The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
U.S. Region Rankings
West
Client
Title
Category
Award
Points
LA Original
Agency: 72andSunny / Los Angeles Client: Mayor's Fund for Los Angeles Category: Craft / Art Direction - Campaign
Points: 25.0
#ForceofNature: Women Finding Freedom Outdoors
Agency: Edelman / Seattle Client: REI Category: Brand Voice
Points: 25.0
Elton John - Farewell Yellow Brick Road Global Launch
Agency: Spinifex Group / Torrance Client: Sir Elton John Category: Craft / Visual Effects / Animation
Points: 25.0
60th GRAMMYs - Play the City
Agency: TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles Client: The Recording Academy Category: Innovation in Interactive / Experiential
Points: 25.0
Ostrich
Agency: MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles Client: Samsung Category: Craft - Direction / Single
Points: 25.0
Did You Mean MailChimp?
Agency: The Directors Bureau / Los Angeles + Riff Raff / London + Droga5 / New York Client: MailChimp Category: Broadcast / Short Form - Campaign
Points: 25.0
C21 Restaurant
Agency: Tool / Santa Monica + Saatchi & Saatchi / New York + National Down Syndrome Society / New York City Client: National Down Syndrome Society Category: Online / Short Form - Single
Points: 25.0
The Eclipse Case Study
Agency: Nest Labs / Palo Alto Client: Nest Category: Use of Technology
Points: 25.0
Original Is Never Finished
Agency: EXILE / New York + Johannes Leonardo / New York + RSA Films / Los Angeles Client: Adidas Category: Craft - Editing / Single
Points: 25.0
The Eclipse Case Study
Agency: Nest Labs / Palo Alto Client: Nest Category: Innovation in Responsive Environments
Points: 25.0
An Eye Fit for Liberty
Agency: Google Brand Studio / San Francisco Client: Google Category: Online / Long Form - Single
Points: 25.0
Breaking 2
Agency: Dirty Robber / Los Angeles + National Geographic Studios / New York Client: Nike Category: Feature Length / Non-Fiction / Documentary
Points: 25.0
Clash Royale Campaign
Agency: Psyop / New York + Barton F. Graf / New York Client: Supercell Category: Craft - Animation / Campaign
Points: 25.0
G Active - Water Made Active
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Craft / Use of Visuals
Points: 25.0
Original is Never Finished
Agency: Human / Santa Monica + Johannes Leonardo / New York + adidas Originals / Portland + RSA Films / Los Angeles Client: adidas Originals Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Points: 25.0
Doritos Blaze vs. MTN DEW ICE
Agency: Goodby Silverstein & Partners / San Francisco Client: Doritos + Mountain Dew Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Points: 25.0
G Active - Water Made Active
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Craft - Innovation in Moving Image Craft / Visual
Points: 25.0
Intel Drone Light Show at The Olympics
Agency: Intel / Santa Clara Client: Intel Category: Craft - Innovation in Moving Image Craft / Visual
Points: 25.0
Intel Drone Light Show at The Olympics
Agency: Intel / Santa Clara Client: Intel Category: Innovation in Design / Experiential / Environmental
Points: 25.0
G Active - Water Made Active
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Design / Moving Image
Points: 25.0
Imaginary Friends Society
Agency: RPA / Santa Monica Client: Pediatric Brain Tumor Foundation Category: Branded Content
Points: 25.0
Imaginary Friends Society - What's an MRI
Agency: RPA / Santa Monica Client: Pediatric Brain Tumor Foundation Category: Film / Long Form
Points: 15.0
Imaginary Friends Society
Agency: RPA / Santa Monica Client: Pediatric Brain Tumor Foundation Category: Digital / Web
Points: 15.0
60th GRAMMYs - Play the City
Agency: TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles Client: The Recording Academy Category: Experiential / Digital Installations
Points: 15.0
Sway
Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Craft - Direction / Single
Points: 15.0
Echo Escape
Agency: AKQA / Portland + Amazon D1 / Seattle Client: Amazon Category: Innovation in Interactive / Experiential
Points: 15.0
Barbers
Agency: Apple / Cupertino + Furlined / Santa Monica Client: Apple Category: Craft - Direction / Single
Points: 15.0
Barbers
Agency: Furlined / Los Angeles + Apple / Cupertino Client: Apple Category: Broadcast / Short Form - Single
Points: 15.0
Ostrich
Agency: MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles Client: Samsung Category: Online / Short Form - Single
