The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
U.S. Region Rankings
West
Client
Title
Category
Award
Points
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles Client: Apple Category: Location-Specific Video
Points: 10.0
Nike Canada "Play Less Nice"
Agency: Wieden+Kennedy / Portland Client: Nike Category: Innovation in Film / Television / Cinema
Points: 10.0
Device Free Dinner
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles Client: Common Sense Media Category: Television / Short Form - Campaign
Points: 10.0
Last Days
Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica Client: Jose Cuervo Category: Television / Long Form - Single
Points: 10.0
Barbers
Agency: Apple / Cupertino + Furlined / Santa Monica Client: Apple Category: Television / Long Form - Single
Points: 10.0
Ostrich
Agency: MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles Client: Samsung Category: Television / Long Form - Single
Points: 10.0
Device Free Dinner on Funny or Die
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles Client: Common Sense Media Category: Online Films & Video / Short Form - Single
Points: 10.0
Last Days
Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica Client: Jose Cuervo Category: Online Films & Video / Long Form - Single
Points: 10.0
Switch to iPhone
Agency: Apple / Cupertino + Park Pictures / Santa Monica Client: Apple Category: Online Films & Video / Pre-Roll Video - Campaign
Points: 2.0
Invisible World: An Old Spice Invisible Spray Production
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Innovation in Film / Online
Points: 2.0
Ventriloquist
Agency: dummy. / Venice + The Outsider / London + AMV BBDO / London Client: The National Lottery Category: Television / Short Form - Single
Points: 2.0
The Original Colonel's Original Recipe (Today's Teens)
Agency: Wieden+Kennedy / Portland + Smith + Jones Films / Los Angeles + Joint Editorial / Portland + Method Studios / Los Angeles Client: KFC Category: Television / Short Form - Single
Points: 2.0
Old Spice - Marco Love- O
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Television / Short Form - Single
Points: 2.0
Old Spice - Mask
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Television / Short Form - Single
Points: 2.0
Old Spice - It Practically Smells Itself
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Television / Short Form - Campaign
Points: 2.0
Earth: Shot on iPhone
Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Television / Long Form - Single
Points: 2.0
Following
Agency: MJZ / LA + DDB / Chicago + Moving Picture Company / International Client: State Farm Category: Television / Long Form - Single
Points: 2.0
Web of Fries
Agency: Deutsch / Los Angeles + Motive Music / Santa Monica + Lime Studios / Santa Monica Client: Taco Bell Category: Television / Long Form - Single
Points: 2.0
Ancestry DNA "Together Forever"
Agency: Biscuit Filmworks / London + Droga5 / London + Biscuit Filmworks / Los Angeles Client: Ancestry Category: Television / Long Form - Single
Points: 2.0
Doritos Blaze vs. MTN DEW ICE
Agency: Goodby Silverstein & Partners / San Francisco Client: Doritos + Mountain Dew Category: Television / Long Form - Single
Points: 2.0
Old Spice - Red Sweater
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Television / Long Form - Single
Points: 2.0
Year in Search
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Television / Long Form - Single
Points: 2.0
Love Over Bias
Agency: Wieden+Kennedy / Portland Client: Procter & Gamble Category: Television / Long Form - Single
Points: 2.0
Reassemble!
Agency: 72andSunny / Los Angeles Client: Call of Duty: WWII Category: Television / Long Form - Campaign
Points: 2.0
Device Free Dinner
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles Client: Common Sense Media Category: Television / Varying Length Campaign
Points: 2.0
Web of Fries
Agency: Deutsch / Los Angeles + Lime Studios / Santa Monica + Motive Music / Santa Monica Client: Taco Bell Category: Cinema Advertising
Points: 2.0
Device Free Dinner
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles Client: Common Sense Media Category: Online Films & Video / Short Form - Campaign
Points: 2.0
I Love My Fruit by the Foot Campaign
Agency: ERICH & KALLMAN / San Francisco Client: General Mills Fruit by the Foot Category: Online Films & Video / Short Form - Campaign
Points: 2.0
Thursday Night Football
Agency: CP+B / Los Angeles + Biscuit Filmworks / Los Angeles Client: Amazon Prime Video Category: Online Films & Video / Short Form - Campaign
Points: 2.0
Swear Like a Mother
Agency: CP+B / Boulder + Hungry Man / New York Client: Kraft Heinz Category: Online Films & Video / Long Form - Single
Points: 2.0
Audi - Parking Lot
Agency: Venables Bell & Partners / San Francisco Client: Audi of America Category: Online Films & Video / Long Form - Single
Points: 2.0
Tomorrow's News
Agency: Smuggler / Los Angeles + BBDO / New York Client: Sandy Hook Promise Category: Online Films & Video / Long Form - Single
Points: 2.0
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
Points: 2.0
Web of Fries
Agency: Deutsch / Los Angeles + Lime Studios / Santa Monica + Motive Music / Santa Monica Client: Taco Bell Category: Online Films & Video / Long Form - Single
Points: 2.0
Barbers
Agency: Furlined / Santa Monica + Apple / Cupertino Client: Apple Category: Online Films & Video / Long Form - Single
Points: 2.0
Dedicated: The Conor McGregor Story
Agency: Beats By Dr. Dre / Culver City + Doomsday / Los Angeles Client: Beats By Dr. Dre Category: Online Films & Video / Long Form - Single
Points: 2.0
Year in Search
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Online Films & Video / Long Form - Single
Points: 2.0
Zinger Announcement
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Joint Editorial / Portland Client: KFC Category: Online Films & Video / Long Form - Single
Points: 2.0
Reassemble!
