The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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66 results found
Award
Agency
Client
Title
Category
Annual ID
mcwhopper.com
Agency: Y&R / New Zealand + DAVID / Miami + Resn / Wellington
Client: Burger King Category: CSR - Websites / Websites
Year: 2016 
PwC Extraordinary Challenges
Agency: Deutsch / New York, NY
Client: PwC Category: Websites / Corporate Website
Year: 2015 
Assembly Fail
Agency: thjnk ag / Hamburg
Client: IKEA Category: Outdoor / Billboards or Transit - Campaign
Year: 2015
CV: Personal Statement Campaign
Agency: CHI & Partners / London
Client: The Prince's Trust Category: Public Service - Video / Television - Single
Year: 2015
LIFE SIZE MESSI
Agency: Wieden+Kennedy / Amsterdam + Resn / Wellington + Assembly / Auckland
Client: ELECTRONIC ARTS Category: User Experience Design - Web / Design Craft
Year: 2014
Trial by Timeline
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: Amnesty International Category: Social Media / Best Use of A Social Network
Year: 2014 
The Smart Phone Line
Agency: Colenso BBDO/Proximity New Zealand / Auckland + Assembly / Auckland
Client: Samsung New Zealand Category: Social Media / Best Integrated Campaign Led by Social
Year: 2014
116000
Agency: Ogilvy / Dublin + Assembly / Dublin + Blinder / Dublin
Client: The Irish Society for the Prevention of Cruelty to Children Category: Public Service / Political - Video / Non-Broadcast
Year: 2014
Trial by Timeline
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: Amnesty International Category: Digital Direct Marketing / Social Media & Viral Marketing
Year: 2014
Trial by Timeline
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: Amnesty International Category: Digital Direct Marketing / Websites, Microsites & Banners
Year: 2014
Brand Experience Site
Agency: Wieden+Kennedy / Portland
Client: Sony Category: Websites / Corporate Website
Year: 2014
Prius iMedia - Draw Tree
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, U.S.A., Inc. Category: Interactive Advertising / Banners - Fixed Space - Single
Year: 2010
Prius iPhone Times Square App
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, U.S.A., Inc. Category: Interactive Advertising / Environmental / Experiential - Single
Year: 2010
Prius iMedia Banner Campaign
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, U.S.A., Inc. Category: Interactive Advertising / Banners - Fixed Space - Campaign
Year: 2010
Frog, Water Melon, Light Bulb
Agency: CREATIVE JUICEG1 (a TBWA company) / Bangkok
Client: Tamiya Assembly Toys Category: Trade / Trade Color Full Page or Spread: Campaign
Year: 2005
Marshall Faulk, Running Stairs, Funny Shoes
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television :20 and Under: Campaign
Year: 2003
Award:
2016 Interactive Merit Award
Agency:
Y&R / New Zealand + DAVID / Miami + Resn / Wellington
Client:
Burger King
Title:
mcwhopper.com
Category:
CSR - Websites / Websites
Annual ID:
IN16076M
Award:
2015 Interactive Silver Pencil
Agency:
Deutsch / New York, NY
Client:
PwC
Title:
PwC Extraordinary Challenges
Category:
Websites / Corporate Website
Annual ID:
150342A
Award:
2015 Print & Outdoor Merit Award
Agency:
thjnk ag / Hamburg
Client:
IKEA
Title:
Assembly Fail
Category:
Outdoor / Billboards or Transit - Campaign
Annual ID:
151150A
Award:
2015 Film Merit Award
Agency:
CHI & Partners / London
Client:
The Prince's Trust
Title:
CV: Personal Statement Campaign
Category:
Public Service - Video / Television - Single
Annual ID:
150222A
Award:
2014 Interactive Silver Pencil
Agency:
Wieden+Kennedy / Amsterdam + Resn / Wellington + Assembly / Auckland
Client:
ELECTRONIC ARTS
Title:
LIFE SIZE MESSI
Category:
User Experience Design - Web / Design Craft
Annual ID:
141250N
Award:
2014 Interactive Bronze Pencil
Agency:
Colenso BBDO/Proximity New Zealand / Auckland
Client:
Amnesty International
Title:
Trial by Timeline
Category:
Social Media / Best Use of A Social Network
Annual ID:
140227N
Award:
2014 Interactive Merit Award
Agency:
Colenso BBDO/Proximity New Zealand / Auckland + Assembly / Auckland
Client:
Samsung New Zealand
Title:
The Smart Phone Line
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
140231N
Award:
2014 Advertising Merit Award
Agency:
Ogilvy / Dublin + Assembly / Dublin + Blinder / Dublin
Client:
The Irish Society for the Prevention of Cruelty to Children
Title:
116000
Category:
Public Service / Political - Video / Non-Broadcast
Annual ID:
140877A
Award:
2014 Advertising Merit Award
Agency:
Colenso BBDO/Proximity New Zealand / Auckland
Client:
Amnesty International
Title:
Trial by Timeline
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
140230A
Award:
2014 Advertising Merit Award
Agency:
Colenso BBDO/Proximity New Zealand / Auckland
Client:
Amnesty International
Title:
Trial by Timeline
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
140229A
Award:
2014 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Sony
Title:
Brand Experience Site
Category:
Websites / Corporate Website
Annual ID:
141274N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, U.S.A., Inc.
Title:
Prius iMedia - Draw Tree
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
10185N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, U.S.A., Inc.
Title:
Prius iPhone Times Square App
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10211N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, U.S.A., Inc.
Title:
Prius iMedia Banner Campaign
Category:
Interactive Advertising / Banners - Fixed Space - Campaign
Annual ID:
10187N
Award:
2005 Advertising Silver Pencil
Agency:
CREATIVE JUICEG1 (a TBWA company) / Bangkok
Client:
Tamiya Assembly Toys
Title:
Frog, Water Melon, Light Bulb
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
05024A