Points: 15.0
Sway
Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Craft - Editing / Single
Points: 15.0
Levi's Circles :90
Agency: FCB West / San Francisco Client: Levi Strauss & Co. Category: Craft - Cinematography / Single
Points: 15.0
11 Herbs & Spices
Agency: Wieden+Kennedy / Portland Client: KFC Category: Branded Social Post / Single
Points: 15.0
Welcome to @Apple
Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Social Engagement / User-Generated Content
Points: 15.0
Nike Equality: The Swoosh Vote
Agency: Wieden+Kennedy / Portland Client: Nike Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Points: 15.0
Levi's Circles :90
Agency: FCB West / San Francisco Client: Levi Strauss & Co. Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Points: 15.0
Sway
Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Points: 15.0
Love Over Bias
Agency: Wieden+Kennedy / Portland Client: Procter & Gamble Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Points: 15.0
Breaking 2
Agency: Dirty Robber / Los Angeles + Wieden+Kennedy / Portland + National Geographic Studios / New York + Mindshare / New York Client: Nike Category: Innovation in Branded Entertainment
Points: 15.0
Intel Drone Light Show at The Olympics
Agency: Intel / Santa Clara Client: Intel Category: Innovation in Branded Entertainment
Points: 15.0
G Active - Water Made Active
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Craft / Animation - Single or Series
Points: 15.0
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles Client: Apple Category: Location-Specific Video
Points: 10.0
KFC Brand Transformation
Agency: Wieden+Kennedy / Portland Client: KFC Category: Brand Transformation
Points: 10.0
Rotten Apples
Agency: Zambezi / Culver City Client: Rotten Apples Category: Websites / Utility
Points: 10.0
Local Selects
Agency: CP+B / Los Angeles + Plus Productions / Santa Monica Client: PayPal Category: Websites / Utility
Points: 10.0
Test Kitchen by Taco Bell
Agency: Deutsch / Los Angeles + Steelhead / Los Angeles Client: Taco Bell Category: Events & Experiential
Points: 10.0
Imaginary Friends Society
Agency: RPA / Santa Monica Client: Pediatric Brain Tumor Foundation Category: Product Design / Integrated Digital & Physical Product
Points: 10.0
Nike Canada "Play Less Nice"
Agency: Wieden+Kennedy / Portland Client: Nike Category: Innovation in Film / Television / Cinema
Points: 10.0
Visit Britain
Agency: 180LA / Los Angeles + Cut & Run / Santa Monica + Electric Theatre Collective / Santa Monica + Expedia / Bellevue Client: Expedia Category: Interactive Video
Points: 10.0
Elton John - Farewell Yellow Brick Road Global Launch
Agency: Spinifex Group / Torrance Client: Sir Elton John Category: Experiential / Virtual Reality (VR)
Points: 10.0
Client:
Mayor's Fund for Los Angeles
Title:
LA Original
Category:
Craft / Art Direction - Campaign
Award:
2018 Cross-Platform Gold Pencil
Points:
25.0
Client:
REI
Title:
#ForceofNature: Women Finding Freedom Outdoors
Category:
Brand Voice
Award:
2018 Public Relations Gold Pencil
Points:
25.0
Client:
Sir Elton John
Title:
Elton John - Farewell Yellow Brick Road Global Launch
Category:
Craft / Visual Effects / Animation
Award:
2018 Interactive Gold Pencil
Points:
25.0
Client:
The Recording Academy
Title:
60th GRAMMYs - Play the City
Category:
Innovation in Interactive / Experiential
Award:
2018 Interactive Gold Pencil
Points:
25.0
Client:
Samsung
Title:
Ostrich
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Broadcast / Short Form - Campaign
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
National Down Syndrome Society
Title:
C21 Restaurant
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Nest
Title:
The Eclipse Case Study
Category:
Use of Technology
Award:
2018 Responsive Environments Gold Pencil
Points:
25.0
Client:
Adidas
Title:
Original Is Never Finished
Category:
Craft - Editing / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Nest
Title:
The Eclipse Case Study
Category:
Innovation in Responsive Environments
Award:
2018 Responsive Environments Gold Pencil
Points:
25.0
Client:
Google
Title:
An Eye Fit for Liberty
Category:
Online / Long Form - Single
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Nike
Title:
Breaking 2
Category:
Feature Length / Non-Fiction / Documentary
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Supercell
Title:
Clash Royale Campaign
Category:
Craft - Animation / Campaign
