsung Category: Craft - Direction / Single Points: 25.0
Original Is Never Finished Agency: EXILE / New York + Johannes Leonardo / New York Client: Adidas Category: Craft - Editing / Single Points: 25.0
Clash Royale Campaign Agency: Psyop / New York + Barton F. Graf / New York Client: Supercell Category: Craft - Animation / Campaign Points: 25.0
Original is Never Finished Agency: Human / Santa Monica + Johannes Leonardo / New York + adidas Originals / Portland Client: adidas Originals Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign Points: 25.0
Doritos Blaze vs. MTN DEW ICE Agency: Goodby Silverstein & Partners / San Francisco Client: Doritos + Mountain Dew Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign Points: 25.0
G Active - Water Made Active Agency: TBWA\Chiat\Day, / Los Angeles Client: Gatorade Category: Craft - Innovation in Moving Image Craft / Visual Points: 25.0
Intel Drone Light Show at The Olympics Agency: Intel / Santa Clara Client: Intel Category: Craft - Innovation in Moving Image Craft / Visual Points: 25.0
Imaginary Friends Society Agency: RPA / Santa Monica Client: Pediatric Brain Tumor Foundation Category: Branded Content Points: 25.0
G Active - Water Made Active Agency: TBWA\Chiat\Day, / Los Angeles Client: Gatorade Category: Craft / Animation - Single or Series Points: 15.0
60th GRAMMYs - Play the City Agency: TBWA\Chiat\Day, / Los Angeles Client: The Recording Academy Category: Experiential / Digital Installations Points: 15.0
Barbers Agency: Furlined / Los Angeles + Apple / Cupertino Client: Apple Category: Broadcast / Short Form - Single Points: 15.0
Ostrich Agency: MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles Client: Samsung Category: Online / Short Form - Single Points: 15.0
Breaking 2 Agency: Dirty Robber / Los Angeles + Wieden+Kennedy / Portland + National Geographic Studios / New York + Mindshare / New York Client: Nike Category: Innovation in Branded Entertainment Points: 15.0
Intel Drone Light Show at The Olympics Agency: Intel / Santa Clara Client: Intel Category: Innovation in Branded Entertainment Points: 15.0
Welcome to @Apple Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Social Engagement / User-Generated Content Points: 15.0
Sway Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Craft - Direction / Single Points: 15.0
Barbers Agency: Apple / Cupertino Client: Apple Category: Craft - Direction / Single Points: 15.0
Sway Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Craft - Editing / Single Points: 15.0
Levi's Circles :90 Agency: FCB West / San Francisco Client: Levi Strauss & Co. Category: Craft - Cinematography / Single Points: 15.0
Levi's Circles :90 Agency: FCB West / San Francisco Client: Levi Strauss & Co. Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign Points: 15.0
Sway Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign Points: 15.0
Imaginary Friends Society - What's an MRI Agency: RPA / Santa Monica Client: Pediatric Brain Tumor Foundation Category: Film / Long Form Points: 15.0
Imaginary Friends Society Agency: RPA / Santa Monica Client: Pediatric Brain Tumor Foundation Category: Digital / Web Points: 15.0
Stacy's Stands with You Agency: Goodby Silverstein & Partners / San Francisco Client: Stacy's Pita Chips Category: Packaging / Specialty Points: 10.0
Imaginary Friends Society Agency: RPA / Santa Monica Client: Pediatric Brain Tumor Foundation Category: Craft / Animation - Single or Series Points: 10.0
Rotten Apples Agency: Zambezi / Culver City Client: Rotten Apples Category: Websites / Utility Points: 10.0
Visit Britain Agency: 180LA / Los Angeles + Cut & Run / Santa Monica + Electric Theatre Collective / Santa Monica + Expedia / Bellevue Client: Expedia Category: Interactive Video Points: 10.0
Elton John - Farewell Yellow Brick Road Global Launch Agency: Spinifex Group / Torrance Client: Sir Elton John Category: Experiential / Virtual Reality (VR) Points: 10.0
Levi's Circles :60 Agency: FCB West / San Francisco Client: Levi Strauss & Co. Category: Broadcast / Short Form - Single Points: 10.0
Levi's Circles :90 Agency: FCB West / San Francisco Client: Levi Strauss & Co. Category: Online / Short Form - Single Points: 10.0
The Red Stain - La Macchia Rossa Agency: The Directors Bureau / Los Angeles + Landia / Brazil + Think Cattleya / Italy Client: Francis Ford Coppola Winery Category: Feature Length / Fiction / Narrative Points: 10.0
Device Free Dinner Agency: Goodby Silverstein & Partners / San Francisco Client: Common Sense Media Category: Television / Short Form - Campaign Points: 10.0
Barbers Agency: Apple / Cupertino Client: Apple Inc. Category: Television / Long Form - Single Points: 10.0
Ostrich Agency: MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles Client: Samsung Category: Television / Long Form - Single Points: 10.0
Device Free Dinner on Funny or Die Agency: Goodby Silverstein & Partners / San Francisco Client: Common Sense Media Category: Online Films & Video / Short Form - Single Points: 10.0
Appocalypse Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Location-Specific Video Points: 10.0
60th GRAMMYs - Play the City Agency: TBWA\Chiat\Day, / Los Angeles Client: The Recording Academy Category: Use of Technology / Augmented Reality (AR) Points: 10.0
Welcome to @Apple Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Social Engagement / Community Building Points: 10.0