Agency: 72andSunny / Los Angeles Client: Call of Duty Category: Online Films & Video / Long Form - Campaign
Points: 2.0
Netflix is a Joke
Agency: Battery / Los Angeles Client: Netflix Category: Online Films & Video / Varying Length Campaign
Points: 2.0
Old Spice - We Make Scents for Men
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Online Films & Video / Varying Length Campaign
Points: 2.0
Fit — Hulu
Agency: RPA / Santa Monica + Park Pictures / New York Client: American Honda Motor Co., Inc Category: Online Films & Video / Pre-Roll Video - Single
Points: 2.0
Client:
Apple
Title:
Appocalypse
Category:
Location-Specific Video
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Canada "Play Less Nice"
Category:
Innovation in Film / Television / Cinema
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Common Sense Media
Title:
Device Free Dinner
Category:
Television / Short Form - Campaign
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Jose Cuervo
Title:
Last Days
Category:
Television / Long Form - Single
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Barbers
Category:
Television / Long Form - Single
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
Ostrich
Category:
Television / Long Form - Single
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Common Sense Media
Title:
Device Free Dinner on Funny or Die
Category:
Online Films & Video / Short Form - Single
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Jose Cuervo
Title:
Last Days
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Switch to iPhone
Category:
Online Films & Video / Pre-Roll Video - Campaign
Award:
2018 Film Merit Award
Points:
2.0
Client:
Old Spice
Title:
Invisible World: An Old Spice Invisible Spray Production
Category:
Innovation in Film / Online
Award:
2018 Film Merit Award
Points:
2.0
Client:
The National Lottery
Title:
Ventriloquist
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
KFC
Title:
The Original Colonel's Original Recipe (Today's Teens)
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Old Spice
Title:
Old Spice - Marco Love- O
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Old Spice
Title:
Old Spice - Mask
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Old Spice
Title:
Old Spice - It Practically Smells Itself
Category:
Television / Short Form - Campaign
Award:
2018 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Earth: Shot on iPhone
Category:
Television / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
State Farm
Title:
Following
Category:
Television / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Taco Bell
Title:
Web of Fries
Category:
Television / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Ancestry
Title:
Ancestry DNA "Together Forever"
Category:
Television / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Doritos + Mountain Dew
Title:
Doritos Blaze vs. MTN DEW ICE
Category:
Television / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Old Spice
Title:
Old Spice - Red Sweater
Category:
Television / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Google
Title:
Year in Search
Category:
Television / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Procter & Gamble
Title:
Love Over Bias
Category:
Television / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Call of Duty: WWII
Title:
Reassemble!
Category:
Television / Long Form - Campaign
Award:
2018 Film Merit Award
Points:
2.0
Client:
Common Sense Media
Title:
Device Free Dinner
Category:
Television / Varying Length Campaign
Award:
2018 Film Merit Award
Points:
2.0
Client:
Taco Bell
Title:
Web of Fries
Category:
Cinema Advertising
Award:
2018 Film Merit Award
Points:
2.0
Client:
Common Sense Media
Title:
Device Free Dinner
Category:
Online Films & Video / Short Form - Campaign
Award:
2018 Film Merit Award
Points:
2.0
Client:
General Mills Fruit by the Foot
Title:
I Love My Fruit by the Foot Campaign
Category:
Online Films & Video / Short Form - Campaign
Award:
2018 Film Merit Award
Points:
2.0
Client:
Amazon Prime Video
Title:
Thursday Night Football
Category:
Online Films & Video / Short Form - Campaign
Award:
2018 Film Merit Award
Points:
2.0
Client:
Kraft Heinz
Title:
Swear Like a Mother
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Audi of America
Title:
Audi - Parking Lot
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Sandy Hook Promise
Title:
Tomorrow's News
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Appocalypse
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Taco Bell
Title:
Web of Fries
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Barbers
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Beats By Dr. Dre
Title:
Dedicated: The Conor McGregor Story
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Google
Title:
Year in Search
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
KFC
Title:
Zinger Announcement
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Call of Duty
Title:
Reassemble!
Category:
Online Films & Video / Long Form - Campaign
Award:
2018 Film Merit Award
Points:
2.0
Client:
Netflix
Title:
Netflix is a Joke
Category:
Online Films & Video / Varying Length Campaign
Award:
2018 Film Merit Award
Points:
2.0
Client:
Old Spice
Title:
Old Spice - We Make Scents for Men
Category:
Online Films & Video / Varying Length Campaign
Award:
2018 Film Merit Award
Points:
2.0