The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2233 results found

Award

Agency

Client

Title

Category

Annual ID

#wombpainstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Integrated Branding Campaign Year: 2021
#wombstories Agency: AMV BBDO / London + Chelsea Pictures + 750mph / London + Framestore / London Client: Essity Bodyform/Libresse Category: Sound Design Year: 2021
#wombstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Long Form Video / Single Year: 2021
Back to School Essentials Agency: BBDO / New York Client: Sandy Hook Promise Category: Creative Effectiveness / Non-Profit / Charity Year: 2021
#wombstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Animation / Single Year: 2021
#painstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Storytelling Year: 2021
#painstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Creative Use of Data Year: 2021
The New National Anthem Edition Agency: Impact BBDO / Dubai + Boomtown Productions / Dubai Client: An Nahar Newspaper Category: Newspaper / Single Year: 2021
Whatever It Takes Agency: Iconoclast / London + AMV BBDO / London Client: Macmillan Cancer Support Category: Casting Year: 2021
#wombstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Craft / Art Direction Year: 2021
#wombstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Film / Health & Wellness Year: 2021
#wombpainstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Craft / Art Direction Year: 2021
Pitvertising Agency: Clemenger BBDO / Sydney + PHD Content / Sydney Client: Rexona Category: Apparel Year: 2021
#wombpainstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Integrated PR Campaign Year: 2021
Eurythenes plasticus Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Stunts & Activations Year: 2021
#wombpainstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Online Community / Platform Year: 2021
#wombstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Online Films & Video / Long Form - Single Year: 2021
Eurythenes plasticus Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Active Engagement / Call to Action Year: 2021
Eurythenes plasticus Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Integrated Branding Campaign Year: 2021
True Fashion Agency: AlmapBBDO / Sao Paulo + Gomus Client: Alpargatas Category: Posters / Series Year: 2021
#painstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Data Visualization Year: 2021
#wombpainstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Craft / Art Direction Year: 2021
#ENDviolence "More Than A Mark" Agency: BBDO Group Germany GmbH + BWGTBLD GmbH / Berlin Client: UNICEF Deutschland Category: Sound Design Year: 2021
#wombpainstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Integrated Branding Year: 2021
#wombstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Use of Licensed Music Year: 2021
#wombstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Branded Content Year: 2021
#wombstories Agency: AMV BBDO / London + Chelsea Pictures + 750mph / London + Framestore Client: Essity Bodyform/Libresse Category: Direction / Single Year: 2021
Pedestal Project Agency: BBDO / New York Client: Color of Change Category: Active Engagement / Call to Action Year: 2021
Eurythenes plasticus Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Experiential / Brand Installations Year: 2021
#wombpainstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Craft / Animation Year: 2021
Light for Hope Agency: Energy BBDO / Chicago + Flare Chicago / Chicago Client: SC Johnson, Baygon Category: Physical Product Year: 2021
#wombstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Cultural Driver Year: 2021
#wombstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Editing / Single Year: 2021
Eurythenes plasticus Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Media Relations Year: 2021
The Dissolving Bottle Agency: BBDO Guerrero / Makati City + Flare Manila / Makati City Client: The Dissolving Bottle Category: Packaging / Specialty Year: 2021
Dogs on Zoom Agency: BBDO / New York Client: Mars Petcare: Pedigree Category: Community Building Year: 2021
Whatever It Takes Agency: AMV BBDO / London Client: Macmillan Cancer Support Category: Direction / Single Year: 2021
Eurythenes plasticus Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Innovation & Transformation / Innovation in Out of Home Year: 2021
Birds Records ('Dich' by Ivan Dorn) Agency: BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow Client: WWF Russia, Yandex.Music Category: Craft / Animation Year: 2021
Dogs on Zoom Agency: BBDO / New York Client: Mars Petcare: Pedigree Category: Innovation & Transformation / Innovation in Lockdown Year: 2021
Eurythenes plasticus Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Innovation & Transformation / Innovation in Public Relations Year: 2021
Eurythenes plasticus Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Cultural Driver Year: 2021
Endless World of Airmax Agency: BBDO / New York Client: Foot Locker Category: Non-traditional & Guerrilla Marketing Year: 2021
Pedestal Project Agency: BBDO / New York Client: Color of Change Category: Craft / Art Direction Year: 2021
Dogs on Zoom Agency: BBDO / New York Client: Mars Petcare: Pedigree Category: Brand Partnerships Year: 2021
For the Love Agency: BBDO / New York Client: Foot Locker Category: Craft / Art Direction Year: 2021
Endless World of Airmax Agency: BBDO / New York Client: Foot Locker Category: Innovation & Transformation / Innovation in Interactive Year: 2021
True Fashion Agency: AlmapBBDO / Sao Paulo + Gomus Client: Alpargatas Category: P.O.P. & In-Store / Series Year: 2021
Birds Records ('Dich' by Ivan Dorn) Agency: BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow Client: WWF Russia, Yandex.Music Category: Craft / Art Direction Year: 2021
The New National Anthem Edition Agency: Impact BBDO / Dubai + Boomtown Productions / Dubai Client: An Nahar Newspaper Category: Goals for Sustainable Development Year: 2021

