The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
U.S. Region Rankings
West
Client
Title
Category
Award
Points
Did You Mean MailChimp?
Agency: The Directors Bureau / Los Angeles + Riff Raff / London + Droga5 / New York Client: MailChimp Category: Broadcast / Short Form - Campaign
Points: 25.0
C21 Restaurant
Agency: Tool / Santa Monica + Saatchi & Saatchi / New York + National Down Syndrome Society / New York City Client: National Down Syndrome Society Category: Online / Short Form - Single
Points: 25.0
An Eye Fit for Liberty
Agency: Google Brand Studio / San Francisco Client: Google Category: Online / Long Form - Single
Points: 25.0
Breaking 2
Agency: Dirty Robber / Los Angeles + National Geographic Studios / New York Client: Nike Category: Feature Length / Non-Fiction / Documentary
Points: 25.0
Barbers
Agency: Furlined / Los Angeles + Apple / Cupertino Client: Apple Category: Broadcast / Short Form - Single
Points: 15.0
Ostrich
Agency: MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles Client: Samsung Category: Online / Short Form - Single
Points: 15.0
Breaking 2
Agency: Dirty Robber / Los Angeles + Wieden+Kennedy / Portland + National Geographic Studios / New York + Mindshare / New York Client: Nike Category: Innovation in Branded Entertainment
Points: 15.0
Intel Drone Light Show at The Olympics
Agency: Intel / Santa Clara Client: Intel Category: Innovation in Branded Entertainment
Points: 15.0
Levi's Circles :60
Agency: FCB West / San Francisco Client: Levi Strauss & Co. Category: Broadcast / Short Form - Single
Points: 10.0
Levi's Circles :90
Agency: FCB West / San Francisco Client: Levi Strauss & Co. Category: Online / Short Form - Single
Points: 10.0
The Red Stain - La Macchia Rossa
Agency: The Directors Bureau / Los Angeles + Landia / Brazil + Think Cattleya / Italy Client: Francis Ford Coppola Winery Category: Feature Length / Fiction / Narrative
Points: 10.0
Zinger Launch
Agency: Wieden+Kennedy / Portland Client: KFC Category: Innovation in Branded Entertainment
Points: 10.0
Clean Matters :60
Agency: FCB West / San Francisco Client: Clorox Category: Broadcast / Short Form - Single
Points: 2.0
Last Days
Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica Client: Jose Cuervo Category: Broadcast / Short Form - Single
Points: 2.0
We Can Do IT
Agency: 180LA / Los Angeles + University of / Phoenix + Hornet / Culver City + Beacon Street Studios / Venice Client: University of Phoenix Category: Broadcast / Short Form - Single
Points: 2.0
Penguin Migration, Star Captain, Game Night
Agency: Smuggler / Los Angeles + The Martin Agency / Richmond Client: Geico Category: Broadcast / Short Form - Campaign
Points: 2.0
Clean Matters :90
Agency: FCB West / San Francisco Client: Clorox Category: Online / Short Form - Single
Points: 2.0
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles Client: Apple Category: Online / Short Form - Single
Points: 2.0
#SistersInSweat
Agency: Tool / Santa Monica + Gatorade / Chicago + TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Online / Short Form - Single
Points: 2.0
Above The Arctic: An Intel Drone Expedition
Agency: Intel / Santa Clara Client: Agency Inside Category: Online / Long Form - Single
Points: 2.0
Search On Stories
Agency: Google Brand Studio / San Francisco Client: Google Category: Online / Long Form - Campaign
Points: 2.0
Music Happens Here
Agency: GreenLight Media & Marketing / Los Angeles + Live Nation / New York City Client: Hilton Category: Online / Long Form - Campaign
Points: 2.0
The Wolf
Agency: Giant Spoon / Los Angeles/New York Client: HP Category: Online / Long Form - Campaign
Points: 2.0
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles Client: Apple Category: Location-Specific Video
Points: 2.0
Smile
Agency: Smuggler / New York + S. Carter Enterprises / New York + Roc Nation / New York + Work Editorial / New York Client: Jay-Z Category: Music Videos
Points: 2.0
Rule The Road
Agency: Deutsch / Los Angeles + Steelhead / Los Angeles + The Mill / New York Client: Volkswagen of America Category: Mobile Apps
Points: 2.0
Travel Oregon: The Game
Agency: Wieden+Kennedy / Portland Client: Travel Oregon Category: Gaming
Points: 2.0
Elton John - Farewell Yellow Brick Road Global Launch
Agency: Spinifex Group / Torrance Client: Sir Elton John Category: Experiential / Virtual Reality (VR)
Points: 2.0
19 Crimes Augmented Reality App
Agency: J Walter Thompson / San Francisco Client: Treasury Wine Estates Category: Experiential / Augmented Reality (AR)
Points: 2.0
Elton John - Farewell Yellow Brick Road Global Launch
Agency: Spinifex Group / Torrance Client: Sir Elton John Category: Experiential / Live Events