Mayor's Fund for Los Angeles

LA Original

Craft / Art Direction - Campaign

2018 Cross-Platform Gold Pencil

25.0

Intel

Intel Drone Light Show at The Olympics

Innovation in Design / Experiential / Environmental

2018 Design Gold Pencil

25.0

Gatorade

G Active - Water Made Active

Innovation in Design / Moving Image

2018 Design Gold Pencil

25.0

Sir Elton John

Elton John - Farewell Yellow Brick Road Global Launch

Craft / Visual Effects / Animation

2018 Interactive Gold Pencil

25.0

The Recording Academy

60th GRAMMYs - Play the City

Innovation in Interactive / Experiential

2018 Interactive Gold Pencil

25.0

MailChimp

Did You Mean MailChimp?

Broadcast / Short Form - Campaign

2018 Branded Entertainment Gold Pencil

25.0

National Down Syndrome Society

C21 Restaurant

Online / Short Form - Single

2018 Branded Entertainment Gold Pencil

25.0

Google

An Eye Fit for Liberty

Online / Long Form - Single

2018 Branded Entertainment Gold Pencil

25.0

Nike

Breaking 2

Feature Length / Non-Fiction / Documentary

2018 Branded Entertainment Gold Pencil

25.0

Nest

The Eclipse Case Study

Use of Technology

2018 Responsive Environments Gold Pencil

25.0

Nest

The Eclipse Case Study

Innovation in Responsive Environments

2018 Responsive Environments Gold Pencil

25.0

Gatorade

G Active - Water Made Active

Craft / Use of Visuals

2018 Social Media Gold Pencil

25.0

Samsung

Ostrich

Craft - Direction / Single

2018 Moving Image Craft Gold Pencil

25.0

Adidas

Original Is Never Finished

Craft - Editing / Single

2018 Moving Image Craft Gold Pencil

25.0

Supercell

Clash Royale Campaign

Craft - Animation / Campaign

2018 Moving Image Craft Gold Pencil

25.0

adidas Originals

Original is Never Finished

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

2018 Moving Image Craft Gold Pencil

25.0

Doritos + Mountain Dew

Doritos Blaze vs. MTN DEW ICE

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

2018 Moving Image Craft Gold Pencil

25.0

Gatorade

G Active - Water Made Active

Craft - Innovation in Moving Image Craft / Visual

2018 Moving Image Craft Gold Pencil

25.0

Intel

Intel Drone Light Show at The Olympics

Craft - Innovation in Moving Image Craft / Visual

2018 Moving Image Craft Gold Pencil

25.0

Pediatric Brain Tumor Foundation

Imaginary Friends Society

Branded Content

2018 Health, Wellness & Pharma Gold Pencil

25.0

Gatorade

G Active - Water Made Active

Craft / Animation - Single or Series

2018 Design Silver Pencil

15.0

The Recording Academy

60th GRAMMYs - Play the City

Experiential / Digital Installations

2018 Interactive Silver Pencil

15.0

Apple

Barbers

Broadcast / Short Form - Single

2018 Branded Entertainment Silver Pencil

15.0

Samsung

Ostrich

Online / Short Form - Single

2018 Branded Entertainment Silver Pencil

15.0

Nike

Breaking 2

Innovation in Branded Entertainment

