The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
U.S. Region Rankings

 


West

Client

Title

Category

Award

Points

Lessons in Herstory Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Applications Points: 50.0
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Craft - Direction / Single Points: 50.0
Lessons in Herstory Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Augmented, Virtual & Mixed Reality (AR, VR, MR) Points: 25.0
Lessons in Herstory Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Augmented, Virtual & Mixed Reality (AR, VR, MR) Points: 25.0
Lessons in Herstory Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Craft / Art Direction Points: 25.0
The Underdogs Agency: Smuggler / Los Angeles + Apple / Cupertino + a52 / Los Angeles + Work Editorial / Los Angeles Client: Apple Category: Craft - Direction / Single Points: 25.0
The Underdogs Agency: Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA Client: Apple Category: Craft - Writing / Single Points: 25.0
Independents on 5th: Shoppable Holiday Windows Agency: Goodby Silverstein & Partners / San Francisco + Standard Transmission / Brooklyn + Picture Farm / Brooklyn + Gattie and Lopez / New York Client: PayPal Category: Craft / Art Direction Points: 25.0
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Craft - Direction / Single Points: 25.0
Lessons in Herstory Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Applications Points: 25.0
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Short Form Video / Single Points: 25.0
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Craft - Visual Effects / Single Points: 25.0
Generation Lockdown Agency: Hungry Man Productions / New York City + McCann / New York Client: March For Our Lives Category: Television & VOD / Long Form - Single Points: 25.0
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Innovation in Moving Image Craft Points: 25.0
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Craft / Art Direction Points: 25.0
Dalí Lives Agency: Goodby Silverstein & Partners / San Francisco + Thinking Box / Toronto Client: The Dalí Museum Category: Craft / Use of Technology Points: 25.0
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single Points: 25.0
Wonderful Tools Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles Client: Apple Category: Craft / Animation Points: 15.0
Cool Ranch Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica Client: Doritos Category: Augmented, Virtual & Mixed Reality (AR, VR, MR) Points: 15.0
Lessons in Herstory Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Craft / Storytelling Points: 15.0
Lessons in Herstory Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Craft / Use of Technology Points: 15.0
Storm The Court Agency: Venables Bell & Partners / San Francisco Client: Reebok Category: Craft - Direction / Single Points: 15.0
The Underdogs Agency: Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA Client: Apple Category: Online-only Video / Single Points: 15.0
Holiday - The Surprise Agency: SMUGGLER / Los Angeles + TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Craft - Direction / Single Points: 15.0
Wake Up Agency: Anonymous Content / Culver City Client: HP Category: Craft - Direction / Single Points: 15.0
Lessons in Herstory Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR) Points: 15.0
Unleashed Agency: Zambezi / Culver City + Beats by Dr. Dre / Culver City + Doomsday Entertainment / Los Angeles Client: Beats by Dr. Dre Category: Craft - Cinematography / Single Points: 15.0
Opening Film. Apple Event March 2019 launching Apple TV+ Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles Client: Apple Category: Title Sequences Points: 15.0
Runaway Train 25 Agency: MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles Client: National Center For Missing & Exploited Children Category: Music Videos Points: 15.0
Silence the Critics Agency: MJZ / Los Angeles + MJZ / London + Mother / London Client: IKEA Category: Online Films & Video / Long Form - Single Points: 15.0
Opening Film. Apple Event March 2019 launching Apple TV+ Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles Client: Apple Category: Moving Image / Single Points: 10.0
Shot on iPhone 11 Pro - Snowbrawl Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Cinema Advertising Points: 10.0
The History of 'La Cerveza Más Fina' Agency: Observatory / Los Angeles + Nexus Studios / London Client: Ab InBev / México Category: Craft / Animation Points: 10.0
Mac Pro Packaging Agency: Apple / Cupertino Client: Apple Category: Craft / Printing & Paper Craft Points: 10.0
Hulu Sellouts x NBA Agency: Big Family Table / Los Angeles + Hulu / Santa Monica Client: Hulu Category: Social Post / Campaign Points: 10.0
Hulu Sellouts x NFL Agency: Big Family Table / Los Angeles + Hulu / Santa Monica Client: Hulu Category: Social Post / Campaign Points: 10.0
The Great Chase Agency: MJZ / Los Angeles + Wieden+Kennedy / Shanghai Client: Nike Category: Craft - Direction / Single Points: 10.0
AirPods Pro Agency: Apple / Cupertino Client: Apple Category: Craft / Art Direction Points: 10.0
Next Episode Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Mackcut / New York Client: Old Spice Category: Short Form Video / Single Points: 10.0
Silence the Critics Agency: MJZ / Los Angeles + MJZ / London + Mother / London Client: IKEA Category: Craft - Animation / Single Points: 10.0
Storm The Court Agency: Venables Bell & Partners / San Francisco Client: Reebok Category: Television & VOD / Long Form - Single Points: 10.0
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Use of Music / Licensed / Adapted Music Points: 10.0
Shot on iPhone 11 Pro - Snowbrawl Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Use of Technology Points: 10.0
A Holiday Reunion Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Exile / Los Angeles + Legacy Effects / Los Angeles Client: Xfinity Category: Online Films & Video / Long Form - Single Points: 10.0
The Storytellers Agency: Apple / Cupertino + Park Pictures / LA + Exile / LA Client: Apple Category: Online Films & Video / Long Form - Single Points: 10.0
The Underdogs Agency: Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA Client: Apple Category: Online Films & Video / Long Form - Single Points: 10.0
Dalí Lives Agency: Goodby Silverstein & Partners / San Francisco Client: The Dalí Museum Category: Visual & Audio Craft / Visual Effects Points: 10.0
Sport The Unexpected Agency: Venables Bell & Partners / San Francisco Client: Reebok Category: Online Films & Video / Varying Length Campaign Points: 2.0
Let's Be Kids Agency: Fisher-Price / East Aurora, NY + Wieden+Kennedy / Portland Client: Fisher-Price Category: Online Films & Video / Varying Length Campaign Points: 2.0
Wonderful Tools Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles Client: Apple Category: Moving Image / Single Points: 2.0