Points: 2.0
World's Smallest KFC
Agency: Wieden+Kennedy / Portland Client: KFC Category: Experiential / Live Events
Points: 2.0
Zinger Launch
Agency: Wieden+Kennedy / Portland Client: KFC Category: Experiential / Live Events
Points: 2.0
Adobe Make The Cut
Agency: Edelman / San Francisco + Adobe / San Jose Client: Adobe Category: User-Generated Content
Points: 2.0
Welcome to @Apple
Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: User-Generated Content
Points: 2.0
Echo Escape
Agency: AKQA / Portland + Amazon D1 / Seattle Client: Amazon Category: Innovation in Branded Entertainment
Points: 2.0
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Broadcast / Short Form - Campaign
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
National Down Syndrome Society
Title:
C21 Restaurant
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Google
Title:
An Eye Fit for Liberty
Category:
Online / Long Form - Single
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Nike
Title:
Breaking 2
Category:
Feature Length / Non-Fiction / Documentary
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Hair Nah
Title:
Hair Nah
Category:
Gaming
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Apple
Title:
Barbers
Category:
Broadcast / Short Form - Single
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Samsung
Title:
Ostrich
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Nike
Title:
Breaking 2
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Intel
Title:
Intel Drone Light Show at The Olympics
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Levi Strauss & Co.
Title:
Levi's Circles :60
Category:
Broadcast / Short Form - Single
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Levi Strauss & Co.
Title:
Levi's Circles :90
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Francis Ford Coppola Winery
Title:
The Red Stain - La Macchia Rossa
Category:
Feature Length / Fiction / Narrative
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
KFC
Title:
Zinger Launch
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Clorox
Title:
Clean Matters :60
Category:
Broadcast / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Jose Cuervo
Title:
Last Days
Category:
Broadcast / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
University of Phoenix
Title:
We Can Do IT
Category:
Broadcast / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Geico
Title:
Penguin Migration, Star Captain, Game Night
Category:
Broadcast / Short Form - Campaign
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Clorox
Title:
Clean Matters :90
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Apple
Title:
Appocalypse
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Gatorade
Title:
#SistersInSweat
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Agency Inside
Title:
Above The Arctic: An Intel Drone Expedition
Category:
Online / Long Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Google
Title:
Search On Stories
Category:
Online / Long Form - Campaign
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Hilton
Title:
Music Happens Here
Category:
Online / Long Form - Campaign
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
HP
Title:
The Wolf
Category:
Online / Long Form - Campaign
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Apple
Title:
Appocalypse
Category:
Location-Specific Video
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Jay-Z
Title:
Smile
Category:
Music Videos
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Volkswagen of America
Title:
Rule The Road
Category:
Mobile Apps
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Travel Oregon
Title:
Travel Oregon: The Game
Category:
Gaming
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Sir Elton John
Title:
Elton John - Farewell Yellow Brick Road Global Launch
Category:
Experiential / Virtual Reality (VR)
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Treasury Wine Estates
Title:
19 Crimes Augmented Reality App
Category:
Experiential / Augmented Reality (AR)
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Sir Elton John
Title:
Elton John - Farewell Yellow Brick Road Global Launch
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
KFC
Title:
World's Smallest KFC
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
KFC
Title:
Zinger Launch
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Adobe
Title:
Adobe Make The Cut
Category:
User-Generated Content
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Apple
Title:
Welcome to @Apple
Category:
User-Generated Content
Award:
2018 Branded Entertainment Merit Award
Points:
2.0