2018 Branded Entertainment Silver Pencil

15.0

Intel

Intel Drone Light Show at The Olympics

Innovation in Branded Entertainment

2018 Branded Entertainment Silver Pencil

15.0

Apple

Welcome to @Apple

Social Engagement / User-Generated Content

2018 Social Media Silver Pencil

15.0

Apple

Sway

Craft - Direction / Single

2018 Moving Image Craft Silver Pencil

15.0

Apple

Barbers

Craft - Direction / Single

2018 Moving Image Craft Silver Pencil

15.0

Apple

Sway

Craft - Editing / Single

2018 Moving Image Craft Silver Pencil

15.0

Levi Strauss & Co.

Levi's Circles :90

Craft - Cinematography / Single

2018 Moving Image Craft Silver Pencil

15.0

Levi Strauss & Co.

Levi's Circles :90

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

2018 Moving Image Craft Silver Pencil

15.0

Apple

Sway

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

2018 Moving Image Craft Silver Pencil

15.0

Pediatric Brain Tumor Foundation

Imaginary Friends Society - What's an MRI

Film / Long Form

2018 Health, Wellness & Pharma Silver Pencil

15.0

Pediatric Brain Tumor Foundation

Imaginary Friends Society

Digital / Web

2018 Health, Wellness & Pharma Silver Pencil

15.0

Stacy's Pita Chips

Stacy's Stands with You

Packaging / Specialty

2018 Design Bronze Pencil

10.0

Pediatric Brain Tumor Foundation

Imaginary Friends Society

Craft / Animation - Single or Series

2018 Design Bronze Pencil

10.0

Rotten Apples

Rotten Apples

Websites / Utility

2018 Interactive Bronze Pencil

10.0

Expedia

Visit Britain

Interactive Video

2018 Interactive Bronze Pencil

10.0

Sir Elton John

Elton John - Farewell Yellow Brick Road Global Launch

Experiential / Virtual Reality (VR)

2018 Interactive Bronze Pencil

10.0

Levi Strauss & Co.

Levi's Circles :60

Broadcast / Short Form - Single

2018 Branded Entertainment Bronze Pencil

10.0

Levi Strauss & Co.

Levi's Circles :90

Online / Short Form - Single

2018 Branded Entertainment Bronze Pencil

10.0

Francis Ford Coppola Winery

The Red Stain - La Macchia Rossa

Feature Length / Fiction / Narrative

2018 Branded Entertainment Bronze Pencil

10.0

Common Sense Media

Device Free Dinner

Television / Short Form - Campaign

2018 Film Bronze Pencil

10.0

Apple Inc.

Barbers

Television / Long Form - Single

2018 Film Bronze Pencil

10.0

Samsung

Ostrich

Television / Long Form - Single

2018 Film Bronze Pencil

10.0

Common Sense Media

Device Free Dinner on Funny or Die

Online Films & Video / Short Form - Single

2018 Film Bronze Pencil

10.0

Apple

Appocalypse

Location-Specific Video

2018 Film Bronze Pencil

10.0

The Recording Academy

60th GRAMMYs - Play the City

Use of Technology / Augmented Reality (AR)

2018 Responsive Environments Bronze Pencil

10.0

Apple

Welcome to @Apple

Social Engagement / Community Building

2018 Social Media Bronze Pencil

10.0

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