2021 Integrated Gold Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#wombpainstories

Integrated Branding Campaign

OS_IG21_001G

2021 Music & Sound Craft Gold Pencil

AMV BBDO / London + Chelsea Pictures + 750mph / London + Framestore / London

Essity Bodyform/Libresse

#wombstories

Sound Design

OS_MS21_001G

2021 Branded Entertainment Gold Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#wombstories

Long Form Video / Single

OS_BE21_001G

2021 Creative Effectiveness Gold Pencil

BBDO / New York

Sandy Hook Promise

Back to School Essentials

Creative Effectiveness / Non-Profit / Charity

OS_CE21_001G

2021 Moving Image Craft Gold Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#wombstories

Animation / Single

OS_MI21_001G

2021 Creative Use of Data Gold Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#painstories

Storytelling

OS_CU21_001G

2021 Digital Craft Gold Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#painstories

Creative Use of Data

OS_DC21_001G

2021 Print Gold Pencil

Impact BBDO / Dubai + Boomtown Productions / Dubai

An Nahar Newspaper

The New National Anthem Edition

Newspaper / Single

OS_PT21_001G

2021 Moving Image Craft Gold Pencil

Iconoclast / London + AMV BBDO / London

Macmillan Cancer Support

Whatever It Takes

Casting

OS_MI21_030G

2021 Branded Entertainment Gold Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#wombstories

Craft / Art Direction

OS_BE21_019G

2021 Health, Wellness & Pharma Gold Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#wombstories

Film / Health & Wellness

OS_HW21_007G

2021 Integrated Gold Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#wombpainstories

Craft / Art Direction

OS_IG21_013G

2021 Out of Home Gold Pencil

Clemenger BBDO / Sydney + PHD Content / Sydney

Rexona

Pitvertising

Apparel

OS_OH21_015G

2021 Public Relations Gold Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#wombpainstories

Integrated PR Campaign

OS_PR21_026G

2021 Social Media Gold Pencil

BBDO Group Germany GmbH + Sehsucht GmbH

WWF Germany

Eurythenes plasticus

Stunts & Activations

OS_SM21_028G

2021 Interactive & Online Gold Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#wombpainstories

Online Community / Platform

OS_IN21_005G

2021 Film Gold Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#wombstories

Online Films & Video / Long Form - Single

OS_FI21_016G

2021 Social Media Gold Pencil

BBDO Group Germany GmbH + Sehsucht GmbH

WWF Germany

Eurythenes plasticus

Active Engagement / Call to Action

OS_SM21_019G

2021 Integrated Silver Pencil

BBDO Group Germany GmbH + Sehsucht GmbH

WWF Germany

Eurythenes plasticus

Integrated Branding Campaign

OS_IG21_002S

2021 Print Silver Pencil

AlmapBBDO / Sao Paulo + Gomus

Alpargatas

True Fashion

Posters / Series

OS_PT21_009S

2021 Creative Use of Data Silver Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#painstories

Data Visualization

OS_CU21_002S

2021 Design Silver Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#wombpainstories

Craft / Art Direction

OS_DE21_030S

2021 Music & Sound Craft Silver Pencil

BBDO Group Germany GmbH + BWGTBLD GmbH / Berlin

UNICEF Deutschland

#ENDviolence "More Than A Mark"

