The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
U.S. Region Rankings
West
Client
Title
Category
Award
Points
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles Client: Apple Category: Location-Specific Video
Points: 10.0
KFC Brand Transformation
Agency: Wieden+Kennedy / Portland Client: KFC Category: Brand Transformation
Points: 10.0
Rotten Apples
Agency: Zambezi / Culver City Client: Rotten Apples Category: Websites / Utility
Points: 10.0
Local Selects
Agency: CP+B / Los Angeles + Plus Productions / Santa Monica Client: PayPal Category: Websites / Utility
Points: 10.0
Test Kitchen by Taco Bell
Agency: Deutsch / Los Angeles + Steelhead / Los Angeles Client: Taco Bell Category: Events & Experiential
Points: 10.0
Imaginary Friends Society
Agency: RPA / Santa Monica Client: Pediatric Brain Tumor Foundation Category: Product Design / Integrated Digital & Physical Product
Points: 10.0
Nike Canada "Play Less Nice"
Agency: Wieden+Kennedy / Portland Client: Nike Category: Innovation in Film / Television / Cinema
Points: 10.0
Visit Britain
Agency: 180LA / Los Angeles + Cut & Run / Santa Monica + Electric Theatre Collective / Santa Monica + Expedia / Bellevue Client: Expedia Category: Interactive Video
Points: 10.0
Elton John - Farewell Yellow Brick Road Global Launch
Agency: Spinifex Group / Torrance Client: Sir Elton John Category: Experiential / Virtual Reality (VR)
Points: 10.0
#ForceofNature: Women Finding Freedom Outdoors
Agency: Edelman / Seattle Client: REI Category: Integrated Campaign
Points: 10.0
Levi's Circles :60
Agency: FCB West / San Francisco Client: Levi Strauss & Co. Category: Broadcast / Short Form - Single
Points: 10.0
Alexa Loses Her Voice
Agency: Hungry Man Productions / Los Angeles + Lucky Generals / London + D1 / Los Angeles Client: Amazon Category: Craft - Direction / Single
Points: 10.0
Levi's Circles :90
Agency: FCB West / San Francisco Client: Levi Strauss & Co. Category: Online / Short Form - Single
Points: 10.0
60th GRAMMYs - Play the City
Agency: TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles Client: The Recording Academy Category: Use of Technology / Augmented Reality (AR)
Points: 10.0
Device Free Dinner
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles Client: Common Sense Media Category: Television / Short Form - Campaign
Points: 10.0
Stacy's Stands with You
Agency: Goodby Silverstein & Partners / San Francisco Client: Stacy's Pita Chips Category: Packaging / Specialty
Points: 10.0
Last Days
Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica Client: Jose Cuervo Category: Television / Long Form - Single
Points: 10.0
The Archives
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Craft - Cinematography / Single
Points: 10.0
Sway
Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Craft - Cinematography / Single
Points: 10.0
The Red Stain - La Macchia Rossa
Agency: The Directors Bureau / Los Angeles + Landia / Brazil + Think Cattleya / Italy Client: Francis Ford Coppola Winery Category: Feature Length / Fiction / Narrative
Points: 10.0
Barbers
Agency: Apple / Cupertino + Furlined / Santa Monica Client: Apple Category: Television / Long Form - Single
Points: 10.0
Ostrich
Agency: MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles Client: Samsung Category: Television / Long Form - Single
Points: 10.0
Welcome to @Apple
Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Social Engagement / Community Building
Points: 10.0
Device Free Dinner on Funny or Die
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles Client: Common Sense Media Category: Online Films & Video / Short Form - Single
Points: 10.0
SAVOR.WAVS
Agency: CAA Marketing / Los Angeles Client: Chipotle Mexican Grill Category: Craft - Use of Music / Original Music - Single or Campaign
Points: 10.0
I Got This
Agency: Ari Merkin / Miami + m ss ng p eces / Brooklyn Client: Face The Music/Recovery Unplugged Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Points: 10.0
Last Days
Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica Client: Jose Cuervo Category: Online Films & Video / Long Form - Single
Points: 10.0
Zinger Launch
Agency: Wieden+Kennedy / Portland Client: KFC Category: Innovation in Branded Entertainment