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Hair Nah
Title:
Hair Nah
Category:
Gaming
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
G Active - Water Made Active
Category:
Craft / Use of Visuals
Award:
2018 Social Media Gold Pencil
Points:
25.0
Client:
adidas Originals
Title:
Original is Never Finished
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Doritos + Mountain Dew
Title:
Doritos Blaze vs. MTN DEW ICE
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
G Active - Water Made Active
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Intel
Title:
Intel Drone Light Show at The Olympics
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Intel
Title:
Intel Drone Light Show at The Olympics
Category:
Innovation in Design / Experiential / Environmental
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
G Active - Water Made Active
Category:
Innovation in Design / Moving Image
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
Pediatric Brain Tumor Foundation
Title:
Imaginary Friends Society
Category:
Branded Content
Award:
2018 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Pediatric Brain Tumor Foundation
Title:
Imaginary Friends Society - What's an MRI
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Pediatric Brain Tumor Foundation
Title:
Imaginary Friends Society
Category:
Digital / Web
Award:
2018 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
The Recording Academy
Title:
60th GRAMMYs - Play the City
Category:
Experiential / Digital Installations
Award:
2018 Interactive Silver Pencil
Points:
15.0
Client:
Apple
Title:
Sway
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Amazon
Title:
Echo Escape
Category:
Innovation in Interactive / Experiential
Award:
2018 Interactive Silver Pencil
Points:
15.0
Client:
Apple
Title:
Barbers
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Apple
Title:
Barbers
Category:
Broadcast / Short Form - Single
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Samsung
Title:
Ostrich
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Apple
Title:
Sway
Category:
Craft - Editing / Single
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Levi Strauss & Co.
Title:
Levi's Circles :90
Category:
Craft - Cinematography / Single
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
KFC
Title:
11 Herbs & Spices
Category:
Branded Social Post / Single
Award:
2018 Social Media Silver Pencil
Points:
15.0
Client:
Apple
Title:
Welcome to @Apple
Category:
Social Engagement / User-Generated Content
Award:
2018 Social Media Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Equality: The Swoosh Vote
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Levi Strauss & Co.
Title:
Levi's Circles :90
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Apple
Title:
Sway
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Procter & Gamble
Title:
Love Over Bias
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Nike
Title:
Breaking 2
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Intel
Title:
Intel Drone Light Show at The Olympics
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Gatorade
Title:
G Active - Water Made Active
Category:
Craft / Animation - Single or Series
Award:
2018 Design Silver Pencil
Points:
15.0
Client:
Apple
Title:
Appocalypse
Category:
Location-Specific Video
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
KFC
Title:
KFC Brand Transformation
Category:
Brand Transformation
Award:
2018 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Rotten Apples
Title:
Rotten Apples
Category:
Websites / Utility
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
PayPal
Title:
Local Selects
Category:
Websites / Utility
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
Taco Bell
Title:
Test Kitchen by Taco Bell
Category:
Events & Experiential
Award:
2018 Public Relations Bronze Pencil
Points:
10.0
Client:
Pediatric Brain Tumor Foundation
Title:
Imaginary Friends Society
Category:
Product Design / Integrated Digital & Physical Product
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Canada "Play Less Nice"
Category:
Innovation in Film / Television / Cinema
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Expedia
Title:
Visit Britain
Category:
Interactive Video
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
Sir Elton John
Title:
Elton John - Farewell Yellow Brick Road Global Launch
Category:
Experiential / Virtual Reality (VR)
Award:
2018 Interactive Bronze Pencil
Points:
10.0