Daughters of the Evolution

Lessons in Herstory

Applications

2020 Mobile Best of Discipline Pencil

50.0

Apple

Bounce

Craft - Direction / Single

2020 Moving Image Craft Best of Discipline Pencil

50.0

Daughters of the Evolution

Lessons in Herstory

Augmented, Virtual & Mixed Reality (AR, VR, MR)

2020 Experiential & Immersive Gold Pencil

25.0

Daughters of the Evolution

Lessons in Herstory

Augmented, Virtual & Mixed Reality (AR, VR, MR)

2020 Mobile Gold Pencil

25.0

Daughters of the Evolution

Lessons in Herstory

Craft / Art Direction

2020 Mobile Gold Pencil

25.0

Apple

The Underdogs

Craft - Direction / Single

2020 Moving Image Craft Gold Pencil

25.0

Apple

The Underdogs

Craft - Writing / Single

2020 Moving Image Craft Gold Pencil

25.0

PayPal

Independents on 5th: Shoppable Holiday Windows

Craft / Art Direction

2020 Direct Marketing Gold Pencil

25.0

Apple

Bounce

Craft - Direction / Single

2020 Moving Image Craft Gold Pencil

25.0

Daughters of the Evolution

Lessons in Herstory

Applications

2020 Mobile Gold Pencil

25.0

Apple

Bounce

Short Form Video / Single

2020 Branded Entertainment Gold Pencil

25.0

Apple

Bounce

Craft - Visual Effects / Single

2020 Moving Image Craft Gold Pencil

25.0

March For Our Lives

Generation Lockdown

Television & VOD / Long Form - Single

2020 Film Gold Pencil

25.0

Apple

Bounce

Innovation in Moving Image Craft

2020 Moving Image Craft Gold Pencil

25.0

Apple

Bounce

Craft / Art Direction

2020 Branded Entertainment Gold Pencil

25.0

The Dalí Museum

Dalí Lives

Craft / Use of Technology

2020 Branded Entertainment Gold Pencil

25.0

Apple

Bounce

Online Films & Video / Long Form - Single

2020 Film Gold Pencil

25.0

Apple

Wonderful Tools

Craft / Animation

2020 Design Silver Pencil

15.0

Doritos

Cool Ranch

Augmented, Virtual & Mixed Reality (AR, VR, MR)