Points: 10.0
Imaginary Friends Society
Agency: RPA / Santa Monica Client: Pediatric Brain Tumor Foundation Category: Craft / Animation - Single or Series
Points: 10.0
Visit Britain
Agency: 180LA / Los Angeles + Cut & Run / Santa Monica + Expedia / Bellevue + Friend / London Client: Expedia Category: Mobile / User Experience
Points: 10.0
Client:
Apple
Title:
Appocalypse
Category:
Location-Specific Video
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
KFC
Title:
KFC Brand Transformation
Category:
Brand Transformation
Award:
2018 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Rotten Apples
Title:
Rotten Apples
Category:
Websites / Utility
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
PayPal
Title:
Local Selects
Category:
Websites / Utility
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
Taco Bell
Title:
Test Kitchen by Taco Bell
Category:
Events & Experiential
Award:
2018 Public Relations Bronze Pencil
Points:
10.0
Client:
Pediatric Brain Tumor Foundation
Title:
Imaginary Friends Society
Category:
Product Design / Integrated Digital & Physical Product
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Canada "Play Less Nice"
Category:
Innovation in Film / Television / Cinema
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Expedia
Title:
Visit Britain
Category:
Interactive Video
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
Sir Elton John
Title:
Elton John - Farewell Yellow Brick Road Global Launch
Category:
Experiential / Virtual Reality (VR)
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
REI
Title:
#ForceofNature: Women Finding Freedom Outdoors
Category:
Integrated Campaign
Award:
2018 Public Relations Bronze Pencil
Points:
10.0
Client:
Levi Strauss & Co.
Title:
Levi's Circles :60
Category:
Broadcast / Short Form - Single
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Amazon
Title:
Alexa Loses Her Voice
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Levi Strauss & Co.
Title:
Levi's Circles :90
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Live Design
Category:
Use of Technology
Award:
2018 Responsive Environments Bronze Pencil
Points:
10.0
Client:
The Recording Academy
Title:
60th GRAMMYs - Play the City
Category:
Use of Technology / Augmented Reality (AR)
Award:
2018 Responsive Environments Bronze Pencil
Points:
10.0
Client:
Common Sense Media
Title:
Device Free Dinner
Category:
Television / Short Form - Campaign
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Stacy's Pita Chips
Title:
Stacy's Stands with You
Category:
Packaging / Specialty
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Jose Cuervo
Title:
Last Days
Category:
Television / Long Form - Single
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Apple
Title:
The Archives
Category:
Craft - Cinematography / Single
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Sway
Category:
Craft - Cinematography / Single
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Francis Ford Coppola Winery
Title:
The Red Stain - La Macchia Rossa
Category:
Feature Length / Fiction / Narrative
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Barbers
Category:
Television / Long Form - Single
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
Ostrich
Category:
Television / Long Form - Single
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Welcome to @Apple
Category:
Social Engagement / Community Building
Award:
2018 Social Media Bronze Pencil
Points:
10.0
Client:
Common Sense Media
Title:
Device Free Dinner on Funny or Die
Category:
Online Films & Video / Short Form - Single
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Chipotle Mexican Grill
Title:
SAVOR.WAVS
Category:
Craft - Use of Music / Original Music - Single or Campaign
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Face The Music/Recovery Unplugged
Title:
I Got This
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Jose Cuervo
Title:
Last Days
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
KFC
Title:
Zinger Launch
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Pediatric Brain Tumor Foundation
Title:
Imaginary Friends Society
Category:
Craft / Animation - Single or Series
Award:
2018 Design Bronze Pencil
Points:
10.0