Sound Design

OS_MS21_015S

2021 Health, Wellness & Pharma Silver Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#wombpainstories

Integrated Branding

OS_HW21_024S

2021 Music & Sound Craft Silver Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#wombstories

Use of Licensed Music

OS_MS21_007S

2021 Health, Wellness & Pharma Silver Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#wombstories

Branded Content

OS_HW21_002S

2021 Moving Image Craft Silver Pencil

AMV BBDO / London + Chelsea Pictures + 750mph / London + Framestore

Essity Bodyform/Libresse

#wombstories

Direction / Single

OS_MI21_003S

2021 Social Media Silver Pencil

BBDO / New York

Color of Change

Pedestal Project

Active Engagement / Call to Action

OS_SM21_022S

2021 Branded Entertainment Silver Pencil

BBDO Group Germany GmbH + Sehsucht GmbH

WWF Germany

Eurythenes plasticus

Experiential / Brand Installations

OS_BE21_011S

2021 Design Silver Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#wombpainstories

Craft / Animation

OS_DE21_037S

2021 IP & Products Bronze Pencil

Energy BBDO / Chicago + Flare Chicago / Chicago

SC Johnson, Baygon

Light for Hope

Physical Product

OS_IP21_003B

2021 Cultural Driver Bronze Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#wombstories

Cultural Driver

OS_CD21_004B

2021 Moving Image Craft Bronze Pencil

AMV BBDO / London

Essity Bodyform/Libresse

#wombstories

Editing / Single

OS_MI21_016B

2021 Public Relations Bronze Pencil

BBDO Group Germany GmbH + Sehsucht GmbH

WWF Germany

Eurythenes plasticus

Media Relations

OS_PR21_002B

2021 Design Bronze Pencil

BBDO Guerrero / Makati City + Flare Manila / Makati City

The Dissolving Bottle

The Dissolving Bottle

Packaging / Specialty

OS_DE21_015B

2021 Public Relations Bronze Pencil

BBDO / New York

Mars Petcare: Pedigree

Dogs on Zoom

Community Building

OS_PR21_008B

2021 Moving Image Craft Bronze Pencil

AMV BBDO / London

Macmillan Cancer Support

Whatever It Takes

Direction / Single

OS_MI21_004B

2021 Out of Home Bronze Pencil

BBDO Group Germany GmbH + Sehsucht GmbH

WWF Germany

Eurythenes plasticus

Innovation & Transformation / Innovation in Out of Home

OS_OH21_028B

2021 Design Bronze Pencil

BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow

WWF Russia, Yandex.Music

Birds Records ('Dich' by Ivan Dorn)

Craft / Animation

OS_DE21_038B

2021 Interactive & Online Merit Award

BBDO / New York

Mars Petcare: Pedigree

Dogs on Zoom

Innovation & Transformation / Innovation in Lockdown

OS_IN21_074M

2021 Public Relations Merit Award

BBDO Group Germany GmbH + Sehsucht GmbH

WWF Germany

Eurythenes plasticus

Innovation & Transformation / Innovation in Public Relations

OS_PR21_087M

2021 Cultural Driver Merit Award

BBDO Group Germany GmbH + Sehsucht GmbH

WWF Germany

Eurythenes plasticus

Cultural Driver

OS_CD21_007M

2021 Direct Marketing Merit Award

BBDO / New York

Foot Locker

Endless World of Airmax

Non-traditional & Guerrilla Marketing

OS_DM21_089M

2021 Mobile Merit Award

BBDO / New York

Color of Change

Pedestal Project

Craft / Art Direction

OS_MO21_029M

2021 Public Relations Merit Award

BBDO / New York

Mars Petcare: Pedigree

Dogs on Zoom

Brand Partnerships

OS_PR21_080M

2021 Interactive & Online Merit Award

BBDO / New York

Foot Locker

For the Love

Craft / Art Direction

OS_IN21_059M

2021 Interactive & Online Merit Award

BBDO / New York

Foot Locker

Endless World of Airmax

Innovation & Transformation / Innovation in Interactive

OS_IN21_069M

2021 Out of Home Merit Award

AlmapBBDO / Sao Paulo + Gomus

Alpargatas

True Fashion

P.O.P. & In-Store / Series

OS_OH21_034M

2021 Branded Entertainment Merit Award

BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow

WWF Russia, Yandex.Music

Birds Records ('Dich' by Ivan Dorn)

Craft / Art Direction

OS_BE21_072M

2021 Sustainable Development Pencil Merit Award

Impact BBDO / Dubai + Boomtown Productions / Dubai

An Nahar Newspaper

The New National Anthem Edition

Goals for Sustainable Development

OS_SD21_009M

Follow Us