2020 Experiential & Immersive Silver Pencil

15.0

Daughters of the Evolution

Lessons in Herstory

Craft / Storytelling

2020 Experiential & Immersive Silver Pencil

15.0

Daughters of the Evolution

Lessons in Herstory

Craft / Use of Technology

2020 Mobile Silver Pencil

15.0

Reebok

Storm The Court

Craft - Direction / Single

2020 Moving Image Craft Silver Pencil

15.0

Apple

The Underdogs

Online-only Video / Single

2020 Interactive & Online Silver Pencil

15.0

Apple

Holiday - The Surprise

Craft - Direction / Single

2020 Moving Image Craft Silver Pencil

15.0

HP

Wake Up

Craft - Direction / Single

2020 Moving Image Craft Silver Pencil

15.0

Daughters of the Evolution

Lessons in Herstory

Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)

2020 Interactive & Online Silver Pencil

15.0

Beats by Dr. Dre

Unleashed

Craft - Cinematography / Single

2020 Moving Image Craft Silver Pencil

15.0

Apple

Opening Film. Apple Event March 2019 launching Apple TV+

Title Sequences

2020 Moving Image Craft Silver Pencil

15.0

National Center For Missing & Exploited Children

Runaway Train 25

Music Videos

2020 Branded Entertainment Silver Pencil

15.0

IKEA

Silence the Critics

Online Films & Video / Long Form - Single

2020 Film Silver Pencil

15.0

Apple

Opening Film. Apple Event March 2019 launching Apple TV+

Moving Image / Single

2020 Design Bronze Pencil

10.0

Apple

Shot on iPhone 11 Pro - Snowbrawl

Cinema Advertising

2020 Film Bronze Pencil

10.0

Ab InBev / México

The History of 'La Cerveza Más Fina'

Craft / Animation

2020 Design Bronze Pencil

10.0

Apple

Mac Pro Packaging

Craft / Printing & Paper Craft

2020 Design Bronze Pencil

10.0

Hulu

Hulu Sellouts x NBA

Social Post / Campaign

2020 Social Media Bronze Pencil

10.0

Hulu

Hulu Sellouts x NFL

Social Post / Campaign

2020 Social Media Bronze Pencil

10.0

Nike

The Great Chase

Craft - Direction / Single

2020 Moving Image Craft Bronze Pencil

10.0

Apple

AirPods Pro

Craft / Art Direction

2020 Interactive & Online Bronze Pencil

10.0

Old Spice

Next Episode

Short Form Video / Single

2020 Branded Entertainment Bronze Pencil

10.0

IKEA

Silence the Critics

Craft - Animation / Single

2020 Moving Image Craft Bronze Pencil

10.0

Reebok

Storm The Court

Television & VOD / Long Form - Single

2020 Film Bronze Pencil

10.0

Apple

Bounce

Use of Music / Licensed / Adapted Music

2020 Moving Image Craft Bronze Pencil

10.0

Apple

Shot on iPhone 11 Pro - Snowbrawl

Use of Technology

2020 Moving Image Craft Bronze Pencil

10.0

Xfinity

A Holiday Reunion

Online Films & Video / Long Form - Single

2020 Film Bronze Pencil

10.0

Apple

The Storytellers

Online Films & Video / Long Form - Single

2020 Film Bronze Pencil

10.0

Apple

The Underdogs

Online Films & Video / Long Form - Single

2020 Film Bronze Pencil

10.0

The Dalí Museum

Dalí Lives

Visual & Audio Craft / Visual Effects

2020 Digital Craft Bronze Pencil

10.0

Reebok

Sport The Unexpected

Online Films & Video / Varying Length Campaign

2020 Film Merit Award

2.0

Fisher-Price

Let's Be Kids

Online Films & Video / Varying Length Campaign

2020 Film Merit Award

2.0

Apple

Wonderful Tools

Moving Image / Single

2020 Design Merit Award

2.0

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